Includes one (1) Colgate Optic White Adult Sonic Toothbrush with Soft Bristles and one (1) AA battery
This battery powered electric toothbrush features a rubber polisher on the toothbrush head to help whiten teeth by removing surface stains
The sonic technology of this battery operated toothbrush enables 25X more brush strokes per minute**
The sonic toothbrush is expertly designed to help you achieve whiter teeth by removing surface stains when you brush
Unleash the cleaning power of 30,000 brush strokes per minute with the Colgate Optic White Battery Powered Toothbrush
In addition to helping whiten teeth, this soft bristle toothbrush also includes a tongue and cheek cleaner
This battery toothbrush for adults includes one AA battery and works great as a portable travel toothbrush since it doesn’t need a charger
PAIR WITH OPTIC WHITE TOOTHPASTE: Use this sonic powered Colgate toothbrush with Colgate Optic White Toothpaste for a brightness you did not think could be yours
Description
Experience the power of brightness at your fingertips* with the Colgate Optic White Soft Bristled Adult Battery Toothbrush. The Colgate Optic White Adult Sonic Toothbrush is expertly designed to help you achieve whiter teeth by removing surface stains when you brush. This battery powered toothbrush for white teeth works great as a portable travel toothbrush and includes one AA battery for immediate use. The Colgate Optic White Battery Toothbrush uses sonic technology to enable 25x more brush strokes per minute** and also features a built-in rubber polisher to help remove surface stains. With a touch of a button, unleash the cleaning power of 30,000 brush strokes per minute with this battery powered electric toothbrush. In addition to helping whiten teeth, the sonic powered soft bristle toothbrush also includes a tongue and cheek cleaner. Pair this Colgate Optic White Battery Operated Soft Toothbrush with Colgate Optic White Pro Series toothpaste for a brightness you did not think could be yours. Start your journey to whiter teeth using the Colgate Optic White Adult Battery Powered Toothbrush. *by removing surface stains **vs. a manual toothbrush
Dimensions (Overall): 9.72 Inches (H) x 2.05 Inches (W) x 1.18 Inches (D)
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.6 inches length x 2.08 inches width x 1.22 inches height
Estimated ship weight: 0.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Did the Optic White Sonic replace the 360 Charcoal Sonic toothbrush? TIA
submitted by DT - 3 months ago
A: Hello! Rest assured our Optic White Sonic toothbrush did not replace our 360 Charcoal toothbrush. You can find the Charcoal toothbrush on our website. Or call us at 1-800-468-6502. Open Monday through Friday, 9am-5:30pm, EST. We'd be happy to help you find this toothbrush in your area as well.
submitted byColgate Palmolive Consumer Affairs - 3 months ago
Brand expert
Q: Does the actual bristles spin? If not, do you have to mine the brush manually to actually brush your teeth?
submitted by Bridgette - 4 months ago
A: Good question! The bristles do not actually spin. The toothbrush has spiral bristles and polishing cups to help remove dental plaque and surface stains.
submitted byColgate Palmolive Consumer Affairs - 4 months ago
Brand expert
Q: What brush head would fit this toothbrush when it’s time to replace it?
submitted by Ali - 5 months ago
A: Hi there! The brush heads in our 360 line are compatible for replacement with this toothbrush. Hope this helps. ✨
submitted byColgate Palmolive Consumer Affairs - 5 months ago
Brand expert
Q: What brush heads would fit this toothbrush when it’s time to replace it at three months?
submitted by Ali - 5 months ago
A: Hi there! The heads in our 360 line are compatible with this toothbrush for replacement heads. ✨
submitted byColgate Palmolive Consumer Affairs - 5 months ago
Brand expert
Q: Does it turns off after 2 min
submitted by Joy - 6 months ago
A: Hello there! This toothbrush does not have a shut-off timer. Hope this helps. ✨
submitted byColgate Palmolive Consumer Affairs - 5 months ago
Brand expert
Q: Which replacement brush heads do we buy for this model?
