$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Coconut, Vanilla
Hair Type: All Hair Types, Dry
Health Facts: Silicone-Free, Paraben-Free, Dye-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Basic Conditioning, Moisturizing
Net weight: 36 fl oz (US)
Features: Rinse-Off, Lightweight
TCIN: 92268143
UPC: 030772166253
Item Number (DPCI): 063-00-0251
Origin: Made in the USA or Imported
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, polyquaternium-10, sodium salicylate, sodium citrate, citric acid' '
Shipping details
Estimated ship dimensions: 9.3 inches length x 4.1 inches width x 2.5 inches height
Estimated ship weight: 2.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its delightful scent and moisturizing properties. Guests appreciate how it leaves hair feeling soft and shiny, making it a popular choice for those with dry or damaged hair. However, some guests have reported issues with greasiness and hair loss, suggesting it may not be suitable for everyone. Overall, it offers a unique blend of natural ingredients that can enhance hair health when used correctly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 2441 reviews
effectiveness: 2.33 out of 5
quality: 2.47 out of 5
value: 2.52 out of 5
32% would recommend
458 recommendations
Bad pump
1 out of 5 stars
Thumbs down graphic, would not recommend
Jess - 1 day ago, Verified purchaser
The bottle is the worst to use. The pump doesn’t work.
Heavy and oily
1 out of 5 stars
Thumbs down graphic, would not recommend
kar lee - 8 days ago, Verified purchaser
The smell was great and I appreciate that the formula is free of all the parabens and sulfates. But the shampoo leaves my hair greasy and oily, and weighs down my hair immediately after washing and drying. I have fine hair, so it could be a factor. The shampoo makes my scalp feel like it is greasier than before showering. I will not be repurchasing this shampoo.
Sweet Scents!
5 out of 5 stars
Mellissa - 13 days ago
originally posted on nativecos.com
Coconut and Vanilla is an amazing scent, but I am always trying the holiday scents too. I got the Boston Kreme and it was absolutely amazing. I also ordered the Vanilla Sprinkle and was disappointed, the Boston Kreme smelled more like vanilla and sweetness than the Vanilla Sprinkle. Whether you try the classic coconut and vanilla or one of the holiday scents, the coconut and vanilla is always available and smells amazing!
Stunningly Gorgeous
5 out of 5 stars
MsMaam - 14 days ago
originally posted on nativecos.com
Hair feels and smells amazing, day in and out. Beautiful
Concerning hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
Would not recommend - 15 days ago
The shampoo and conditioner caused a lot of hair loss and dandruff. I’m 25 years old, never had any concerns about my hair. Picture below is how much fell out in ONE shower.
RR
5 out of 5 stars
Thumbs up graphic, would recommend
Yesenia - 15 days ago, Verified purchaser
Everything was great, excellent service
Amazing
5 out of 5 stars
Judy - 20 days ago
originally posted on nativecos.com
Love the smell only brand i can use because my skin condition
My hair feels like I could sweep my floor with it.
1 out of 5 stars
Thumbs down graphic, would not recommend
benette - 21 days ago, Verified purchaser
I honestly don’t know what I was thinking. I should never have tried another Native product, after their deodorant gave me a huge blistering rash that they insisted was my skin “detoxing from harmful aluminum antiperspirant”, despite the fact that I hadn’t used one of those in over a decade. Anyway, this shampoo and conditioner are garbage. If you’re old enough to remember White Rain, it makes your hair feel like that, and if you’re too young, well, there was an urban legend that White Rain contained liquified plastics, so you have an idea of how my hair feels right now. It doesn’t feel remotely clean; instead, it feels like when you try to separate the hair on a doll. I can barely get my fingers through it, let alone a comb. Can’t wait to gleefully return this.
DO NOT USE - HAIR LOSS
1 out of 5 stars
Thumbs down graphic, would not recommend
wilson1212 - 21 days ago, Verified purchaser
I am soooo sad about this. I was really loving this shampoo/conditioner bc I loved how my curls were drying but I have very thick and long hair and unfortunately I think that is why it took so long for me to realize how much hair I was losing. I have been using this shampoo/conditioner for 2 YEARS and have literally half of the hair I had before. And I only wash my hair once per week. SO sad and so frustrating. I didn't want to believe the other reviews, but don't make the same mistake I did!!
