Sponsored
Premium Ultra Strong Toilet Paper - up&up™
$17.89 ($0.41/100 count)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.Shipping details
Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5118 reviews
quality: 3.59 out of 5
softness: 3.78 out of 5
thickness: 3.77 out of 5
value: 3.57 out of 5
64% would recommend
889 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025Verified purchase
(no review title)
The quality of this toilet paper has changed. It is a different texture and feels thinner. No longer an automatic buy.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
(no review title)
Fine quality of paper however there is literally nothing on the roll. We have been going through the rolls 2-3x quicker than any other brand I have ever purchased.
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
(no review title)
so far I like the quality 3rd time purchasing
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
(no review title)
It does the job. But I would not recommend this for ladies. It leaves a lot of lint behind and we all know how that can get annoying very fast for us ladies. Don’t recommend wouldn’t purchase again. Very soft though maybe that’s why it’s so linty.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
Quality way down
We’ve been buying this toilet paper for years, but our last few packs have been poor quality. The texture is rough and the ply is very thin. I hope they go back to the original, but until then I’ll have to change brands.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
lower quality
not the same product as before. thinner and not as strong or soft.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
Same quality as Charmin but cheaper!
This is the Target brand take on Charmin's Ultra Strong toilet paper. Bottom line: it's so close in quality that it doesn't make sense to pay more for Charmin. One thing to note, in case you haven't used either company's offering: they both tend to create quite a bit of toilet paper dust in and around the toilet paper holder. The product is worth the extra little bit of dusting so, don't let that stop you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
DIFFERENT AND WORSE PRODUCT
I don't know what happened in the last year or so, but the toilet paper supplier changed to a vastly inferior product. The two layers (2 ply paper) do NOT adhere to each other, and you will find yourself constantly unrolling individual layers... effectively giving you 1 ply toilet paper. The material is also scratchier, sheds dust prolifically, and has a weird design that wasn't present before. I hate this toilet paper, and can't wait to use up my remaining 30+ rolls I had stocked up on.
1 out of 5 stars
16 October, 2025Verified purchase
Not good anymore
Used to be a great dupe for Charmin. And now it’s suddenly thin and rough. My family can’t wait to get through the pack and go back to the name brand.
1 out of 5 stars
14 October, 2025Verified purchase
(no review title)
Sooo unhappy with the changes they have made !! The layers separate easily & it is so rough now. I have literally been buying this for YEARS & why?? Why would you change it ?? Awful !!! Never buying again
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
Poor quality
Not what it used to be. Quality has gone down. Target changed supplier? Will be looking elsewhere, probably not at Target.
2 out of 5 stars
13 October, 2025Verified purchase
(no review title)
Very disappointed in the change in quality. It’s thinner and the layers separate. I’ve been buying for years but will not going forward.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Quality has been lowered and this is no longer good toilet paper.
This item has been changed and is way lower quality! The rolls themselves are now smaller and they aren’t as soft and each ply is thinner. This is so frustrating. We’ve been loyally buying this exact toilet paper for YEARS and the second I opened the pack I could instantly tell the difference. Never buying this again.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
Downgraded
What was once the best alternative to the big brands out there has now been downgraded to horrible cheap quality. Purchases this in bulk for years and will now need to go back to the big name brand. Disappointed in Target for lowering their quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
Huge Decline in Quality!!
I'm so disappointed in the drastic decline in quality. This TP no longer feels "premium", and it's very thin and kind of scratchy. When you open a new roll, a bunch of lint flies out. The rolls are also full of air to give the illusion that there are more sheets than there really are. Don't be fooled!! Please bring back the old version. It was the best TP hands down. I literally used to tell everyone to buy it, but now I will no longer be getting this brand anymore. Very sad :(
1 out of 5 stars
Thumbs down graphic, would not recommend
10 October, 2025Verified purchase
Shrinkflation!
I have used this toilet paper for years and this ladt time the rolls are SIGNIFICANTLY smaller and the paper itself is thinner. Shrinkflation! Not such a great deal anymore! very disappointing!
1 out of 5 stars
9 October, 2025Verified purchase
shrink flation, not a good buy anymore
don’t do it — they changed suppliers and the rolls to get are 20-25% smaller than the ones that were in the pack the last time I purchased. #shrinkflation
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
Huge Quality Change
Target has recently changed the quality of this toilet paper. I've bought it for years and the last batch I got a couple months ago is way smaller, and the sheets are much thinner, plus the texture has changed. Definitely not soft or strong anymore at all. Very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2025Verified purchase
Best toilet paper I have ever used.
strong, soft, sturdy
2 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2025
Disappointed in the change!
This used to be the best toilet paper, comparing to the name brands but without the fuzzies. They changed it and now its 25% smaller, not really very soft and a lot thinner! Very disappointed!