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Kitsch Strengthening Rice Water Shampoo - 12 fl oz: Paraben-Free, Silicone-Free, Vegan, Mandarin & White Tea Scent - 2 of 4Kitsch Strengthening Rice Water Shampoo - 12 fl oz: Paraben-Free, Silicone-Free, Vegan, Mandarin & White Tea Scent - 3 of 4Kitsch Strengthening Rice Water Shampoo - 12 fl oz: Paraben-Free, Silicone-Free, Vegan, Mandarin & White Tea Scent - 4 of 4
Kitsch Strengthening Rice Water Shampoo - 12 fl oz: Paraben-Free, Silicone-Free, Vegan, Mandarin & White Tea Scent - 1 of 4

Kitsch Strengthening Rice Water Shampoo - 12 fl oz: Paraben-Free, Silicone-Free, Vegan, Mandarin & White Tea Scent

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At a glance

About this item

Highlights

  • Rice Tein NPNF® Instantly Promotes Natural Shine in 1 use1
  • Rice Tein NPNF® Binds to Hair to Promote Healthy Appearance & Volume in 5 uses1
  • Cleanses and strengthens thin, fine, & damaged hair
  • 88% Bio-based formula
  • Free from parabens, phthalates, silicones, and harsh sulfates such as SLS & SLES
  • Color-safe and gentle on hair
  • Cruelty-free
  • Made in USA with packaging that is made from PCR (post-consumer recycled) materials

Description

The Kitsch Strengthening Rice Water Protein Shampoo refreshes and strengthens fragile strands. Formulated with Rice Tein NPNF ® ️clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1 Free from parabens, phthalates, silicones, SLS and SLES, it delivers a gentle, color-safe cleanse. Packaged in PCR (post-consumer recycled) materials, this cruelty-free, bio-based shampoo supports sustainable hair care without compromising performance.
Scent: White tea, Mandarin
Hair Type: Fine
Health Facts: Silicone-Free, Phthalate-Free, Vegan, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Strengthening
Net weight: 12 fl oz (US)
TCIN: 94755155
UPC: 840455505886
Item Number (DPCI): 063-00-4325
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium cocoyl isethionate, cocamide mipa, glycerin, propanediol, glycol distearate, sodium chloride, coco- glucoside, hydrolyzed rice protein, sodium methyl cocoyl taurate, polyquaternium-7, helianthus annuus (sunflower) seed oil, guar hydroxypropyltrimonium chloride, cetrimonium chloride, fragrance (parfum), phenoxyethanol, benzyl alcohol, gluconolactone, potassium sorbate, sodium benzoate, citric acid, sodium sulfate, citral, citrus aurantium bergamia peel oil, lavandula oil/extract, limonene, linalool, linalyl acetate

Allergens & Warnings:

WARNING: External use only. Keep out of reach of children. Avoid getting into eyes. If eye contact occurs, flush thoroughly with water. If irritation persists, consult a physician.

Shipping details

Estimated ship dimensions: 3.19 inches length x 7.56 inches width x 1.46 inches height
Estimated ship weight: 0.97 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the scent of this shampoo?

submitted by A - 3 months ago
  • A: The rice water is more neutral. Not perfumey and not fruity. It’s not woodsy or musky. It’s a pleasant scent

    submitted byMovement achieved - 3 months ago
  • A: It’s a fresh scent!

    submitted byChelsea - 3 months ago

Q: What is different about this as compared to the Rice Water Shale Bar?

submitted by Gwendolyn - 23 days ago
  • A: Rice Water Shale bar? Our Kitsch liquid shampoos offer an easy, traditional lather while supporting sustainability. Made with PCR packaging to help reduce waste, and the bottles are fully recyclable.

    submitted byBrand Expert - 7 days ago

Q: What are the main benefits of using this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: It cleanses, strengthens, and promotes healthy appearance while enhancing natural shine.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What kind of packaging is used for this product?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo is packaged in materials made from post-consumer recycled content.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the scent of the shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo features a refreshing blend of white tea and mandarin scent.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What type of hair is the shampoo suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo is specifically formulated for fine hair types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is the shampoo free from harsh chemicals?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is free from parabens, phthalates, silicones, and harsh sulfates.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this different from Rice water protien strengthing Bar soap? and if so what is that difference?

submitted by storagequeen - 2 months ago

Q: Why is it making my hair fall out?

submitted by Magnolia - 2 months ago
  • A: Perhaps you're protein sensitive

    submitted byimawalkingal - 2 months ago

Q: How do you open the cap?? I tried opening some in store to smell and they won’t open

submitted by Britney - 3 months ago
  • A: Push down were the lil circle is. It took me a few tries.

    submitted bydebry - 5 days ago

Additional product information and recommendations

4.3 out of 5 stars with 108 reviews
effectiveness: 4.37 out of 5
quality: 4.37 out of 5
value: 4.37 out of 5
81% would recommend
27 recommendations
4 out of 5 stars
29 March, 2026

Like the shampoo, love the bar version, hate the bottle.

Pretty much what the title says. I’ve used both the bar and the bottle version of this shampoo. I like the bar far better. The bottle they selected for this is awful. It is very difficult to open and challenging to get product out. I would have preferred something more like a milk carton or what the boxed water is better people used.
nyx_themoonchild
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
3 out of 5 stars
27 March, 2026Verified purchase

(no review title)

I hate the container. It’s difficult to get the shampoo out of it.
Di
1 guest found this review helpful. Did you?
5 out of 5 stars
26 March, 2026
originally posted on Kitsch

The ONE Shampoo!