submitted by Shelby - 6 months ago
A: Hi there! The brush heads in our 360 line are compatible with our 360 Sonic Optic White toothbrush. Hope this helps. 🤗
submitted byColgate Palmolive Consumer Affairs - 5 months ago
The Colgate Optic White Sonic Battery Toothbrush has garnered positive feedback for its effective cleaning capabilities and gentle sonic vibrations. Guests appreciate its ability to reach difficult areas, leaving teeth feeling polished and fresh. The toothbrush features a sleek design, soft bristles, and a tongue cleaner, making it a great choice for daily oral care. Many guests have noted visible improvements in teeth whiteness and overall cleanliness after regular use, making it a recommended option for those seeking an upgrade from manual brushing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
264 star ratings
4.7 out of 5 stars with 264 reviews
effectiveness
3.3 out of 5
effectiveness: 3.33 out of 5
quality
3.5 out of 5
quality: 3.5 out of 5
value
3.5 out of 5
value: 3.5 out of 5
50% would recommend
6 recommendations
5 out of 5 stars
5 September, 2026
originally posted on Colgate
Great electric toothbrush
I really loved this electric toothbrush. It helped get my teeth really clean, more clean than with a manual toothbrush. The vibration wasn't too powerful that it was uncomfortable or anything. I have sensitive teeth and I didn't feel like it hurt them at all. This review was collected as part of a promotion, and the opinions are my own.
Concordlove
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5 out of 5 stars
5 September, 2026
originally posted on Colgate
Excellent quality
This is a high quality powered toothbrush that is gentle on the gums with its soft bristles. It beats a manual toothbrush with effectiveness for sure. The tongue and cheek cleaner gives your mouth a more intense clean. I feel like it is excellent for the price. This review was collected as part of a promotion, and the opinions are my own.
Drendell
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5 out of 5 stars
5 September, 2026
originally posted on Colgate
Very good value and works out of the box
I like the value of this product. It's much more powerful compared to manual toothbrushes and yet it's only 2x the price. Very convenient, and not overly heavy compared to rechargable versions. I also love the fact it's ready to use right out of the box. This review was collected as part of a promotion, and the opinions are my own.
AlexK
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5 out of 5 stars
5 September, 2026
originally posted on Colgate
For Sensitive Gums
I am impressed with this toothbrush. It is battery powered but cleans as well as an electric toothbrush without the cost. It has soft bristles that but don't irritate my sensitive gums. This review was collected as part of a promotion and the opinions are my own.
My teeth
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5 out of 5 stars
5 September, 2026
originally posted on Colgate
Nice and portable
I needed something to take camping and this was a great choice. Powerful and stiff bristles were great. Good whitening toothbrush! This review was collected as part of a promotion, and the opinions are my own.
Glen
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5 out of 5 stars
5 September, 2026
originally posted on Colgate
Great value for a deep clean
This review was collected as part of a promotion, and the opinions are my own. This Colgate Sonic toothbrush works great! The vibrations ingive a thorough clean, and the built-in polisher leaves teeth feeling smooth. It includes the battery and is super easy to use—definitely worth the price
Alvy
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5 out of 5 stars
5 September, 2026
originally posted on Colgate
Great Toothbrush
These toothbrushes were soft and gentle. The price was very affordable as well. I would buy again!
Shona
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Great for sensitive gums
First off for an electric toothbrush it is very lightweight if it's comfortably in the hand. Some of the major features that I like are the soft bristles because I had sensitive gums the tongue and cheek scrubber. That's on the back so as you're getting those back teeth, it's automatically doing the job for you and that with 25 brushstrokes per minute it's not too harsh on sensitive teeth and gums. This review was collected as part of a promotion, and the opinions are my own.
Christopher S.
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4 out of 5 stars
4 September, 2026
originally posted on Colgate
Colgate Optic White
I like the look of this toothbrush, the color and design. It cleans well but is louder than I would like it to be. Overall, I am happy with this purchase. This review was collected as part of a promotion, and the opinions are my own.
RJ
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Great hardworking brush
This review was collected as part of a promotion, and the opinions are my own. The Colgate optic white battery powered toothbrush works great. The brush has fast consistent brush strokes without being too rough. It does a great job getting your teeth clean and includes a tongue and cheek cleaner.
