L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 2 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 3 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
$9.99When purchased online

About this item

At a glance

Paraben Free
Paraben Free
No Synthetic Fragrance
No Synthetic Fragrance

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Specifications

Suggested Age: Adult Use Only

Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free

Color Palette: Dark Tones

Includes: Mascara

Beauty Purpose: Lengthening, Volumizing, Thickening

Net weight: .28 fl oz (US)

Features: Non-Clumping

TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch. Lash Paradise Washable Mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g2004560 aqua / water/eau,paraffin, potassium cetyl phosphate, copernicia cerifera cera/ carnauba wax / cire de carnauba, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer,cera alba/beeswax/cire dabeille synthetic beeswax bis-diglyceryl polyacyladipate-2 polybutene cetyl alcohol steareth-20 glyceryl dibehenate steareth-2 phenoxyethanol hydroxyethylcellulose acacia senegal gum tribehenin caprylyl glycol glyceryl behenate sodium dehydroacetate hydrogenated jojoba oil hydrogenated palm oil disodium edta butylene glycol rosa canina fruit oil sodium laureth sulfate silica tetrasodium edta ricinus communis seed oil / castor seed oil maltodextrin potassium sorbate bht propylene glycol centaurea cyanus flower extract propyl gallate citric acid [+/- may contain / peut contenir ci 77491, ci 77492, ci 77499/iron oxides ci 77007/ultramarines],

Allergens & Warnings:

TO SAFEGUARD L'OREAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE CAP TIGHTLY AFTER USE IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC F YOUR EYES INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.

Shipping details

Estimated ship dimensions: 7.01 inches length x 2.44 inches width x 1.3 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 2 months ago
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 2 years ago
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 2 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 3 years ago
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 3 years ago
    Target staff support
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 3 years ago
  • A: Could you tape the wand?

    submitted byford2m - 2 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: I don't like waterproof mascara. Is this one regular?

submitted by donna - 8 months ago
  • A: Hi donna! Only shades 203 and 204 are waterproof. All other shades are not waterproof. Hope this helps!

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert

Q: How on earth do you get this stuff off?! I thought I really liked it until I went to remove it. I’m afraid it’s going to tear all my lashes out.

submitted by Barhem - 1 year ago
  • A: Hi Barhem! We are so sorry to hear you are having trouble removing the L'Oreal Paris Voluminous Lash Paradise Mascara. To remove this product, we would suggest using our Micellar Cleansing Water for Waterproof, which you can find here: http://tinyurl.com/y9mqkxdl. This waterproof makeup remover is powered by micelle molecules that cluster together to surround and lift away impurities and makeup with no rinsing or harsh rubbing. We recommend trying our Clean Artiste Waterproof and Long Wearing Eye Makeup Remover. This removes eye makeup instantly. We hope this helps!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is the color mystic black lighter than black?

submitted by leelou - 1 year ago
  • A: Thanks for your interest in Voluminous Lash Paradise Mascara! Mystic Black is our most pigmented, and darkest shade option.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: What in the world is the difference between the color options "Black" and "Blackest Black"? Haha!

submitted by lizziemeilin - 2 years ago
  • A: Hi there, thank you for sharing your interest with our Lash Paradise Mascara. The shade Blackest Black is darker than black because of the pigments used. We hope this helps!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: I see that when I choose "vegan" while filtering mascaras, this comes up, but it clearly has beeswax in it and does not have the vegan stamp on it from target. is it truly vegan then?

submitted by erinb - 2 years ago
  • A: This product does not make a vegan claim on it. We are not sure why it's being included in your searches.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: is the product oil free?

submitted by Ann - 3 years ago
  • A: Hi Ann! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. Unless a product of ours makes the claim that it is oil free, we cannot say that it is. We recommend taking a look at the complete ingredient list that is listed on the product, or on our website. If you have any further questions, feel free to reach out!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
4.2 out of 5 stars with 3222 reviews
67% would recommend
644 recommendations
easy to remove: 3.92 out of 5
long lasting: 4.18 out of 5
easy to apply: 4.22 out of 5
quality: 3.9 out of 5
value: 3.97 out of 5

Personal info

  • Skin type:
    Normal
  • Eye color:
    Brown
  • Skin concern:
    Aging
  • Hair color:
    Black
  • Skin tone:
    Light
  • Great everyday mascara

    5 out of 5 stars
    Would recommend
    IKpearl - 8 days ago, Verified purchaser
    lengthens and separates lashes well.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    No ty

    1 out of 5 stars
    Would not recommend
    alex - 10 days ago, Verified purchaser
    Mystic black is incredibly flaky and irritating to my eyes.
    1 reply from L'OrealParisProductExpert team - 9 days ago
    Hi alex! Thanks for reaching out to us regarding Voluminous Lash Paradise Mascara. We can understand how frustrating it is to try a new product and not be satisfied with the results. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30P, ET. Give Ref#23528253 when calling. We look forward to hearing from you.
    Did you find this review helpful?

