Sponsored
John Frieda Precision Foam Colour
$11.99 ($2.73/fluid ounce)
ColorMedium Chestnut Brown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- LONG-LASTING, RICH, CHESTNUT HAIR COLOR - Shining medium brunette color with a soft finish that nourishes and enhances chestnut brown tones for deep color saturation.
- ANTI-FADE, 100% GREY COVERAGE - Long-lasting, anti-fade formula gives you confidence in your shiny, chestnut hair shades and is the best hair color at home for 100% coverage of any unwanted colors
- THICK FOAMING FORMULA FOR NON-DRIP COLOURING - Our salon-quality, thick foam goes on white to prevent residue and dripping while maximizing penetration and color traction in chestnut brown hair.
- NOURISHING POST-COLOUR CONDITIONER - John Frieda Precision Foam Color enhances color for long lasting lushness while moisturizing and conditioning for rich, shining brunette hair.
- COMPLETE COLORING PACKAGE - Includes everything you need for fast and easy coloring, including colorant, developer, after-color conditioner, foamer, gloves and easy to read instructions for professional hair color for women.
Description
Our thick, saturating foam helps lock in rich, salon-quality color. John Frieda Precision Foam Color, 5NGB Medium Chestnut Brown, Color-Nourishing Permanent Hair Color Kit's non-drip foam formula penetrates strands for deep color saturation and spreads easily into roots and hard-to-reach areas, for complete coverage without patchiness. 100% grey coverage. Anti-fade medium chesnut brown color. Nourishing after-color conditioner seals in color for long-lasting, tonal richness with minimal post-coloring mess. This product will give you the Medium Chestnut Brown color you always wanted while nourishing and moisturizing your hair. Satisfaction Guaranteed. Limitations may apply.
Hair Type: Normal
Health Facts: Paraben-Free, Vegan
Product Form: Foam
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Includes: Conditioner, Applicator
Beauty Purpose: Hair Coloring, Moisturizing
Processing Time: 30 Minutes
Net weight: 4.4 fl oz (US)
TCIN: 14365074
UPC: 717226184918
Item Number (DPCI): 063-01-0147
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
colourant: water, alcohol denat., disodium cocoyl glutamate, laureth-23, ammonium bicarbonate, c11-15 pareth-9, propylene glycol, ammonium hydroxide, toluene-2.5-diamine sulfate, decyl glucoside, sodium cocoyl glutamate, ethanolamine, polyquaternium-22, fragrance, ppg-7, sodium sulfite, ascorbic acid, myristyl alcohol, tetrasodium edta, 2-amino-3-hydroxypyridine, 2-amino-4-hydroxyethylaminoanisole sulfate, 2-methylresorcinol, resorcinol, m-aminophenol, developer: water, hydrogen peroxide, steartrimonium chloride, cetyl alcohol, ceteth-40, stearyl alcohol, myristyl alcohol, isopropyl alcohol, cetrimonium chloride, etidronic acid, sodium hydroxide, acetaminophen, salicylic acid, conditioner: water, glycerin, stearyl alcohol, dimethicone, behentrimonium chloride, cetyl alcohol, trisiloxane, cetyl esters, dipropylene glycol, fragrance, benzyl alcohol, quaternium-91, disodium edta, cetearyl alcohol, cetrimonium methosulfate, oryza sativa (rice) bran oil, orbignya oleifera seed oil, sodium hydroxide, benzoic acid.
Shipping details
Estimated ship dimensions: 6.45 inches length x 5.07 inches width x 3.89 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it good for relaxing hair?
submitted by Brownie - 3 years ago
A: Hello! John Frieda's Precision Foam Colour is a foam hair color that locks in salon-quality color and freshness, and not a relaxer product. Please call us with other questions at 800-521-3189.
submitted byJohnFriedaExpert - 3 years agoA: Hey, Coloring your hair right after this type of treatment can easily over process, over lighten, or make your hair more susceptible to damage. We recommend waiting two weeks between your chemical treatment and coloring your hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Hi I have dark long brown hair with gray hairs and I would like to know if this product is going to be burning or have that strong smell like other ones? I am looking at the espresso color.
