$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Fine
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Strengthening, Nourishing
Net weight: 10 fl oz (US)
TCIN: 82518831
UPC: 815402021269
Item Number (DPCI): 342-03-4945
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica seed oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-150 distearate, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.4 inches width x 5.5 inches height
Estimated ship weight: 0.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair feeling soft, clean, and manageable, especially for fine hair types. The pleasant scent is frequently highlighted, making it a delightful addition to hair care routines. However, some guests experienced issues with dryness, breakage, and overpowering fragrance. Overall, it seems to work well for many, but results may vary based on individual hair needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 924 reviews
50% would recommend
22 recommendations
Very nice!
5 out of 5 stars
Catie P. - 12 days ago
originally posted on OUAI
Small but definitely worth trying out. Smells lovely and makes my hair so soft! Keeps my hair from immediately getting greasy!
Fine hair shampoo/conditioner
5 out of 5 stars
Justine R. - 12 days ago
originally posted on OUAI
Hair feels so light, clean and volumized after washing with these hair products
OUAI is the WAY!
5 out of 5 stars
Adara H. - 16 days ago
originally posted on OUAI
It’s taken me years to find a shampoo/conditioner that doesn’t immediately make my thin blonde hair look greasy. OUAI is the WAY! Once I tried their products, I was sold
Cannot With The Scent!
1 out of 5 stars
Daria - 20 days ago
originally posted on http://www.ulta.com
Have tried Ouai hair mask and the Beach Spray with great results so didn't hesitate when an Ulta salesperson talked me into their Fine Hair Shampoo and Conditioner. I can say that it certainly cleans nicely and my hair was left bouncy, but the scent is 100% unsupportable. It's beyond Grandma left that perfume on her dressing table a few years too long. Sadly, I purchased it, used it twice to make sure I wasn't dreaming, but had to pack up my bathroom products for a horrible flood in our apartment. I am now out of the Ulta return zone, stuck with two giant bottles of this. Learn from my mistake and buy the travel size of any new hair product first. It saves so much pain!
I like
4 out of 5 stars
Thumbs up graphic, would recommend
gigi005 - 26 days ago, Verified purchaser
Decent, cleans my hair well. I haven’t seen much of a difference from when I use a regular cheaper shampoo but overall satisfied. A little pricey, and the smell is not bad at all.
Great product / bad odor
3 out of 5 stars
Kelly B. - 30 days ago
originally posted on OUAI
I loved the lather and consistency of the shampoo along with how clean and refreshed it made my hair feel. The downside is the chemical odor that goes along with it. It felt like I was inhaling hair spray in the shower.
Helped my hair
5 out of 5 stars
Jess - 1 month ago
originally posted on http://www.ulta.com
This fine hair combo is great. I was conflicted based off price and some negative reviews but this has helped my hair by giving it volume and reducing hair loss. I recieved a lot of compliments after a simple wash.
Smells good, but that’s it
2 out of 5 stars
KIM C. - 1 month ago
originally posted on OUAI
A relative told me about Ouai and how amazing it was, so I bought a bottle of the shampoo for fine hair. It was 3x as expensive as the product I was currently using, so I expected better results than my current shampoo. I wasn’t at all dissatisfied with my current shampoo, but thought if Ouai was better it was worth the splurge. It wasn’t. Suffice it to say it was a huge disappointment. It turns out my current shampoo is the better product. The only reason I gave Ouai two stars instead of one was because it smelled good. No, I would not recommend Ouai.
Irritated my scalp and over drying
1 out of 5 stars
Jojo H - 1 month ago
originally posted on http://www.ulta.com
I have a lot of ine hair and was too overdrying to the point where it irritated my scalp. Wont buy again.
This shampoo smells great. It has a really clean smell.
4 out of 5 stars
Donna F. - 1 month ago
originally posted on OUAI
I wanted to love this shampoo but am not as impressed as I expected. I do love the scent of this shampoo.
amazing product
5 out of 5 stars
MARIA G. - 1 month ago
originally posted on OUAI
i loveeee, love everything, had made so much difference in my hair, i am so happy very good quality, i really recomend buying the combo with the conditioner feature: it has a lof of quantity
I hesitantly purchased this and
5 out of 5 stars
Kori J. - 1 month ago
originally posted on OUAI
I hesitantly purchased this and was so impressed. My hair is fine and I just had a baby so it’s thin as well and this has made all the difference in the feel and look of my hair. It’s so soft and I don’t have tangles from breakage!
I will definitely be buying this in the big bottle!
5 out of 5 stars
Susan - 2 months ago
originally posted on http://www.ulta.com
Love everything about this shampoo and conditioner! The shampoo lathers good and leaves my hair so soft and smells amazing! Definitely recommend buying the shampoo and conditioner!
Love it!
5 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com
Smells fabulous, love it!
ok??
2 out of 5 stars
Daniela G. - 2 months ago
originally posted on OUAI
I miss the volume shampoo, this one is not doing the job. reminds me why i hate fine hair.
VERY Drying
1 out of 5 stars
Mik - 2 months ago
originally posted on http://www.ulta.com
This made my hair ao brittle and dry. Ive seen more breakage then ever before. It just does not hydrate. It make it feel thicker, but straw feels thicker than string so
Horrible scrnt
1 out of 5 stars
Thumbs down graphic, would not recommend
rebekah - 2 months ago
The smell is absolutely horrible. It smells like the paper flower soap from my childhood. And for the price, I was expecting a far better scent.
Greasy right out of the shower
1 out of 5 stars
Fine hair - 2 months ago
originally posted on http://www.ulta.com
I have fine haircand used this product for 3 years. Stopped after my refill started making my hair look greasy right out of the shower. My borther even used it when my family was visiting and his hair looked dark and dirty at breakfest. Whatever reformual happened undo!
Greasy
2 out of 5 stars
Zoraida U. - 2 months ago
originally posted on OUAI
I wash my hair early and by the end of the day it looks greasy 🤨
QUAI
5 out of 5 stars
Jorge P. - 2 months ago
originally posted on OUAI
My favorite shampoo!! Mikes my hair feel clean and fee full. Smells amazing.