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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown
$8.49
Color5 Medium Brown, Hazelnut
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT BROWN HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent brown hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Butylparaben-Free, Paraben-Free, Contains Vitamin E, Contains Vitamin C, Contains Coconut Oil, Vegan, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810932
UPC: 3614226794451
Item Number (DPCI): 063-01-1195
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, propylene glycol, ethanolamine, 2-methoxymethyl-p-phenylenediamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, resorcinol, citric acid, sodium sulfite, parfum/fragrance, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, 2-methylresorcinol, steareth-200, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide, m-aminophenol, 4-amino-2-hydroxytoluene, tocopheryl acetate aqua/water/eau, paraffinum liquidum/ mineral oil/ huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate' '
Shipping details
Estimated ship dimensions: 2.4409 inches length x 3.622 inches width x 6.378 inches height
Estimated ship weight: 0.522 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye offers a variety of shades that guests appreciate for their vibrant colors and ease of use. Many guests love the gentle formula that doesn't damage hair, making it suitable for regular use. However, some guests have experienced unexpected color results, particularly with darker shades. Overall, it provides good gray coverage and is favored for its pleasant scent and affordability, making it a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 1859 reviews
effectiveness: 3.41 out of 5
quality: 3.58 out of 5
value: 3.58 out of 5
58% would recommend
143 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Gental and really health hair color.
Awesome hair color! My hair always looks and feels so healthy after I color it ! I love this brand and this product!! And it blends away gray hair with a neutral results!
1 out of 5 stars
12 October, 2025Verified purchase
(no review title)
Came out much darker than package. Also be careful when processing I’m sure this is normal but it’s very drippy and can get all over furniture. If this came with a shower cap or something it would have made this less stressful
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase
Hair color
I love the color thanks target
3 out of 5 stars
9 September, 2025Verified purchase
Not dark brown
I love using clairol hair dye, this time I wanted to go darker and went with the color dark brown. It was in fact not dark brown. My hair came out as if I bought pitch black hair dye. I’ve been washing my hair everyday to get it out.
4 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
Good
This product is good for what it is. It will remain to be seen if I purchase again. I used it and I was complemented on my hair but ultimately it isn’t as rich as I was hoping. I needed in a hurry and it’s accessible so that is how I ended up using it in place of my normal, slightly more professional routine.
1 out of 5 stars
3 September, 2025Verified purchase
DONT DO IT
This is black!! Not even dark brown or warm brown. Sounds like this is the problem with other colors in this line not just this one. Don’t buy it! I also lost a lot of hair for a demi so not worth it!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
perfect and natural looking
for demi permanent, your hair should be very clean (unlike with permanent hair dye, where your hair can be a little dirty, because the permanent is strong enough to cut through) also, for those who say that it doesn't cover grey or white, it does. it is just more like a translucent coverage vs the opaque coverage of permanent. I think that the translucent coverage is much more natural and youthful looking. I have heard several hair professionals say this as well. I always leave this in 30 minutes and it is perfect. I wouldn't go longer than 30 because then it might come out too dark. I hope that this helps you!
4 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
Good brunette
My favorite color for brunette. Not too dark but a good chocolate brown
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Get it
Actually surprised at how well this worked! Used two boxes and everyone thinks I had it done in a salon
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025
Reddish brown
If you have a brassy blonde hair color, layering this on top will provide a Medium Reddish Brown hair color. If it’s your first time coloring your hair OR you want the most convenient option, this Clairol hair color is very easy. It is only two steps. I highly recommend it.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2025
Its BLACK BLACK!
No not buy unless you want black hair! It is NOT brown at all! I had blond highlights I just wanted something close to my natural hair color. I have jet black hair now!
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
It covered my gray 100%
I absolutely loved this hair dye it was everything it promised and then some. It took my hair from full salt and pepper snowy white to complete coverage. it’s a lovely shade of 4 dark nutmeg brown. My hair feels soft and it’s easy to comb I have 4c hair it’s very coarse the conditioner is soo bomb it literally made my hair easy to comb and manageable. I immediately bought two more boxes for future touch ups. Run buy this dye it’s safe not harsh more importantly it covers gray completely. Make no mistake I love my gray hair but I wanted to dye it because I’m wearing dark braids and this dye washed off in time. I was so impressed I showed my daughter on FaceTime she was amazed at how well my gray was covered I think I shaved 10 years off my age by covering my gray hair. Run buy this product you will thank me I love it so much I would gladly be a spokeswoman for the company.
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025Verified purchase
Natural Instincts has been my fav for years
Natural Instincts has been my go-to for demi/semi permanent color for 20+ years. It's still great. It doesn't wash out in 28 washes like it's purported to, but it does fade a bit.
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025Verified purchase
Demi color
Easy to use. Good color
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025
Excellent Hair Dye and Ammonia FREE!
I love the smell before and after the dye job was done. My hair was not dry and no irritation like other dyes. Also has nice gray coverage.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
Stained my hair black!
My natural color is light brown and I have about 20% grey. I used color 5N. This barely covered my grey hair at the scalp, and turned the lengths of my hair black! I’ve tried everything to strip the color out and nothing is working. This has never happened with this product before so I think they’ve changed the formula.
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
Amazing
Amazing color deposit, my hair is still healthy and shinny after 5 washes color is still vibrant
1 out of 5 stars
Thumbs down graphic, would not recommend
31 July, 2025Verified purchase
Doesnt last at all
Ok, so I used the kit, all was well and I was happy with the outcome of my hair. Unfortunately literally after ONE wash I can see the color fading and looking spotty throughout my hair. Fr I should get a refund cause the product should definitely not start washing out after the first wash.
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
None
I would like more specials to keep buying more.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025Verified purchase
Turned my hair black
I got the medium golden brown and it turned my hair black. I don’t recommend at all.