submitted by Butterflybelle23 - 5 years ago
A: No burning & the smell is lighter than most. But beware, these products pull red VERY easily. Even the ones advertised as B or G.
submitted byDallus67 - 5 years agoA: Hello Butterflybelle23! This hair color does have a strong scent. As far as reactions go, we recommend conducting a patch test to be sure, before applying all over. Hope this is helpful!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: My hair is pretty blond. I need to dye my whole hair brown for a play. Will 4N dark natural brown give me the look I’m searching for?
submitted by Maeve - 6 years ago
A: Do NOT go with the BG! You will most definitely end up with a red tint!!
submitted byDallus67 - 5 years agoA: We recommend checking on the back of the box in the photos to see the shade guide. This will help you determine which shade should appear over your current color. You can also give our hair experts a call at 800-521-3189 for additional assistance!
submitted byJohnFriedaExpert - 6 years agoBrand expert
Q: Can I get multiple applications from this?
submitted by Sunshower21 - 6 years ago
A: Hi there! We recommend using John Frieda Precision Foam Color immediately after mixing, and discarding any unused product. Hope this helps!
submitted byTarget Beauty Consulting - 6 years agoBrand expertA: Our Precision Foam Colour is intended for single usage. We hope this helps!
submitted byJohnFriedaExpert - 6 years agoBrand expert
Q: Does this product contain any harmful chemicals?
submitted by AI Shopping Assistant - 8 days ago
A: The formula is vegan and paraben-free, ensuring a safer coloring experience.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What type of hair is this product suitable for?
submitted by AI Shopping Assistant - 8 days ago
A: This hair color foam is suitable for normal hair types.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What is included in the hair coloring kit?
submitted by AI Shopping Assistant - 8 days ago
A: The kit includes the foam color, an applicator, and a nourishing conditioner.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this product tested on animals?
submitted by AI Shopping Assistant - 8 days ago
A: No, this product is cruelty-free and not tested on animals.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How long does the coloring process take?
submitted by AI Shopping Assistant - 8 days ago
A: The processing time for this hair color foam is 30 minutes.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is it possible to mix small amounts at a time and use as needed? I understand if it is ALL mixed at once you can't save it; but what is it only mix some as needed?
submitted by Fin - 9 months ago
A: Hi Fin! Our Precision Foam Colour is intended for single usage. We recommend using it immediately after mixing and discarding any unused product. Hope this helps!
submitted byJohnFriedaExpert - 9 months agoBrand expert
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Guests are saying
This hair dye offers a unique foaming application that many guests find easy to use, resulting in vibrant and shiny hair. While it provides good coverage for some, there are mixed experiences regarding gray coverage and color longevity. Guests appreciate the mess-free application and the conditioning benefits, making it a convenient choice for at-home touch-ups. However, some have noted issues with color accuracy and the quality of gloves provided.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3294 reviews
effectiveness: 3.52 out of 5
quality: 3.63 out of 5
value: 3.46 out of 5
60% would recommend
433 recommendations
3 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Just okay
Beautiful color but the foam is kind of a pain to use. My sister dyed my hair with it and said not to buy it again.
1 out of 5 stars
10 October, 2025Verified purchase
(no review title)
Doesn’t work. Barely colored my Grey hairs. It dyed a weird color. Now I have to do it again.
1 reply from JohnFriedaExpert team - 7 days ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
Doesn't cover grays
It doesn’t cover grays at all, for the price I expected better.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2025Verified purchase
Disappointing
This was the first time in years that I used boxed color and I am disappointed. The application was easy, the foam is definitely a benefit. But the color outcome? Disappointment. My hair was already brunette and had a hint of red that is natural, with grays near the roots and along my face. The gray along my face is stubborn, so did extra time. The coloring came out bland. It made my roots somewhat match, not really covering the grays along the face at all, just making them a tiny bit darker. the rest of my hair is a dull ashy brown, and I mean dull. Upside: my hair is shiny and not brittle. But yeah, disappointed.
