Kitsch Strengthening Rice Water Shampoo - 12 fl oz: Paraben-Free, Silicone-Free, Vegan, Mandarin & White Tea Scent
New at target
$13.99See 1 deal for this item
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 94 ratings
$13.99($4.37/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.8 out of 5 stars with 9782 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 33 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 28 ratings
Highly rated
$13.99($4.37/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 706 ratings
Frequently bought together
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 93 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 94 ratings
Highly rated
$14.99($2.20/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 818 ratings
$13.99($4.37/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.8 out of 5 stars with 9782 ratings
Guests also viewed
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 93 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 94 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 74 ratings
$13.99($4.37/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.8 out of 5 stars with 9782 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 33 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 28 ratings
Related Categories
4.3 out of 5 stars with 108 reviews
effectiveness: 4.37 out of 5
quality: 4.37 out of 5
value: 4.37 out of 5
81% would recommend
27 recommendations
4 out of 5 stars
29 March, 2026
Like the shampoo, love the bar version, hate the bottle.
Pretty much what the title says. I’ve used both the bar and the bottle version of this shampoo. I like the bar far better. The bottle they selected for this is awful. It is very difficult to open and challenging to get product out. I would have preferred something more like a milk carton or what the boxed water is better people used.
3 out of 5 stars
27 March, 2026Verified purchase
(no review title)
I hate the container. It’s difficult to get the shampoo out of it.
5 out of 5 stars
26 March, 2026
originally posted on Kitsch
The ONE Shampoo!
I've tried so many shampoos in my 57 years. After numerous health issues, including hypothyroidism/hashimotos disease I've finally found a shampoo that helps my hair. Especially on those days when my thyroid wants my hair to remain fine & limp. After keeping 4 different shampoos in my shower to use on the days to match my thyroid hair, I finally have ONE!!! Thank you Kit•sch !!!
3 out of 5 stars
23 March, 2026
originally posted on Kitsch
Okay
Thought it had much cleaner ingredients. Disappointed.
5 out of 5 stars
22 March, 2026
originally posted on Kitsch
A New Staple in My Routine!
I liked this product a lot when it was in bar form but the bottles are so much simpler to use and lathers up so much easier! My hair feels stronger and I can see a little more volume whenever I wash my hair!
5 out of 5 stars
22 March, 2026
originally posted on Kitsch
Rice water shampoo
The rice water shampoo left my hair so incredibly soft most of my hair is gray dry and hard to treat but this shampoo and conditioner is leaving my hair soft and full of body
5 out of 5 stars
22 March, 2026
originally posted on Kitsch
Split review!
Love the product share the bottle!!! The shampoo smells amazing, leaves my hair beautiful....but I had the HARDEST TIME getting the bottles opened, so much so that I have to leave them opened so I won't have to struggle every time. Wish I had bought the bars instead.
5 out of 5 stars
21 March, 2026
originally posted on Kitsch
Growth
Rice water shampoo and conditioner new liquid formula is great. I have very long hair. I found the bars were hard to use so the liquid is great for me. I've noticed new baby hairs after weeks of use. This formula is great. Definitely 100% recommend.
5 out of 5 stars
19 March, 2026
originally posted on Kitsch
Super Soft Hair
I am absolutely loving this shampoo, it makes my hair feel soft and full with only an amount the size of a dime! Only time will tell if it helps me keep and grow my hair, but I think it's fantastic so far!
5 out of 5 stars
19 March, 2026
originally posted on Kitsch
Love it
I really like the smell and how great my hair is looking after a couple of weeks of use. It definitely looks shinier and healthier.
5 out of 5 stars
19 March, 2026
originally posted on Kitsch
Great for thin hair.
I really liked this shampoo and conditioner combo I received complimentary for an honest review. I have thin hair with lots of breakage from bleaching over the years and this combo made my hair feel squeaky clean and also thicker after continued use. The scent was very pleasant and quite light and the product consistency was great and easy to wash out.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
MADE NY HAIR SHED AT AN ALARMING RATE!
This shampoo and conditioner made my hair shed like CRAZY! !! I’m not just talking about in the shower, but throughout the day and the following days! I’ve never once in my life shed as much as as I did since using this shampoo & conditioner. I thought I was developing alopecia or something worse that had nothing to do with this brand. I would wake up with an alarming shedding of hairs on the bed. I would rake my hair with my fingers normally and hair would just be coming out alarmingly. I would brush my hair and see a my brush full of hair like never before in my life. My hair would shed 10x more in the shower. It sounds like I’m exaggerating, but I’m NOT. I stopped using this brand and returned it. My hair automatically stop shedding like crazy and went back to normal. It was definitely this brand and shampoo! This is an experience with shampoos & conditioner I never want to experience again!
5 out of 5 stars
17 March, 2026
originally posted on Kitsch
Awesome product!
The Rice Water liquid shampoo lathers up into a luxurious foam and rinses cleanly, leaving my hair feeling fresh and healthy. The scent is identical to the bar version, very light and refreshing. You can see the improvement in my hair texture in the photos below after 2 weeks of use. I also used the RW liquid conditioner and styled my hair in identicalfashion with Kitsch products (leave in conditioner, air dry cream, and curl cream) in both photos.
5 out of 5 stars
17 March, 2026
originally posted on Kitsch
Less Shedding and New Growth in One Week!
My hair really took a turn after 40. My hair hasn’t been this shiny, light, and clean in years. I am all aboard the Kitsch train at this point. Instructions for proper use are clear, the cost is reasonable, and the bottles are so cute. I love that they don’t use any harsh or harmful toxins. My scalp is healthier and I started seeing new growth in just the past two weeks! I’m so glad I found this product and I can’t wait to try more of their line.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
Must!
After the first use my hair feels amazing! Super lightweight, smells great, and love the bottle
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
Exceeded my expectations
It has a wonderful scent and cleanses my hair effectively without leaving any waxy feel. More importantly, it doesn't tangle my hair in the shower--it does feel like it "strengthens" by virtue of not tangling and breaking my hair when using.
5 out of 5 stars
17 March, 2026
originally posted on Kitsch
Great product
I used Olaplex for years but decided to try the Rice Shampoo . I was pleasantly surprised and have switched permanently! Thank you for the great product!
5 out of 5 stars
17 March, 2026
originally posted on Kitsch
Awesome product😁
I love all of your products and again I loved this product too.
4 out of 5 stars
11 March, 2026
originally posted on Kitsch
Love this !
The richness of the lather is awesome. Smells is light and clean ! Works as well if not better than the bars. If I could change one thing it would be the packaging. My hands are arthritic and squeezing that bottle is painful. I will definitely be reordering and keeping in stock when the packaging changes. Kitsch never fails and I know they’ve seen this comment before. Thank you for another great product !
4 out of 5 stars
10 March, 2026
originally posted on Kitsch
strengthening fr
it is strengthening and really did look my hair sttronger after a few washes but has sulfate in it, guys made this product so clean and perfect but there's sulfate. i believe in you guys u can make it even cleaner