Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Crest 3D White Advanced Sensitivity Relief Whitening Toothpaste - 3.9oz - 2 of 4Crest 3D White Advanced Sensitivity Relief Whitening Toothpaste - 3.9oz - 3 of 4Crest 3D White Advanced Sensitivity Relief Whitening Toothpaste - 3.9oz - 4 of 4
Crest 3D White Advanced Sensitivity Relief Whitening Toothpaste - 3.9oz - 1 of 4

Crest 3D White Advanced Sensitivity Relief Whitening Toothpaste - 3.9oz

2 Questions
New at  target 

Count1pk

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Relieve and Prevent painful sensitivity
  • 24/7 Sensitivity Protection* (*with twice daily brushing)
  • Removes Stains
  • Enamel Safe
  • Fluoride formula that helps to prevent cavities
  • Brush, Rinse and Whiten for a great oral care routine! Oral-B iO Rechargeable Brush, Crest 3DWhite Mouthwash, Crest 3DWhitestrips
  • From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 7/25/2025
  • You will receive one (1) 3.9 oz tube of Crest 3DWhite Brilliance Sensitivity Relief Toothpaste

Description

Relieve and Prevent sensitivity, Whiten & Brighten with Crest 3D White Brilliance Sensitivity Relief. The Clinically Proven Anti-Sensitivity Ingredient gives you 24/7 Sensitivity Protection* while removing stains to provide you with a white and bright smile. From America's #1 Whitening Brand**. (*with twice daily brushing. **P&G calculation based on U.S. reported sales data for year ending w/o 6/11/2025)
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Product Warning: Not for children under the age of 12
Product Form: Paste
Active Ingredient(s): Potassium Nitrate 5%
Package Quantity: 1
Features: Whitening, Enamel-Safe
TCIN: 94823683
UPC: 030772229002
Item Number (DPCI): 049-09-3503
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

potassium nitrate' '5.0% sodium fluoride (0.14% w/v fluoride ion)' '0.243%

Purpose

Toothpaste for sensitive teeth Toothpaste for cavity prevention

Uses

Uses when used regularly, builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact, aids in the prevention of cavities

Directions

Directions 12 yrs & older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth, do not swallow, do not use in children under 12 yrs.

Inactive ingredients

water, hydrated silica, glycerin, sorbitol, sodium lauryl sulfate, trisodium phosphate, flavor, cellulose gum, alcohol (0.7%), sodium saccharin, xanthan gum, polysorbate 80, cetylpyridinium chloride, mica, titanium dioxide

Shipping details

Estimated ship dimensions: 7.08 inches length x 1.88 inches width x 1.57 inches height
Estimated ship weight: 0.2866 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this mild peppermint or spearmint flavor? Usually “mint” products lean one way or the other.

submitted by PAC - 10 days ago
  • A: Thanks for your question about the Crest 3D White Advanced Sensitivity Relief Whitening Toothpaste! The Mint flavor in this product is a Gentle Mint, featuring peppermint with a cooling sensation. If you have any other questions, please don't hesitate to give us a call at (800) 492-7378.

    submitted byCrest - 10 days ago
    Brand expert

Q: Is this formula ADA approved?

submitted by CV - 4 months ago
  • A: All over-the-counter (OTC), fluoride containing anti-cavity products are recognized as safe and effective by the FDA. Additionally, all OTC drug products containing fluoride have clear Drug Facts labels with information about active ingredients, purpose of use, warnings, and specific directions for adults and children. When used as directed, these products are another safe and effective part of maintaining overall oral health.

    submitted byCrest - 4 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This toothpaste is highly praised for its effectiveness in reducing tooth sensitivity while providing whitening benefits. Guests appreciate its gentle mint flavor, creamy texture, and attractive packaging. Many have noticed a significant improvement in their teeth's brightness and cleanliness after regular use. The product is particularly suitable for those with sensitive teeth, making it a great choice for daily oral care. Overall, it combines comfort and effectiveness, ensuring a refreshing brushing experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 214 reviews
    0% would recommend
    1 recommendations
    5 out of 5 stars
    22 July, 2026
    originally posted on crest.com
    Image

    Great for sensitive teeth, leaves a fresh feeling and helps keep my smile looking brighter

    [This review was collected as part of a promotion.] I’ve been really happy with this toothpaste. I have sensitive teeth and after using it consistently, I noticed less discomfort when eating or drinking cold foods and cold beverages. It leaves my mouth feeling clean and fresh without being too strong. The soft mint flavor is refreshing and I also like that it helps remove surface stains while protecting against cavities. The packaging is easy to use and the tube is a convenient size for everyday use. Overall, it’s a great option of your looking for sensitivity relief and a brighter smile in one product.
    AnaCarolinaA
    Did you find this review helpful?
    5 out of 5 stars
    19 July, 2026
    originally posted on crest.com
    Image

