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e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 2 of 4e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 3 of 4e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 4 of 4
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 1 of 4

e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin

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At a glance

About this item

Highlights

  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Goes on clear with a translucent finish for all skin types and skin tones
  • Non-comedogenic (does not clog pores!)
  • Travel-friendly mini size – 0.05 fl. oz.
  • 100% vegan, cruelty-free, and Leaping Bunny Certified.

Description

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)

Allergens & Warnings:

EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.54 inches width x 4.16 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this also be used on the eyelids for eyeshadow?

submitted by Darcy - 1 year ago

  • A: This was not specifically tested for use on the eyelids. For an eye primer we suggest the e.l.f. Lock It Down Eyeshadow Primer.

    submitted bythe elfcareteam - 1 year ago

  • A: It doesn't have color so I assumed no

    submitted byYou do not need to know - 6 days ago

  • A: Hey Darcy, The e.l.f. Power Grip primer is for the face. We recommend the e.l.f. Lock It Down Eyeshadow Primer to intensify your eyeshadow color, increase wear time and prevent smudging and creasing! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, the primer is non-comedogenic and suitable for all skin types, including sensitive skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the main function of this primer?

submitted by AI Shopping Assistant - 1 month ago

  • A: This primer grips makeup for long-lasting wear while hydrating and prepping the skin for a smooth finish.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does it work for all skin tones?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, the primer has a translucent finish and is designed to work well with all skin tones.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How is the product packaged for travel?

submitted by AI Shopping Assistant - 1 month ago

  • A: The primer comes in a travel-friendly mini size of 0.5 fl oz, making it easy to carry.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What are the key ingredients in the primer?

submitted by AI Shopping Assistant - 1 month ago

  • A: The key ingredient is Hyaluronic Acid, which helps retain moisture for a plump and hydrated complexion.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Item listed as 0.5 ounce. However the small description states 0.05 ounce. Which is correct??

submitted by Tanzy9 - 2 years ago

  • A: Hey, Great question! The e.l.f. Power Grip Primer Mini is 0.5 fl oz (15 mL). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: .05 oz for real? So what is that, a single use??

submitted by Meg - 2 years ago

  • A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
See all questions (8)

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Guests are saying

The e.l.f. Power Grip Primer Mini is a highly praised product that offers a strong grip for makeup, ensuring it lasts throughout the day. Guests appreciate its hydrating properties, smooth texture, and travel-friendly size. Many find it effective for various skin types, providing a flawless finish without feeling heavy. The pump packaging is also noted for its convenience and cleanliness, making it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 6261 reviews
    easy to apply: 4.57 out of 5
    easy to remove: 4.55 out of 5
    long lasting: 4.26 out of 5
    quality: 4.24 out of 5
    value: 4.4 out of 5
    78% would recommend
    71 recommendations
    2 out of 5 stars
    22 March, 2026
    originally posted on elfcosmetics.com
    Image

    Tooo sticky for my liking

    I had to toss it. Felt like putting honey on my skin. I sweat a lot and my make-up would pill up and separate. Tried again. 3rd time it went in the trash.
    Shelleneg
    Did you find this review helpful?
    3 out of 5 stars
    22 March, 2026
    originally posted on elfcosmetics.com
    Image

    works ok. sticky

    works ok. sticky. not a mandatory product for my routine.
    momoommm
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on elfcosmetics.com
    Image

    An absolute must have!

    I use this product daily I will say it definitely makes your makeup more glowy which I love.
    ashley727238
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on elfcosmetics.com
    Image

    So good

    Love it use it e every day. Gives u a glowy look. Wish it was cheaper tho but other than that recommend
    ninahj3319
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on elfcosmetics.com
    Image

    Would recommend

    I love this primer its soo stick on the face which means ur makeup will apply of better honestly its better than the high end primers
    DaniaAa17
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on elfcosmetics.com
    Image

    Gorilla Grip

    I used this project once and It had my foundation glued to my face.. it didn’t budge for hours. Although its not fun to get on your hands so wear gloves :)
    BarkBoy2003
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026
    originally posted on elfcosmetics.com
    Image

    Works all day

    Stays all day and keeps the makeup on. Love the product. Would buy again
    Nishi145
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026
    originally posted on elfcosmetics.com
    Image

    Reliable

    Started with a free sample, and has been continuously purchased over and over since. A holy grail product, for sure.
    Sunshine420
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on elfcosmetics.com
    Image

    Effective!

    It really works, one of my favorite primer for long lasting makeup.
    Millie1901
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on elfcosmetics.com
    Image

    Fab!

    Stays all day, a little goes a long way. Would recommend
    Micheal03
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on elfcosmetics.com
    Image

    Gets the jobs done

    It works great! No bad smell, no horrible texture! Does exactly what it need
    marisaaaaaa
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on elfcosmetics.com
    Image

    Amazing

    My favorite primer for life, I don't change it for anything
    pichy
    Did you find this review helpful?
    4 out of 5 stars
    14 March, 2026
    originally posted on elfcosmetics.com
    Image

    Sticky

    Makeup applies perfectly and lasts all day but if you have oily skin and don’t like the feel of a heavy sticky primer then maybe skip out on this one and try the matte one elf does.
    person202
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on elfcosmetics.com
    Image

    power grip primer

    ugh i noticed the hugest difference when i stopped using, so i need to repurchase asap! super sticky, holds my makeup all day!
    marissavillegas1
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    Good

    it is super sticky and keeps my make up on all day long!
    Joanna1
    Did you find this review helpful?
    4 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    Works great

    I like this it has helped me before I apply makeup. My skin is dry so this helps keep the makeup smooth.
    nelly90s baby
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    This is a great product

    It stays in all day which is perfect because I do competitive dance and I have a lot of dances
    Casse
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    Great product 👌

    This is a perfect every day primer and will help your makeup stay on all day
    Cassie425
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on elfcosmetics.com
    Image

    Fab

    Absolutely amazing Primer Tacky and lasts all day and the formula is great for sensitive and acne-prone skin.great formula
    Alex2
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on elfcosmetics.com
    Image

    amazing

    can’t live without this! i love it and i have even found it helpful to put it on my wrist and behind ears for a longer smell of perfume !
    ilove
    Did you find this review helpful?

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