John Frieda Violet Crush Purple Shampoo for Blonde Hair - 8.3 fl oz: Paraben-Free, Silicone-Free, Vegan, Daily Use

Blonde hair looking more yellow than golden? Brassiness creeps in gradually, dulling your color and making highlights look tired. John Frieda Violet Crush Purple Shampoo delivers a solution that works in as little as one wash, restoring the cool, bright tones you want.

This purple shampoo uses crushed violet pigments to neutralize unwanted yellow and orange tones for a cooler, brighter blonde in one use. Infused with provitamin B5, this shampoo for blonde hair effectively cleans your hair without stripping it of essential moisture. Whether you have color-treated blonde, natural highlights, or lightened locks, the purple pigments work to brighten and cool your shade while leaving hair feeling fresh and clean. Plus, the cruelty-free formula is peroxide and ammonia-free, and free of parabens and phthalates, so you can feel good about what you're using.

Use this shampoo as part of your regular routine whenever brassiness starts to appear, or incorporate it weekly to maintain your ideal tone. Apply to wet hair, massage through from roots to ends, and let it sit for one to three minutes before rinsing. The longer you leave it, the more toning power you get. It works well alternated with your regular shampoo for balanced maintenance. For optimal results, pair this purple shampoo with John Frieda Violet Crush Conditioner.