tarte Face Tape Full Coverage Foundation 29N Light-Medium Neutral - 1.01 fl oz - Ulta Beauty
$42.00 ($41.58/fluid ounce)
Color29N Light-Medium Neutral
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$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 17461 ratings
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Guests are saying
This foundation is highly praised for its exceptional coverage and long-lasting wear, making it ideal for busy days or special occasions. Guests appreciate its ability to blend seamlessly with other products, providing a natural finish without feeling heavy. Many find it effective for various skin types, including oily and dry skin, while some enjoy mixing it with moisturizers for a lighter application. Overall, it stands out for its impressive performance and versatility.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 8273 reviews
74% would recommend
27 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Dark circles, Sensitivity, Sun damage
- Hair color: Brunette
- Eye color: Brown
Full Coverage
I love this product. It is comparable to Esste Lauder
5 out of 5 stars
30 March, 2026
originally posted on tartecosmetics.com
My everyday foundation
This gets rid of all imperfections without looking cake-y. It blends very well and matches my skin tone nicely.
5 out of 5 stars
29 March, 2026
originally posted on tartecosmetics.com
Great coverage
This is the best foundation for summer! It’s sweat proof and full coverage so it holds up under heat and humidity. I love the formula because it applies smoothly and blends into the skin easily. I recommend going a shade darker than usual! gifted by tartecosmetics
5 out of 5 stars
29 March, 2026
originally posted on tartecosmetics.com
Foundation like skin!
This blended into my skin so nicely, a nice sheer finish for my makeup! I didn’t expect it to color match so well, but it did. I’m already enjoying some of tartes other products like the mascara so I’m excited to add these to my makeup routine. gifted by tartecosmetics
5 out of 5 stars
19 March, 2026
originally posted on http://www.ulta.com
The Best hands down
For years I swore by Estée Lauder Double Wear but I'll tell you that even though I am a creature of habit I have changed my way of thinking this is the absolute best makeup with the best coverage. My face looks flawless when I use this product and I get so many compliments when I wear it. Take the leap and try and I am so happy that I did
5 out of 5 stars
17 March, 2026
originally posted on tartecosmetics.com
Love it!
[This review was collected as part of a promotion.] This is the only makeup foundation I wear. Get lots of compliments because it looks flawless. Not cakey at all. I totally recommend it!
5 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com
I would buy this makeup again and again
I absolutely love the Tarte Face Tape Full Coverage Foundation! The coverage is amazing—it easily covers dark spots, redness, and blemishes while still feeling lightweight on the skin. It gives a beautiful natural matte finish.
5 out of 5 stars
14 March, 2026
originally posted on tartecosmetics.com
face tape review
I love this foundation. I will just have to buy a different shade next time.
4 out of 5 stars
13 March, 2026
originally posted on tartecosmetics.com
Great coverage!
[This review was collected as part of a promotion.] I’ve been using this for a little over a week now and as a mid 30s Mom, I love how long the coverage lasts. It doesn’t seem to cake in my wrinkles. The only struggle I’m having is with the shade. I tried the virtual try on and pick a shade that looked right for me, as well as with my shapr tape concealer. I don’t think it looks wrong, but I’m not sure if it’s perfect either. My face definitely looks flawless with the combo of this and the concealer though!
5 out of 5 stars
11 March, 2026
originally posted on tartecosmetics.com
Face Tape Foundation
I’m loving this foundation it matches perfectly and does not feel heavy or look cakey. I will definitely purchase again!
5 out of 5 stars
10 March, 2026
originally posted on tartecosmetics.com
Face tape foundation
Absolutely love this foundation, coverage great and isn't heavy on your face, highly recommend
1 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com
Would not purchase again
I use the tarte cc clay for under eyes and it's amazing, so I thought I would give this foundation a try - nope. It could be my lack of research on this product but it makes your skin very dry and cakey. Also flakes off into my hairline like dry skin.
5 out of 5 stars
6 March, 2026
originally posted on tartecosmetics.com
Feels and looks great
[This review was collected as part of a promotion.] I’m 51 and this gives me nice coverage without feeling thick. I let the app choose a color and it was perfect!
5 out of 5 stars
6 March, 2026
originally posted on tartecosmetics.com
Use for dance
[This review was collected as part of a promotion.] My daughter has been using this for stage makeup for years. It stays all day and easy for her to apply herself.
5 out of 5 stars
6 March, 2026
originally posted on tartecosmetics.com
Foundation
[This review was collected as part of a promotion.] This foundation is amazing , glide on my face, leave face looking fresh and young looking. My skin glows and stay on throughout the day until I’m ready to remove
5 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
Great coverage
I will say I purchased this on the fly. I am a MAC girl-but now I am a TARTE Girl! Great coverage-blends with my color perfect. The samples in the store helped me to select the perfect color match. Foundation is light weight but gives full coverage on 1st application
5 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
Beautiful Finish Easy to Apply
What a great foundation! Wasn't sure what to expect but am very pleased. The shade is perfect, the matte finish makes my skin look like it was poured on, oil control lasts throughout the day.
4 out of 5 stars
3 March, 2026
originally posted on tartecosmetics.com
Not for me
[This review was collected as part of a promotion.] I had tried this product once before and didn't like it, and thought I give it another try since it was on sale. I really wanted to love this product because I love everything else I get from Tarte, but with older mature skin, it settles into my lines and wrinkles and looks splotchy.
5 out of 5 stars
3 March, 2026
originally posted on tartecosmetics.com
A staple!
[This review was collected as part of a promotion.] This is my go to foundation for years! The coverage is flawless and doesn’t feel heavy.
5 out of 5 stars
28 February, 2026
originally posted on tartecosmetics.com
Match perfect
A perfect match every time