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KVD Beauty Everlasting Hyperlight Liquid Lipstick - 0.23 fl oz - Ulta Beauty
$23.00
ColorBloodflower
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- All-day transfer-proof wear
- Extreme hyperlight comfort with a non-drying feel
- Feather-resistant matte finish
- Raspberry stem cells help nourish lips
- 100% vegan + cruelty-free
Description
KVD Beauty’s iconic liquid lipstick evolved for extreme comfort. Feather-resistant with matte finish, the flexible formula moves with your lips to help prevent caking and flaking. The slim precision tip gives you complete control. In petal-soft neutrals and intoxicating pops, the high-pigment matte shades are named after poisonous plants and bizarre blooms.
100% of wearers agreed that this lipstick felt comfortable even after 8 hours (in a consumer study on 32 volunteers).
On clean, dry lips, use the precision tip to line and define.
Fill in with the angled edge.
Blot lips with a tissue.
Let it set for about 30 seconds to lock in bold matte color (no rubbing or smacking).
100% of wearers agreed that this lipstick felt comfortable even after 8 hours (in a consumer study on 32 volunteers).
On clean, dry lips, use the precision tip to line and define.
Fill in with the angled edge.
Blot lips with a tissue.
Let it set for about 30 seconds to lock in bold matte color (no rubbing or smacking).
Suggested Age: 16 Years and Up
Color Finish: Matte
Color Palette: Bright Tones
Product Form: Liquid
Beauty Purpose: Nourishing
Net weight: .23 fl oz (US)
TCIN: 86700412
UPC: 840026659529
Item Number (DPCI): 342-02-6445
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, trimethylsiloxysilicate, trisiloxane, mica, isododecane, cera microcristallina/microcrystalline wax/cire microcristalline, isononyl isononanoate, cetyl dimethicone, dimethicone/vinyl dimethicone crosspolymer, disteardimonium hectorite, illite, alcohol denat., c30-45 alkyl dimethicone, caprylic/capric triglyceride, ethyl vanillin, laureth-4, aqua/ water/eau, rubus idaeus (raspberry) leaf extract, bht, red 7 lake (ci 15850), red 6 (ci 15850), yellow 5 lake (ci 19140), iron oxides (ci 77491), red 28 lake (ci 45410), blue 1 lake (ci 42090).' '
Shipping details
Estimated ship dimensions: 5.43 inches length x 0.74 inches width x 0.74 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.7 out of 5 stars with 323 reviews
60% would recommend
10 recommendations
2 out of 5 stars
15 August, 2025
originally posted on http://www.ulta.com
Colors are off
I've had multiple shades of the KVD Everlasting lipstick. It doesn't always cover smoothly, but it has great staying power. I recently got Pale Harlequin and Night Heron based on the descriptions/swatches online, but the colors are WAY off. Pale Harlequin is a "neutral terracotta", but it's basically almost an exact match for my skin tone, and I'm pretty pale. The Night Heron is definitely not "reddish brown", unless they mean muddy/brown purple. I'll be returning these and won't be purchasing any more unless I can swatch it in person myself.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2025Verified purchase
Not long wearing
Supposed to be a many-hour lip color, but was gone by 10am. I didn't even get to test it against food. It was gone well before lunch. The color was great, but that doesn't work if I have to touch it up every hour.
5 out of 5 stars
4 May, 2025
originally posted on http://www.ulta.com
Amazing. Must have!
This lipstick is amazing. It stays on all day even through eating. It has a nice sheen to it iwthout being too glossy or too matte. It does not come off until you want it to. It also doesn't dry out your lips. Love love love
5 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com
My favorite lipsticks
These have always been one my favorite matte liquid lipsticks. Long lasting, gorgeous colors, and easy to remove.
5 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com
My favorite lipsticks
These have always been one my favorite matte liquid lipsticks. Long lasting, gorgeous colors, and easy to remove.
1 out of 5 stars
16 April, 2025
originally posted on http://www.ulta.com
oh no
color wolfsbane...dry, patchy, crumbly.
5 out of 5 stars
31 March, 2025
originally posted on http://www.ulta.com
Fantastic
Last all day no clumping or smearing no bleeding I am 71 and this is the one I wear to work and church
2 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
Not the quality I expected
I was very disappointed with this. First the color looked amazing in the container, on the lips it was more orange than red. Second this smeared off so easily. The original KVD liquid lipstick was 1000 times better. It is bad enough all the good colors are gone, but to make the formula worse is just so sad. Will never buy again. Ink liner is still my favorite eyeliner ever though.
5 out of 5 stars
26 March, 2025
originally posted on http://www.ulta.com
Very happy with this product
Color is great, goes on smoothly & it lasts only small issue is that it feels a little bit too dry after awhile but nonetheless, I like it.
4 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com
no more messy meltdown
Easy to use, no worry about a messy meltdown in my purse. smooth, nondrying color. My only complaint is that the color doesn't seem to have the staying power that I like/need.
4 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com
Deeply bright beautiful color
Again, I like this brand of lipstick. The only improvement I wish is for it to have longer staying ability.
4 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com
Beautiful color
Love the color. It applies easily and smoothly. The only I wish were different is for it to stay on longer
5 out of 5 stars
19 March, 2025
originally posted on http://www.ulta.com
Loved It
I love this lipstick, long lasting.
4 out of 5 stars
18 March, 2025
originally posted on http://www.ulta.com
So good
This is the real deal. Doesnt transfer much and the color is amazing.
5 out of 5 stars
4 March, 2025
originally posted on http://www.ulta.com
Love this SHADE!!!! SO GLAM
Was so happy to see they had my shade in stock,Ive worn this shade for a while and it wasn't in stock for months when i ran out, The most softest natural shade makes my teeth look even whiter, LOVE IT!!!!!
5 out of 5 stars
4 March, 2025
originally posted on http://www.ulta.com
I would buy this product again and again
This matte lipstick stays on all day. I love the vibrant color as well. I have definitely found my new fave.
3 out of 5 stars
3 March, 2025
originally posted on http://www.ulta.com
Too bad
I loved Lolita. While this claims to be the replacement, it's not the right shade. Lolita had more red in it and this has more purple. The formula is not the same so am disappointed that they claim it is. Also not a fan of liquid lipstick.
5 out of 5 stars
2 March, 2025
originally posted on http://www.ulta.com
Amazing!!
I love this lipstick! I wear this almost everyday! I found the best way to blend it out is with a brush. It stays on almost all day! ( except when you're eating, then it comes off a little bit. ) I totally recommend this product!! Oh and it's COMPLETELY weightless, so it doesn't have the sticky feeling at all!!
3 out of 5 stars
11 February, 2025
originally posted on http://www.ulta.com
Just Not The Same
I was a long-time purchaser of the original KVD products (pre ownership change) and this is not a good replacement for the original Everlasting lipstick. The darker colors require several coats to have any pigment, and while it does dry down to a transfer resistant texture, it still maintains the slightest bit of stickiness. The ability to dry down completely is what made the original product stand out from anything else and they unfortunately lost that with this formula. I will say they smell nice and the wand is a nice comfortable shape, so that is a plus, but for this price point I would expect the product to better match what it replaced
5 out of 5 stars
25 January, 2025
originally posted on http://www.ulta.com
Love this product
This liquid lipstick smoothes on easily, is long lasting, and actually is transfer proof once it dries. My only complaint is that I wish it came in even more colors.