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being Max Moisture Shampoo - 12oz: For Dry Hair, Moisturizing, Deep Hydration, Cream Formula - 2 of 4being Max Moisture Shampoo - 12oz: For Dry Hair, Moisturizing, Deep Hydration, Cream Formula - 3 of 4being Max Moisture Shampoo - 12oz: For Dry Hair, Moisturizing, Deep Hydration, Cream Formula - 4 of 4
being Max Moisture Shampoo - 12oz: For Dry Hair, Moisturizing, Deep Hydration, Cream Formula - 1 of 4

being Max Moisture Shampoo - 12oz: For Dry Hair, Moisturizing, Deep Hydration, Cream Formula

$6.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Hydrating daily shampoo
  • For dry hair or coils
  • Provides hydration and nourishment
  • Contains Cocoa Butter and Oat Extract
  • No sulfates, silicones, parabens or phthalates
  • Dermatologically tested
  • Certified cruelty-free

Description

Being MAX MOISTURE Intense Moisturizing Shampoo is for hair in need of an intense hydration boost, whether coily (type 4A-4C) or otherwise dry. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Cocoa Butter and Oat Extract to combat dryness, providing a supportive wash to hair in need of deep nourishment.
Hair Type: Dry
Product Form: Cream
Beauty Purpose: Basic Cleansing, Moisturizing, Deep Hydration
Net weight: 12 Ounces
TCIN: 94748891
UPC: 840191606410
Item Number (DPCI): 063-02-0290
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium chloride, coco-glucoside, glycerin, glycol distearate, sodium cocoyl isethionate, avena sativa (oat) flower/leaf/stem extract, theobroma cacao (cocoa) seed butter, tapioca starch, disodium laureth sulfosuccinate, acrylates copolymer, propylene glycol, sodium benzoate, polyquaternium-10, panthenol, guar hydroxypropyltrimonium chloride, disodium edta, polyquaternium-6, citric acid, pentylene glycol, phenoxyethanol, butylene glycol, parfum (fragrance), hexyl cinnamal, linalool.

Allergens & Warnings:

CAUTION: Use only as directed, Avoid contact with eyes. If eye contact occurs, wash immediately with water. If irritation continues, discontinue use.

Shipping details

Estimated ship dimensions: 2.29 inches length x 4.53 inches width x 7.01 inches height
Estimated ship weight: 0.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this shampoo free from harmful chemicals?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it contains no sulfates, silicones, parabens, or phthalates.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product tested on animals?

submitted by AI Shopping Assistant - 3 months ago
  • A: No, it is certified cruelty-free, meaning it is not tested on animals.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What hair types is this shampoo suitable for?

submitted by AI Shopping Assistant - 3 months ago
  • A: This shampoo is designed for dry hair, including coily types 4A to 4C.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: The main purpose is to provide basic cleansing, moisturizing, and deep hydration for dry hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in the shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: Key ingredients include Cocoa Butter and Oat Extract, known for hydration and nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo safe for color treated hair

submitted by SS - 3 months ago

Additional product information and recommendations

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Guests are saying

The shampoo has garnered mixed feedback from guests, with many praising its moisturizing properties and pleasant scent. It effectively hydrates and softens hair, making it suitable for various hair types, especially curly and dry hair. However, some guests noted that it may not provide enough hydration for very dry or damaged hair without a conditioner. Overall, it is a solid choice for those seeking a nourishing shampoo that enhances hair texture and shine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 75 reviews
    quality: 3 out of 5
    value: 3 out of 5
    50% would recommend
    2 recommendations
    3 out of 5 stars
    23 May, 2026Verified purchase

    Its ok

    Not a very good lather and wish there was more hydration to it my hair still felt dry after shampooing
    Breshawna
    Did you find this review helpful?
    3 out of 5 stars
    6 May, 2026Verified purchase

    (no review title)

    I didn’t think it was as good as the information claims.
    Manoella
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 April, 2026Verified purchase

    Stripped hair and conditioner was worse

    Honestly the shampoo left my hair feeling so stripped and the conditioner was worse! Super disappointed in this product. I have a mix between 3c and 4a hair and low porosity hair. This was just not it.
    Ash
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    RECOMMEND!

