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Too Faced Better Than Sex Foreplay Mascara Primer - Ulta Beauty - 2 of 4Too Faced Better Than Sex Foreplay Mascara Primer - Ulta Beauty - 3 of 4Too Faced Better Than Sex Foreplay Mascara Primer - Ulta Beauty - 4 of 4
Too Faced Better Than Sex Foreplay Mascara Primer - Ulta Beauty - 1 of 4

Too Faced Better Than Sex Foreplay Mascara Primer - 0.27 fl oz - Ulta Beauty

Count0.27 fl oz

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At a glance

About this item

Highlights

  • Improves mascara wear for 24+ hours!
  • Infused with nylon fibers for length & volume
  • Lash primer with deep black pigments
  • Nourishing formula wraps lashes in a blend of Argan and Grape Seed Oils
  • Double-arch molded crescent brush separates & coats each lash from root to tip
  • Great for downward straight lashes!
  • Ophthalmologist tested; Safe for contact lens users & sensitive eyes
  • Cruelty free

Description

A nourishing mascara lash primer clinically proven to lengthen, thicken & lift lashes while delivering 24 hour improved mascara wear

Too Faced Better Than Sex Foreplay Mascara Lash Primer helps your lashes stay up day and night when used with Better Than Sex Mascara or your regular mascara.

Lengthen, thicken, and lift your lashes to mind-blowing heights for 24+ hour improved mascara wear with this pitch-black pigmented primer that wraps lashes in a nourishing blend of Argan and Grape Seed Oils rich in Omega 3 and 9 fatty acids.

How to Apply:
- Apply on clean, dry lashes. Place brush at base of lash line and wiggle from root to tip, combing upward.
- Wait up to 10 seconds for mascara primer to dry.
- Follow with Better Than Sex Mascara or your regular mascara for ultimate lift, length, and volume.

To remove, use a cotton pad and waterproof makeup remover to wipe away in a downward motion.

Consumer Results: 
Boosts lash curl by 132%*
Adds lash volume by 109%*
Increases lash fullness by 100%*
Increases lash length by 80%*
Improves mascara wear for 24+ hours
*Clinical testing on 24 women when comparing mascara plus primer to mascara alone at 25 hours.
Suggested Age: All Ages
Color Palette: Dark Tones
Product Form: Gel
Includes: Applicator
Beauty Purpose: Lengthening, Thickening
Net weight: .27 fl oz (US)
Features: Long Lasting, Built-In Brush
TCIN: 89221864
UPC: 651986009459
Item Number (DPCI): 342-02-2180
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, trimethylsiloxysilicate, beeswax\cera alba\cire d'abeille, paraffin, microcrystalline wax\cera microcristallina\cire microcristalline, dimethicone, disteardimonium hectorite, dextrin palmitate/ ethylhexanoate, tocopherol, vins vinifera (grape) seed oil, argania spinosa kernel oil, propylene carbonate, silica, nylon-6, iron oxides (ci 77499)

Shipping details

Estimated ship dimensions: 5.591 inches length x 0.827 inches width x 2.244 inches height
Estimated ship weight: 0.107 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This mascara primer has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its ability to lengthen, volumize, and hold curl, making lashes look stunning even without additional mascara. However, some guests have noted issues with dryness, difficulty in application, and challenges in removal. Overall, it stands out for its effectiveness and unique black tint, making it a versatile addition to any makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 733 reviews
    66% would recommend
    9 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 April, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry

    Great product, all I use.

    I cannot live without this product. I purchase the travel size so it stays fresh and doesn't dry out or get clumpy.
    Terribomb
    Did you find this review helpful?
    2 out of 5 stars
    31 March, 2026
    originally posted on http://www.ulta.com
    Image

    Hard to work with….

    I was excited to find a pigmented primer (other than white). Unfortunately, this was a disappointment. Pretty dry formula, maybe I received an old mini tube, but hard to know. Difficult to coat lashes and more difficult to apply regular mascara over it. Maybe other mascaras work better than mine, but not worth the hassle for the price. One positive, tge prime gave great lift to my lashes.
    LJV
    Did you find this review helpful?
    3 out of 5 stars
    31 March, 2026
    originally posted on http://www.ulta.com
    Image

    Great product but…

    It's a great product. A little bit goes a long way, however this product seems to be very waterproof to me. Not sure if many others have experienced this but even using waterproof makeup removers, I still find that I still have mascara on!
    Melissa
    Did you find this review helpful?
    3 out of 5 stars
    29 March, 2026
    originally posted on http://www.ulta.com
    Image

