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Nuloom Folklore Wool Area Rug
$196.99 reg $231.75
Sale save $34.76 (15% off)
Out of Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Whimsical Design: This area rug combines traditional elegance with whimsical flair, featuring a sophisticated floral pattern. With earth-tones and classic elegance , this rug is the perfect finishing touch to any room.
- Designed for Every Room: This floral area rug is great for high traffic areas of your home while remaining soft to the touch. It ensures lasting style in your living room, bedroom, dining room, home office, or hallway.
- Premium Quality: Expertly crafted from 80% wool and 20% cotton in India, this area rug offers exceptional quality with handmade durability and a gentle feel underfoot. Quality craftsmanship and materials maintain texture, color, and overall beauty that is unique to your home.
- Cozy Pile Height: The medium pile height of this rug strikes a perfect balance between style and practicality. It adds a sophisticated element to your décor while providing depth to your space with a cozy touch.
- Easy Maintenance: This area rug is extremely easy to maintain. Simply vacuum regularly and spot clean for lasting beauty. For tough stains, we recommend professional cleaning as needed. The rug may contain temporary creases upon arrival; roll out the rug and allow time for creases to flatten and settle. A rug pad is recommended to prevent slipping and to increase durability for a softer, more comfortable feel underfoot.
- Handmade Construction: Each area rug is handmade by skilled artisans, making this rug truly unique to your home. If your rug is in direct sunlight, rotate your rug regularly to reduce fading and to keep its exquisite appearance.
Description
Meet the Folklore Wool Rug—your cottage-core dream. This enchanting style emphasizes earthy, lived-in tones and pairs them with structured, floral motifs. Constructed from cozy wool, it’s the perfect foundation for a life full of whimsy, beauty, and afternoons spent reading your favorite book.
Features: Rectangle (shape)
Dimensions (Overall): 96 inches (L), 60 inches (W)
Fabric Name: Tufted
Construction Technique: Handmade
Style: Area Rugs
Indoor/Outdoor: Indoor
Features: Rug Pad Recommended
Backing Material: 100% Cotton
Rug Material: 100% Wool
Pile type: Loop
Protective Qualities: Not Applicable
Rug pile height: Low Pile (Less Than 0.5")
Industry or Government Certifications: No Certifications
Product Name: Nuloom Folklore Wool Area Rug, 5' x 8', Black
Care & Cleaning: Rug Pad Recommended
TCIN: 1005756709
UPC: 193981541164
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 61 inches length x 8 inches width x 8 inches height
Estimated ship weight: 28 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 12 reviews
50% would recommend
2 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
(no review title)
It’s beautiful! The only negative is- I’ll say I’ve owned wool rugs before, but this one is especially shedding.
4 out of 5 stars
24 November, 2025
originally posted on nuLOOM.com
Nice rug!
[This review was collected as part of a promotion.] Like this rug! Thick and comfy. Not the softest rug I've ever had but feels nice on bare feet.
3 out of 5 stars
20 November, 2025
originally posted on nuLOOM.com
Super bummed about the color
This is getting a 3 star from me because in hindsight, there were things I could have looked into that would have made me realize this rug was not for me. First, once you scroll through some of the pictures, you can see the blue hue. Also, I didn't read a single review and there are plenty that note color issues. So, part of this is on me, for sure. At the same time, I don't know why this is even called black. It's not black, so why call it that? It's clearly blue. That's a bit annoying. And it's not a matter of how pictures look on different screens, it's a matter of having the word black listed at all. Other people do not that they can't tell it's anything other than black in their homes but again, that doesn't mean it's black. It's a very dark blue that looks black in some lighting. Those are two different things. Anyway, bit frustrated because I do need a true black rug so hopefully the return process is easy. I've shopped from here before and was happy, so I'll still consider this website in the future. But I will be more careful researching any future orders.
5 out of 5 stars
14 November, 2025
originally posted on nuLOOM.com
Love, love this rug
[This review was collected as part of a promotion.] I’m in love this rug! Good quality, thick and beautiful to look at!
5 out of 5 stars
11 November, 2025
originally posted on nuLOOM.com
Perfect
[This review was collected as part of a promotion.] First rug I've ever purchased new or online, and it's just as expected. Zero smell, and it's heavy enough that all the corners laid flat immediately after opening it. I also vacuumed it right away, and didn't notice any shedding. Other commenters noted that it looks blue rather than black, but it only looks slightly navy to me if my face is right next to it on the floor. From standing height it's black. Either way, it looks and feels great.
4 out of 5 stars
11 November, 2025
originally posted on nuLOOM.com
Worth it, but
[This review was collected as part of a promotion.] First, the black is a little more grey-blue than black. Second, there is more "black" space than not (which is fine by me) than what the picture makes me anticipate. Third, yes it sheds. You will need to vacuum frequently at the beginning. Fourth, yes, the rug does snag fairly easily, even with the vacuum agitator at the highest setting. I think this is due to my dog, and not the vacuum. Is this rug pet friendly? No, not really. I wouldn't call it sturdy, but it is nicely thick and dampens sound well. The soft back means that it lies flat much better and faster than a rug with the hard backing, but you will need a rug pad to keep it in place. Overall, worth the price and would buy again, even with a big dog who is heck bent on tearing it up, lol
2 out of 5 stars
27 October, 2025
originally posted on nuLOOM.com
Kinda feeling a little catfished
Rug is nice and thick and beautiful, it has that going for it. I’ve been looking for a rug since April and this one fit the bill. A black rug with a botanical pattern without looking like spring break in Florida and looking like a cozy moody vibe. It looked perfect so I decided to spring for it. I was a little disappointed to receive this rug just to see that it looks much more dark NAVY BLUE than black and there’s already many threads shedding out of the rug. I’m upset with color and quality for the price paid. Colors should be represented accurately when you’re selling a home design product online. You can see in my photo below my sock is a standard black, the rug looks very navy. Once again, beautiful design pattern but otherwise I’m pretty let down. If you’re looking for a BLACK base color rug, this probably isn’t the one for you.
2 out of 5 stars
22 October, 2025
originally posted on nuLOOM.com
Ok
[This review was collected as part of a promotion.] Slightly different colors than the pictures. Not as bright as pictured but good quality material.
2 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
Navy not Black
Print is nice but the color is navy, not black. Material is very rough. Came in a box that was too big for the rug and arrived all beat up. Returned.
5 out of 5 stars
16 October, 2025
originally posted on nuLOOM.com
Love this rug!
[This review was collected as part of a promotion.] Rug is well made and absolutely beautiful. Colors are pretty accurate to picture
5 out of 5 stars
7 October, 2025
originally posted on nuLOOM.com
Perfect!
[This review was collected as part of a promotion.] The rug is beautiful and exactly as I hoped.