    I actually have thin/straightish hair most of the time because of damage and I use this on my ends. My hair has never looked or felt better! And this smells soo good. It moisturizes my hair so well and even made the curly side of it come out and show! My hair has been so damaged that I haven’t seen it curl naturally in years. This is highly recommended.
    Ash
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2025
    originally posted on influenster.com
    Image

    Leaves hair soft and manageable

    [This review was collected as part of a promotion.] I’ve been using Being Max Moisture Intense Shampoo for a few weeks now, and it has definitely earned a spot in my haircare routine. My hair tends to get quite dry and frizzy, especially after heat styling, and this shampoo delivers on its promise of adding moisture. The texture is rich and creamy, and it lathers well without needing to use a lot of product. It leaves my hair feeling soft and more manageable, with a noticeable shine after drying. I also really enjoy the scent — fresh, clean, and not too overpowering, which is a bonus. The only reason I’m giving it 4 stars instead of 5 is that for very dry or damaged hair, you might still need to pair it with a deep conditioner to get maximum results. But overall, as a daily shampoo for adding hydration and improving hair texture, it performs really well. Would definitely recommend if your hair needs an extra moisture boost!
    1 reply from being Haircare team - 1 year ago
    thanks a ton for spreading the love and letting us know about your great experience!
    kerriem6_6726
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 May, 2025
    originally posted on Monday International Ltd
    Image

    Hydration for days

    Picked this up the other day as I was looking for a new shampoo for my natural hair and this has absolutely exceeded expectations! My curls were so hydrated from that first wash I already know this is going to be a staple in my wash n go routine
    1 reply from being Haircare team - 1 year ago
    we’re so happy you gave it a go and enjoyed it!
    Eley.Jamilla
    Did you find this review helpful?
    4 out of 5 stars
    21 April, 2025
    originally posted on influenster.com
    Image

    A nice standard shampoo

    [This review was collected as part of a promotion.] Smells lovely and made my hair feel nice and nourished. However, I had to bump this product down a star as the conditioner it pairs with burned my scalp and dried my hair out horribly. I'd recommend only getting this one! It's difficult to get out of the bottle as it's quite thick but not a major issue.
    1 reply from being Haircare team - 1 year ago
    glad to hear the shampoo worked well for you! really sorry to hear about your experience with the conditioner. we appreciate you sharing this and will keep it in mind as we improve. thanks for the honest feedback.
    deannam111_5593
    Did you find this review helpful?
    4 out of 5 stars
    7 April, 2025
    originally posted on influenster.com
    Image

    try it yourself😁

    [This review was collected as part of a promotion.] Unlike the conditioner, the shampoo does its job and is quite good but not the best 😅Scent ok, I also had no problems with the density 😁Large capacity is definitely a big plus
    1 reply from being Haircare team - 1 year ago
    thanks for sharing your thoughts on the scent! we’re always aiming to make things better, so your feedback means a lot
    wioletaaa9_7561
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2025
    originally posted on influenster.com
    Image

    Soft, Nourished Hair Without the Nasties

    [This review was collected as part of a promotion.] Being Haircare’s shampoo and conditioner leave hair soft, hydrated, and frizz-free. Packed with nourishing ingredients like cocoa butter, they’re cruelty-free and free from sulfates, silicones, and parabens—a clean, feel-good choice for healthy hair.
    1 reply from being Haircare team - 1 year ago
    so glad you're loving the feel and results! thanks for sharing the love on what makes us different
    zeniachopramakeup_6658
    Did you find this review helpful?
    3 out of 5 stars
    31 March, 2025
    originally posted on influenster.com
    Image

    Was ok

    [This review was collected as part of a promotion.] I thought this shampoo was ok, the scent is really nice, the texture is a bit thick & found it difficult to squeeze out of the bottle, the effectiveness was ok & I liked the packaging, I got this free from Influenster so can’t comment on the value, overall I wouldn’t go out my way to buy this product.
    1 reply from being Haircare team - 1 year ago
    we appreciate your note on the texture and bottle design, and we’ll keep this in mind as we continue to improve. thanks for trying our shampoo and sharing your experience with us.
    susanned4_3268
    Did you find this review helpful?
    4 out of 5 stars
    28 March, 2025
    originally posted on influenster.com
    Image

    Lovely conditioner

    [This review was collected as part of a promotion.] Really lovely conditioner. The packaging is easy to hold and dispense product out while holding a lot of product in the tube. The consistency is thick which helps make the hair feel nourished and soft. The scent is nice while using but it's not too intense and doesn't really linger. I feel this shampoo and conditioner is good value for money and I would repurchase this brand and try their other products.
    1 reply from being Haircare team - 1 year ago
    thank you for the feedback. can't wait for you to explore more from our range!
    isobels95_6826
    Did you find this review helpful?
    4 out of 5 stars
    26 March, 2025
    originally posted on influenster.com
    Image

    Very good

    [This review was collected as part of a promotion.] This shampoo is lovely, it has bright colours and will be attractive to buyers. It's texture feels nice and it's makes your hair feel clean and soft. It smells nice too.
    1 reply from being Haircare team - 1 year ago
    thanks for sharing the love on the scent, texture, and results!
    lisat202_3972
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2025
    originally posted on influenster.com
    Image

    Perfect for curly or coily hair.

