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tarte Big Ego Mascara - Ulta Beauty
$28.00
In Stock
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About this item
Highlights
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
Description
For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: 7 Milliliters
Features: Non-Flaking, Ophthalmologist Tested, Conditioning
TCIN: 82608791
UPC: 846733035236
Item Number (DPCI): 342-02-8967
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.945 inches length x 1.142 inches width x 5.118 inches height
Estimated ship weight: 0.099 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a strong following for its ability to deliver impressive length and volume without clumping. Many guests appreciate its easy application and the dramatic effect it provides, making it suitable for both everyday wear and special occasions. While some have experienced issues with smudging and flaking, the overall consensus highlights its vegan formula and the beautiful results it achieves, making it a popular choice among mascara enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2785 reviews
64% would recommend
25 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Uneven skin tone
- Hair color: Auburn
- Eye color: Green
jkk b
love this product
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
- Hair color: Grey
- Skin concern: Sun damage, Aging
- Skin type: Combination
- Skin tone: Medium
(no review title)
Great product at a good price!
2 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
need a better brush
The brush is not up to my expectations. The color is black, but could use a darker tint. The container is sturdy and heavy, as it is made from metal. The brush does not get all the small hairs at the edge of the eye. Needs a better brush.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
Get this rn!!
If you want something that makes you lashes show us this!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Skin concern: Sun damage, Pores, Acne, Blackheads, Uneven skin tone, Sensitivity, Dark circles, Calluses, Aging, Cellulite, Dullness, Redness
That smudgy look
Smudges everywhere. Definitely tart!!!
5 out of 5 stars
14 August, 2025
originally posted on http://www.ulta.com
Great lashes
Makes your lashes long and thick. No clumping
5 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
best mascara i've used
honestly i feel like no mascara compares to this one. it never clumps, the wand gives a nice coating so i only have to do one coat, it adds amazing volume and length, and removes easily. no complaints.
5 out of 5 stars
13 July, 2025
originally posted on http://www.ulta.com
My favorite mascara I've tried
I love it so so much. It makes my lashes look very pretty and I think it lasts. A lot of people didn't have good experiences but I personally loveeee it!
5 out of 5 stars
8 July, 2025
originally posted on http://www.ulta.com
Love this mascara
Tried the mini version first to see if I liked it and sure enough came back for the full size. Just love everything about it. The brush, the stay factor, no flaking off. Lengthens my lashes. I do wear primer first but yes indeed keep making this! I love it!
3 out of 5 stars
30 June, 2025
originally posted on http://www.ulta.com
I am not loving it
The mascara is ok, I like a thicker coating mascara and this seems to be a more light coating. I have to put on multiple applications to get the fullness I want.
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com
loyal for years
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com
loyal for years
literally have used this for the last 6 years, worth every penny. I've been through many tubes, the wand is perfect for dramatasizing your lashes to top off your daily look, its good for a dramatic night out or your daily errands, however you apply it. 10/10 recommens
5 out of 5 stars
6 June, 2025
originally posted on tartecosmetics.com
THE BEST!!!!
[This review was collected as part of a promotion.] I LOVE THIS MASCARA, ITS SO BLACK AND MAKES MY EYELASHES LOOK SOOOOOO GOOD!!!
4 out of 5 stars
3 June, 2025
originally posted on tartecosmetics.com
Amazing lashes
[This review was collected as part of a promotion.] This product does not make your lashes get clumpy. One good coat and you are good
5 out of 5 stars
1 June, 2025
originally posted on tartecosmetics.com
Beautiful ❤️
[This review was collected as part of a promotion.] Tarte Big Ego Vegan Mascara adds bold volume and lift with a flake-free, ultra-black formula. It lasts all day and keeps lashes soft and dramatic. Highly recommend ❤️❤️
5 out of 5 stars
1 June, 2025
originally posted on tartecosmetics.com
Perfection
[This review was collected as part of a promotion.] Absolutely love this mascara. Gives great length and volume. Doesn't flake.
3 out of 5 stars
30 May, 2025
originally posted on http://www.ulta.com
Cute packaging, mediocre mascara
Applies nicely, makes lashes lool bolder/longer without clumping. The packaging ia very cute. I bought the travel tube and it dried out after a few uses. Also, this isnt for all-day wear.. smudges on undereye area as the day goes on. This doesnt happen for me with other mascaras at half the price point.
5 out of 5 stars
28 May, 2025
originally posted on tartecosmetics.com
Doesn't Clump!
[This review was collected as part of a promotion.] The Tarte Big Ego Vegan Mascara delivers major volume and length without clumping or flaking. I love how it lifts and defines every lash, giving a dramatic, fanned-out effect. Plus, it’s vegan and cruelty-free—huge bonus! The formula wears comfortably all day and the vibrant packaging is a fun touch. A confident, bold lash look in just a few swipes!
5 out of 5 stars
28 May, 2025
originally posted on tartecosmetics.com
Fav mascara
[This review was collected as part of a promotion.] I have tried many of the tarte mascara, and this one is my favorite by far!
1 out of 5 stars
24 May, 2025
originally posted on tartecosmetics.com
Dry and crusty
[This review was collected as part of a promotion.] Wanted to love formula barely sticks to lashes, falls all over my face, just huge miss. . like a old dried up tube but brand new :(