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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$17.89 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 4 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 2 months ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 1 month ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 2 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 1 month ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 25 days ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRob - 4 months ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 11 months ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 8 months ago
  • A: The next text time ! Z

    submitted byY - 8 months ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 2 months ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 10 months ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 2 months ago

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 7 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 7 months ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 1 year ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 2 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 2 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 3 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 3 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 3 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 3 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 3 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 3 years ago
    Target staff support

Q: How much does a 6 pack weigh?

submitted by Shawnamermaid - 2 months ago

Related Categories

Guests are saying

This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4871 reviews
    quality: 3.9 out of 5
    softness: 4.05 out of 5
    thickness: 4.05 out of 5
    value: 3.86 out of 5
    72% would recommend
    775 recommendations

    Disappointed

    2 out of 5 stars
    TD - 23 hours ago, Verified purchaser
    Like everyone recently said they changed the quality! It used to be way better!
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Decent for Price

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Emily - 1 day ago, Verified purchaser
    This is a good toilet paper that is somewhat durable. There is some pilling for sure.
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Ms.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Boohoo - 1 day ago
    No one came out! I waited in hot sun for 10 minutes 😫
    quality: 1 out of 5
    softness: 1 out of 5
    Did you find this review helpful?

    Not what it used to be

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Chelsey u - 2 days ago, Verified purchaser
    I have bought this toilet paper for years and always thought it compared very well to charmin.. but recently they must’ve changed the style, because it is not at all what it used to be. It peels apart, it’s rough, and the rolls are smaller. What a bummer!
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Shrinkflation!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kiki - 2 days ago, Verified purchaser
    The rolls have gotten smaller!! I won’t be buying this again! It’s so small. It used to be mega size. Very disappointed!
    quality: 2 out of 5
    softness: 3 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    Quality went down

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Laura - 2 days ago, Verified purchaser
    This used to be my favorite tp, but it is now smaller and not as soft. I have bought this for years but will no longer buy this one.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    shrinkflation 2025

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    sebandmia4ever - 3 days ago, Verified purchaser
    This used to be my favorite tp but Target conceded to shrinkflation on us and what is worse is they are claiming new lower price (by almost 50 cents) when in fact it is a lot less product so actually it is an INCREASE in cost. The worst! Don't lie to us Target! At least admit the scam and not try to make yourself look good or like you are doing us any favor in cost. The corporate greed is unreal! Old product-266 sheets new-244. and side by side it's a big difference and way smaller! Horrible!
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    The Quality Has Recently Changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    TheFitRealtor - 4 days ago, Verified purchaser
    The quality of this bathroom tissue is very poor. At first I thought it was a fluke. But after purchasing again, I now see that Target changed the quality. The tissue is not as soft and the roll is smaller (could be due to it not being as fluffy versus less sheets on the roll. Overall, I do not recommend this brand and would rather spend more on something with a better quality.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    TP

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Fluffy - 5 days ago, Verified purchaser
    Best deal and quality
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not as good as it once was

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ColdB - 5 days ago, Verified purchaser
    This up and up used to be comparable to Charmin ultra strong, not anymore!!! Now it’s very thin, cheap, and the 2 plys do not stick together
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Not the same toilet paper as a month and a half ago

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Tinyloki - 6 days ago, Verified purchaser
    NOT SAME PRODUCT. Last time I purchased this, the toilet paper was actually soft and the rolls were larger. This time the rolls are course like sandpaper and much smaller. Feel like they pulled a bait and switch, won’t buy again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    DO NOT BUY

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CG - 6 days ago, Verified purchaser
    not the same product anymore. rolls are wayyyy smaller than they used to be. quality has gone down too, thinner and sheds A LOT. very disappointed, shrinkflation is real!! target has gone downhill.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    meh..

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Mamiof1 - 6 days ago, Verified purchaser
    This tissue is OKAY, but not my favorite. I feel like i need to use too much. It's not too rough, but it is also not thick enough to me.
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    DO NOT BUY!!! CHANGED!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ABC - 6 days ago, Verified purchaser
    CRAPPY!!! They have CHANGED this…DO NOT BUY! CRAPPY!!!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Soft but sheds

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Xenlan - 7 days ago, Verified purchaser
    Leaves lots of little bits and sheds a significant quantity of fibers just taking it off the roll.
    quality: 3 out of 5
    softness: 5 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Corporate Scumbag Greed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    bawright - 7 days ago, Verified purchaser
    This was my favorite brand of TP. Now I’ll be shopping elsewhere. Target has played their favorite game of corporate greed: charging the same price while shrinking the product. The new roll fits entirely within the older version. Continue to drive your customer base away. Great job, Target.
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Changed

    1 out of 5 stars
    Brittany - 8 days ago, Verified purchaser
    This used to be good but now it’s thin & rough. Back to Charmin I go
    4 guests found this review helpful. Did you?

    Product changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Krisliz78 - 9 days ago, Verified purchaser
    This used to such a good product for the price and quality, but I purchased a new package today and the look and feel was totally different. There was also at least 1/3 less toilet paper on the roll than previously. Will not be buying this again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Epic fail!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Targetmom - 9 days ago, Verified purchaser
    I thought that I had ordered the wrong toilet paper because I’ve been getting this one for years! The quality did a big nose dive recently. The toilet paper is thinner, not as soft, and definitely not premium! There also seems to be less sheets on each roll as well. I will search for a new brand for sure! Epic fail, Target!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Shrinkflation of TP

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen G - 9 days ago, Verified purchaser
    You guys must think we’re stupid out here. I bought this product just a few days ago and comparing these rolls to the pack I got back in May. You can clearly see that the rolls are smaller. The paper roll in the middle seems a bit bigger and it has noticeably less paper. Again, I’m still paying the same price! How dumb do you think we are? And it feels different too, so I don’t even think it’s the same quality.
    quality: 2 out of 5
    softness: 4 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

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