    It works

    [This review was collected as part of a promotion.] I have been using this toothpaste for about a month now and it truly does help with sensitivity. I had a sore spot on one of my back teeth and now it's gone away. The flavor is a light mint. I did read that you're not supposed to use it more than 3-4 weeks at a time or at least consult your doctor.
    SonyaW
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on crest.com
    Image

    This is a good product natural

    [This review was collected as part of a promotion.] I really love this toothpaste. The appearance of the tube is clean and attractive, and the packaging is easy to use. A small quantity is enough for each brushing. It is gentle on my gums and leaves my teeth feeling clean, fresh and brighter. I would definitely recommend it.
    LovelieP
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on crest.com
    Image

    Whiter Smile + Sensitivity Relief? Yes, please!

    [This review was collected as part of a promotion.] I’ve been trying the Crest 3D White Brilliance Sensitivity Relief, and it’s honestly a great combo if you want whitening without making teeth feel worse. It leaves my mouth feeling fresh, my teeth feel really clean, and I’ve started noticing a brighter smile. The mint flavor is refreshing but not overpowering. So far, definitely a win!
    AlisomE
    Did you find this review helpful?
    3 out of 5 stars
    13 July, 2026
    originally posted on crest.com
    Image

    Does the job

    [This review was collected as part of a promotion.] As I was first dispensing it, I noticed it was a thick formula and then I thought to myself that this would make my teeth cleaner because maybe it will stick to my teeth better, if that makes sense. I appreciate the taste is not an overwhelming mint flavor and packaging is cute. I haven’t noticed any whitening so I was disappointed in that. I’m thankful that it’s for sensitive teeth because I’m a sensitive tooth girly.
    1 reply from Customer Care team - 24 days ago
    We're delighted to hear that you enjoy the not-overwhelming mint flavor and cute packaging! We acknowledge your observation about the whitening results, and your candid feedback is valued. We're certainly glad that its formulation for sensitive teeth provides comfort for you. Your detailed feedback is valuable as we continuously strive to meet diverse consumer needs. We would like to discuss this in detail. Please feel free to call us at 800-566-7252.
    AnnieS
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on crest.com
    Image

    Good toothpaste!

    [This review was collected as part of a promotion.] Crest 3DW advanced sensitivity has been the perfect match for me so far. My teeth are unfortunately very sensitive but I feel this has helped my teeth. The toothpaste is smooth and I really enjoy that. It lathers and spreads good throughout my mouth. The value is also great.
    AutumnH
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on crest.com
    Image

    I love that it combines whithening benefits with sensitivity protection.

    [This review was collected as part of a promotion.] I’ve been using crest 3D white advanced sensitivity relief, I’m really impressed with the results. It helps relieve tooth sensitivity while also to remove stains anda keep my smile looking brighter.
    AranzaAngélicaP
    Did you find this review helpful?
    5 out of 5 stars
    11 July, 2026
    originally posted on crest.com
    Image

    Great for sensitive teeth

    [This review was collected as part of a promotion.] This is perfect if you have sensitive teeth but still want a bright smile. The gentle mint flavor isn't overwhelming or harsh, and it gives great sensitivity relief while still keeping my teeth looking clean and bright. Highly recommend!
    KarmaV
    Did you find this review helpful?
    5 out of 5 stars
    11 July, 2026
    originally posted on crest.com
    Image

    Works over time

    [This review was collected as part of a promotion.] I loved how the minty taste was not to overpowering for me! I also love tgat after using this product I noticed the stains from my vape juice were significantly less adter each use. Eventually my teeth were whiter. Tho not quite as white as what I would like. I also noticed my sensitive teeth have been a little bit less sensitive after using this product.
    RachaelG
    Did you find this review helpful?
    5 out of 5 stars
    10 July, 2026
    originally posted on crest.com
    Image

    So good!