I've tried so many shampoos in my 57 years. After numerous health issues, including hypothyroidism/hashimotos disease I've finally found a shampoo that helps my hair. Especially on those days when my thyroid wants my hair to remain fine & limp. After keeping 4 different shampoos in my shower to use on the days to match my thyroid hair, I finally have ONE!!! Thank you Kit•sch !!!
Victoria W.
Did you find this review helpful?
3 out of 5 stars
23 March, 2026
originally posted on Kitsch

Okay

Thought it had much cleaner ingredients. Disappointed.
Mackenzie H.
1 guest found this review helpful. Did you?
5 out of 5 stars
22 March, 2026
originally posted on Kitsch

A New Staple in My Routine!

I liked this product a lot when it was in bar form but the bottles are so much simpler to use and lathers up so much easier! My hair feels stronger and I can see a little more volume whenever I wash my hair!
Sydney P.
Did you find this review helpful?
5 out of 5 stars
22 March, 2026
originally posted on Kitsch

Rice water shampoo

The rice water shampoo left my hair so incredibly soft most of my hair is gray dry and hard to treat but this shampoo and conditioner is leaving my hair soft and full of body
Jacqueline Z.
1 guest found this review helpful. Did you?
5 out of 5 stars
22 March, 2026
originally posted on Kitsch

Split review!

Love the product share the bottle!!! The shampoo smells amazing, leaves my hair beautiful....but I had the HARDEST TIME getting the bottles opened, so much so that I have to leave them opened so I won't have to struggle every time. Wish I had bought the bars instead.
Terri F.
Did you find this review helpful?
5 out of 5 stars
21 March, 2026
originally posted on Kitsch

Growth

Rice water shampoo and conditioner new liquid formula is great. I have very long hair. I found the bars were hard to use so the liquid is great for me. I've noticed new baby hairs after weeks of use. This formula is great. Definitely 100% recommend.
Sarah
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on Kitsch

Super Soft Hair

I am absolutely loving this shampoo, it makes my hair feel soft and full with only an amount the size of a dime! Only time will tell if it helps me keep and grow my hair, but I think it's fantastic so far!
William C.
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on Kitsch

Love it

I really like the smell and how great my hair is looking after a couple of weeks of use. It definitely looks shinier and healthier.
Daniela W.
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on Kitsch

Great for thin hair.

I really liked this shampoo and conditioner combo I received complimentary for an honest review. I have thin hair with lots of breakage from bleaching over the years and this combo made my hair feel squeaky clean and also thicker after continued use. The scent was very pleasant and quite light and the product consistency was great and easy to wash out.
Rachel
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase

MADE NY HAIR SHED AT AN ALARMING RATE!

This shampoo and conditioner made my hair shed like CRAZY! !! I’m not just talking about in the shower, but throughout the day and the following days! I’ve never once in my life shed as much as as I did since using this shampoo & conditioner. I thought I was developing alopecia or something worse that had nothing to do with this brand. I would wake up with an alarming shedding of hairs on the bed. I would rake my hair with my fingers normally and hair would just be coming out alarmingly. I would brush my hair and see a my brush full of hair like never before in my life. My hair would shed 10x more in the shower. It sounds like I’m exaggerating, but I’m NOT. I stopped using this brand and returned it. My hair automatically stop shedding like crazy and went back to normal. It was definitely this brand and shampoo! This is an experience with shampoos & conditioner I never want to experience again!
joulie
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on Kitsch

Awesome product!

The Rice Water liquid shampoo lathers up into a luxurious foam and rinses cleanly, leaving my hair feeling fresh and healthy. The scent is identical to the bar version, very light and refreshing. You can see the improvement in my hair texture in the photos below after 2 weeks of use. I also used the RW liquid conditioner and styled my hair in identicalfashion with Kitsch products (leave in conditioner, air dry cream, and curl cream) in both photos.
Meagan W.
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on Kitsch

Less Shedding and New Growth in One Week!

My hair really took a turn after 40. My hair hasn’t been this shiny, light, and clean in years. I am all aboard the Kitsch train at this point. Instructions for proper use are clear, the cost is reasonable, and the bottles are so cute. I love that they don’t use any harsh or harmful toxins. My scalp is healthier and I started seeing new growth in just the past two weeks! I’m so glad I found this product and I can’t wait to try more of their line.
K H.
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase

Must!

After the first use my hair feels amazing! Super lightweight, smells great, and love the bottle
Eve
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase

Exceeded my expectations

It has a wonderful scent and cleanses my hair effectively without leaving any waxy feel. More importantly, it doesn't tangle my hair in the shower--it does feel like it "strengthens" by virtue of not tangling and breaking my hair when using.
Mel
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on Kitsch

Great product

I used Olaplex for years but decided to try the Rice Shampoo . I was pleasantly surprised and have switched permanently! Thank you for the great product!
Cafherine P.
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on Kitsch

Awesome product😁

I love all of your products and again I loved this product too.
Barbara O.
Did you find this review helpful?
4 out of 5 stars
11 March, 2026
originally posted on Kitsch

Love this !

The richness of the lather is awesome. Smells is light and clean ! Works as well if not better than the bars. If I could change one thing it would be the packaging. My hands are arthritic and squeezing that bottle is painful. I will definitely be reordering and keeping in stock when the packaging changes. Kitsch never fails and I know they’ve seen this comment before. Thank you for another great product !
Stacey M.
1 guest found this review helpful. Did you?
4 out of 5 stars
10 March, 2026
originally posted on Kitsch

strengthening fr

it is strengthening and really did look my hair sttronger after a few washes but has sulfate in it, guys made this product so clean and perfect but there's sulfate. i believe in you guys u can make it even cleaner
ayse
2 guests found this review helpful. Did you?

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