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Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz - 2 of 4Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz - 3 of 4Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz - 4 of 4
Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz - 1 of 4

Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz

$5.99 ($0.21/fluid ounce)See 2 deals for this item

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At a glance

About this item

Highlights

  • PROFESSIONAL QUALITY: Infused with Anti-Fade Blend, our sulfate-free Keratin Smooth Color Shampoo prolongs & maximizes time between coloring, leaving hair color radiant and vibrant for up to 60 days.
  • FREE FROM: This Shampoo is formulated 0% parabens, mineral oil, and DMDM hydantoin and is Certified Cruelty-Free by PETA.
  • HEAT PROTECTION: Get heat protection that starts in the shower with Keratin Smooth Color Shampoo & Conditioner.
  • NEW LOOK, SAME PROFESSIONAL QUALITY: For a limited time, you may receive products with our new or previous packaging design.
  • REGIMEN USE: After washing with Keratin Smooth Color Shampoo and Conditioner, apply Protecting Heat Styling Spray for additional heat protection. Finish with Extra Hold Hairspray for all-day hold.
  • STYLE YOUR WAY: You can count on TRESemmé for trend-inspired, professional-grade products designed to maximize ooh la la in the everyday. We’ll be here to help you style your hair (and life) your way.

Description

Enjoy radiant, glossy color for up to 60 days! Our TRESemmé Keratin Smooth Color System, with Anti-Fade Blend, helps to control frizz while keeping your color protected. This sulfate-free shampoo gently cleanses your color-treated hair, smoothing frizz from root to tip, and extends the life of vibrant looking color for up to 60 days with our Anti-Fade Blend. For best results, apply Protecting Heat Styling Spray for additional heat protection when using your styling tools. Finish with Extra Hold Hairspray for all-day hold and frizz protection. For over 70 years, TRESemmé has been committed to democratizing salon trends, making salon-quality products accessible to everyone, every day. You can count on TRESemmé for trend-inspired, professional-grade products designed to maximize ooh la la in the everyday. So as you navigate your styling journey, we’ll be here to help you style your hair (and life) your way.
Scent: Scented
Hair Type: All Hair Types, Colored
Health Facts: Contains Keratin, Paraben-Free, Mineral Oil-Free, Sulfate-Free
Product Form: Gel
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Basic Cleansing, Smoothing, Color Protection, Strengthening
Net weight: 28 fl oz (US)
TCIN: 86675675
UPC: 022400011431
Item Number (DPCI): 063-02-1599
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium chloride, punica granatum seed oil, camellia oleifera seed oil, arginine, lysine hcl, ethylhexyl methoxycinnamate, hydrolyzed keratin, ceramide ng, fragrance (parfum), citric acid, sodium benzoate, glycol distearate, coconut acid, polyquaternium-10, stearamidopropyl dimethylamine, disodiumedta, ppg-9, benzyl alcohol, benzyl salicylate, hexyl cinnamal, limonene, linalool.

Shipping details

Estimated ship dimensions: 2.8 inches length x 3 inches width x 9.5 inches height
Estimated ship weight: 1.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What technology does this shampoo include to protect color?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo features Anti-Fade Blend technology to help protect and prolong color-treated hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What benefits does keratin provide in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: Keratin helps to strengthen hair, smooth frizz, and enhance overall shine and manageability.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo safe for all hair types?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the shampoo is formulated for all hair types, including colored hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can I use heating tools after using this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, for additional heat protection, it's recommended to apply a Protecting Heat Styling Spray before using heating tools.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this product contain sulfates or parabens?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, this shampoo is sulfate-free and does not contain parabens, mineral oil, or DMDM hydantoin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated
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Additional product information and recommendations

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Guests are saying

This shampoo is designed specifically for color-treated hair, offering a gentle yet effective cleanse that helps maintain vibrant color and adds shine. Guests appreciate its pleasant scent and the way it leaves hair feeling soft and manageable. Many have noted its affordability and the long-lasting nature of the product, making it a great choice for those looking to protect their hair color without breaking the bank. However, some guests mentioned needing to use more product for a thorough clean.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 254 reviews
    quality: 2.5 out of 5
    value: 3.18 out of 5
    35% would recommend
    17 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 March, 2026Verified purchase

    (no review title)

    This has barely any lather. It does not seem like it’s really cleaning.
    1 reply from Tresemme Expert team - 2 months ago
    Hi Olivia, we're truly sorry to hear about the issue you've experienced with the TRESemmé Keratin Smooth Color Shampoo. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54515264 we’ll make sure to assist you promptly.
    Olivia
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    10/10 buy

    Obsessed with this shampoo! Definitely one of the better affordable options, always leaves my hair feeling so soft and smooth. I even feel like it took away from any irritation that caused breakage from heat! I’ve used this for about a month and definitely saw results!
    SarahA
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026

    Horrible

    Leaves hair greasy, requires a lot to lather up even a little bit. Had to wash my hair the next day after using this when normally I wash every 2nd or 3rd day.
    1 reply from Tresemme Expert team - 2 months ago
    Hi Kate, we’re sorry to hear that the TRESemmé Keratin Smooth Color Shampoo left your hair feeling greasy and required so much product just to create a light lather. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54215806), so we can address your concerns promptly.
    kate
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    24 February, 2026
    originally posted on influenster.com
    Image

    Great product

    Great product to use to help with color fade! Leaves no residue. The texture is smooth. Give you some volume in your hair which is nice. Overall smells clean and is great.
    AshleyB
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 November, 2025Verified purchase

    Not tge Tresemne shampoo i remember!