    [This review was collected as part of a promotion.] I love this tooth paste:) I have never used a crest toothpaste that I haven’t loved and this one doesn’t disappoint! I love that it helps with sensitivity and also whitens! The gentle mint flavor is just that it is a subtle mint flavor but definitely does the job when it comes to freshening your breath!
    AmandaB
    Did you find this review helpful?
    5 out of 5 stars
    10 July, 2026
    originally posted on crest.com
    Image

    Crest 3D white ing and sensitivity

    [This review was collected as part of a promotion.] Been using crest 3d white advance sensitive relief for a while and iits been great it helps a lot with sensitivity while help remove stains. It has a soft mint flavor and teeth feel clean, great choice for sensitivity and protection.
    FERNANDOS
    Did you find this review helpful?
    5 out of 5 stars
    10 July, 2026
    originally posted on crest.com
    Image

    Great for sensitive teeth

    [This review was collected as part of a promotion.] This tooth paste was great for sensitive teeth. It dint bother my teeth at all! It still has a nice minty fresh taste without being overpowering.
    AmyB
    Did you find this review helpful?
    2 out of 5 stars
    10 July, 2026
    originally posted on crest.com
    Image

    Whitening and good for sensitive teeth not my favorite flavor Whitening and good for sensitive teeth not my favorite flavor

    [This review was collected as part of a promotion.] The feel inconsistency of this toothpaste is very much on point. The flavor is not my favorite and is not a toothpaste that I would reach for in the future. 
    AubreyJ
    Did you find this review helpful?
    5 out of 5 stars
    10 July, 2026
    originally posted on crest.com
    Image

    Great for sensitivity, gentle on teeth, and leaves a fresh, clean feeling.

    [This review was collected as part of a promotion.] 1 really like this toothpaste, especially because it's perfect for sensitive teeth. The foam is gentle and doesn't cause any irritation, making brushing very comfortable. The scent is fresh but not too strong, leaving a clean and pleasant feeling. The consistency is creamy and easy to apply on the toothbrush. In terms of effectiveness, I've noticed it helps reduce sensitivity with continued use and also leaves my teeth looking brighter. I would definitely keep using it in my daily routine.
    LauremF
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2026
    originally posted on crest.com
    Image

    Fresh and clean teeth

    [This review was collected as part of a promotion.] Crest 3D White Brilliance Sensitivity toothpaste leaves my teeth feeling clean and fresh whiling helping reduce plaque with regular use. The be is easy to use, and the smooth, creamy texture spreads well without being gritty. It has a mild mint flavor with a pleasant aftertaste, making it comfortable for sensitive teeth while still providing a refreshing clean.
    YuliyaT
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2026
    originally posted on crest.com
    Image

    Sensitive friendly

    [This review was collected as part of a promotion.] I have extremely sensitive teeth so I tend to avoid any whitening products, because they leave my teeth aching. But, because I’m an avid coffee and dark soda drinker, my teeth aren’t super white anymore. I’ve been using this Crest whitening toothpaste for about 2 weeks now and I’m starting to slowly see a difference. It doesn’t burn, hurt, or have a bad taste. This actually has a slight mint flavor. This toothpaste is perfect for someone just starting out with whitening, has sensitive teeth, or is maintaining.
    KellyH
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2026
    originally posted on crest.com
    Image

    Amazing toothpaste

    [This review was collected as part of a promotion.] I finished the whole tube of Crest 3D White sensitivity toothpaste, it’s amazing for sensitive teeth, it removes stains really well and leaves my teeth feeling really clean and fresh.
    MelanyS
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2026
    originally posted on crest.com
    Image

    Fresh mint and sensitivity relief.

    [This review was collected as part of a promotion.] Fresh mint taste, helps reduce sensitivity, and leaves my teeth feeling cleaner and looking brighter every day. I would definitely recommend.
    WitchinaI
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2026
    originally posted on crest.com
    Image

    Effective whitening without sensitivity and with great freshness

    [This review was collected as part of a promotion.] I really love this toothpaste.It has a great consistency and generates just the right amount of foam. The best part is that it helps keep my teeth noticeably whiter without causing any tooth sensitivity, which usually happens to me with other white products. The packaging is very convenient and it leaves a fresh , long-lasting flavor.
    RosabelB
    Did you find this review helpful?
    3 out of 5 stars
    8 July, 2026
    originally posted on crest.com
    Image

    It does whiten, but it doesn't help with sensitivity.

    [This review was collected as part of a promotion.] I have been using this toothpaste for a month and it has whitening my teeth a little. I drink coffee twice a day and also have sensitive teeth, I noticed an increase in my sensitivity wich is quite common with whitening products. The texture is quite thick and the flavor isn’t very strong.
    1 reply from Customer Care team - 28 days ago
    Hi Xiomara. We're very sorry to hear about your experience and understand how upsetting this can be. Please know that safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. This is certainly not what we would expect. Please contact us at 1-800-492-7378 so we can learn more.
    XiomaraR
    Did you find this review helpful?

    Get top deals, latest trends, and more.