$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- Travel-friendly mini size – 0.05 fl. oz.
- 100% vegan, cruelty-free, and Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
• Why you'll love it:
• Gel formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
• Travel-friendly mini size – 0.05 fl. oz.
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Trial/Mini/Travel Size: Yes
Suggested Age: 10 Years and Up
Health Facts: Contains Hyaluronic Acid, Vegan
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .5 fl oz (US)
Features: Long Lasting
TCIN: 86657281
UPC: 609332836655
Item Number (DPCI): 052-16-0115
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol [+/-]: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.98 inches length x 1.57 inches width x 4.13 inches height
Estimated ship weight: 0.057 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this also be used on the eyelids for eyeshadow?
submitted by Darcy - 4 months ago
A: This was not specifically tested for use on the eyelids. For an eye primer we suggest the e.l.f. Lock It Down Eyeshadow Primer.
submitted bythe elfcareteam - 4 months agoA: Hey Darcy, The e.l.f. Power Grip primer is for the face. We recommend the e.l.f. Lock It Down Eyeshadow Primer to intensify your eyeshadow color, increase wear time and prevent smudging and creasing! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Item listed as 0.5 ounce. However the small description states 0.05 ounce. Which is correct??
submitted by Tanzy9 - 11 months ago
A: Hey, Great question! The e.l.f. Power Grip Primer Mini is 0.5 fl oz (15 mL). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 11 months agoBrand expert
Q: .05 oz for real? So what is that, a single use??
submitted by Meg - 2 years ago
A: Hey Meg, Great question! The e.l.f. power grip primer in the mini size is travel friendly! This will provide many uses for your makeup application to last all day! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
This product is featured in recent Target Finds stories
Ideas
This is how you make Country Summer happen
From albums to outfits, the vibe of summer ’25 is country and western. Consider this your guide to getting into the best of both.
Trends
The best of best: Target beauty edition.
See what guests are totally loving (and reviewing) with these top-rated makeup, hair & self-care must-haves.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
- Face Primers
- Primers & Setters
- e.l.f Pinterest
- Setting Spray & Powder
- Clean Makeup
- e.l.f. Skin Protection
Guests are saying
The e.l.f. Power Grip Primer is highly praised for its ability to create a smooth, long-lasting base for makeup. Guests appreciate its tacky texture that grips makeup effectively, ensuring it stays in place all day. Infused with hyaluronic acid, it hydrates the skin, providing a dewy finish. The primer is suitable for various skin types and is considered a great value for its price, often compared favorably to higher-end brands.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5482 reviews
easy to apply: 4.49 out of 5
easy to remove: 4.45 out of 5
long lasting: 4.15 out of 5
quality: 4.17 out of 5
value: 4.3 out of 5
77% would recommend
59 recommendations
Elf
5 out of 5 stars
haras_5310 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Seriously ELF, how do you do it? Every single product is a hit. If you’re familiar with the original, the formula and consistency of this primer is the same. Gel like consistency that clings to your face in such a satisfying and comfortable way! For reference, my skin is dry, sensitive, hyper-pigmented and I do have redness. This primer helps get all of that under control. I really love the way my skin looks with just the primer alone! It provides such a beautiful glow. My makeup looks amazing.
Great primer
5 out of 5 stars
allidoo25_3238 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Amazing primer. Smells great and works like other more expensive products. I would definitely recommend this product in the future to others if they ask.
Grip Primer
5 out of 5 stars
haleynicole7_2473 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is my absolute favorite primer! Anything elf gripping primer, pink or green it’s amazing. Especially if you suffer with oily skin to begin with. This stuff is phenomenal.
LOVE IT!!!
5 out of 5 stars
Lavender_213 - 1 month ago
originally posted on elfcosmetics.com
Love this product so much, definitely recommend trying!
Love it!
5 out of 5 stars
arcadiat1_9532 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this product!!! Perfect for keeping my makeup on and in place all day and night!! Its amazing for my skin because i have oily skin and this helps! Package is standard, and it really doesnt have a scent!
my favourite !
5 out of 5 stars
ellsbells0 - 1 month ago
originally posted on elfcosmetics.com
always struggled to find a good primer, this one leaves my makeup on all day, no creases and effortlessly makes my skin looks shiny and smooth!