    It’s ok but I’d never buy it again. You have to use 8-10 pumps to get any lather and my hair is only chin length!
    1 reply from Tresemme Expert team - 6 months ago
    We're truly sorry to hear about the issue you've experienced with product. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53167854 we’ll make sure to assist you promptly.
    Sunshine Queen
    quality: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 October, 2025
    originally posted on influenster.com
    Image

    Great hair protection and color protection

    Amazing product smells is fantastic this product keeps the hair silky smooth as well as proctecting the color me and my fiance both use this product and we love it so much its a great value for a reasonable price
    mateom22_8513
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 September, 2025Verified purchase

    oily and greasy

    Never had complains about Tresemme until I tried this one. Hair looks super oily and greasy by the end of the day. I don't recommend it all.
    IS
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 September, 2025Verified purchase

    Worst shampoo I've ever used

    This shampoo is impossible to get a lather with. I have to use 4+ pumps just to feel like it’s getting soapy. And then, it always looks greasy afterward. Absolutely worst shampoo.
    1 reply from Tresemme Expert team - 9 months ago
    Hi Jess, thank you for your feedback. We apologize for any inconvenience you experienced. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com or Unileverconsumercare.usa@unilever.com) with your contact details and the ref ID: (52452349) so we can address your concerns promptly.
    Jess
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2025Verified purchase

    Color saver

    Wish they had smaller sizes in this, I never use the same all the time
    Bonn
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 June, 2025Verified purchase

    Didn't work me

    Doesn’t lather up well, and scalp doesn’t feel clean even after washing twice.
    1 reply from Tresemme Expert team - 11 months ago
    We're sorry to hear about your experience with our Keratin Smooth Color Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 51412337 so we can gather more details and assist you further.
    Ni_15
    quality: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    25 April, 2025
    originally posted on influenster.com
    Image

    Good color protection

    I use TRESemmé Keratin Smooth Color Shampoo on my hair because it is formulated to protect hair color for up to 60 days. It also contains Keratin to help improve manageability, strengthen, and smooth hair. It has a smooth texture that is easy to apply, lathers well, and leaves hair clean but not dry. The light scent is not too strong and usually lingers long after rinsing, and my hair feels softer and shinier after use. It is affordable and great for anyone with color-treated hair.
    clement_3342
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 April, 2025
    originally posted on influenster.com
    Image

    Great product for the price

    Love this shampoo! I’ve tried many different brands and none have worked quite as well as this one. My husband loves the smell of it and makes my hair smooth and shiny.
    laurent500_7364
    Did you find this review helpful?
    3 out of 5 stars
    9 April, 2025Verified purchase

    No user directions

    This shampoo did not include directions. I’m not sure how much to use, or how often to use it.
    1 reply from Tresemme Expert team - 1 year ago
    Thanks for reaching out. Apply our Keratin Smooth Color Shampoo to wet hair. Gently massage the scalp and roots with fingertips to work into a lather. Lightly squeeze the shampoo from roots to ends. Rinse thoroughly. Finish with TRESemmé Keratin Smooth Color Conditioner and style with your favorite TRESemmé products.
    KF
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 November, 2024

    Keeps in the color with no irritation

    Cleans the scalp, even if you are sensitive. The scent is mild not irritating. My color stayed vibrant for 6 weeks even with nearly daily washes
    JFlange
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    14 November, 2024Verified purchase

    It's ok

    After using an expensive brand and not being a huge fan, I decided to try something more affordable but with great reviews. This shampoo was what I ended up buying and, even though it does the job, I feel like I need to use so much of it in order to have my hair feeling clean. Would not buy again.
    1 reply from Tresemme Expert team - 2 years ago
    We're sorry to hear that Keratin Smooth Color Shampoo didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref id: 49256168 so we can address your concerns and enhance your experience.
    Alex
    quality: 2 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    23 August, 2024
    originally posted on influenster.com
    Image

    It’s okay

    This is okay.. it leaves my hair feeling flat and after 3 days it feels super oily and dull. If you’re on a budget and need something affordable, then use this! It does smell really good too.
    fairybliss98
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2024Verified purchase

    Great Product & Great Value!

    I really like this shampoo. It seems to have a good amount of active ingredients and my hair is lef soft, supple, with smooth cuticles. Hair feel stronger and with more elasticity. Overall = a really great find! The only drawback is that the formula is a bit watery and I find myselft wanting to use more, however, after a few uses I realize that I don't need to use that much to get a good lather and clean.
    Monchula
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    5 June, 2024
    originally posted on influenster.com
    Image

    If you want color and strength get this!

    This shampoo worked well when I had colored hair. It prevented my color from lifting so quickly and always made my hair feel much stronger! I love the scent of all tresemme products and this one doesn't disappoint! The new pump packaging is the cherry on top!
    queenvvn
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 May, 2024
    originally posted on influenster.com
    Image

    The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.

    The scent is very pleasant. Smooth configuration results. It also helps protect my hair color and keeps my hair silky smooth. It prevents split ends and improves elasticity.
    nataliet178
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 April, 2024

    Affordable hair care line

    I really appreciate how Tresemme has an affordable hair care line. I appreciate that this shampoo works well with color treated hair like mine and it helps keep my hair smooth. Shampoo bottle lasts a long time.
    Missg
    value: 5 out of 5
    3 guests found this review helpful. Did you?

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