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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$17.89 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 5 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 2 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 3 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 3 months ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 3 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 27 days ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 22 days ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 1 month ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 3 months ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRob - 5 months ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 1 year ago
  • A: The next text time ! Z

    submitted byY - 9 months ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 9 months ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 3 months ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 3 months ago

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 8 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 8 months ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 1 year ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 2 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 2 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 3 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 3 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 3 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 3 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 3 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 3 years ago
    Target staff support

Q: How much does a 6 pack weigh?

submitted by Shawnamermaid - 3 months ago

Related Categories

Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 5008 reviews
    quality: 3.69 out of 5
    softness: 3.87 out of 5
    thickness: 3.86 out of 5
    value: 3.67 out of 5
    66% would recommend
    847 recommendations

    Buye beware! Ripoff! Sandpaper! Shrunken! Bring original back!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Pandora - 1 day ago, Verified purchaser
    Garbage! It used to be better quality until they changed manufacturers. Now it’s sandpaper which irritated my skin. And they shrunk the rolls to oblivion. Hardly get any usage per roll before it’s gone. Mega advertising is false. Ripoff. Won’t buy again. Bring the original back please!!!
    1 guest found this review helpful. Did you?

    Smaller than they used to be

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Disappointed Customer - 1 day ago, Verified purchaser
    The size of these rolls has decreased DRAMATICALLY since I last ordered them. Guessing they’re about half the amount they used to be. And the price has not been adjusted accordingly. Target thinks we’re not paying attention, but we are.
    2 guests found this review helpful. Did you?

    Huge decline in quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Embee - 2 days ago, Verified purchaser
    I have bought this TP regularly for many years now because of the great price and quality. Recently they have made the rolls smaller (see pic for old roll on bottom compared to new) and the quality is bad! It rips all the time.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Decline in quality

    2 out of 5 stars
    Mommmyof3 - 2 days ago, Verified purchaser
    This was my go to for years. But the last 2 months I noticed the quality is not as good. Thinner and not as soft. Feels cheap now. It was very close to Charmin before but now it is definitely not.
    3 guests found this review helpful. Did you?

    Poor quality. Bring back the old

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    SRR - 3 days ago, Verified purchaser
    Bought this for years - totally quality change the past 3-6 months - thinner and cheaper feeling. Think trading angel soft for cottonelle. Huge disappointment.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    BRING BACK THE OLD ONE

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lesly - 3 days ago, Verified purchaser
    Honestly I have loved this toilet paper but as of these last couple of months they changed the product. Rolls are used up 2x faster, smaller rolls, and worse quality. The rolls aren’t as soft anymore and they’re cheaper quality. Very sad.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Product has changed - for the worse.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    jenjohnson - 3 days ago, Verified purchaser
    I have been purchasing this for several years and they have changed it in the last month or so. It is rough and thin and NOT the quality that it was. I am going to have to shop name brand moving forward. So disappointed.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    7 guests found this review helpful. Did you?

    Quality decline

    2 out of 5 stars
    Review - 4 days ago
    I’ve been using this toilet paper for years and starting about a couple months ago the size of the roll has shrunk significantly and the texture of it is way more “crispy” than how its original soft texture was which is what sold me on this toilet paper in the first place. I thought maybe it was just going to be that one pack as maybe an issue happened with production, but I’ve purchased more since and still same issue.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?

    What recently happened to this product?

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Borntoshop05 - 5 days ago, Verified purchaser
    What happened to this product?? I have purchased and used this product many, many times; it seems like years. With this last purchase, the quilting is so light and flimsy that the 2 ply peels off into one tissue paper piece of sheets. The rolls feel so small and we are going through a roll super fast. Unfortunately, you lost a toilet paper shopper!
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?

    Quanity sizes inconsistant

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Marisa Nicole - 5 days ago, Verified purchaser
    I have been buying 30 pack and decided to get a 18 pack of the same kind. The quality on the 18 pack wasn't as good and felt way cheap.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Better than name brand

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jcc - 5 days ago, Verified purchaser
    Doesn’t clog your toilet but still soft and strong!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    New product is not worth your money

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    anne - 6 days ago, Verified purchaser
    I’ve purchased this 6-7 times in the past, no problems… purchased over the summer (July 2025) and it’s the worst TP I’ve used in my life, right up there with the cheapie public bathroom stuff. Believe the negative reviews! The change in production has ruined this once good product.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Great tp!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    emcarp - 6 days ago, Verified purchaser
    First time purchasing this toilet paper, no complaints and definitely will purchase again!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Target Ultra Strong Toilet Paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ash - 6 days ago, Verified purchaser
    So much better than the “big” name brands!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    The right toilet paper for everything you need to do to get ready for the world!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    James Ryan singing marine - 7 days ago, Verified purchaser
    This toilet paper doesn't disintegrate when it gets wet little to no lint does a great job super absorbent absorbs 10 times its weight can be used for multiple different things to clean up get ready or maintain yourself from all different angles of the high maintenance person this is the paper you need works with hands face bum everything no recycled materials all brand new right color very fresh product get it now you really be glad you did! And get the big one you're going to love it! Get a smaller one for backup!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Two ply is uneven & comes apart

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Rw351 - 7 days ago, Verified purchaser
    I’ve never left a review on Target, but this TP sucks so bad, I feel the need to! I thought maybe I got a pack that was part of a bad batch because the two-ply layer was uneven and completely coming apart. Gave it another try and bought another pack a few weeks later and same result. Save yourself disappointment and don’t waste your money on this. I promise you I will NEVER be buying this TP again. Definitely spending a few extra dollars and getting the name brand next time I go.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    HORRIBLE!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    H - 7 days ago, Verified purchaser
    Whatever happened to this is horrible. The plys come apart and it is so ROUGH. Trying to return the rest of the package because this is unusable.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    It's trash now. It used to be my favorite

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    TargetGal - 8 days ago, Verified purchaser
    This used to be my go to TP, to the point that I went out of my way to buy it at Target. Now it’s flimsy, rough and the two ply splits. You know, the mark of a cheap roll. I’m really bummed that I need to find a new brand.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    New version is terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    PJ - 9 days ago, Verified purchaser
    The new version of the Ultra Strong t.p. is VERY noticeably lower quality. Smaller rolls and not nearly as soft. Rough. Will need to switch brands because this one is no longer any good.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    11 guests found this review helpful. Did you?

    Toilet paper rolls smaller

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Trichards - 9 days ago, Verified purchaser
    Had same pkgs of the up &up toilet paper in the 18 roll pkg from a previous order The previous order rolls were so much bigger than these The new rolls are at least inch smaller than the others. They all say 244 sheets per roll. Something is for sure wrong about these last 2 pkgs i received the paper feels thinner and rolls are not good quality
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?

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