    Clumpy!

    1 out of 5 stars
    Kimme - 12 days ago, Verified purchaser
    this mascara was terrible! very clumpy and took forever to remove.
    1 reply from L'OrealParisProductExpert team - 9 days ago
    Hi there Kimme! Thank you for reaching out to us about your experience with the Voluminous Lash Paradise Waterproof Mascara in the shade Black. We are sad to hear that you had some clumping, and that is was hard to remove. We suggest using our Eye Makeup Remover. This helps gently removes eye makeup and refrehses and conditions the area. We hope you give this a try!
    value: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Green
  • Skin concern:
    Acne
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Better than my Too Faced mascara

    5 out of 5 stars
    Would recommend
    slay - 12 days ago, Verified purchaser
    Get this, besties. It’s my favorite. Don’t rule it out because of it’s cheap price. I like it better than my Better Than s*x mascara from too faced. It looks natural and isn’t super heavy, but you still can tell you have mascara on and there’s a noticeable difference. It comes right off easily with micellar water, yet at the same time stays on all day and I don’t get black smudges under my eyes (which I would with too faced’s!). I am fair skinned with blonde hair, and the brownish black is great. To me I can’t tell the difference and it looks black still, but that way it isn’t too heavy. It literally just glides and doesn’t clump. An absolute gem
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Hair color:
    Blonde
  • So far so good!

    5 out of 5 stars
    Would recommend
    JHall - 14 days ago, Verified purchaser
    So far I am loving this! It doesn’t clump up like most mascaras and looks great!
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Puffiness,
    Cellulite,
    Aging
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Eye color:
    Hazel
  • LOVE

    5 out of 5 stars
    Would recommend
    LAURYN - 14 days ago
    I LOVE HEHEHEEHHEHEHEHEHEHEHEHHEHEHE
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 3 out of 5
    3 guests found this review helpful. Did you?

    Gsisns

    4 out of 5 stars
    Sadie - 14 days ago
    I love it is the perfect way to start my day
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • The product I didn't know I needed until now

    5 out of 5 stars
    Would recommend
    Andrea - 17 days ago, Verified purchaser
    I needed some new mascara and decided to try this one. I was impressed when I used it for the first time because of all the volume. I would put on two coats of mascara to try to get this effect. I feel like this helps give the false lash look without actually wearing them. I would recommend to anyone looking for a mascara that provides more volume.
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin type:
    Normal
  • Skin tone:
    Medium
  • No good

    1 out of 5 stars
    Would not recommend
    Cc - 19 days ago, Verified purchaser
    It doesn’t work for people with flat eyelashes. Heavy and it creates lumps.
    1 reply from L'OrealParisProductExpert team - 18 days ago
    Hey there ! We thank you for sharing your experience with us. We are sorry to hear that the Voluminous Mascara was not the best match for your lashes! Perhaps our Telescopic Original Mascara would suit you better. This enhances your lashes with intense length and unique lash by lash separation. We do apologize for your experience and appreciate you sharing your feedback with us!
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    One of the worst

    1 out of 5 stars
    Would not recommend
    KB - 21 days ago, Verified purchaser
    Did not like this product at all. Made individual lashes look chunky and spread apart, certainty did not give a fuller or feathery look. Comes out very wet, so you can't move your eyes at all otherwise it gets all over the place. You get what you pay for with this product.
    1 reply from L'OrealParisProductExpert team - 20 days ago
    Hi There! We are so sorry this mascara did not work as well for you. We suggest trying our Butterfly Waterproof Mascara. Stretch and extend your lashes like wings! Introducing Voluminous® Butterfly Waterproof Mascara, one of our most-exciting mascara innovations, yet. It’s revolutionary Butterfly Brush™ with asymmetrical lash line shape extends and lifts outer corner lashes to give you a winged-out effect, instantly volumizing lashes at the roots and stretching lashes outward. The unique Cocoon Fibers™ instantly wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter.
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Blue
  • Skin concern:
    Acne,
    Sensitivity
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • My go to

    4 out of 5 stars
    Would recommend
    fitzgeraldteagan - 22 days ago, Verified purchaser
    I keep going back to this mascara after trying multiple. The only one that actually lengthens
    long lasting: 4 out of 5
    easy to remove: 3 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Eye color:
    Green
  • Skin tone:
    Light
  • Skin concern:
    Sensitivity,
    Acne,
    Redness
  • Does what it should

    5 out of 5 stars
    Would recommend
    MEVE9 - 27 days ago, Verified purchaser
    My favorite go-to mascara for everyday use. Definitely makes my faint looking eyelashes pop. I pretty much don’t use any other mascara.
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Dries out fast

    3 out of 5 stars
    Would recommend
    Sara - 1 month ago, Verified purchaser
    I love this masara, but it doesn't last long. It dries out very quickly. Not a lot of bang for your buck.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for sharing your feedback on our Lash Paradise Mascara. We are so sorry to hear that it did not meet your expectations. We understand how frustrating this can be. We will be sure to pass your comments along to the team for consideration. We hope you will continue to use our products with greater success in the future!
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin concern:
    Acne,
    Redness
  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Skin type:
    Dry
  • Eye color:
    Brown
  • Pretty Good

    5 out of 5 stars
    Would recommend
    jen - 1 month ago, Verified purchaser
    It's great at lengthening but doesn't do so much for thickening/volume. I like this mascara for an everyday casual look. slay queens
    easy to apply: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    long lasting: 4 out of 5
    easy to remove: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Blonde
  • Skin concern:
    Acne,
    Sensitivity
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Ride or die

    5 out of 5 stars
    Would recommend
    Lauren - 1 month ago, Verified purchaser
    Just love the product formula/quality for the price. I tried this one out years ago and haven’t found one I like better for the price
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Eye color:
    Green
  • I'm converted!

    5 out of 5 stars
    Would recommend
    Linna19905 - 1 month ago, Verified purchaser
    I’ve been a regular user of L’Oreal voluminous mascara before. And I still love it. But this one is definitely better. The brush is fluffier and nice-looking, accurate application is quicker. The mascara also doesn’t smudge or transfer throughout the day. Removal is fine, if not a little too smudge-y.
    long lasting: 5 out of 5
    easy to remove: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Hair color:
    Brunette
  • Eye color:
    Brown
  • Good enough

    5 out of 5 stars
    Would recommend
    Nnn - 1 month ago, Verified purchaser
    Works for me, keeps a curl almost all day and my lashes are STUBBORN and straight
    2 guests found this review helpful. Did you?

    Nope

    2 out of 5 stars
    Would not recommend
    MMH - 1 month ago
    Clumpy clumpy clump!! Better volume I got mascaras out there…
    1 reply from L'OrealParisProductExpert team - 1 month ago
    HI There! We are so sorry to hear our Lash paradise Mascara was clumpy. For best results, try using our Lash Paradise™ Mascara Primer/Base. L'Oréal Paris presents Voluminous Lash Paradise™ Primer, a pink-tinted mascara primer that creates voluminous, thick eyelashes look while enhancing mascara wear. Conditioning lash primer formula, infused with rose oil, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara wand, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara. Find out more here: https://tinyurl.com/2xjngs8x
    easy to apply: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    1 guest found this review helpful. Did you?

    Highly recommend

    5 out of 5 stars
    Would recommend
    lip stick - 1 month ago
    Love Love this I have small lashes most mascaras do not even show this mascara makes my eyelashes look amazing it curls them and makes them look about 10 times longer highly recommend it
    Did you find this review helpful?

    Waterproof version is my favorite!

    4 out of 5 stars
    Would recommend
    SS - 1 month ago, Verified purchaser
    The waterproof version of this is the only mascara that holds the curl of my lashes! Also makes my lashes appear long. Only negative, it does transfer some. Regardless, this is my new favorite mascara.
    quality: 4 out of 5
    long lasting: 4 out of 5
    value: 5 out of 5
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    4 guests found this review helpful. Did you?

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