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essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 2 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 3 of 4essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 4 of 4
essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free - 1 of 4

essence Lash Princess False Lash Effect Mascara - Cruelty Free - 0.4 fl oz: Volumizing, No Fragrance Added, Oil-Free, Paraben-Free, Alcohol-Free

15 Questions
$4.99

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Features iconic conicalshaped fiber brush
  • Mascara provides length, volume, and a false lash effect
  • Cruelty free
  • Ophthalmologist tested

Description

Make every day feel like a fairytale with essence Lash Princess False Lash Effect Mascara. This game-changing mascara creates an irresistible false lash effect with length, curl, and dramatic volume, perfect for making a statement. Featuring the iconic conical-shaped fiber brush, lashes can achieve the perfect volume every time. Whether you're heading out for a night on the town or just want to add some drama to your day, Lash Princess has got you covered.

May contain Beeswax.
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Alcohol-Free, Paraben-Free, Oil-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Awards: Allure Best of Beauty Awards
Features: Ophthalmologist Tested, Built-In Brush
TCIN: 81867824
UPC: 4250947516027
Item Number (DPCI): 052-03-8531
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

vegan - essence lash princess false lash effect mascara ingredients: aqua (water), paraffin, rhus verniciflua peel cera (rhus verniciflua peel wax), glyceryl stearate se, polybutene, butylene glycol, acacia senegal gum, oryza sativa (rice) bran wax, palmitic acid, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, trimethyl pentanyl diisobutyrate, ethylhexylglycerin, sodium nitrate, disodium phosphate, sodium phosphate, polysorbate 60, potassium hydroxide, phenoxyethanol, potassium sorbate, sodium dehydroacetate, ci 77007 (ultramarines), ci 77499 (iron oxides).or / oder /ou / of / o non-vegan - essence lash princess false lash effect mascaraingredients: aqua (water), cera alba (beeswax), paraffin, glyceryl stearate, oryza sativa (rice) bran wax, butylene glycol, palmitic acid, acacia senegal gum, polybutene, copernicia cerifera cera (copernicia cerifera (carnauba) wax), aminomethyl propanol, stearic acid, vp/eicosene copolymer, tocopherol, hydroxyethylcellulose, dimethicone, polyester-4, ethylhexylglycerin, sodium nitrate, phenoxyethanol, potassium sorbate, ci 77499 (iron oxides).

Shipping details

Estimated ship dimensions: 4.9 inches length x 0.7 inches width x 0.2 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I purchased this multiple times and it was completely sealed with a wrapper. This time there is no wrapper why are some wrapped and some unwrapped?

submitted by Lynn - 2 years ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Why is this mascara sold unsealed. How can I know for sure that this was not used or tampered with?!

submitted by Ana - 2 years ago
  • A: I agree. I’ll be returning.

    submitted byStella - 1 year ago
  • A: In the past this was usually sealed but the product today I got was not sealed. Target please check your products because this should be sealed!

    submitted bymw - 1 year ago
  • A: Thank you so much for reaching out to us! We understand, especially at this time, that the topic of safety is at the top of your priority list.  We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols.  We follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Does it smudge on people who wear around eye moisturizer? Thanks.

submitted by sunshine - 5 years ago
  • A: it is super clumpy for me and I never wear any other makeup just mascara and it smudges for no reason and I never touch my eyes so idk what it is but yea

    submitted byJordyn - 3 years ago
  • A: I've not had that issue and I'm wearing moisturizer plus sunscreen under my eyes. I don't think you'll have any issues with this. I would suggest keeping a lash comb near by as it can go on clumpy a bit. Overall, really good for a budget mascara!

    submitted byGTO Mama - 5 years ago
  • A: Hi Summer! The essence Lash Princess False Lash Effect Mascara has a long lasting formula that leaves lashes free from flaking, fading or wear. Hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: how do you remove it?

submitted by JoMc - 1 month ago
  • A: Any eye makeup remover will do! We recommend essence Remove Like A Boss Waterproof Eye Make-up Remover for easy removal.

    submitted byessence makeup team - 1 month ago
    Brand expert

Q: Is this mascara cruelty free

submitted by June - 4 months ago
  • A: Yes, this mascara is cruelty free.

    submitted byessence makeup team - 4 months ago
    Brand expert

Q: Is this black or black brown

submitted by P - 8 months ago
  • A: This is the black version we do have a black/brown shade it's in a brown tube.

    submitted byessence makeup team - 8 months ago
    Brand expert

Q: I buy this on Az and they say if it's not sealed its a counterfeit product. Unsealed mascara is hygienic and safe? No...

submitted by scimmia1234 - 11 months ago
  • A: We want to assure you that our products are safe, and our warehouse and team are following all state mandated hygiene and sanitation protocols. Our products are authentic, and we follow ALL U.S guidelines in terms of product packaging, therefore, some of our products are sealed and some are not.  We are currently reviewing all sealing policies with your health and safety in mind and if you remain concerned with a product, there is always an option to return.

    submitted byessence makeup team - 11 months ago
    Brand expert

Q: Is t he is mascara washable?

submitted by Shana - 1 year ago
  • A: Yes, it can be easily removed. We recommend using micellar water or a makeup-removing cleansing balm instead of soap and water for gentle, effective removal.

    submitted byessence makeup team - 11 months ago
    Brand expert

Q: Is this mascara considered a "tubular" mascara?

submitted by dianesalz - 2 years ago
  • A: No this is not a tubing mascara.

    submitted byessence makeup team - 2 years ago
    Brand expert

Q: Is this mascara longwearing? I have oily skin and dont want it to rub off under my eyes.

submitted by targetlover - 3 years ago
  • A: Hi there! This is a great mascara for length and volume but does not specifically have a long wear claim. I would suggest the waterproof version of this as it does not budge!

    submitted byessence makeup team - 3 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This mascara has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its ability to deliver impressive length and volume, often likening the results to false lashes. The affordability and ease of application are also highlighted as major benefits. However, some guests have experienced issues with smudging, flaking, and irritation, which may affect their overall satisfaction. Overall, it remains a popular choice for those seeking an effective and budget-friendly mascara.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3402 reviews
    easy to apply: 4.26 out of 5
    easy to remove: 4.06 out of 5
    long lasting: 3.5 out of 5
    quality: 3.49 out of 5
    value: 3.89 out of 5
    55% would recommend
    468 recommendations
    5 out of 5 stars
    24 October, 2026Verified purchase

    Solid!

