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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$5.99

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Removes Soil, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 38 fl oz (US)
TCIN: 75664776
UPC: 030772011584
Item Number (DPCI): 003-06-7432
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.68 inches length x 4.53 inches width x 11.17 inches height
Estimated ship weight: 2.69 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 1 year ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byLINDA J - 8 months ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 9 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 1 year ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 3 months ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 3 months ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 11 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 1 year ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 1 year ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 3 months ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 5 months ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 3 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 1 year ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 1 year ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 5 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 4 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 4 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 4 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 4 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 6 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 6 months ago
    Brand expert

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 2 years ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 2 years ago
    Brand expert

Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?

submitted by Madi - 3 years ago
  • A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/

    submitted byDawn - 3 years ago
    Brand expert

Related Categories

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31702 reviews
    cleans effectively: 4.33 out of 5
    quality: 3.83 out of 5
    value: 3.79 out of 5
    57% would recommend
    1066 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2025Verified purchase

    (no review title)

    Cute thru grease so easily. Removes stains.
    joy
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2025Verified purchase

    Not happy!

    This is a good product. But someone opened the top on the bottle and the dish soap was all in the bag and leaked on my truck seat.
    Me
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 October, 2025Verified purchase

    Diwh soap

    They say “Dawn cuts the grease” and it does! Buy larger bottle like I did!! You get more for what you paid for.
    Get 2
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 October, 2025Verified purchase

    (no review title)

    So good
    Karin
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2025

    (no review title)

    Very unhappy the detergent was open and made a mess
    1 reply from Dawn team - 11 days ago
    We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
    Lupe
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2025
    originally posted on influenster.com
    Image

    Worth the brand name!

    Somethings are just better brand name- crayons, mayonnaise, and dishwashing soap. Dawn is the only brand that actually gets my pans clean after messy meal making.
    samanthab1539_1404
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 October, 2025Verified purchase

    Dawn liquid didh soap

    Have bought this for years.
    maryann
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    25 October, 2025Verified purchase

    (no review title)

    Dawn dish soap leaked into the plastic bag and on to the cardboard box. I have never had that happen before.
    1 reply from Dawn team - 11 days ago
    We're sorry to hear this, Diane. For assistance, please reach out to Target at 1-800-440-0680.
    Diane
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2025
    originally posted on influenster.com
    Image

    Great, fast acting and gets the job done!

    Classically dependable, easy on my skin but gets our dishes clean *every* time. I love that the packaging stays consistent so I always know what to look for. Always a great price and something you can count on.
    jessicab2933_6051
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2025
    originally posted on influenster.com
    Image

    Great dish soap! My go to for easy dishwashing!

    This Dawn dish soap works amazingly well — just a small amount cuts through grease and leaves dishes sparkling clean. It rinses off easily without residue and has a fresh, pleasant scent. A reliable kitchen essential and great value for the size. 🍽️✨
    nasibam_4525
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 October, 2025Verified purchase

    (no review title)

    works good and smells good and good cause
    Rowdey
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    24 October, 2025
    originally posted on dawn-dish.com
    Image

    Hate the smell won’t buy anymore

    What is that putrid smell?! I went through my whole kitchen thinking it was something I kept missing when I was cleaning—no, the smell is coming from this soap. I’ve used this brand and only this brand for decades and now I’m forced to find a new one because I absolutely cannot handle the gross smell. Smells of spoilage (bad meat) and chemicals mixed.
    1 reply from Customer Care team - 11 days ago
    We're sorry that the Dawn dish soap you purchased has an unusual and bad aroma, Tammie97. Our products go through many quality checks and we try our very best to make sure that each one reaches you in perfect condition. We appreciate that you let us know, and we'll share this with our Quality Assurance Team. We'd like to gather more information to further assist you, and ask that you give our team a call at 1-800-725-3296 from 9AM — 6PM EST Monday – Friday.
    Tammiej97
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 October, 2025

    No longer original scent! Overpowering new scent

    Dawn was the best cleaning product on the market. Then they decided to change the original scent and keep it labeled original scent. I have stopped using it however, my mother out of habit keeps buying it. I get a headache, just walking into the kitchen. This is the right product for you if you like overpowering sickening sense when you’re washing dishes as for me, I now need to find something that cleans as well as Dawn original.
    1 reply from Dawn team - 11 days ago
    We’re very sorry you experience a headache from the scent of our dish soap, Legomom. Extensive research and consumer testing goes into our products, and our products are tested to be safe when used as directed. Because you're experiencing headaches, we recommend that you discontinue use of this fragrance. We appreciate that you've been a loyal fan, and we'd like to help you find an option so you can continute to enjoy the cleaning power of Dawn you know and love. If you're interested in an unscented version, we recommend trying our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your report very seriously, and would like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Legomom
    cleans effectively: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 October, 2025
    originally posted on influenster.com
    Image

    The best, like, what?

    Sleek & durable packaging, great value, a little goes a long way. Great, clean scent. Best cleaning power for dish soap. Gentle, yet effective.
    sarahs2869_591
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    (no review title)

    Very effective dish soap. Love the scent.
    Michelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2025
    originally posted on influenster.com
    Image

    Cut grease as a new knife 😍

    The only one I use! I think it’s the best on the market 🤍 I buy this all months for my house and my business. Smells so fresh and cleans you dishes incredibly. No deja residuos, los platos quedan relucientes . El envase ayuda a no malgastar y el precio es increíble !
    valentinam645_8538
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    (no review title)

    cleans great and price
    Amanda
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    22 October, 2025
    originally posted on dawn-dish.com
    Image

    The scent lingers on cookware and destroys my food

    I've always relied on Dawn to do the job of cleaning my dishes and cookware but this new scent is clinging to everything! It gets into the food I cook! I have to find an alternative.
    1 reply from Customer Care team - 15 days ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products provide an effective clean and meet the needs/preferences of our consumers. This isn't the experience we want or expect you to have you to have with Dawn, and we're grateful you brought it to our attention. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Your satisfaction is important to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    Scnj83
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2025
    originally posted on influenster.com
    Image

    Dawn dish liquid

    I only use dawn dish soap! Nothing cleans like it. It gets the grease off without using a in of soap and it is always priced right! A staple in my kitchen.
    sabrinahafaf_9480
    Did you find this review helpful?
    1 out of 5 stars
    21 October, 2025Verified purchase

    (no review title)

    The packaging of this item was messy in the the box
    1 reply from Dawn team - 16 days ago
    We have strict quality checks in place to ensure that our products reach you in the best possible condition, so we're sorry to hear this. We'd be happy to learn more, so please give us a call at (800) 725-3296.
    Gloria
    Did you find this review helpful?

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