Sponsored
Garnier Olia Oil Powered Ammonia Free Permanent Hair Color
$9.99 ($1.59/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Hair color with 60 percent oil blend formula with natural flower oils, no weigh down
- Garnier Olia Hair Color gives you vivid, long-lasting color with 100 percent gray coverage
- Ammonia free hair dye with a gentle and pleasant fragrance
- Visibly improves and restores hair
Description
Garnier Olia is unlike any other traditional, permanent hair color. Powered by a 60% oil blend formula with natural flower oils, Olia propels colorants deep into the hair, giving you vivid color results and 100% gray coverage. The oils help to reverse roughness and dullness without hair feeling weighed down. The non-drip formula has no ammonia, so it smells great as you apply. The end result? More brilliant, long-lasting color and hair that is hydrated, silky, looks full and up to 3x shinier than uncolored, unwashed hair. What’s in the hair dye kit? A developer applicator, a colorant tube, after color conditioner, as well as a set of gloves and the instruction sheet.
Packaging May Vary
READ AND FOLLOW THE INSERT. Store between 50° and 80° F. Questions? Speak to an Olia consultant toll-free at 1-800-4GARNIER (1-800-442-7643).
IMPORTANT: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.
Packaging May Vary
READ AND FOLLOW THE INSERT. Store between 50° and 80° F. Questions? Speak to an Olia consultant toll-free at 1-800-4GARNIER (1-800-442-7643).
IMPORTANT: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Vegan, Ammonia-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 16601944
UPC: 603084447060
Item Number (DPCI): 063-01-0448
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
colorant: 1183556 b paraffinum liquidum/mineral oil, aqua/water, ethanolamine, decyl glucoside, sodium lauryl sulfate, peg-40 hydrogenated castor oil, fragrance, disodium cocoamphodiacetate, toluene-2,5-diamine, resorcinol, hydroxypropyl guar, sodium metabisulfite, edta, ascorbic acid, helianthus annuus seed oil/sunflower seed oil, limnanthes alba seed oil/meadowfoam seed oil, passiflora incarnata/passiflora incarnata seed oil, camellia oleifera seed oil, m-aminophenol, p-aminophenol, 6-hydroxyndole, 2,4-diaminophenoxyethanol hci, thioglycerin, tocopherol. f.i.l.# d180163/1, after color conditioner: 1119728 a aqua/water, cetearyl alcohol, behentrimonium chloride, cetyl esters, tocopherol, trideceth-6, chlorhexidine digluconate, helianthus annuus seed oil/sunflower seed oil, camellia oleifera seed oil, amodimethicone, isopropyl alcohol, fragrance, citric acid, cetrimonium chloride. f.i.l.# d180530/1, developer: 1071397 aqua/water, paraffinum liquidum/mineral oil, cetearyl alcohol, hydrogen peroxide, steareth-20, peg-4 rapeseedamide, glycerin, polyquaternium-6, hexadimethrine chloride, tocopherol, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid. f.i.l.# d42424/17' '
Shipping details
Estimated ship dimensions: 6.7 inches length x 2.9 inches width x 3.5 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Highly rated
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 11483 ratings
Highly rated
$11.99
$5 Target GiftCard with $30 select beauty items purchase
4 out of 5 stars with 6774 ratings
Bestseller
$14.99
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1921 ratings
$7.39
$5 Target GiftCard with $30 select beauty items purchase
4 out of 5 stars with 1414 ratings
Bestseller
$2.99 - $6.99
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 4328 ratings
$6.99
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 5 ratings
Guests also viewed
Highly rated
$9.99
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 11483 ratings
$8.99
$5 Target GiftCard with $30 select beauty items purchase
3.8 out of 5 stars with 10845 ratings
$8.99
$5 Target GiftCard with $30 select beauty items purchase
3.9 out of 5 stars with 6284 ratings
$12.99
$5 Target GiftCard with $30 select beauty items purchase
3.6 out of 5 stars with 5437 ratings
$13.99
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 1221 ratings
Highly rated
$11.99
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 4073 ratings
Discover more options
Highly rated
$9.49
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 2010 ratings
Highly rated
$5.49
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 10174 ratings
$8.99
$5 Target GiftCard with $30 select beauty items purchase
3.8 out of 5 stars with 10845 ratings
Related Categories
Guests are saying
The Olia hair color offers a delightful experience with its easy application process and pleasant scent, setting it apart from traditional box dyes. Guests appreciate the vibrant, natural-looking colors that leave hair feeling soft and shiny. The product is ammonia-free and enriched with oils, ensuring a nourishing treatment while effectively covering grays. With a wide shade range and user-friendly packaging, it is a great choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11483 reviews
effectiveness: 3.46 out of 5
quality: 3.53 out of 5
value: 3.41 out of 5
61% would recommend
453 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
didn't do anything
if could leave a 0 i would. I usually buy this exact brand for the dark brown and the burgundy color and leaves my hair great! I have no bleach or anything on it. My hair color was light brown and it did nothing to it.