    This mascara is great for the price! Does what you need it to do and actually doesn’t come off easy for a non-waterproof. My lashes are longer and more defined with just one application! Not buildable however, will clump. I don’t wear much makeup but this product is great and I keep one for when I’m on the go!
    Alyana F
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 October, 2026Verified purchase
    • Eye color: Blue
    • Skin type: Combination
    • Hair color: Black
    • Skin concern: Sensitivity, Acne, Dark circles
    • Skin tone: Light

    (no review title)

    My favorite mascara 💖 I’ve been using this for years and it’s way better than any high end mascara, I’ve tried almost everything but this is where it’s at. It makes your lashes look so much longer even with one coat
    peyton
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2026Verified purchase
    • Hair color: Brunette
    • Skin type: Combination
    • Skin concern: Aging, Dark circles
    • Skin tone: Light
    • Eye color: Green

    The only mascara i buy now

    Great and cheap but doesn’t last long before it gets clumpy!! But works great for 2-3 weeks
    Kate
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Green
    • Hair color: Brunette

    (no review title)

    Great results at an affordable price.
    MF
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2026Verified purchase

    (no review title)

    The price is great and the product does exactly what it advertises.
    Samantha
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 October, 2026Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Combination

    Smudges easily

    Rubbed of and smudged throughout the day onto my under eyes
    AZa
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase
    • Skin concern: Uneven skin tone, Dullness, Aging
    • Hair color: Brunette
    • Skin type: Dry
    • Skin tone: Light

    Why pay more?

    Love this mascara. It’s a great job at lengthening, and it’s far less expensive than most other drugstore brands! I’d love to use it with the Essence lash primer too.
    Margo
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Medium
    • Hair color: Brunette
    • Skin concern: Redness
    • Eye color: Grey

    (no review title)

    It goes on beautifully but does not last the day.
    Mommabear3
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 October, 2026
    • Skin tone: Light
    • Skin type: Oily
    • Skin concern: Acne
    • Hair color: Blonde
    • Eye color: Green

    Bad, don't buy

    This is the worst mascara ever. I know I've submitted a good review before, but after a few uses it became flaky and smudgy.
    MollyReviews
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 October, 2026Verified purchase
    • Hair color: Brunette
    • Skin type: Dry
    • Skin tone: Light
    • Eye color: Blue

    (no review title)

    This is my favorite mascara by far!!! And for the price you can’t go wrong! All you have to do it layer it and you have the false lash look!!
    jessica
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 October, 2026Verified purchase
    • Eye color: Green
    • Skin tone: Light
    • Hair color: Blonde
    • Skin type: Combination

    Used to be great but something changed

    This mascara has always been amazing. However they must have recently changed an ingredient. It irritates my eyes and makes my eyes get so irritated/sticky/watery. So sad about this and won’t be buying again after years of buying it.
    Christine M
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    29 September, 2026Verified purchase
    • Skin type: Oily
    • Eye color: Blue
    • Hair color: Blonde
    • Skin tone: Light

    Tube doesn't last long and it flakes.

    Doesn’t last long, flaky.
    Kay
    Did you find this review helpful?
    3 out of 5 stars
    29 September, 2026Verified purchase
    • Skin type: Oily
    • Skin concern: Aging, Dark circles
    • Skin tone: Medium

    (no review title)

    Love this mascara
    gin
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 September, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Medium
    • Skin concern: Calluses
    • Skin type: Normal, Dry
    • Eye color: Brown

    Dont forget to smile and be quite you karens

    It had little balls on the out side but it’s really good still
    carolina
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 September, 2026Verified purchase

    (no review title)

    great product, makes your lashes look really long
    wonderful
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    19 September, 2026Verified purchase

    (no review title)

    I love this mascara but it just started irritating my eyes out of nowhere. Not sure if they changed the formula or what but I am really distraught because it’s hard to come by good mascaras.
    Shay
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    Perfect No Brainer Impulse Buy

    Perfect No Brainer Impulse buy !! I was in Target and saw this mascara for $4.99 it was a no brainer to pick up and try and I have no regrets, for the price its a great mascara. In one week i received 5 compliments, try it !!
    MaybeSo
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 September, 2026Verified purchase

    itchy eyes

    I like the way my lashes look when I initially put it on. However, it smudges and smears like crazy. Also, by the end of the day my eyes itch so bad. I thought it was all in my head so I didn't wear it for a few days and no itchy eyes. I'm throwing it away
    ecmont032
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Hair color: Brunette
    • Eye color: Blue

    (no review title)

    Ehhh… I used this years ago and loved it but when I repurchased I didn’t love. Clumpy, transferred to my under eye, and messy to remove. I have tried it a couple times but end up removing and using something else.
    Cora
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 August, 2026Verified purchase

    (no review title)

    Not a fan of this mascara. Smears like no tomorrow. I’ll stick to elf.
    N
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?

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