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Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3

Premium Ultra Strong Toilet Paper - up&up™

$17.89 ($0.41/100 count)

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 7 months ago
  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 21 days ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 4 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 4 months ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 5 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 4 months ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 3 months ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 2 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 2 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 5 months ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRob - 7 months ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 1 year ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 5 months ago
  • A: The next text time ! Z

    submitted byY - 10 months ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 11 months ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 5 months ago

Q: What is the ply count of this toilet paper?

submitted by AI Shopping Assistant - 13 days ago
  • A: This toilet paper is 2-ply, offering a softer feel and strong cleaning.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Is this toilet paper safe for septic systems?

submitted by AI Shopping Assistant - 13 days ago
  • A: Yes, this toilet paper is septic-safe and won't clog your pipes.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: How many sheets are there per roll?

submitted by AI Shopping Assistant - 13 days ago
  • A: Each roll contains 264 sheets, providing ample usage before needing replacement.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Are the materials used environmentally friendly?

submitted by AI Shopping Assistant - 13 days ago
  • A: Yes, the materials are sourced from sustainably maintained forests and controlled sources.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What are the health facts of this toilet paper?

submitted by AI Shopping Assistant - 13 days ago
  • A: The toilet paper is non-toxic, dye-free, and has no added fragrance.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Is this environmentally friendly?

submitted by Erin82 - 1 month ago
  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 28 days ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 10 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 9 months ago
    Target staff support

Related Categories

Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 5121 reviews
    quality: 3.58 out of 5
    softness: 3.77 out of 5
    thickness: 3.76 out of 5
    value: 3.56 out of 5
    64% would recommend
    892 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 October, 2025Verified purchase

    (no review title)

    quality has declined, leaves behind soooo much lint now, which drives me insane. Hope they resolve this, as it has been bothering me for a bit now.
    AK
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 October, 2025Verified purchase

    not original quality

    recently changed to very thin, rough and smaller rolls
    dubesor
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    23 October, 2025Verified purchase

    Terrible new formulation

    Terrible new formulation!! What happened? This used to be my go-to! Now it’s extremely thin, scratchy and quality is terrible. It must have changed recently and not for the better. The two ply feels like one, and they don’t stick together, making it basically useless. Fail
    MissRose
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    23 October, 2025Verified purchase

    (no review title)

    The quality of this toilet paper has changed. It is a different texture and feels thinner. No longer an automatic buy.
    Ashley
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 October, 2025Verified purchase

    This used to be such good toilet paper, but unfortunately its now cheaply made. Thin, scratchy, and the 2-ply seprates easily. Wont be purchasing again.

    Well that’s disappointing..
    Jacky
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 October, 2025Verified purchase

    (no review title)

    Fine quality of paper however there is literally nothing on the roll. We have been going through the rolls 2-3x quicker than any other brand I have ever purchased.
    M
    quality: 3 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2025Verified purchase

    (no review title)

    so far I like the quality 3rd time purchasing
    Ana
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 October, 2025Verified purchase

    (no review title)

    It does the job. But I would not recommend this for ladies. It leaves a lot of lint behind and we all know how that can get annoying very fast for us ladies. Don’t recommend wouldn’t purchase again. Very soft though maybe that’s why it’s so linty.
    Melissa
    quality: 2 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2025Verified purchase

    Quality way down

    We’ve been buying this toilet paper for years, but our last few packs have been poor quality. The texture is rough and the ply is very thin. I hope they go back to the original, but until then I’ll have to change brands.
    Megan
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2025Verified purchase

    lower quality

    not the same product as before. thinner and not as strong or soft.
    Linda
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2025Verified purchase

    Same quality as Charmin but cheaper!

    This is the Target brand take on Charmin's Ultra Strong toilet paper. Bottom line: it's so close in quality that it doesn't make sense to pay more for Charmin. One thing to note, in case you haven't used either company's offering: they both tend to create quite a bit of toilet paper dust in and around the toilet paper holder. The product is worth the extra little bit of dusting so, don't let that stop you.
    ZeroFoxGiven
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 October, 2025Verified purchase

    DIFFERENT AND WORSE PRODUCT

    I don't know what happened in the last year or so, but the toilet paper supplier changed to a vastly inferior product. The two layers (2 ply paper) do NOT adhere to each other, and you will find yourself constantly unrolling individual layers... effectively giving you 1 ply toilet paper. The material is also scratchier, sheds dust prolifically, and has a weird design that wasn't present before. I hate this toilet paper, and can't wait to use up my remaining 30+ rolls I had stocked up on.
    Daniel
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    16 October, 2025Verified purchase

    Not good anymore

    Used to be a great dupe for Charmin. And now it’s suddenly thin and rough. My family can’t wait to get through the pack and go back to the name brand.
    Kathy
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    14 October, 2025Verified purchase

    (no review title)

    Sooo unhappy with the changes they have made !! The layers separate easily & it is so rough now. I have literally been buying this for YEARS & why?? Why would you change it ?? Awful !!! Never buying again
    Kelly
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 October, 2025Verified purchase

    Poor quality

    Not what it used to be. Quality has gone down. Target changed supplier? Will be looking elsewhere, probably not at Target.
    Flyer54
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    2 out of 5 stars
    13 October, 2025Verified purchase

    (no review title)

    Very disappointed in the change in quality. It’s thinner and the layers separate. I’ve been buying for years but will not going forward.
    Cecelia
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 October, 2025Verified purchase

    Quality has been lowered and this is no longer good toilet paper.

    This item has been changed and is way lower quality! The rolls themselves are now smaller and they aren’t as soft and each ply is thinner. This is so frustrating. We’ve been loyally buying this exact toilet paper for YEARS and the second I opened the pack I could instantly tell the difference. Never buying this again.
    Sabrina
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 October, 2025Verified purchase

    Downgraded

    What was once the best alternative to the big brands out there has now been downgraded to horrible cheap quality. Purchases this in bulk for years and will now need to go back to the big name brand. Disappointed in Target for lowering their quality.
    alo88
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 October, 2025Verified purchase

    Huge Decline in Quality!!

    I'm so disappointed in the drastic decline in quality. This TP no longer feels "premium", and it's very thin and kind of scratchy. When you open a new roll, a bunch of lint flies out. The rolls are also full of air to give the illusion that there are more sheets than there really are. Don't be fooled!! Please bring back the old version. It was the best TP hands down. I literally used to tell everyone to buy it, but now I will no longer be getting this brand anymore. Very sad :(
    SaraT
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 October, 2025Verified purchase

    Shrinkflation!

    I have used this toilet paper for years and this ladt time the rolls are SIGNIFICANTLY smaller and the paper itself is thinner. Shrinkflation! Not such a great deal anymore! very disappointing!
    Courtney
    9 guests found this review helpful. Did you?

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