John Frieda Brilliant Brunette Precision Foam Color, Hair Color Foam - 5Nbg Medium Chestnut Brown
Highly rated
$11.99See 1 deal for this item
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$8.99
$5 Target GiftCard with $30 select beauty products
3.8 out of 5 stars with 11031 ratings
Highly rated
$9.99
$5 Target GiftCard with $30 select beauty products
4.4 out of 5 stars with 11571 ratings
$8.49
$5 Target GiftCard with $30 select beauty products
3.8 out of 5 stars with 1975 ratings
Highly rated
$5.49
$5 Target GiftCard with $30 select beauty products
4.5 out of 5 stars with 10344 ratings
$8.49
$5 Target GiftCard with $30 select beauty products
4.5 out of 5 stars with 22957 ratings
Frequently bought together
Highly rated
$11.99
$5 Target GiftCard with $30 select beauty products
4.4 out of 5 stars with 3356 ratings
Bestseller
$14.99
$5 Target GiftCard with $30 select beauty products
4.3 out of 5 stars with 1679 ratings
$9.99
$5 Target GiftCard with $30 select beauty products
4.6 out of 5 stars with 1371 ratings
$7.39
$5 Target GiftCard with $30 select beauty products
4 out of 5 stars with 1353 ratings
Highly rated
$8.49
$5 Target GiftCard with $30 select beauty products
4.4 out of 5 stars with 2730 ratings
$124.99
$5 Target GiftCard with $30 select beauty products
4 out of 5 stars with 1552 ratings
Guests also viewed
Highly rated
$11.99
$5 Target GiftCard with $30 select beauty products
4.4 out of 5 stars with 3356 ratings
Highly rated
$9.99
$5 Target GiftCard with $30 select beauty products
4.4 out of 5 stars with 11571 ratings
$12.99
$5 Target GiftCard with $30 select beauty products
3.6 out of 5 stars with 5515 ratings
$8.99
$5 Target GiftCard with $30 select beauty products
3.8 out of 5 stars with 11031 ratings
Highly rated
$11.99
$5 Target GiftCard with $30 select beauty products
4.2 out of 5 stars with 4629 ratings
Highly rated
$12.99
$5 Target GiftCard with $30 select beauty products
4.2 out of 5 stars with 7089 ratings
Guests are saying
This hair dye offers a unique foaming application that many guests find easy to use, resulting in vibrant and shiny hair. While it provides good coverage for some, there are mixed experiences regarding gray coverage and color longevity. Guests appreciate the mess-free application and the conditioning benefits, making it a convenient choice for at-home touch-ups. However, some have noted issues with color accuracy and the quality of gloves provided.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3356 reviews
effectiveness: 3.51 out of 5
quality: 3.61 out of 5
value: 3.44 out of 5
58% would recommend
465 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase
(no review title)
Really like how easy it is to use
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026
(no review title)
Not user friendly. Color coverage is a joke. The only change was in my roots. And they ended up a color nowhere close to the color advertised. Will not use again. Buyer beware.
1 reply from JohnFriedaExpert team - 4 days ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 February, 2026Verified purchase
Not woth a dime
Did not work!
1 reply from JohnFriedaExpert team - 4 days ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2026
I bought this foam hair color from Target and I honestly regret it.
I bought this foam hair color from Target and I honestly regret it. Yes, the color result is fine — not amazing, just acceptable — and the foam format helps with the “no drip” part. But the moment you mix the solution and start dispensing the foam, it releases an insanely strong chemical odor. It wasn’t just “hair dye smell.” It felt like a harsh, gassy chemical fume that hit immediately. My eyes started watering, my nose was burning, and I had to step away because it felt straight-up unhealthy to breathe. If a product is going to release fumes that strong during normal use, that needs to be stated clearly on the box — not buried in generic safety language. A bigger warning like “EXTREMELY STRONG FUMES — use in heavy ventilation” would be the bare minimum. The “foam” gimmick isn’t worth it if the tradeoff is getting blasted with fumes that make you feel sick while applying it. The color came out okay, but the experience was so unpleasant that I wouldn’t buy it again.
1 reply from JohnFriedaExpert team - 8 days ago
Thank you for your feedback! We will share it internally with our team. We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026Verified purchase
Love the color
Easy to apply. No mess. Great coverage. No smell
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
(no review title)
I absolutely loved this product and the color was perfect. It didn’t smell bad at all and since it was a foam hai color it was so easy to use and not get hair color all over. I will be buying this product again
5 out of 5 stars
18 February, 2026Verified purchase
(no review title)
Love the color!
2 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026Verified purchase
Does not cover gray hair.
While easy to use. It does not cover grays. I tried this product three times. I thought it was just user error. It is not. With my hair fully saturated with the product, it still did not cover my grays. Extremely disappointed.
1 reply from JohnFriedaExpert team - 18 days ago
We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
4 out of 5 stars
Thumbs up graphic, would recommend
14 February, 2026Verified purchase
(no review title)
easy to use no drip. leaves hair shiny. doesn't really cover stubborn greys
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026Verified purchase
Quality at home haircoloring
Great coverage…and after color conditioner is excellent… hair looks healthy. New for me- no itching after application which happened sometime w prior brand used. No increase hair loss…liked so much stocked up for usual re- touches.
4 out of 5 stars
7 February, 2026Verified purchase
(no review title)
Read directions!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase
Disappointes
This was the worst hair color I ever bought. It didn’t cover my grays around the outline of my face. In one week it looked liked I never dyed my hair
1 reply from JohnFriedaExpert team - 1 month ago
We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026
Doesnt cover greys
I left this on for the recommended 30mins and it did NOT cover my grey’s. Very disappointing since it has such good reviews.
1 reply from JohnFriedaExpert team - 1 month ago
We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2026Verified purchase
(no review title)
Easy to use, no messy
1 out of 5 stars
26 January, 2026Verified purchase
Disappointing
It doesn’t cover greys :(
1 reply from JohnFriedaExpert team - 1 month ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026Verified purchase
Does not dye roots. Blue cast, and drips when applying.
My roots are still brown. I left on for a little over 30 minutes (recommended time) and my roots did not dye black! Under certain lights my hair has a blue tint and my hair is super rough feeling. Application was easy, but still dripped out of the pump when applying and got on my floor and sink. Would not buy again. Formula needs to be reevaluated.
1 reply from JohnFriedaExpert team - 1 month ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
4 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026Verified purchase
Wasnt my fav
Pulled a little more red than I preferred
1 out of 5 stars
5 January, 2026
No grey coverage as advertised
It does not cover grey hair as advertised.
1 reply from JohnFriedaExpert team - 2 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase
ugh
mostly air and it sucks
1 reply from JohnFriedaExpert team - 2 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025
(no review title)
love the foam feature and one box was all I needed