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L'Oréal Paris Feria Permanent Hair Color

L'Oral Paris Feria Permanent Hair Color - image 1 of 4L'Oral Paris Feria Permanent Hair Color - image 2 of 4L'Oral Paris Feria Permanent Hair Color - image 3 of 4L'Oral Paris Feria Permanent Hair Color - image 4 of 4
L'Oral Paris Feria Permanent Hair Color - image 1 of 4
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About this item

Highlights

  • L’Oreal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results
  • Never leaves hair dull or flat
  • Seals and smooths hair, never wrecks or ravages hair
  • Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors

Specifications

Hair Type: All Hair Types

Health Facts: Aluminum-free

Product Warning: Adult Use Only, not recommended for those with sensitive skin

Product Form: Liquid

Hair Color: Black

Beauty Purpose: Hair coloring

Processing Time: 25 minutes

TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Packaging may vary, what you receive may not be what is reflected on site.


Always refer to insert inside product for detailed application instructions.

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

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Guest Ratings & Reviews

3.2 out of 5 stars with 2341 reviews
66% would recommend
135 recommendations
effectiveness: 3.7 out of 5
quality: 3.7 out of 5
value: 3.5 out of 5

Review images (24)

Poor Shipping in Bag, Open Bottle, No Customer Service,

1 out of 5 stars
Would not recommend
DYE - 20 days ago, Verified purchaser
Target shipped a tampered product which then created a hazardous mess. The color vial was missing (not sure if this shade is supposed to have the little shimmer packet as well.) and the pop off top was missing from the developer cream. The lid wasn't in the Target logo envelope shipping bag, which was completely intact, leading me to believe it was faulty before shipping. So glad it didn't escape the bag along the way, but this was absolutely a toxic mess shipped to me. It is impossible to get a return after multiple contact attempts. I'm now disputing the charge with the bank.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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Luv it!

5 out of 5 stars
Would recommend
Vero H - 20 days ago, Verified purchaser
I love my results, of course a bit darker because my hair its not too light, but not the product fault.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
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awful...

1 out of 5 stars
aruba2107 - 22 days ago
originally posted on lorealparisusa.com
i purchased the extreme platinum because i thought it would be an easier process than when i bleach my own hair at home. i am not stranger to the bleaching process, have a short pixie haircut and have done home bleaching for a few years. since i haven't bleached since february i thought i would give this a try. although the bottle system is flawed and the color is super thick lets talk about the fact that my hair was so orange/yellow that i was absolutely horrified. again, as an at home bleacher i have encountered this before but never to this extent. i know how to fix it but days later it still has a horrible brassiness to it. should have stuck to my tried and true schwartzkoff products.
1 reply from L'Oreal team - 9 days ago
Thank you for reaching out to L'Oreal regarding the Feria Extreme Platinum. We're sorry to hear you didn't get the color results you expected. We understand how frustrating that can be. If you left the product on for the full processing time and turned orange it may be that this product is not a strong enough bleach for you based on your natural haircolor. We do have another bleaching product called Super Blonde Creme Lighting Kit #205 (http://tinyurl.com/ydewex2l) which has more lifting and lightening power then the Feria. You can safely redo your hair 24 hrs later as long as your hair feels healthy. We do appreciate your comments though, and will pass them onto others on our team.
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did not last

1 out of 5 stars
Abigail8 - 24 days ago
originally posted on lorealparisusa.com
Had okay effects for about 2 days, then completely washed out . Not permanent
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Smokey Blue is my favorite

5 out of 5 stars
higo - 24 days ago
originally posted on lorealparisusa.com
I am so happy I stopped coloring my hair and I could accept my grey hair with the incredible style of SMOKEY BLUE FERIA COLOR! really love it!
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Waste of Money

1 out of 5 stars
Would not recommend
Artforever21 - 26 days ago
Bought the Intense Deep Auburn hoping I would get at least a little of the color shown on the box. Followed the instructions exactly, washed it out only to be left with the same color hair I began with. Such a waste of money and my time.
1 reply from L'OrealParisProductExpert team - 9 days ago
Hi Artforever21, We are so sorry to hear that the color did not show up on her hair. We recommend performing a strand test before the 1st application so you won’t have any unexpected results. If you have any further questions or concerns, feel free to reach out to our hair professionals! 1-800-631-7358 Monday thru Friday from 9am to 5:30pm EST. Please use reference #10480855 when calling.
quality: 1 out of 5
value: 1 out of 5
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I Love Feria

4 out of 5 stars
JerseyGirl20 - 26 days ago
originally posted on lorealparisusa.com
I love Feria haircolor. It's the best OTC hair color. I've tried many others and the color on the other brands are too flat and opaque. It looks like you colored your hair from a box. Not Feria. It gives you a much more natural color with highlights, like real hair, and it covers the grey strays. I do have one request. Please, please make a dark brown color. The Deeply Brown is too brown for me. My hair is almost black, but black is too dark. Thank you!
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What a struggle!

1 out of 5 stars
trreat - 27 days ago
originally posted on lorealparisusa.com
How do they make using this product so difficult. The powder is applied by cutting a corner of the package. Instructions say to insert all the way into the applicator bottle but you have to fold the package to fit it in. Product does not fall out. Remove and squeeze powder. Reinsert. Powder drifts all over. After adding the tube of cream, the product is so thick that it will not squirt out of the applicator. I had to twice cut off the tip of the applicator to get a larger opening. I had to squeeze with all my strength to squirt it out. I could only get about 2/3 of the product out of the bottle. Then rinse and apply conditioner. I needed to use pliers to remove the cap. Surely there is an easier way to design this product.
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