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L'Oreal Paris Voluminous Mascara - 0.28 fl oz
$9.99
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About this item
Highlights
- L'Oreal Paris Voluminous Curved Brush Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L'Oreal presents Voluminous Original Volume Building Washable Black Brown Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Curved Brush quickly thickens, lifts and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, No Fragrance Added, Phthalate-Free, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping, Curved Brush, Washable
TCIN: 12911990
UPC: 071249019351
Item Number (DPCI): 052-04-0482
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau acrylates copolymer oryza sativa cera/rice bran wax propylene glycol cera alba/beeswax/cire dabeille pentylene glycol glyceryl stearate cetyl alcohol peg-200 glyceryl stearate copernicia cerifera cera/carnauba wax/cire de carnauba stearic acid palmitic acid aminomethyl propanediol glycerin hydroxyethylcellulose caprylyl glycol sodium dehydroacetate xanthan gum myristic acid [+/- may contain ci 77491, ci 77492, ci 77499/iron oxides]' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.7 inches width x 7.02 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the mascara supposed to be clumpy?
submitted by - 1 year ago
A: no it is supposed to be smooth
submitted byReese - 1 year agoA: Hey Abigail, The L'oreal Paris Voluminous mascara has a Volume Maximizing Brush that quickly thickens and builds lashes evenly for a full and bold look! To avoid clumps, we recommend to use a clean lash comb to brush through after every coat. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: What is with the formula change? It is impossible to get off and is drying out my lashes. I’ve been buying this for 25 years and am so sad to find a new mascara. It was perfect before!!
submitted by Colleen - 1 year ago
A: I thought I was imagining this, I didn’t know they changed their formula! It’s horrible!
submitted bysavlo - 1 year agoA: Hi there! Thank you for reaching out to us about the Voluminous Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this- and love the results!
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: For the ones that don’t say waterproof, do they smudge easily? Will it run if my eyes water?
submitted by queenlee79 - 4 months ago
A: Hi there! We appreciate you reaching out regarding our Mascaras. Non-waterproof mascaras are more likely to smudge or run, especially if your eyes water or in humid conditions. Let us know if you'd like help picking the right one!
submitted byL'OrealParisProductExpert - 4 months agoBrand expertA: Hey, Great question! The regular formulas for the L'Oreal Paris Voluminous Mascaras are washable. We recommend the waterproof formula to help prevent from smudging. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Does this product have growth serum in it or products that promote growth?
submitted by Sarah Beth - 8 months ago
A: Hey Sarah, Thank you for reaching out to us about the Voluminous Mascara, This mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! We hope you give it a try and love your results!
submitted byL'OrealParisProductExpert - 7 months agoBrand expertA: Hey Sarah, Great question! While the L'Oreal Paris Voluminous Mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
Q: Does this mascara contain PFAS?
submitted by Beauty147 - 10 months ago
A: Hi there! Thank you for reaching out about our Voluminous Mascara. All the ingredients we use in a product are listed on the package or the label of the product itself. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?
submitted by JB - 2 years ago
A: iT CERTAINLY SHOWS THE BRAND EXPERT HAS A PAT "PRESCRIPTED" REPLY 4 EACH & EVERY QUESTION-JUST THE SAME ANSWER 2 WHICHEVER QUESTION IS MADE.IT'S OBVIOUS LOREAL DOES'NT CARE ABOUT CUSTOMERS - ONLY$$.
submitted byBlondie925 - 1 year agoA: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: is L'Oreal Voluminous Original water soluable?
submitted by CS - 4 years ago
A: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!
submitted byL'OrealParisProductExpert - 4 years agoBrand expertA: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: what's the difference between black brown 315 and black brown 350?
submitted by Esther - 7 years ago
A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!
submitted byL'OrealParisProductExpert - 7 years agoBrand expertA: 350 has a curved brush.
submitted byleelee - 6 years ago
Q: Which of the black is the darkest?
submitted by Great Purchase - 8 days ago
A: Hey, Great question! The L'Oreal Paris Voluminous Mascara in Color 335 Carbon Black is the darkest black. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 7 days agoBrand expert
Q: What is the main purpose of this mascara?
submitted by AI Shopping Assistant - 11 days ago
A: The mascara is designed for lengthening and volumizing lashes, making them appear fuller.
submitted byAI Shopping Assistant - 11 days agoAi generated
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Guests are saying
The mascara has been a long-time favorite for many guests, known for its ability to create voluminous, long lashes. However, recent formula changes have led to disappointment, with reports of flaking, difficulty in removal, and irritation. Despite the negative feedback, some guests still appreciate the color options and the initial application. Guests are hopeful for a return to the original formula that made this mascara a staple in their beauty routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4981 reviews
easy to apply: 4.11 out of 5
easy to remove: 3.77 out of 5
long lasting: 3.59 out of 5
quality: 3.46 out of 5
value: 3.44 out of 5
56% would recommend
707 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
Terrible product
This product was too dry and didn’t even notice the purple color. Did not go on well at all.
2 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2025Verified purchase
Bring back the old mascara
I've used this mascara for 20 years. Why does everyone change a good thing? It's clumps now and is hard to wash off. Please go back to the old formula.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
- Skin tone: Light
- Eye color: Hazel
I already had the cobalt blue and liked it, so I wanted to try these other colors, but you can't see them after applying
this color and mauve just look black
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Light
- Skin type: Oily
My favorite mascara
I really like this mascara. It gives length and volume to my lashes. It doesn't get too clumpy. I've been using this brand for years and it's my favorite kind of mascara.
3 out of 5 stars
9 October, 2025
Pretty disappointed
I got the burgundy one… does it give volume? Sure. Can u tell it’s burgundy? No. And that was my whole reason of getting it. My lashes already are big and bold so I wanted the COLOR. But yeah.. it gives length and volume if that’s what you want.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hello! Thank you for sharing your thoughts on our Voluminous Mascara. We truly value your feedback and have shared it with our team. We are always striving for excellence and looking to enhance our creations. For a bolder, more intense look, we suggest using our Voluminous Lash Paradise™ Mascara Primer/Base first. Then, apply multiple coats of your mascara for rich, captivating color. We hope this helps you achieve your desired look and continue discovering more captivating beauty at L'Oréal Paris!
5 out of 5 stars
5 October, 2025Verified purchase
- Hair color: Blonde
- Skin type: Oily
- Skin tone: Light
- Skin concern: Aging
- Eye color: Blue
Lashes
I have been using this mascara for probably 10 years. It doesn’t run when it gets wet. I have long lashes that stay all day.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Hazel
Horrible
Horrible. This goes on clumsy and just looks bad!
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there! Thank you for sharing your feedback on our Voluminous Mascara. We're sorry you're not enjoying this mascara, and we've passed your comments along to our team. We're always looking to improve. We invite you to explore our other mascara options to discover your perfect match at L'Oréal Paris!
1 out of 5 stars
26 September, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
Gets dry and clumps super quick
This stuff dried out by the third use, and was clumpy the first time I used it, as well. It also isn’t cruelty free, which bothered me. I switched to the e.l.f. mascara and was much more satisfied.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi C. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara. L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing. For more information, please click here: http://tinyurl.com/ukl3sw8
2 out of 5 stars
18 September, 2025
originally posted on lorealparisusa.com
Why, oh why do you ruin the ABSOLUTE BEST product?
I have used this particular mascara for decades. I’ve tried every mascara on the market, no exaggeration, because I know/knew eventually you would try to “improve” it or discontinue it. But I always come back to this one. I buy 10 tubes at a time so I don’t run out. Voluminous black curved brush. Excellent wear, tons of compliments. Something has changed. For goodness sake, GO BACK to what I and others have worn every single day for decades. If I wanted something different, I’d buy something different.
1 reply from LeCare team - 1 month ago
Hi Workedforwhatihave. Thank you for reaching out to L'Oreal and sharing your comments on the Voluminous Curved Brush Mascara. We're sorry to hear you're not pleased with the formula change. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We will be passing on your comments to others in our team. We hope you continue using our products!
5 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Dark circles, Sun damage
- Hair color: Blonde
- Eye color: Brown
Best mascara ever!
Best mascara ever! Fully covers eye lashes for a beautiful look.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025
new formula is terrible.
new formula is SOOOO bad. bring back the old formula!!!!
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there, Daniela! Thank you for reaching out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 September, 2025Verified purchase
Doesnt last
Comes off by the end of the day and have to wipe under eye.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Eye color: Blue
Formula changed
I think L'Oreal has changed a few of their mascara formulas. I've been using this one since high school and am now 40! But I've noticed just the past few times within a year or 2 that I've bought this, it's such a different consistency than what I'm used to. It's kind of sticky, doesn't wash off easily, and not as easy to apply. It's almost like the waterproof formula (which I don't like bc of the texture). I wish products would stay the same through the years. Now I don't know which one to buy to get the consistency I want.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello SugarShopper. Thanks for getting in touch about L'Oréal Paris Voluminous Mascara. We truly value all customer feedback—it's essential for us to keep improving our products and meeting your expectations. We're grateful for your input and we hope you continue to use our products with greater satisfaction!
