New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 2 of 4Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 3 of 4Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 4 of 4
Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 1 of 4

Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - 0.3 fl oz - Ulta Beauty

$29.00

ColorBlack
  • Black
Size0.3oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Description

It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.

BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!

DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .3 fl oz (US)
Features: Long Lasting
TCIN: 82568094
UPC: 602004057877
Item Number (DPCI): 342-02-1376
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), paraffin, cera alba (beeswax), polybutene, bis-diglyceryl polyacyladipate-2, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, hydroxyethylcellulose, silica, phenoxyethanol, panthenol, butylene glycol, caprylyl glycol, tocopheryl acetate, algin, serine, bht. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].

Shipping details

Estimated ship dimensions: 0.94 inches length x 1.14 inches width x 5.2 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How to remove this mascara? Is it like a tubing mascara, that can be removed with water?

submitted by Kate - 10 months ago
  • A: Yes! i wash mine off in the shower with simply water, run your face under water for a few seconds and then it easily comes off with a few swipes of your finger, it’s an amazing mascara!

    submitted bytrin w - 8 months ago
  • A: NO, it is not a tubing mascara as the other person said. I use my first step cleansing oil, or the Maybelline regular washable mascara remover — very easy to take off.

    submitted bySAF - 4 months ago

Additional product information and recommendations

Guests are saying

This mascara is a favorite among guests for its ability to lengthen and volumize lashes without clumping. Many appreciate its long-lasting formula and the ease of application, making it suitable for everyday use. While some guests have experienced issues with the wand breaking or the mascara not holding a curl, the overall consensus is that it provides a beautiful, natural look that enhances lashes effectively.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 11506 reviews
    75% would recommend
    49 recommendations
    5 out of 5 stars
    26 March, 2026
    originally posted on http://www.ulta.com
    Image

    69 year old lashes

    I really like this mascara- I was told to look for a very thin wand and it would help my lashes look longer but not thick like a 20 year old- works great highly recommend!!
    Christina
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again.

    I had my doubts at first because I've bought so many different mascaras in the past and they really didn't work for me, I don't use a eyelash curler because I never see results, but this product needs no curler it really worked for me , I think I seen it on YouTube and if your having problems with your mascara you really need to try this because it does work wonders. Love, love, love it.
    Shanna
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
    Image

    It's Worth It

    I rarely leave reviews but when I love a product this much and get compliments on it so often, I feel it's deserving of a review. I usually try to buy higher end makeup on sale, but regardless if you pay full price. This mascara is worth it. It really lives up to its name, you don't even need a lash curler. Of course that would be a plus. But it separates my lashes beautifully. Even using it on my mom, she barely has any lash length left over the years, but it really makes up for that. She loved it as well. I personally don't find it that difficult to remove, but I always do a double cleanse anyways. I used to use Too Faced Better Than Sex mascara religously, I've definitely found my new favorite.
    Tea
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on http://www.ulta.com
    Image

    My from now on Mascara!

    Love this mascara give the right amount of volume, will be buying from now on.
    Courtney
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on http://www.ulta.com
    Image

    I will definitely buy the full size.

    This is my new favorite Mascara. I have issues with clumping and lack of curl with most other mascara. My right eyelashes are especially picky. I have a lash comb/brush and its never made a huge difference. This mascara has been a game changer for me. It curls perfectly and doesn't clump!
    Elizabeth
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
    Image

    My go to mascara

    This mascara separates and lengthens my lashes. It also curls them. The price is very affordable, as well as
    Holly
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on http://www.ulta.com
    Image

    Always come back to this one!

    I try something new once in a while based on reviews and social buzz, but I always come back to this mascara. Goes on nicely, volume, length and curl. No smudging or flaking. The bogo deal is really nice.
    Christy
    Did you find this review helpful?
    1 out of 5 stars
    21 February, 2026
    originally posted on http://www.ulta.com
    Image

    This mascara is not my favorite.

    This mascara is hard to apply and was clumping less than a week after purchase.
    Chris
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on http://www.ulta.com
    Image

    excellent mascara

    I have been using this mascara for a long time. It is soft; it lengthens and thickens. I will continue to purchase.
    S
    Did you find this review helpful?
    1 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
    Image

    DONT GET IF YOU HAVE STRAIGHT LASHES

    lashes stayed up for 5 seconds then fell
    katie
    Did you find this review helpful?
    4 out of 5 stars
    3 February, 2026
    originally posted on http://www.ulta.com
    Image

    Mascara

    I would love this in w ayerproof
    Laurie
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on http://www.ulta.com
    Image

    No clumping

    Really nice product. I have always had issues with one of my eyelashes on one eye clumping. This product goes on smooth and easy it is also easy to remove.
    Barbara
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on http://www.ulta.com
    Image

    I will be buy this product again.

    No clumping. Didn't make my eyes burn. Some products do. Really like this product. My daughter Shelby Hood showed me the product and said she has used this for years and Loves it.
    Shelly
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 January, 2026
    originally posted on http://www.ulta.com
    Image

    My new favorite

    I got the travel size to try it out the first time, and I used it up! I ended up buying the full-size for Christmas and I absolutely love this product 10 out of 10 would recommend to anyone, I constantly get compliments about my eyelashes. The product is smooth, easy to apply and buildable. I love adding length to my lashes while still adding definition so this product is great, and I love the design of the mascara as well. I like that the wand is holdable and has a grippy top as well.
    Brooke
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on http://www.ulta.com
    Image

    Yes second time buying it

    Easy to use
    Roseline
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on http://www.ulta.com
    Image

    Have been buying this for years

    My daughters and I have been using this Mascara for years…..we all love it!!
    Darla
    Did you find this review helpful?
    4 out of 5 stars
    30 December, 2025
    originally posted on http://www.ulta.com
    Image

    Great daily mascara

    This mascara is great. I have been using it for a long time and continue to buy it. It's great for every day wear. I do find you still need a lash curler. It washes off pretty good, is not clumpy, and does not smear.
    Kt
    Did you find this review helpful?
    2 out of 5 stars
    28 December, 2025
    originally posted on http://www.ulta.com
    Image

    not worth it

    not worth the price. usually i purchase loreal telesopic and thought id try something other than a drug store brand. formula weighs down my lashes and clumps SO easily. i have gorgeous natural lashes and this product definitely does not compliment them.
    AndreaM
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on http://www.ulta.com
    Image

    Best Mascara

    This mascara extends your lashes! Since I started using Benefit Mascara I've never used anything else!
    Nisa
    Did you find this review helpful?
    1 out of 5 stars
    18 December, 2025
    originally posted on http://www.ulta.com
    Image

    paraffin is bad... um k

    this is a great mascara if you dont mind putting poison on your lashes.
    girl with high expectations
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy