Daytime & Nighttime Maximum Strength Cold & Flu Softgels - 96ct - up&up™
$19.99 ($0.21/count)
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$1.59 - $7.99
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 10633 ratings
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4.7 out of 5 stars with 32 reviews
75% would recommend
8 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Daytime Nightime Cold and flu
Didn't really help symptoms
3 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025Verified purchase
(no review title)
Maybe it's just me but I found these pills more difficult to swallow than other cold and flu medicines. I did like that they come in a regular pill bottle, just make sure you read the instructions and and take the correct dosage.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2024
Love it.
This is very helpful and easy to swallow. Which is always a fear for me when I have to take them. I was wondering how many to take because I couldn’t find that after I took the package out of box and it wa shard to find.
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2024
Must Have Product
This nighttime liquid gel Up and Up brand cold medicine helps you survive a cold. For a liquid gel, it is easy to swallow. It is just as good as it's name brand counterpart. This is a new must have product for my household to survive cold season.
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2024
Works great
I really like these new daytime/nighttime ultra concentrated cold and flu pills. I love they are in bottles and not little packets. They are smooth and easy to swallow. No nasty taste. They work fast and how they are suppsoed to.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2024
Amazing packaging design
These cold meds work great when you feel like garbage. It’s nice to have a cheaper option than the name brand. But what really seals the deal for me on these is the packaging! The box has a peek through window so you can see exactly how big the capsules are. If you have a hard time with pills, this is a great feature. The bottles themselves are also wonderfully made- they are short and thin meaning they fit WAY better than big, bulky round containers in my medicine cabinet. One thing- the pills are weirdly kind of pretty (colored with a sheen). As with all meds, if you have kiddos, store these WAY out of reach as they may be tempting for little ones.
5 out of 5 stars
24 November, 2024
Day and Night Cold Medicine
Love that you get a large quantity. It should last through many colds throughout the year. The capsules look like candy, never seen medicine like it. They seem smaller than other cold medicine capsules I've used, which I'm happy about because they're easier to swallow. I definitely think these are as effective as name brands.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2024
Great
Really great cold medicine, perfect for daytime and night time. I took these for 3 days and feel a whole world better then i did at the start of the week. I will definitely be buying these again. Really great!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2024
Maximum Strength Without A Prescription!
You feel that chill in the air? Depending on where you live, you experience the beauty of the changing seasons. Weather and temps going hot and cold and vice versa. The changing of the climate is something that catches our bodies off guard. We catch a cold and sometimes whether we like it or not these common colds turn to chills and later fever and worst of all, the dreaded flu. The solution? Target has Daytime & Nighttime Maximum Strength Cold & Flu Softgels - 96ct - by up&up™. These soft gels are color coded, orange for day and green for night. Which alleviate and “Target” 😉 nasal congestion, coughs, headaches, fevers and more. Why suffer throughout the day and night feeling sick when there's a simple solution in an easy to swallow form? This product arrived in time for my neighbors who were battling the flu. I wasn’t sick to need this remedy but I gave a week's worth to my neighbors for testing. They were feeling better symptom wise later the same day, and feeling semi relieved after about 2 days. Remember not to take the product for more than 7 days. Always seek professional advice from verified pharmacies and qualified doctors. I’m merely a consumer reporting how this product helped my neighbors. (Should I get sick I’ll be prepared though!) Please do not take if you are allergic to any of the ingredients this medicine consists of. But if you want maximum strength without a prescription, up&up has your healthcare needs covered. I received these products for free from the Hey, Bullseye™ sampling program in exchange for my honest review.