1 reply from JohnFriedaExpert team - 18 days ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2025Verified purchase
Does Not Cover Grays
Does not cover up grays as it claims. If that is your goal, DO NOT BUY.
1 reply from JohnFriedaExpert team - 21 days ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
24 September, 2025Verified purchase
Best store buy dye
Love this dye! Thick foam doesn’t drip and doesn’t irritate my scalp!
4 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025Verified purchase
Does not cover grays
Pros: I like that it’s foam so it’s not as messy. It’s is also easy to mix. Cons: it does not cover my grays that well. I saturate the area where my grays are and let it sit for the amount it says, and they are still there when I rinse and dry.
4 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Easy to apply
Easy to apply, full coverage is challenging. Especially the hair on the front. We open it once we have to use all of it, cannot save some for later. Hence, it's not the right choice for touch-up.
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025
INNOVATIVE
Literally no mess. Very easy to use and great color. Will purchase again.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 August, 2025
Warning
Warning: this product caused my hair to start falling out within less than the recommended time to leave on. I lost huge clumps of hair and am now having to cut my hair short (it was mid back length) to try again even it out again.
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2025Verified purchase
Only dye I buy!
I just started getting grey hairs thanks to vitamin/ mineral deficiencies. Too many to pick at this point. I tried to dye them using other dyes and found out not all dyes are created equal. This one is so simple and quick and mess free, no weird smells or reactions or burning, and NO grays! Love it!! Swear by it!
2 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025Verified purchase
Not permanent color-not recommended
Like: convenient, easy to apply, good looking at first sight Dislike: smell too strong, not permanent color, hair color only stayed for about 2 weeks
1 reply from JohnFriedaExpert team - 2 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
Unique directions, great results!
Perfect coverage and shade!! I have a lot of grey hairs and this covered them phenomenally! I will say, the directions are quite different from any other box dye I have used, so make sure you follow them exactly for the best results.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025
Its alright
It was okay! Application was easy and I didn’t have issues with the product dripping everywhere. It’s not quite as pigmented as I expected, though. I have just a couple of gray hairs and noticed then sparkling among the rest of my dark hair after applying as directed. Some areas that were maybe a level 5 red are still kind of noticeable so I’ll need to do some more color correction there. I think this will work best on no red in your hair and no gray coverage.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025Verified purchase
Disappointing grey coverage
Didn't cover my grey roots
1 reply from JohnFriedaExpert team - 3 months ago
We’re so sorry to hear that Precision Foam Color did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Not good grey coverage
The only positive is the easy application. The conditioner that was provided left my hair feeling extremely dry and dull. I’ve never had that happen with any box dye. I followed instructions for grey coverage (about 1” of growth) and it didn’t color my grey hair at all! Felt like a waste to buy.
1 reply from JohnFriedaExpert team - 3 months ago
We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
25 July, 2025
originally posted on johnfrieda.com
Love love love thus product.
I have been using this since the dreadful pandemic & no one’s knows I’m doing it myself. My mom says all the time. Your hair looks so much better since you went back in the salon. I smile & thank her. Little does she know I’m using the same product when she knew I was doing it myself. My stylist only cuts my hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 July, 2025
Nope
My hair didn’t get much of the color and I had red hair. The conditioner just left my hair as dry as when I took off the dye, waste of money should’ve gotten a cheaper brand and it would’ve done the job and left my hair softer….
1 reply from JohnFriedaExpert team - 3 months ago
We’re so sorry to hear that Precision Foam Colour did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
3 out of 5 stars
11 July, 2025Verified purchase
Great gray coverage BUT...
Great color & gray coverage. Super easy to use (much easier than other applications). Unfortunately, it burned my scalp in the process :( The formula was just too strong for me, so I’m going to have to pass on it (sadly).
4 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
10/10 rec. if looking for a quick solid color
I have quite a bit of hair and I usually have to buy two boxes of hair dye to ensure that everything is colored but for some reason, the foam only required me to get one box (I have mid back length, wavy semi-thick hair). Color came out absolutely gorgeous, only downside is that the vibrance of the color faded after about a week.