Great shampoo!
5 out of 5 stars
Gayle - 23 days ago
originally posted on nativecos.com
Great shampoo at an excellent price too! Highly recommend!
DO NOT USE NATIVE SHAMPOO
1 out of 5 stars
Mason - 23 days ago
originally posted on nativecos.com
I am 22 years old and recently switched over to Native Shampoo within the last 6 months. I consider myself a very healthy individual, always having a head of thick hair and a no family history of baldness. However, after using native for a few months I have discovered an extreme amount of hair shedding, itchy scalp, and hair dryness. It wasn't until recently that I started doing more research on Native and other peoples' experience while using it. I found that many people have experienced these side effects, and find it super upsetting and tragic that a company who prides themself on being such a healthy brand when it comes to shampoo, just for it to significantly damage my hair at such a young age. In conclusion, STAY AWAY FROM NATIVE SHAMPOO!
DO NOT USE NATIVE SHAMPOO
1 out of 5 stars
Thumbs down graphic, would not recommend
Native Shampoo - 23 days ago
I am 22 years old and recently switched over to Native Shampoo within the last 6 months. I consider myself a very healthy individual, always having a head of thick hair and a no family history of baldness. However, after using native for a few months I have discovered an extreme amount of hair shedding, itchy scalp, and hair dryness. It wasn't until recently that I started doing more research on Native and other peoples' experience while using it. I found that many people have experienced these side effects, and find it super upsetting and tragic that a company who prides themself on being such a healthy brand when it comes to shampoo, just for it to significantly damage my hair at such a young age. In conclusion, STAY AWAY FROM NATIVE SHAMPOO!
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Krw - 24 days ago
My hair wouldn’t stop falling out, couldn’t brush it, had to cut off 4 inches then needed to cut off more because same problem. It was this shampoo!!!! I washed once with another brand and my hair is soft again. I’m only glad I cut just my hair off and not my daughters too because she was having the same problem. Do not buy!
won't replace
1 out of 5 stars
Thumbs down graphic, would not recommend
Sally - 25 days ago, Verified purchaser
was COVERED in shampoo! target will not replace
Hair fallout, skin reactions
1 out of 5 stars
Thumbs down graphic, would not recommend
Alex - 26 days ago, Verified purchaser
Made my hair fallout and caused reactions on both my own scalp and my daughter’s. Felt nice on the hair, but left me with patches of hair missing after a week of light use.
Lee
1 out of 5 stars
Thumbs down graphic, would not recommend
Native not - 1 month ago, Verified purchaser
I purchased this item and then I saw online that people were saying it cause hair loss and scalp burns. I was very skeptical, but I decided to try the product anyway. Everyone reacts different to different products so I figured maybe other people are just have sensitive skin. however, my daughter and I tried it and after two uses, both of us said that our hair felt very dry and it was returned to the store.
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Kimbo - 1 month ago, Verified purchaser
Nice small size and smells great.
WORST shampoo EVER!!!
1 out of 5 stars
Sophia - 1 month ago
originally posted on nativecos.com
I was having a greasy, filmy coating on my hair & scalp for years. Hair loss also. I was ready to spend thousands on a water softener because it started when I moved. Turns out, it wasn't the hard water, it was this absolute TRASH of a shampoo! I stopped using it & after the first wash w another shampoo, problem was 90% better & then gone by wash 2. These other positive reviews are either a single wash of fake.
Pump doesn’t work
1 out of 5 stars
Kenm - 1 month ago
originally posted on nativecos.com
Whomever designed the bottle should be fired. Pump wouldn't open. Tried using the shampoo without it and ended up spilling a bunch.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Ellie - 1 month ago, Verified purchaser
Not as described. The worst shampoo I've ever used. It doesn't rinse out well at all. It isn't moisturizing, which is a real disappointment! Combine it with the conditioner, and your hair is icky.