    Inconsistent product

    I bougbt this a twice and it was fantastic. Lengthening, dramatic but the the next two tubes I bought were dry and basically empty. What's up with that? It used to be a holy grail,now it a a holy fail.
    Lashes galore
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on http://www.ulta.com
    Image

    Would buy again

    Love.
    Montserrat
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
    Image

    Great primer

    One of the best mascara primers with tint. The mini mascara doesn't last long, and feels like it dries out quicker, but it's a good buy when it's BOGO. I like to apply this twice and then better than sex volumizing mascara afterwards.
    Pon
    Did you find this review helpful?
    1 out of 5 stars
    3 February, 2026
    originally posted on http://www.ulta.com
    Image

    Dry

    This product seemed to be very dry although it was new. I usually use the Better than Sex mascara.
    Bina
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    31 January, 2026
    originally posted on http://www.ulta.com
    Image

    Was dry and barely went on

    Did not work. Must have been old
    TJ
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    20 January, 2026
    originally posted on http://www.ulta.com
    Image

    Disappointing

    The rubber brush made it so hard to apply and coat. Why not use the same brush as the Better than Sex mascara? it took too long to get it to coat my lashes and then when i did it dried stiff. Made it hard to apply a coat of mascara on stiff lashes. It is definitely waterproof. Hard to remove even with makeup remover. I would give it a 2nd try if they would use an actual brush
    Reviewer
    Did you find this review helpful?
    1 out of 5 stars
    8 January, 2026
    originally posted on http://www.toofaced.com/
    Image

    Hated it

    Maybe i got a bad batch but this mascara was HORRIBLE. Application was super hard- barely looked like i got any product on and when I did it was super clumpy and is impossible to remove even with makeup remover and hot water to soften product.
    1 reply from Too Faced team - 4 months ago
    Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
    Rae
    Did you find this review helpful?
    5 out of 5 stars
    5 January, 2026
    originally posted on http://www.ulta.com
    Image

    Love love love!

    I have used both the primer and the regular BTS mascara for over a year and I am in love! It is very buildable and lasts all day. The only downside is that it is a nightmare to get off. The 5 minute clean up us definitely worth the 10 hour wear though, love this!!!
    Lucille
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on http://www.ulta.com
    Image

    lashes look longer !

    Separates and doesn't clump - love it!
    Jessica
    Did you find this review helpful?
    5 out of 5 stars
    14 December, 2025
    originally posted on http://www.ulta.com
    Image

    My favorite primer

    Helps keep my mascara good all day!
    Shannan
    Did you find this review helpful?
    1 out of 5 stars
    5 December, 2025
    originally posted on http://www.ulta.com
    Image

    No

    Makes eyelashes feel crunchy.
    Linda
    Did you find this review helpful?
    5 out of 5 stars
    4 December, 2025
    originally posted on http://www.ulta.com
    Image

    Literally the best

    Beforehand I used L'Oreal lash Paradise mascara primer and Cover Girl Last Blast mascara primer, and thank goodness I finally tried this one. This one actually works! And it looks amazing even on its own. It defines, lengthens, and separates the lashes unlike any other primer. And yes, it truly makes your mascara last all day! My mascara looked fresh for hours. This is my new go to, I'm so glad I found this one.
    Ashley
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on http://www.ulta.com
    Image

    Terrific

    I really like this lash primer. It's great
    Beckles
    Did you find this review helpful?
    5 out of 5 stars
    17 October, 2025
    originally posted on http://www.ulta.com
    Image

    I swear by this product.

    The absolute magic this tube has in it. The only cons about this for me is it is a bit hard to get off i recommend using coconut oil but apart from that…I'm inlove with it.
    Emma
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 October, 2025Verified purchase

    Amazing!

    I have stubborn lashes and this is the only thing that will ACTUALLY keep my lashes curled and it also adds length. On my 3rd primer
    Lizzydaglizzy
    Did you find this review helpful?
    1 out of 5 stars
    19 August, 2025
    originally posted on http://www.ulta.com
    Image

    I would not buy this product again

    I don't know if it is the one I bought or the product itself but it feels dried out and adds almost nothing to my lashes. I don't have lots of lashes so I look for something that creates thickness and volume. This did not do the job.
    Pam
    Did you find this review helpful?
    1 out of 5 stars
    30 July, 2025
    originally posted on http://www.toofaced.com/
    Image

    Don't Buy

    I absolutely love Better than Sex mascara, so I wanted to try this. Omg! It's IMPOSSIBLE to get off. It's not worth it. Trust me.
    1 reply from Too Faced team - 10 months ago
    We apprecitate your feedback. To remove, use a cotton pad with waterproof eye makeup remover to wipe away in a downward motion. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
    GGG89
    Did you find this review helpful?

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