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
- Skin type: Combination
- Skin concern: Sensitivity, Acne, Dark circles
- Skin tone: Light
- Hair color: Brunette
- Eye color: Hazel
All time favorite mascara!
Highly recommend! I’ve used this mascara for years and the quality has stayed the same. The curved brush really helps with length with or without an eyelash curler. Lasts a long time and the bottle doesn’t dry out quickly. The waterproof version works great too!
1 out of 5 stars
30 August, 2025
originally posted on lorealparisusa.com
Flakes off and impossible to remove
Bring back the old formula. I have been a loyal customer for almost 30 years. The mascara is now impossible to get off my eyelashes. I actually thought that I accidentally bought waterproof mascara. Nope! I have tried several different eye makeup removal methods and plain soap and water. Nothing works. The mascara also flakes everywhere. It irritates my eyes and forget being able to wear contacts with it. I am so sad but I will have to change to a different brand.
1 reply from LeCare team - 2 months ago
Hi Aggietwin1979. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 42608602. It would be helpful if you could have the product available when you call. Looking forward to speaking with you
1 out of 5 stars
30 August, 2025
originally posted on lorealparisusa.com
Bring back the old formula
The formula must have changed. I have worn voluminous mascara for almost 30 years. It now flakes off and irritates my eyes. I am so sad because I used to love this mascara. I will have to find another brand. I have tried other L’Oréal products but they all irritate my eyes. Very disappointed.
1 reply from LeCare team - 2 months ago
Hi Aggietwin1979. ! We are so sorry to hear about your experience with our Waterproof Mascara. We would like to speak with you directly about it. Please call our Customer Service at 1-800-322-2036, M -F 9:00 am – 5:30 pm ET. Please provide this case #42608766. It would be helpful if you had the product available when you call. We look forward to speaking with you !
1 out of 5 stars
25 August, 2025
originally posted on lorealparisusa.com
Bring back the old formula!!!
I’ve been using this mascara since I started wearing mascara 15 years ago. I just bought a new tube and feel completely betrayed as they have changed the formula that I have come to rely on. Someone please let me know when they bring back the old formula, and in the mean time I’ll be looking for a new mascara :(
1 reply from LeCare team - 2 months ago
Hi Betrayed. There ! Thank you so much for sharing your experience with our Original Washable Bold Eye Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this with our teams and we hope that you will continue to try and use our products with satisfaction in the future.
3 out of 5 stars
21 August, 2025
originally posted on lorealparisusa.com
Great color, weird scent.
Love the color!! Not quite as voluminous as I'd hoped unless I apply 2 coats. But the smell! Is there perfume in it?? That's all I can smell when I wear it, and I'm not usually sensitive to smells except tobacco & lavender.
1 reply from LeCare team - 2 months ago
Hi there VIOLET KJP! Thank you for sharing your comments on the Original Washable Bold Eye Mascara 970 Deep Violet. We are so sorry to hear that the scent was too strong for you. Feedback from our consumers is very important to us and helps us improve all of our products !
1 out of 5 stars
20 August, 2025
originally posted on lorealparisusa.com
Sucks
I’ve used this mascara since 1995. My most recent purchase Is very notably not the same. It’s awful. It hardly lengthens and it too wet and makes my lashes stick together. This is the opposite of how it used to work. This new formula sucks.
1 reply from LeCare team - 2 months ago
Hi there Steph. Thank you for sharing your experience with the Original Washable Bold Eye Mascara. Steph so sorry to hear that you did not see the results you have come to expect with this mascara. It should deliver clump free length and come off with soap and water. We will share this information with our teams and we hope that you will continue to explore our products with satisfaction in the future.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2025Verified purchase
Terrible new formula
This was the mascara that I used for decades and now it clumps. Also, very difficult to remove. Go back to the old formula! Horrible experience!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi KS. We are sorry to discover that your L'Oreal Paris Voluminous Mascara is clumping. We may be reached at 800-322-2036 M-F 9am to 5pm EST and provide the advisor taking your call with #42457917. Please have the product available when calling.