Target New ArrivalsFourth of JulyGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 2 of 4e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 3 of 4e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 4 of 4
e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin - 1 of 4

e.l.f. Power Grip Primer Mini - Iridescent - 0.5 fl oz: Contains Hyaluronic Acid, Vegan, Recommended for Normal Skin

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Goes on clear with a translucent finish for all skin types and skin tones
  • Non-comedogenic (does not clog pores!)
  • Travel-friendly mini size – 0.05 fl. oz.
  • 100% vegan, cruelty-free, and Leaping Bunny Certified.

Description

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)

Allergens & Warnings:

EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.54 inches width x 4.16 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this also be used on the eyelids for eyeshadow?

submitted by Darcy - 1 year ago

  • A: This was not specifically tested for use on the eyelids. For an eye primer we suggest the e.l.f. Lock It Down Eyeshadow Primer.

    submitted bythe elfcareteam - 1 year ago

  • A: It doesn't have color so I assumed no

    submitted byYou do not need to know - 3 months ago

  • A: Hey Darcy, The e.l.f. Power Grip primer is for the face. We recommend the e.l.f. Lock It Down Eyeshadow Primer to intensify your eyeshadow color, increase wear time and prevent smudging and creasing! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: What are the key ingredients in the primer?

submitted by AI Shopping Assistant - 4 months ago

  • A: The key ingredient is Hyaluronic Acid, which helps retain moisture for a plump and hydrated complexion.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the main function of this primer?

submitted by AI Shopping Assistant - 4 months ago

  • A: This primer grips makeup for long-lasting wear while hydrating and prepping the skin for a smooth finish.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How is the product packaged for travel?

submitted by AI Shopping Assistant - 4 months ago

  • A: The primer comes in a travel-friendly mini size of 0.5 fl oz, making it easy to carry.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Does it work for all skin tones?

submitted by AI Shopping Assistant - 4 months ago

  • A: Yes, the primer has a translucent finish and is designed to work well with all skin tones.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 4 months ago

  • A: Yes, the primer is non-comedogenic and suitable for all skin types, including sensitive skin.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Item listed as 0.5 ounce. However the small description states 0.05 ounce. Which is correct??

submitted by Tanzy9 - 2 years ago

  • A: Hey, Great question! The e.l.f. Power Grip Primer Mini is 0.5 fl oz (15 mL). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: .05 oz for real? So what is that, a single use??

submitted by Meg - 3 years ago

  • A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
See all questions (8)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This primer is highly praised for its exceptional hold and lightweight feel, making it ideal for oily and combination skin types. Guests appreciate its ability to keep makeup in place all day without feeling heavy or greasy. The travel-friendly size and affordability add to its appeal, making it a must-have for anyone looking to enhance their makeup routine. Its sticky texture is noted for improving makeup adhesion, ensuring a flawless finish.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 6354 reviews
    easy to apply: 4.57 out of 5
    easy to remove: 4.55 out of 5
    long lasting: 4.26 out of 5
    quality: 4.24 out of 5
    value: 4.4 out of 5
    77% would recommend
    72 recommendations
    5 out of 5 stars
    31 May, 2026
    originally posted on elfcosmetics.com
    Image

    LOVE

    This primer has become a staple in my makeup routine! It gives my skin a smooth base and keeps my makeup looking fresh and lasting much longer throughout the day. The grip is amazing without feeling too heavy or uncomfortable, and it works well with both foundation and concealer. For such an affordable price, the performance is impressive, and I’ll definitely keep buying it.
    Jenny12345
    Did you find this review helpful?
    3 out of 5 stars
    29 May, 2026
    originally posted on elfcosmetics.com
    Image

    Not for me

    I dont love it. Very sticky and just not what I like as a primer. I prefer a hydrating primer this one is not that at all.
    Tiatiatia
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on elfcosmetics.com
    Image

    Good primer

    It’s a good primer that holds up throughout the day! It also has a cooling feel when you put in on your face.
    kenzi317
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on elfcosmetics.com
    Image

    Loved absolutely

    Absolutely love, keeping it in my purse. All the time has great stick. Exactly what I was looking for love 
    bdhdhhd
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on elfcosmetics.com
    Image

    Loved

    Perfect stick for foundation, love love love. Great size for a full year of use.
    meaga
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on elfcosmetics.com
    Image

    Absolute favorite!

    Love it! I’ve been using this for a while now and it’s an absolute staple in my routine❤️. Keeps my makeup looking amazing all day long. Feels good on the skin too
    KimmieKC
    Did you find this review helpful?
    4 out of 5 stars
    28 May, 2026
    originally posted on elfcosmetics.com
    Image

    solid pick

    For the price of the primer, this is a good pick. It's nothing crazy good, but it does its job well and is a good price. It's my go-to when I don't want to buy a more expensive product
    potato24
    Did you find this review helpful?
    3 out of 5 stars
    27 May, 2026
    originally posted on elfcosmetics.com
    Image

    Good

    Was given this in a goft set and found it to be a good product.
    MothMadam2
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on elfcosmetics.com
    Image

    ELF Primer

    This primer is my all time favorite. Worth the money and my makeup stays on all day!
    Aphrodite
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on elfcosmetics.com
    Image

    Def works

    Got a trial size and tried it out. This stuff works! Available in travel size which is also great
    UrsaBear
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on elfcosmetics.com
    Image

    Very good

    Does the job and smooths my skin out and blurs pores
    keey
    Did you find this review helpful?
    3 out of 5 stars
    19 May, 2026
    originally posted on elfcosmetics.com
    Image

    Primer is real sticky.

    If you want an extreme sticky primer, this is it. It was a little tacky for me but it did keep makeup on for hours without separation.
    TaylorTX
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on elfcosmetics.com
    Image

    Best primer ever

    If you have dry skin you need this, it literally saved my skin from flaking off in the winter and it kept my skin nice and glowy.
    calg
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on elfcosmetics.com
    Image

    Love ittt

    I absolutely love this primer! It makes my skin look so smooth and helps my makeup stay on perfectly all day without melting off. Definitely a must-have in my routine.
    dreass
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on elfcosmetics.com
    Image

    Top primer

    thus is my top fave primer! it truly grips and levase me skin hydrating
    gis377
    Did you find this review helpful?
    1 out of 5 stars
    18 May, 2026
    originally posted on elfcosmetics.com
    Image

    Grips but disturbs sunscreen

    I wanted to love this and I’m hoping it’s just because it was mineral sunscreen, but after waiting the 15 minutes to set, I put this primer on and saw white streaks appearing on my cheeks! It’s hard to say if it does the same thing with chemical sunscreen (obviously no streaks), but I can’t give a pass to a product that may or may not disturb my sun protection. It’s fine if you go out at night, but during the day, NO!
    christina99999 9
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on elfcosmetics.com
    Image

    Best Primer Ever

    Y'all ht and night it's the best product I've used out there!!ave got to try this primer it holds my makeup all d
    Smileysmom
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on elfcosmetics.com
    Image

    Best sticky primer

    This is one of these best sticky primers you can get. The grip is amazing. You can legit stick the bottle to your face and it stays stuff.
    heyitsmejustice
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on elfcosmetics.com
    Image

    It’s a yes!

    I looove this primer! It does a great job at gripping my makeup on my oily skin. S little goes a long way don’t need too much product for it to work well. Stays in my makeup bag.
    heynatashsav
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on elfcosmetics.com
    Image

    Must Have

    Another product I just can’t be without. Makes my makeup glide in and lasts all day.
    glowsticker
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy