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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Cobalt Blue Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 51541064
UPC: 071249345931
Item Number (DPCI): 052-04-0024
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, parafin, potassium cetyl phosphate, cera alba/beeswax, copernicia cerifera cera/carnauba wax, acacia senegal gum, cetyl alcohol, glycerin, silica, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, phenethyl alcohol, sodium polymethacrylate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, polyquaternium-10, sodium hydroxide, stearyl alcohol, myristyl alcohol, panthenol, sodium acetate, sodium chloride, bht, isopropyl alcohol, [+/-may contain ci 77007/ultramarines, ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide], f.i.l# b161285/5

Shipping details

Estimated ship dimensions: 7 inches length x 2.75 inches width x 1 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: is L'Oreal Voluminous Original water soluable?

submitted by CS - 2 years ago
  • A: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: what's the difference between black brown 315 and black brown 350?

submitted by Esther - 5 years ago
  • A: 350 has a curved brush.

    submitted byleelee - 5 years ago
  • A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert

Q: Why always clumps when opening tube

submitted by Masc - 29 days ago
  • A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara abd yo had clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 28 days ago
    Brand expert

Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?

submitted by BRING IT BACK - 1 month ago
  • A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: I'm surmising the cobalt blue washable mascara is not waterproof? 🤔

submitted by Purpleshark - 4 months ago
  • A: Hey, Unfortunately, the L'oreal Paris Voluminous Mascara in Cobalt Blue does not come in waterproof. The formula removes easily with soap and water. It is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: What's the difference between 305 Waterproof Black and 360 Waterproof Black? I just recieved the 305 and it's not waterproof, so apparently there is an error in your listing! Is the 360 waterproof?

submitted by tigerlily - 8 months ago
  • A: Hi there! Thank you for reaching out about our Voluminous Mascara. We appreciate you bringing this to our attention. We will pass this along to the appropriate department. Thank you!

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

Q: What the difference between deep green S801 and the one pictured above 960?

submitted by JN - 1 year ago
  • A: Hi there JN! Thank you for reaching out to us about the shades in the Voluminous Mascara. The 960 is the shade Deep Green, we do not currently have a shade S801 in this mascara. We hope this helps and you find the shade that you want and love it!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Someone pls clarify the browns...I don't see a curved brush as one reply stated for #350. And both are labeled as "Black Brown", no "blackest brown". Tks

submitted by Justice42020 - 1 year ago
  • A: Hey Justice23020, Great question! The Color 350 Black brown is the L'Oreal Paris Voluminous Curved Brush Washable Mascara. The Color 315 Black Brown is the L'Oreal Paris Voluminous Original Washable Mascara. Both colors are the same-Black brown, the difference is the brush. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: what is blacker blackest black or carbon black

submitted by Dove - 2 years ago
  • A: Hello Dove, shade 310 Blackest Black is going to be darker then Carbon black. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What is the difference between blackest black and carbon?

submitted by Jk - 7 years ago
  • A: Hi Jk! The difference is that the Blackest Black shade will have darker pigments than the Carbon Black. Hope this helps!

    submitted byL'OrealParisProductExpert - 7 years ago
    Brand expert
4.0 out of 5 stars with 4326 reviews
62% would recommend
569 recommendations
value: 3.66 out of 5
long lasting: 3.71 out of 5
easy to apply: 4.23 out of 5
easy to remove: 3.91 out of 5
quality: 3.63 out of 5

Personal info

  • Skin type:
    Combination
  • Skin concern:
    Sensitivity,
    Uneven skin tone,
    Acne,
    Dark circles,
    Redness
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Brown
  • My go-to mascara!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    desertpanda - 4 days ago, Verified purchaser
    There are so few black-brown mascaras out there- this is probably one of the best ones. My lashes are naturally straight and this mascara holds the curl all day! It can flake off a bit but I have pretty oily lids, otherwise it’s a very good mascara.
    long lasting: 3 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    Did you find this review helpful?

    Just buy black

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    K - 4 days ago, Verified purchaser
    The lengthening factor was great, but I couldn’t see any of the burgundy color as expected.
    1 reply from L'OrealParisProductExpert team - 3 days ago
    Hi there! Thank you for reaching out to us about your experience with the Voluminous Mascara, in Deep Burgundy shade. We know this can be frustrating when you do not get the color results you were expecting. We hope that you will continue to explore our products with confidence in the future.
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    value: 3 out of 5
    easy to apply: 5 out of 5
    quality: 3 out of 5
    Did you find this review helpful?

    HORRIBLE NEW FORMULA!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Olivia - 4 days ago, Verified purchaser
    I have used this mascara for over 20 years. This new formula is TRASH! I thought I mistakenly bought the waterproof one because it wouldn’t come off. Now I either have to use makeup remover or wash my face multiple times in the shower and it comes off in flakes. It’s always very wet when you put it on also. I hate that! I prefer the dryer old formula. And this new one doesn’t make my lashes full and voluminous like the old one. Extremely disappointed and won’t be buying again unless they change it back.
    1 reply from L'OrealParisProductExpert team - 3 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    long lasting: 5 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    easy to remove: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    This makes me sad!

    1 out of 5 stars
    - 6 days ago
    originally posted on lorealparisusa.com
    This has been my favorite for YEARS. Yesterday I tried the newer formula & it seems to be waterproof! I can't get it off without ripping out my lashes....it does not say waterproof so I don't get it. Very sad, now I have to change my mascara.
    1 reply from Consumer Care Center team - 5 days ago
    Hello Mrs Brown. There! Thanks for reaching out and sharing your experience with us regarding our Voluminous Mascara Curved Brush. Feedback from our consumers is very important to us and helps us improve all of our products! We are sorry to hear that this product did not leave you with the results in which you expected. We thank you for giving this product a try as we will be passing on your comments to others in our team!
    3 guests found this review helpful. Did you?

    The new formula is awful!!!

    1 out of 5 stars
    - 9 days ago
    originally posted on lorealparisusa.com
    I hate hate hate the new formula. I’ve used this mascara for over 20 years and will be finding a new mascara asap. Why change a good thing?
    3 guests found this review helpful. Did you?

    Used to be the GOAT

    1 out of 5 stars
    - 10 days ago
    originally posted on lorealparisusa.com
    Let me start off by saying the new formula is absolute garbage. I went to go buy a new tube and noticed the gold band and I was immediately like on no because usually new packaging indicates a formula change. My biggest con is that it is SO HARD to get off and every time I remove it I also remove several of my lashes and there is still mascara left on my lashes (no I did not get the waterproof). I’m so disappointed because I’ve used this for years and I have no idea who thought it would be a good idea to change a formula people love. I will be looking for other mascaras now and will likely not purchase another L’ORÉAL mascara.
    3 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Blue
  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Red
  • Infectious Mascara -- Burgundy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    jdj479 - 11 days ago
    What did I dislike? I disliked the oozing and swelling this mascara caused on my eyelid. I liked nothing. I am not happy with product. Do not recommend. ** I must note that this is the SECOND time I bought and tried this mascara. Same thing happened to both. Bad product. **
    1 reply from L'OrealParisProductExpert team - 11 days ago
    Hi there. We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
    value: 1 out of 5
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    2 guests found this review helpful. Did you?

    Fine but impossible to remove

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    helloeveryone - 13 days ago, Verified purchaser
    I liked this mascara fine when it was on. I bought it because it was one of the few that comes in waterproof in a "blackish brown color". But it was absolutely impossible to get off. It didn't come off with eye makeup remover at all and I also tried micellar water. I've used a million different mascaras and this was the hardest to remove!
    1 reply from L'OrealParisProductExpert team - 13 days ago
    Hi there! Thank you for reaching out to us about the Voluminous Mascara, in the 365 Waterproof Black Brown sahde, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
    easy to remove: 1 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    value: 3 out of 5
    quality: 4 out of 5
    3 guests found this review helpful. Did you?

    Horrible New Formulation

    1 out of 5 stars
    - 16 days ago
    originally posted on lorealparisusa.com
    Like many of the recent reviews, I have used this product for decades and can’t believe how horrible the new formulation is! I went out and bought makeup remover and still am ruining my lashes! PLEASE go back to the original product.
    4 guests found this review helpful. Did you?

    Doesn’t wash off like it used to

    1 out of 5 stars
    - 16 days ago
    originally posted on lorealparisusa.com
    Also used this mascara for 20 years and is my favorite because it is buildable and would easily all wash off with soap and water. Now I cannot get it all off without using eye makeup remover and even then still left with clumps all over my face and am pulling out eye lashes. Go back to your original formula please!
    4 guests found this review helpful. Did you?

