essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free
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$5 Target GiftCard with $30 personal care items purchase
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Guests are saying
This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its affordability, impressive lengthening and volumizing effects, and ease of application. However, some guests have experienced issues with smudging, flaking, and irritation. Despite these concerns, the overall value and performance make it a popular choice for those seeking dramatic lashes without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 3327 reviews
easy to apply: 4.25 out of 5
easy to remove: 4.04 out of 5
long lasting: 3.51 out of 5
quality: 3.51 out of 5
value: 3.92 out of 5
55% would recommend
453 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2026Verified purchase
Amazing Length & Volume
It gives my lashes so much length and volume without feeling heavy or clumpy. Such a great affordable mascara and definitely one I’d buy again!
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase
- Skin type: Normal
- Eye color: Green
- Hair color: Auburn
- Skin concern: Cuticles
- Skin tone: Light
(no review title)
#5
5 out of 5 stars
13 August, 2026Verified purchase
- Skin tone: Medium
- Skin concern: Aging
- Skin type: Combination
(no review title)
What a great and efficient product.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne, Puffiness
- Hair color: Black
- Eye color: Brown
(no review title)
It works incredibly well and made my practically invisible lashes look super full
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
(no review title)
Works good and inexpensive
5 out of 5 stars
12 August, 2026Verified purchase
- Skin type: Normal
- Hair color: Black
- Eye color: Black
- Skin tone: Dark
(no review title)
Amassing
4 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
Works better than many of the more expensive mascaras, but there is some fallout and smudging by the end of the day. My lashes really stand out with this stuff!
4 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
- Skin tone: Light
- Eye color: Brown
- Skin type: Oily
- Skin concern: Aging
It's not clumpy!
Great price!
2 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2026
Not great
Makes my eyelashes look pretty good, but it does weigh them down and doesn't hold curl. It also makes my eyes burn and itch. Wouldn't recommend over others.
5 out of 5 stars
9 August, 2026Verified purchase
- Skin type: Normal
(no review title)
One my favorite items ,works well
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
- Skin tone: Light
WOW!!!
I have never had a mascara that does exactly what it promises to do. Almost instant length and curl with this little magic wand.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
- Skin concern: Aging
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Medium
(no review title)
Love this mascara! It is always a favorite in my house. All of my girls use it.
5 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2026Verified purchase
(no review title)
best mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2026Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
5 dollar hollar
Amazing cheapie mascara. It’s super pigmented and has great lash coverage. Makes my lashes extra long and pretty. Layers beautiful!
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2026Verified purchase
- Eye color: Blue
- Hair color: Blonde
- Skin concern: Dullness, Acne, Aging, Redness, Sensitivity
- Skin type: Combination
- Skin tone: Light
LOVE
My FAV mascara- affordable and not one thing I dislike about it
2 out of 5 stars
Thumbs down graphic, would not recommend
31 July, 2026Verified purchase
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Dullness
Smudges and burns
This is very affordable but smudges easily and makes my eyes burn
5 out of 5 stars
Thumbs up graphic, would recommend
30 July, 2026
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
Great
This is the best mascara! It’s affordable and good. I’ve been using for almost a year now.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2026Verified purchase
Dont buy this mascara.
This is the worst mascara i’ve genuinely ever used and now im scared to ever buy from this brand again. It’s not waterproof, it doesn’t hold at all, my lashes fall immediately. It smudges everywhere. Such a waste of money and i’m so disappointed.
2 out of 5 stars
29 July, 2026Verified purchase
- Skin type: Combination
- Skin concern: Dark circles
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
(no review title)
I’m so sad to be writing this review since this was one of my all time favorite mascaras for over a year. Recently I think the formula has changed or something because I’ve boughten 2 tubes and both of them have caused my lashes to flake and also look so much shorter. The flaking is the worst. It happens so quickly and causes me to have little specs all over. I’m sad because it used to work so well and never had issues. I will no longer be purchasing :(
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2026Verified purchase
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
Great product!
Love the is amazing affordable mascara!!