Susan H
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Brushing is enjoyable again!
I was unsure about how I would like this battery operated Colgate optic white soft toothbrush, as I have tried and failed to find a great sonic-like tooth brush in the past. I was pleasantly surprised at how gentle, yet effective this battery operated toothbrush is! It has a comfortable pressure and cleaning cycle that leaves your teeth and mouth feeling expertly cleaned. I enjoy the low noise and soft bristles, that do not feel like they are tearing apart my mouth and gums with each rotation. Brushing is enjoyable again, and two minutes passes with ease! | am impressed and pleasantly surprised at how great this product is. This review was collected as part of a promotion, and the opinions are my own.
Corriekinns
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4 out of 5 stars
4 September, 2026
originally posted on Colgate
Works great!
Overall, I really do like this toothbrush! It works well, is affordable, and looks very modern. The only down side is having to hold the vibration button down the whole time, it's not just a click and stay on. While maneuvering, I definitely let go a few times. Still overall works great! This review was collected as part of a promotion, and the opinions are my own.
Britt
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Great Brush!
I really like the Colgate Optic White Adult Sonic Battery Operated Electric Toothbrush. It’s lightweight, easy to use, and the soft bristles feel gentle on my gums while still giving my teeth a thorough clean. I especially like the sonic vibration because it makes my teeth feel noticeably cleaner and smoother compared to using a regular toothbrush. The toothbrush is also convenient since it’s battery operated, making it easy to use without having to worry about charging it. The Optic White feature is a nice bonus, and with regular use my smile looks brighter and feels fresh and clean after brushing. Overall, this is a great affordable electric toothbrush for everyday use. I would definitely recommend it to anyone looking for a simple, gentle, and effective way to upgrade their brushing routine. This review was collected as part of a promotion, and the opinions are my own.
Hannah
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Colgate optic white powered toothbrush
Wow! I just finished brushing my teeth with the Colgate optic white powered toothbrush. I will have to admit, after years of using a manual toothbrush, the feeling of the brush took a minute to get used to. Whoever thought one's gums could be ticklish?! I must say, however, that this new brushing experience was well worth getting used to! My teeth feel much cleaner and smoother than they do after using a manual toothbrush. I feel like I just got out of the dentist's chair. Thank you, Colgate, for also providing a battery with the toothbrush! I certainly did not expect that. I must say this is a great value. A superior product for a low price! I plan to purchase more for my family. This review was collected as a part of a promotion, and the opinions are my own.
Jules
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Great value!
Great quality got the price. I love how lightweight it is compared to other powered toothbrushes. This review was collected as part of a promotion, and the opinions are my own.
Bahar
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Great toothbrush
This toothbrush cleans great! I like the ease of this electric brush. It leaves my mouth feeling very clean. I enjoy using this toothbrush. I will purchase this again. This review was collected as part of a promotion, and the opinions are my own.
Ang
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
(no review title)
I like it. I think it's worth the price. I prefer rechargeable toothbrushes, but this does well for a price not much higher than a manual toothbrush. This review was collected as part of a promotion, and the opinions are my own.
Kay
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Great
This review was collected as part of a promotion, and the opinions are my own. This little wine opener is super easy to use and works really well. I love that it’s compact and doesn’t take up much space in the kitchen. It feels sturdy, gets the job done quickly, and is definitely handy to have around.
Jess
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Soft Bristles, Powerful Clean!
This review was collected as part of a promotion, and the opinions are my own. I really love this Colgate Optic White Pro Series toothbrush! The bristles are incredibly soft and gentle on my gums, yet it still does an excellent job of deeply cleaning my teeth. My mouth feels remarkably fresh after every brush, and it feels much more powerful than a manual toothbrush without being overly aggressive.
Jkck98
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5 out of 5 stars
4 September, 2026
originally posted on Colgate
Great product
This is a good electric toothbrush. It is surprisingly powerful for a battery powered brush. It left my teeth feeling like I just came from the dentist. This review was collected as part of a promotion, and the opinions are my own.