    [This review was collected as part of a promotion.] I absolutely loved this shampoo for my curly hair! It has a lovely creamy formula that lathers well and made my hair super smooth, frizz-free, and even helped with my split ends. With an easy to use packaging and uplifting scent. It’s perfect for hair that needs deep hydration, whether you have coily curls (4A-4C) or just struggle with dryness. The formula is sulfate-free, silicone-free, and dermatologist-tested, so it’s gentle but super nourishing. With natural ingredients like cocoa butter and oat extract, it leaves hair feeling soft, healthy, and well-moisturized. A must-try for anyone needing an extra boost of hydration!
    1 reply from being Haircare team - 1 year ago
    tysm! love that it’s made to your share list :)
    rahmas_9249
    Did you find this review helpful?
    4 out of 5 stars
    19 March, 2025
    originally posted on influenster.com
    Image

    Moisture for days!

    [This review was collected as part of a promotion.] Lovely scent and packaging was simple but stylish. Value for money is definitely a must in high street shops and I have noticed a difference in the moisture replenish of my hair
    1 reply from being Haircare team - 1 year ago
    we love that you're enjoying it all!
    lifewiththejoneses_9044
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2025
    originally posted on influenster.com
    Image

    Fresh soft hair

    [This review was collected as part of a promotion.] I love this shampoo ,thick creamy shampoo that leaves my hair feeling amazing. The scent is so addictive . The bottle is easy to grip and use and there are no leaks from the lid when standing. My hair is soft and smells great . No residue on my hair just fresh soft hair.
    1 reply from being Haircare team - 1 year ago
    love hearing that :)
    jeane10_8757
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2025
    originally posted on influenster.com
    Image

    Max Moisture

    [This review was collected as part of a promotion.] Comes in great large bottles, very different from other products. Easy to store and for product to come out. The shampoo is feels moisturising, great my dry curly hair. Only need a small amount, lathers up well. My hair looks shiny and feels smooth and manageable. Contains cocoa butter and oat extract to help moisturise your hair. Has a lovely fresh subtle scent
    1 reply from being Haircare team - 1 year ago
    so happy to hear MAX MOISTURE is working wonders for your curls!
    jacquim36e9_9044
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2025
    originally posted on influenster.com
    Image

    Brilliant combo with the conditioner!

    [This review was collected as part of a promotion.] Before I started using this product, I was really getting worried about how flaky my scalp as getting. I had tried different moisturising shampoo before and nothing seemed to be working. But I’ve been using this for a few weeks now and my scalp is feeling much better! I don’t see any flakes any more, my hair feels great and it has really brought back my confidence. The packaging is a little bulky for my liking but that’s not important to me when it comes to a product, the quality of a product is more important and this definitely has given me brilliant results. Definitely recommend using alongside the conditioner!
    1 reply from being Haircare team - 1 year ago
    this made our day! thank you
    rebeccag225_6427
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2025
    originally posted on influenster.com
    Image

    Great packaging

    [This review was collected as part of a promotion.] It delivers exceptional hydration, leaving hair soft and manageable. Its rich formula gently cleanses without stripping natural oils, perfect for dry or damaged hair. With a delightful scent, it adds a refreshing touch to your routine. A must-try for anyone seeking intense moisture and revitalized locks!
    1 reply from being Haircare team - 1 year ago
    thanks for spreading the word!
    cheukwingt_9862
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2025
    originally posted on influenster.com
    Image

    Fabulous

    [This review was collected as part of a promotion.] Fabulous shampoo smells incredible and left my hair super moisturised a good amount of soapy suds came from the shampoo and I love the slim bottles
    1 reply from being Haircare team - 1 year ago
    thanks a ton for sharing the love!
    amyb594_329
    Did you find this review helpful?
    1 out of 5 stars
    6 March, 2025
    originally posted on influenster.com
    Image

    Frizzy and dry hair.

    [This review was collected as part of a promotion.] Unfortunately I wasn’t a fan of this product. It left my hair frizzy and dry. It did however have a lovely smell and the value is good it just didn’t suit my hair type.
    1 reply from being Haircare team - 1 year ago
    we understand that everyone’s hair is different, and we’re sorry to hear it didn’t quite work out for you. we really appreciate you giving the MAX MOISTURE Shampoo a try!
    tamarao28_3223
    Did you find this review helpful?

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