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tarte Opening Act Lash Primer - 0.34 fl oz - Ulta Beauty: Thickening, Filling Eyelash Enhancer, Brush-On Application - 2 of 4tarte Opening Act Lash Primer - 0.34 fl oz - Ulta Beauty: Thickening, Filling Eyelash Enhancer, Brush-On Application - 3 of 4tarte Opening Act Lash Primer - 0.34 fl oz - Ulta Beauty: Thickening, Filling Eyelash Enhancer, Brush-On Application - 4 of 4
tarte Opening Act Lash Primer - 0.34 fl oz - Ulta Beauty: Thickening, Filling Eyelash Enhancer, Brush-On Application - 1 of 4

tarte Opening Act Lash Primer - 0.34 fl oz - Ulta Beauty: Thickening, Filling Eyelash Enhancer, Brush-On Application

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WARNING: choking hazard - small parts. Not for children under 3 yrs.
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At a glance

About this item

Highlights

  • White-tinted lash treatment + primer in 1
  • Enhances length, curl & volume of mascara
  • 360° magniLASH bristle brush evenly coats lashes
  • Vegan, safe for contact lens-wearers, ophthalmologist & dermatologist tested

Description

Push up & prime your lashes with tarte's™ best-selling lash primer that coats lashes to create an even base & enhance mascara’s performance. This primer lengthens & strengthens lashes with nourishing, plant-based conditioners to fend off flaking & fall-out. The lightweight, white-tinted formula enhances the bold black effects of your mascara. Includes a mini lights, camera, lashes™ 4-in-1 mascara for the ultimate voluminous finish. Formulated without: Parabens, Mineral Oil, Phthalates, Triclosan, Sodium Lauryl Sulfate, Gluten.

How to use: wedge 360° magniLASH brush at the base of lashes & comb upward to the tip. Finish with two coats of mascara for maximum lash impact.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Brush-On
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Beauty Purpose: Thickening, Filling
Net weight: 7 Milliliters
Features: Lightweight, Dermatologist Tested, Ophthalmologist Tested
TCIN: 82609068
UPC: 846733012459
Item Number (DPCI): 342-02-7592
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.91 inches length x 1.14 inches width x 5.11 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This lash primer is highly praised for its ability to enhance the appearance of lashes by adding volume and length while making mascara application smoother. Guests appreciate its easy removal and the fact that it doesn't clump, making it a staple in their beauty routines. Many have noted significant improvements in lash health and appearance, making it a must-have for anyone looking to elevate their mascara game.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1568 reviews
    100% would recommend
    2 recommendations
    5 out of 5 stars
    26 April, 2026
    originally posted on tartecosmetics.com
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    opening act

    This has been my go-to for years!! When I was going through chemo and all my hair fell out, my eyelashes became sparse. This was the only thing that helped make it look like I had any eyelashes!!!
    Patricia K.
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on tartecosmetics.com
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    Luv this product

    [This review was collected as part of a promotion.] I have used opening act lash primer for a really long time. I use it on my lashes and also to tame my eyebrows. I don’t really need any heavy color. My eyebrows are fine, but it still gives them a little more depth and make them look really nice.
    Terry R.
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on tartecosmetics.com
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    Long lashes

    [This review was collected as part of a promotion.] This product works great. I put it on and then curl my eyelashes and then put mascara on over it and it lasts for 6 to 8 hours and my lashes look wonderful.
    Tami H.
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on tartecosmetics.com
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    A must before mascara

    Love how great this primer is. Light weight but makes lashes extra long
    Kelsey K.
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on tartecosmetics.com
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    Opening act

    [This review was collected as part of a promotion.] Didn’t realize how much I liked this until I ran out. Really helps my mascara stay on longer and not flake off. Helps the length of my lashes too
    danielle i.
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on tartecosmetics.com
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    Absolute MUST HAVE

    [This review was collected as part of a promotion.] Opening Act makes ALL the difference. If you want thick, full lashes it is a MUST HAVE.
    Kathleen L.
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    2 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
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    Not sure I like it

    I do not find it effective
    Theresa
    Did you find this review helpful?
    5 out of 5 stars
    5 January, 2026
    originally posted on tartecosmetics.com
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    Makes a huge difference in my eyelashes

    [This review was collected as part of a promotion.] After struggling with mascaras that don't last, the primer has solved all my problems. Mascara stays and makes lashes longer. Really like this product.
    Elaine P.
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on http://www.ulta.com
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    I buy this product over and over

    Keeps my mascara on until I take it off
    Kim
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on tartecosmetics.com
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    Good Product -

    [This review was collected as part of a promotion.] Only used a couple of times so far, but it's an easy smooth application and seems to work well.
    Larry G.
    Did you find this review helpful?
    4 out of 5 stars
    24 December, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Eye color: Blue
    • Skin concern: Aging
    • Hair color: Auburn

    (no review title)

    Love!
    Ashley
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on tartecosmetics.com
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    Staple

    I’ve been using this primer for years and it’s a total game changer if you’re looking for longer, thicker lashes!
    Carly
    Did you find this review helpful?
    5 out of 5 stars
    11 December, 2025
    originally posted on tartecosmetics.com
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    Holy Grail

    [This review was collected as part of a promotion.] I don't wear mascara without this primer. I have very short sparse lashes and need every bit of help and this makes a significant difference. Highly recommend. I also like that Tarte products never bother my very sensitive eyes.
    Jenny B.
    Did you find this review helpful?
    4 out of 5 stars
    6 December, 2025
    originally posted on tartecosmetics.com
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    I really can tell the

    I really can tell the difference. It lifts my lashes and mascara glides on smoother.
    Lisa P.
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2025
    originally posted on tartecosmetics.com
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    Miracle in a tube

    Best lash conditioner ever and makes taking otherwise impossible to get off waterproof mascara (I'm looking at you bad gal) a breeze to remove! Will never wear mascara again without this first. Not to mention it really plumps up each lash
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2025
    originally posted on http://www.ulta.com
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    Best Eyelash Primer EVER!!

    My previous luck with eyelash primers has been hit and miss until now. This primer is absolutely amazing and by far the BEST primer I have ever used! It makes your lashes look like they are false eyelashes. It is a perfect base for the tarte tubing mascara. I love, love, love this primer and wish I had tried this sooner!
    Crystal
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2025
    originally posted on http://www.ulta.com
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    Creates Amazing Long Lasting Volume and Length

    Tarte has aced mascara primer. This formula is easy to apply and remove. It creates volume, length and helps define and separate lashes. It is build buildable to create more volume and does not clump.
    RockabillyChic
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2025
    originally posted on http://www.ulta.com
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    yes

    Goes on very easy without clumping
    Audrey
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2025
    originally posted on tartecosmetics.com
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    Helps smudging

    My other name brand mascara was falling off with an hour. This is the only stuff that saved it.
    Erin S.
    Did you find this review helpful?
    3 out of 5 stars
    6 August, 2025
    originally posted on http://www.ulta.com
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    It doesn't stick my lashes like I was seeing on TikTok

    It doesn't stick my lashes like I was seeing on TikTok. I was doing several layers, but you can barely see it on my eyelashes. The TikTok videos were convincing it didn't work for my lashes.
    Did you find this review helpful?

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