$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Coconut, Vanilla
Hair Type: All Hair Types, Dry
Health Facts: Silicone-Free, Paraben-Free, Dye-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Basic Conditioning, Moisturizing
Net weight: 36 fl oz (US)
Features: Rinse-Off, Lightweight
TCIN: 92268143
UPC: 030772166253
Item Number (DPCI): 063-00-0251
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, polyquaternium-10, sodium salicylate, sodium citrate, citric acid' '
Shipping details
Estimated ship dimensions: 9.3 inches length x 4.1 inches width x 2.5 inches height
Estimated ship weight: 2.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
Guests are saying
This product has garnered mixed feedback from guests, with many praising its delightful scent and moisturizing properties. Guests appreciate how it leaves hair feeling soft and shiny, making it a popular choice for those with dry or damaged hair. However, some guests have reported issues with greasiness and hair loss, suggesting it may not be suitable for everyone. Overall, it offers a unique blend of natural ingredients that can enhance hair health when used correctly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 2412 reviews
effectiveness: 2.34 out of 5
quality: 2.48 out of 5
value: 2.53 out of 5
33% would recommend
452 recommendations
DO NOT USE NATIVE SHAMPOO
1 out of 5 stars
Thumbs down graphic, would not recommend
Native Shampoo - 2 days ago
I am 22 years old and recently switched over to Native Shampoo within the last 6 months. I consider myself a very healthy individual, always having a head of thick hair and a no family history of baldness. However, after using native for a few months I have discovered an extreme amount of hair shedding, itchy scalp, and hair dryness. It wasn't until recently that I started doing more research on Native and other peoples' experience while using it. I found that many people have experienced these side effects, and find it super upsetting and tragic that a company who prides themself on being such a healthy brand when it comes to shampoo, just for it to significantly damage my hair at such a young age. In conclusion, STAY AWAY FROM NATIVE SHAMPOO!
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Krw - 3 days ago
My hair wouldn’t stop falling out, couldn’t brush it, had to cut off 4 inches then needed to cut off more because same problem. It was this shampoo!!!! I washed once with another brand and my hair is soft again. I’m only glad I cut just my hair off and not my daughters too because she was having the same problem. Do not buy!
won't replace
1 out of 5 stars
Thumbs down graphic, would not recommend
Sally - 4 days ago, Verified purchaser
was COVERED in shampoo! target will not replace
Hair fallout, skin reactions
1 out of 5 stars
Thumbs down graphic, would not recommend
Alex - 4 days ago, Verified purchaser
Made my hair fallout and caused reactions on both my own scalp and my daughter’s. Felt nice on the hair, but left me with patches of hair missing after a week of light use.
Lee
1 out of 5 stars
Thumbs down graphic, would not recommend
Native not - 8 days ago, Verified purchaser
I purchased this item and then I saw online that people were saying it cause hair loss and scalp burns. I was very skeptical, but I decided to try the product anyway. Everyone reacts different to different products so I figured maybe other people are just have sensitive skin. however, my daughter and I tried it and after two uses, both of us said that our hair felt very dry and it was returned to the store.
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Kimbo - 11 days ago, Verified purchaser
Nice small size and smells great.
WORST shampoo EVER!!!
1 out of 5 stars
Sophia - 13 days ago
originally posted on nativecos.com
I was having a greasy, filmy coating on my hair & scalp for years. Hair loss also. I was ready to spend thousands on a water softener because it started when I moved. Turns out, it wasn't the hard water, it was this absolute TRASH of a shampoo! I stopped using it & after the first wash w another shampoo, problem was 90% better & then gone by wash 2. These other positive reviews are either a single wash of fake.
Pump doesn’t work
1 out of 5 stars
Kenm - 14 days ago
originally posted on nativecos.com
Whomever designed the bottle should be fired. Pump wouldn't open. Tried using the shampoo without it and ended up spilling a bunch.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Ellie - 14 days ago, Verified purchaser
Not as described. The worst shampoo I've ever used. It doesn't rinse out well at all. It isn't moisturizing, which is a real disappointment! Combine it with the conditioner, and your hair is icky.
Disappointed
1 out of 5 stars
Jo E. - 16 days ago
originally posted on nativecos.com
I bought the piece of cake shampoo and conditioner in the moisturizing formula. I use Native products and thought I would LOVE this. Nope. It smells wonderful, but my hair does not feel moisturized at all. It feels dry and dull. Disappointed.
Flaky and Dry Scalp
1 out of 5 stars
Thumbs down graphic, would not recommend
BabyBMom - 16 days ago, Verified purchaser
The scent is delightful but has left hair and scalp dry, itchy and flaky. I wish I never switched DD’s shampoo.
PUMP DOES NOT WORK!
1 out of 5 stars
Thumbs down graphic, would not recommend
kathsale - 18 days ago, Verified purchaser
Love the shampoo and the smell. However I stopped buying due to the pump never working. Thought I’d give it another chance - pump Does NOT work! No more.
Greasy and stiff hair!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Nat - 27 days ago, Verified purchaser
Left my hair sooo greasy even after a few hours after washing. It was so hard to get all the shampoo out. Every other wash I ended up having hair that was still at the roots because I couldn’t wash all of it out
Native Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Jenadk1028 - 28 days ago, Verified purchaser
I love the native shampoo, it not only shampoos your hair but also makes it smooth and soft. Although at first the lids are a little hard to open, they are easy to travel with and a very good product.
Trial size
5 out of 5 stars
Thumbs up graphic, would recommend
Lyla - 29 days ago, Verified purchaser
Trial size made it convenient for travel
It’s a no
1 out of 5 stars
a*** - 1 month ago
originally posted on nativecos.com
never really feel compelled to write reviews generally but I’ve never been prone to breakouts but when I used native shampoo and conditioner it was the worst pimples I’d ever had and I knew it was from my hair care because it was all on my forehead. I went on vacation for a few days and one wash with the resort shampoo cleared all of my acne in one night. Switched to something else immediately afterI got home and haven’t had a problem since.
Perfect summer shampoo
5 out of 5 stars
Emily - 1 month ago
originally posted on nativecos.com
Smells wonderful and a perfect scent for summer. Makes my hair feel nice and clean.
Works great and is clean
5 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 1 month ago, Verified purchaser
Works and smells great! Love that it has simple ingredients.
Great features
5 out of 5 stars
Nova - 1 month ago
originally posted on nativecos.com
Last year I started using native it is so good I love it and ever since I've been buying all of their stuff
Great scents mask mediocre product
2 out of 5 stars
Fishtail - 2 months ago
originally posted on nativecos.com
I wanted to like this so much. It smells amazing and I love the clean ingredients. But my hair does not like it, at all. It feels coarse and dry not moisturized. Like cheap drugstore shampoo. So disappointing.