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Similac Advance Infant Formula with Iron Powder - 30.8oz: Brain Development, Immune System Support, Gluten-Free - 2 of 4Similac Advance Infant Formula with Iron Powder - 30.8oz: Brain Development, Immune System Support, Gluten-Free - 3 of 4Similac Advance Infant Formula with Iron Powder - 30.8oz: Brain Development, Immune System Support, Gluten-Free - 4 of 4
Similac Advance Infant Formula with Iron Powder - 30.8oz: Brain Development, Immune System Support, Gluten-Free - 1 of 4

Similac Advance Infant Formula with Iron Powder - 30.8oz: Brain Development, Immune System Support, Gluten-Free

$42.99 ($1.40/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a Reward
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
  • NO PALM OLEIN OIL: Designed to support excellent calcium absorption
  • NO ARTIFICIAL GROWTH HORMONES†: Similac was the first leading infant formula brand with no artificial growth hormones. Similac Advance is also kosher and halal
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Description

Similac Advance* is a nutritionally complete, milk-based, iron-fortified infant formula for baby’s first year. It has our exclusive blend of ingredients to support baby’s brain and eye development. Our no palm olein oil blend supports excellent calcium absorption. Similac was the first leading infant formula brand with no artificial growth hormones† and is the #1 infant formula brand fed in hospitals.* Not for infants or children with galactosemia.† Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.

Ingredients:

ingredients: nonfat milk, lactose, high oleic sunflower oil, whey protein concentrate, soy oil, coconut oil, galactooligosaccharides†, less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,§ beta-carotene, lutein, potassium citrate, calcium carbonate, ascorbic acid, soy lecithin, magnesium chloride, ferrous sulfate, choline bitartrate, choline chloride, ascorbyl palmitate, salt, potassium chloride, taurine, inositol, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamin hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, potassium phosphate, potassium iodide, potassium hydroxide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate)

Allergens & Warnings:

Contain milk and soy ingredients.,no palm olein oil no artificial growth hormones, Not for infants or children with galactosemia warning powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. never use a microwave to warm formula. serious burns can result.
Baby Formula Focus: Eye Development, Growth Support, Immune System Support, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Kosher, Halal
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 30.8 Ounces
TCIN: 14901126
UPC: 070074585864
Item Number (DPCI): 007-09-0010
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.3 inches length x 5.1 inches width x 5.1 inches height
Estimated ship weight: 2.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Are there any artificial growth hormones in this formula?

submitted by AI Shopping Assistant - 27 days ago

  • A: No, Similac Advance contains no artificial growth hormones, making it a safer option.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: What specific developmental areas does this formula support?

submitted by AI Shopping Assistant - 27 days ago

  • A: The formula supports brain development, eye development, growth support, and immune system support.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: What is the primary base ingredient used in this formula?

submitted by AI Shopping Assistant - 27 days ago

  • A: The primary base ingredient in Similac Advance is milk, specifically from non-rbST-treated cows.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: Is this formula easy for infants to digest?

submitted by AI Shopping Assistant - 27 days ago

  • A: Yes, Similac Advance is designed to be easy to digest for infants.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: Is this product free from specific dietary restrictions?

submitted by AI Shopping Assistant - 27 days ago

  • A: Yes, it is gluten-free, kosher, and halal, catering to various dietary needs.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: does this formula contain mfgm?

submitted by Crystal - 3 years ago

  • A: No it does not. -The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert

Q: If not opened how long will it stay good? I’m wanting to stock up before baby arrives.

submitted by Candy - 9 years ago

  • A: I put unopened containers in my chest freezer for 15+ months for baby #2.

    submitted byMomoftwo - 9 years ago

Q: Once opened, how long is it good for?

submitted by TwinMom - 9 years ago

  • A: The container says to use contents within 1 month.

    submitted byme - 9 years ago
See all questions (8)

