Dove Beauty Daily Moisture Hair Shampoo Pump with Hyaluronic Serum & Bio-Protein Care - 28 fl oz: Vegan, Gel Formula
$8.89 ($0.32/fluid ounce)See 1 deal for this item
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$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
This shampoo has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its ability to leave hair feeling soft, clean, and manageable, with a pleasant scent that lasts. The pump bottle design is also a favorite for its convenience. However, some guests have experienced dryness or itchiness, particularly those with specific hair types. Overall, it is seen as a solid choice for daily use, especially for those seeking hydration and nourishment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2443 reviews
quality: 4 out of 5
value: 4 out of 5
60% would recommend
10 recommendations
5 out of 5 stars
14 May, 2026
originally posted on influenster.com

Good budget and it’s nice
My hair is wavy, so I use dove a lot, I pair this with its conditioner as well. It works really well, it gives me smooth hair, no frizzy, also it makes my hair leave with good scent that I like 👍 also the price is just right not too expensive
4 out of 5 stars
12 May, 2026
originally posted on influenster.com

Soft and manageable hair.
It has that clean and fresh smell so characteristic of the brand that lasts delicately throughout the day. It is noticeable that it has moisturizing ingredients that penetrate the hair fiber. Dry, brittle hair starts to feel bouncy and soft to the touch.😍🥰🤩
4 out of 5 stars
9 May, 2026
originally posted on influenster.com

Great budget shampoo
Great daily shampoo for dry or damaged hair. Leaves hair soft and manageable and for a lot less than salon brands. It's nice that I can pick this up at most stores.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 April, 2026Verified purchase
(no review title)
After using it my hair and scalp are very dry and itchy. For the price it isn't worth it. Doesn't leave a nice scent.
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026Verified purchase
Pump it real good...
This shampoo is absolutely amazing. It left my hair feeling light and looking gorgeous. Looks like I stepped out of a salon and the best part is that it smells fantastic. I would highly recommend this shampoo. Also, love that it comes in a pump bottle.
5 out of 5 stars
16 March, 2026Verified purchase
(no review title)
Leaves my hair feeling clean and soft, even without conditioner.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026
HIDDEN SOY ALLERGEN
HIDDEN SOY ALLERGEN. Called “bio protein “ is actually soy
1 reply from DoveExpert team - 2 months ago
Hi there, we're so sorry to hear you had this experience with our Dove Daily Moisture Shampoo. The quality of our products is very important to us, and we'd like to ask few questions please email our team at unileverconsumercare.usa@unilever.com and share ref ID: 54307297. We'll be waiting for your email.
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026Verified purchase
(no review title)
Love!
5 out of 5 stars
26 December, 2025Verified purchase
(no review title)
Hair safer
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] smells good
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
Love
Smells amazing and didn’t lose any hair. I actually was able to skip conditioner.
5 out of 5 stars
24 October, 2025Verified purchase
(no review title)
The Dove Beauty Daily Moisture Shampoo with Hyaluronic Serum and Bio Protein Care is wonderful for everyday use. It leaves hair feeling soft, smooth, and hydrated without weighing it down. The scent is clean and pleasant, and the pump bottle makes it easy to use in the shower. It feels gentle yet nourishing, and my hair looks healthier and more manageable after each wash. A great choice for keeping hair moisturized and shiny.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
Soy Protein! Watch out if you're allergic.
So sad Dove started putting Soy Protein in everything. My daughter is allergic. I had no idea I had to read shampoo ingredients, too. I wish they wouldn't try to hide it by calling it BIO-protein. So misleading.
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase
Works well in my hair
Works well in my hair. Doesn’t leave behind any residue. I love the smell while washing!
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
BEST SHAMPOO EVER
My favorite shampoo ever, I actually tried a different one and got horrible dandruff! This is the one for me and has been for a long time! I dealt with rlly itchy and dry scalp for a long time using a shampoo that I can’t remember the name of. And I tried this after some looking and instantly my itching went away and my scalp and hair felt better! I literally couldn’t recommend this more!!!
5 out of 5 stars
22 June, 2025
originally posted on influenster.com

Best shampoo
[This review was collected as part of a promotion.] This shampoo is really great. It leaves your hair so soft and clean. It also leaves your hair smelling clean and fresh. It has clean ingredients and overall leaves your hair feeling healthier.
5 out of 5 stars
4 June, 2025
originally posted on influenster.com

Smooth and shiny hair ✨
[This review was collected as part of a promotion.] Ok I’m not normally one to use Dove on my hair but WOW!! My hair is only washed 1 time a week and it’s even better with this shampoo. My hair feels so soft for so long and my hair smells great for a long time. I purchased a conditioner to go with it and the ingredients are definitely something I would prefer on my hair than that of specific others. I would definitely recommend using this product. Plus the value??? SO GOOD
5 out of 5 stars
4 June, 2025
originally posted on influenster.com

Moisturizing
[This review was collected as part of a promotion.] I received Dove Daily Moisture Damage Therapy Shampoo to try and give my opinion on. The first thing I noticed was it has a great fragrance and suds up well. It felt moisturizing going on and my hair felt good afterwards. I use a chemical straightener and color, plus use heat on it daily, so it gets dry and damaged. I like that the shampoo has hyaluronic serum to help reduce the damage. Overall, I like this shampoo and would recommend it.
4 out of 5 stars
2 June, 2025
originally posted on influenster.com

Hydrating shampoo is a little heavy for my hair bu
[This review was collected as part of a promotion.] Love the smell of this shampoo! I feel like its a tad heavy on my fine hair but I would still use since its fairly affordable. I feel like it does leave my hair nice and smooth
5 out of 5 stars
22 May, 2025
originally posted on influenster.com

I do recommend
[This review was collected as part of a promotion.] Love love love. Very mouisturizng. It smells so so so good. It is a pretty good price. The packaging is nice and easy to use. No issues using it. So I recommend