My holy grail
5 out of 5 stars
belal - 2 months ago
originally posted on elfcosmetics.com
So good! I use this everyday and it makes my makeup stay. Also it’s super sticky and doesn’t make me break out.
Great coverage
5 out of 5 stars
sweetemily19_662 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love love Elf products but this cute mini power grip primer is my too go when I am going to go out. I love how my make up looks after I apply this primer. It covers very well. I also love how it fits in my traveling make-up bag perfect to carry around in your purse.
I love it
5 out of 5 stars
Thumbs up graphic, would recommend
- 2 months ago, Verified purchaser
This is my second bar in use one of my friends gifted me the first one, and from that day on, I absolutely loved it so much that I bought more. This soap is super practical and easy to use. It has a lightening effect, helping improve uneven skin tone and leaving the skin with a more even glow over time.
makeup stays all day!!
4 out of 5 stars
- 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] absolutely love!! keeps my makeup on all day and makes my skin feel so hydrated! Also love because it works great on all skin types! Only negative about it is how sticky it feels but totally worth it for the quality of the product!
GREAT
5 out of 5 stars
Karina Elf Cosmetics - 2 months ago
originally posted on elfcosmetics.com
This is a great primer if you are traveling and it fits perfectly in your bag. You can also get the full size it will still fit your bag
Fav grippy primer
5 out of 5 stars
dimps2013_7828 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is actually my favorite grippy primer! It’s just the right amount of tacky and keeps your makeup on all day. I love how it comes in travel size so perfect for traveling!
nice primer!
5 out of 5 stars
ellek14_1168 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great travel size product! from elf: What it is: A travel-friendly sized gel-based, hydrating face primer that smoothes skin while gripping your makeup. Why you'll love it: Travel-friendly Gel primer formula grips makeup Gives skin a long-lasting, naturally dewy finish Translucent finish gel primer works on all skin tones Non-comedogenic
Excelllent primer to keep on hand
5 out of 5 stars
hannahm48b2_4415 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product does a great job of filling in your pores and smoothing out your skin for a smooth base. Make sure you put it before your foundation in a little as a long way if you put too much it will pile up on your skin with your foundation. This product is a great to have when you can’t afford the high-end products. I don’t notice the coverage of being any different than my high end products, and I love that. It says matte finish but depending on what foundation you use the finish could be dewy or matte.
a nice solid primer
4 out of 5 stars
Fati 85 - 2 months ago
originally posted on elfcosmetics.com
A nice gripping primer to make the makeup last longer.
Skincare benefits
3 out of 5 stars
rachelv72_2184 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like that this is a primer with skincare but it’s very sticky to go on. It also doesn’t blur pores that well. It does hold the makeup but I feel like it makes my foundation cling to my pores and actually highlights them more than if I didn’t use a primer at all.
i like it
4 out of 5 stars
alana08 - 2 months ago
originally posted on elfcosmetics.com
I like this primer, i feel as though it makes my makeup much smoother. However, it definitely did not keep my makeup good all night lol. It seemed to grip the foundation pretty well but my blush and contour wore off after a few hours. overall satisfied but you're def gonna need to touch up if you want your makeup to last longer than a couple of hours.
Great!
4 out of 5 stars
Primer22 - 2 months ago
originally posted on elfcosmetics.com
Bought this with the all day every day kit. It’s very nice not irritating not painful. Just a gripped feeling it’s refreshing. I have very oily skin around my eyes and nose, this stopped it immediately.
Great for the Price
5 out of 5 stars
Thumbs up graphic, would recommend
SouthernMess - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Sun damage, Cellulite
- Hair color: Blonde
- Eye color: Green
This makeup primer seems to be a very good buy for the price. I got tired of spending ridiculous amounts of money on makeup primers so I decided to give this one a try and I was very happy with it. The primer seems to work well and my makeup holds well all day. It doesn't seem to hold up super well if it's extremely hot and I'm sweating a lot, but none of the primers I've ever used have, so I won't count that against it. The primer goes on easily and smoothly and work as intended. The value for what you get is also really good. Overall I'm happy with this item and I would definitely recommend it to others who are considering it!
Grippy
5 out of 5 stars
roserosierose - 3 months ago
originally posted on elfcosmetics.com
Really nice finish it’s grippy and hydrating and even though it’s a mini it’s lasted me a good minute