    Agree With Others- Allergic Reaction

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen - 17 days ago, Verified purchaser
    I agree with others- seems like L'Oréal needlessly went with a new formula. I have been using this mascara for more than 10 years, and I had never experienced an issue. New formula cause burning and red lines on my top and bottom eyelids that would crust over. Extremely disappointed. Amazed this formula went to shelves.
    1 reply from L'OrealParisProductExpert team - 13 days ago
    Hi there! We are sorry to hear about the experience you had with Voluminous Mascara. We would like to speak with you directly about it. Please give us a call @ 1-800-322-2036 M-F 9:00 AM - 5:30 PM ET for assistance. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Did the mascara change??

    3 out of 5 stars
    - 17 days ago
    originally posted on lorealparisusa.com
    I have been using this mascara for years. With this last tube I bought, NOT WATERPROOF, the mascara is not coming off with soap and water. It flakes and irritates my eyes. I thought it was just me, but now I see from the reviews that others are having the same issues.
    6 guests found this review helpful. Did you?

    New Formula is Dreadful

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Megan - 18 days ago, Verified purchaser
    I agree with the other reviews. I have used this mascara for nearly 20 years and this new formula is absolutely horrendous. It comes out of the tube in a massive clump on the brush. It’s way too thick, so much so that you can’t apply it without spending a lot of time scraping it off the brush first. (See photo.) I’m so disappointed after being loyal to this mascara for so many years. Sadly I’ll be looking for a new brand now.
    1 reply from L'OrealParisProductExpert team - 18 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    7 guests found this review helpful. Did you?

    Hard to remove and clumpy

    2 out of 5 stars
    - 19 days ago
    originally posted on lorealparisusa.com
    I came on here to see if I accidentally bought the waterproof mascara. I see that I did not and that the formulation has changed. It is hard to remove and clumpy. I have been using this mascara for as long as I can remember and now have to find a new one. :(
    3 guests found this review helpful. Did you?

    must have mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Andrea - 19 days ago, Verified purchaser
    I've been using this one as my everyday mascara for quite some time now, never disappoints
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Impossible to wash off

    1 out of 5 stars
    - 20 days ago
    originally posted on lorealparisusa.com
    The new formula for this product, in the tube with the gold band, simply will not wash off! I have trouble removing it even with makeup remover which I would normally use only with waterproof mascara. My already thin eyelashes are breaking with all the vigorous rubbing and I will not buy this again. Please go back to the old formula!
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Green
  • Hair color:
    Brunette
  • Bad batch

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jennypenny - 20 days ago, Verified purchaser
    This picture is misleading....the old mascara I have used for years looks like this but when you actually buy it at the store it's a different package and the product is horrible. I have lost lashes using this mascara they need to go back to old Product. I can't imagine they are getting a lot of business selling this.
    1 reply from L'OrealParisProductExpert team - 19 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    3 guests found this review helpful. Did you?

    Yuck

    1 out of 5 stars
    - 21 days ago
    originally posted on lorealparisusa.com
    Probably the worse L’Oréal mascara I’ve ever used. It clumps, it’s hard to get off and just looks bad. I’ll go back to my old L’Oréal mascara
    1 reply from Consumer Care Center team - 20 days ago
    Hello there! We are so glad you got a chance to try our Voluminous Mascara Curved Brush and are sad to hear it was not the right fit for you. As consumers ourselves we completely understand and value your feedback as it serves as a tool to enhance our product and ensure customer satisfaction as a whole. Please rest assured that your comments have been passed along to the rest of our team and hope that you give our other products a try! XOXO
    Did you find this review helpful?

    Bring back the old formula!!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jamie - 21 days ago
    I’ve used this for years and they changed the formula! Does not come off and does nothing for your lashes! I don’t know why they would change a favorite! If it isn’t broke do not fix it!
    1 reply from L'OrealParisProductExpert team - 20 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected and you had some difficulty removing this mascara. We will share this information with our production and development teams, we suggest using our Eye Makeup Remover. This remover is a moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you give it a try.
    value: 1 out of 5
    quality: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    3 guests found this review helpful. Did you?

    New gold band original does not come off

    1 out of 5 stars
    - 23 days ago
    originally posted on lorealparisusa.com
    They changed the original non wateeproof. It is so hard to get off now, I am ruining my lashes. Too bad. The one with the gold band is awful.
    1 guest found this review helpful. Did you?

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