5 out of 5 stars
23 November, 2025
(no review title)
No ammonium smell. Does not burn eyes. Oil based, does not damage hair keratin. Conditioner makes hair shiny and healthy. People comment about how beautiful my hair is.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025
(no review title)
Super easy to do and I love the result!
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
Thick and shiny!
My hair always looks thicker and shinier after coloring with Garnier Olia. I love it. Bonus points for no odor and a very nice conditioner included in the box.
3 out of 5 stars
10 November, 2025Verified purchase
(no review title)
Noticed the color fades after a week
1 reply from Garnier Consumer Care team - 16 days ago
Hi Elle. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia Hair Color. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Sent a Used product.
The activator seems used. There is hardly any left in the bottle.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
the golden brown turned my hair red!
turned hair red
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
Love how this product covers my greys!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025Verified purchase
(no review title)
I attempted two spaced out applications. The product provided no grey or white coverage. My hair was also very crispy after even the first application. I do not recommend. 0/10
1 reply from Garnier Consumer Care team - 19 days ago
Hi there! Thank you for reaching out about our Garnier Olia Oil Powered Ammonia Free Permanent Hair Color. Oh no, that's truly disappointing feedback, and we're so sorry to hear about your experience. No grey or white coverage and hair feeling crispy after using our product is absolutely not the result we want for you. We take this very seriously, as our goal is to deliver beautiful, nourishing results every time.
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
(no review title)
Was creamy, good covered about 2 weeks
5 out of 5 stars
3 November, 2025
originally posted on influenster.com
Beautiful!
[This review was collected as part of a promotion.] Loved this hair dye so much! It comes with everything you need for an easy at home hair dye. The coverage and color is amazing and left my hair so soft and shiny!
5 out of 5 stars
2 November, 2025
originally posted on Garnierusa.com
Medium Rose Gold
I find the color is subtle and has a shine that doesn't wash out
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Easy to use
[This review was collected as part of a promotion.] Works really well and doesn't have a strong smell. I highly recommend to anyone who likes to use box dye! My hair is very healthy and silky ! It's very dark black
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
In Home Hair Salon For The Win!
[This review was collected as part of a promotion.] This is my favorite hair dye so far! The application is easy and not too messy. The shade of black is perfect. I like the smell of my hair after I use it and the packaging is pretty and practical.
5 out of 5 stars
29 October, 2025
originally posted on influenster.com
Trust the Process, it's so worth it!
[This review was collected as part of a promotion.] I am always excited to try a new color but nervous to do it at home on my own. I am an overthinker so I'm always concerned I'll miss a step or over process my hair. However, when I got the opportunity to try this hair color at no cost to me in exchange for my honest opinion, I couldn't pass it up. The instructions were very easy to follow and the products do smell like chemicals but nothing overbearing. I just did the tips of my hair and I love the way it came out. I would say I took all the precautions the instructions suggested and I had no hiccups. So what do y'all think, how did I do?
5 out of 5 stars
26 October, 2025
originally posted on Garnierusa.com
Best hair color product and has been so gentl
This was the only hair dye product that did NOT on application, actually hurt my scalp. For 20 years. NOW I am in my 90’s ( thank you very much) and my scalp tingles this time with product on. Actually hurts. The product ingredients are fine. But I need help with any other product you have or advice. No sores or other damage to my scalp. You have my email.
1 reply from Garnier team - 30 days ago
Hi Joan92, We are sorry to hear about your experience. We would like to speak to you directly about it. Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 42969510. We look forward to your call!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025
(no review title)
I bought black hair dye and it came off within 1 month. I dont recommend this brand unless if ur aiming for a temporary solution.
1 reply from Garnier Consumer Care team - 30 days ago
Hi Dolly. Frequent shampoos, exposure to sun, pollution, salt-water, chlorine treated pools, permanent waves, blow-drying, and hair straighteners can cause artificial color to fade. It may be necessary for you to apply your haircolor every three to four weeks to maintain the desired shade. Apply the color to your hair following the instructions for a touch-up application. This is important because if the haircolor mixture is always applied to the whole head for the full processing time, the hair that has been lightened will become over lightened, which will also cause fading.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025
Dissapointed
If you have gray on your hair do not use brown if you have brown hair. My hair came out the color below. They should come up with more colors. Dissapointed :(
1 reply from Garnier Consumer Care team - 1 month ago
Hi Claudia. Thank you for reaching out to Garnier regarding the Olia Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-442-7643, M-F, 9am-5:30pm, ET and provide us with your case #43353607. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
22 October, 2025Verified purchase
Empty bottle
Seriously get it together. I felt my box felt light, until today when I opened it the bottle is used. How do you not notice something like that before selling?
1 reply from Garnier Consumer Care team - 1 month ago
Hi Mia. You have reached the Garnier Company. We are sorry to hear that Target sold you a used Olia haircolor. We suggest you contact Target directly regarding your issue.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
Best hair color ..easy ..and healthy for hair
Covered all my gray..no toxic smell and easy to use. Color is spot on!