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Guests are saying

Similac Advance Infant Formula is a trusted choice among parents for its balanced nutrition and ease of use. It contains essential nutrients like DHA, lutein, and iron, supporting healthy brain and eye development. Many guests appreciate its smooth mixing and digestibility, making feeding time hassle-free. While some mention it can be slightly pricier than alternatives, the overall satisfaction with its quality and effectiveness makes it a popular option for infants.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 503 reviews
    easy on tummy: 4.39 out of 5
    easy to prepare: 4.61 out of 5
    quality: 4.42 out of 5
    value: 4.41 out of 5
    88% would recommend
    26 recommendations
    5 out of 5 stars
    1 May, 2026
    originally posted on influenster.com
    Image

    Perfect formula

    [This review was collected as part of a promotion.] Mixes easily and doesn’t clump. Easy to scoop and baby handles well without tummy issues or spitting up. No irritation and puts my mind at ease when I’m supplementing.
    ErinnF
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on influenster.com
    Image

    Works great for my baby!

    [This review was collected as part of a promotion.] This is my favorite formula for my little guy! I love that it’s the most affordable option from Similac, and it agrees well with his tummy! Very easy to mix and doesn’t get clumpy at all. Easy to use and we’re both happy :)
    EmilyR
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 April, 2026Verified purchase

    (no review title)

    Target Drive Up is super convenient and fast. My order was ready on time, and sherif brought it out within minutes. Everything was correct and well packed. Definitely makes shopping easier!
    Jeidy
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on influenster.com
    Image

    Excellent formula

    [This review was collected as part of a promotion.] This formula is the best I have used with my baby, its quality and food safety are unique apart from adding nutritional value in each portion. Easy storage and durability
    PaolaM
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Everyday nutrition for healthy happy babies

    [This review was collected as part of a promotion.] Lately l’ve been using Similac Advance for my baby and I honestly love it. It has important nutrients like DHA, vitamin E and lutein that support brain and eye development. Definitely a reliable choice for healthy growth and everyday nutrition.
    ElsaZ
    Did you find this review helpful?
    3 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    It’s fine

    [This review was collected as part of a promotion.] It’s good formula but it’s obviously not the best. It’s still pretty pricey at the store. The baby digests it just fine but I wouldn’t say there is anything special or amazing about this formula.
    1 reply from Consumer Relations team - 2 months ago
    We always appreciate the feedback and will be sure to share your comments with our team.
    JadeT
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Good ❤️

    [This review was collected as part of a promotion.] The formula dissolves easily in water and does not cause gas for newborn. It can be found at almost any supermarket. The price is reasonable and not to expensive.
    QuynhT
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    loved the quality

    [This review was collected as part of a promotion.] Yayyyyyy who doesn’t love bay stuff I love getting new things to try it’s so amazing to get this opportunity!!!!! This was perfect for my son I’m glad because some formulas make him constipated or gassy !!! It’s so perfect for him I will be getting this formula again I lived the quality!! It mixed so quickly and easy!! No clumping and no smell at all everything was great!
    NatalieS
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    A brand I trust

    [This review was collected as part of a promotion.] I combo feed my baby and similac continues to be a brand I trust. This formula agrees with my son, who is definitely on the sensitive side. I feel that, especially with coupons they offer, this formula is one of the more affordable options on the market.
    MelainaC
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on influenster.com
    Image

    Best formula

    [This review was collected as part of a promotion.] This formula has been amazing for my baby. Easy mixes and has a smooth texture. This includes iron and other important nutrients for a baby's healthy growth. My boy loves it
    ZaynabB
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
    Image

    Good brand

    [This review was collected as part of a promotion.] My baby really enjoyed the Similac formula I also really liked it because it didn't make her throw up. She had no problems with it. When you put it in the bottle and shake it doesn't get all bubbly or clump up.
    AnahiV
    Did you find this review helpful?
    4 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    This is the most reliable, budget-friendly name br

    [This review was collected as part of a promotion.] The Similac Advanced is a standard milk-based formula. If your baby has a sensitive stomach or a true cow’s milk protein allergy, then this is not the one. This formula is the baseline that almost everyone starts with because it’s nutritionally complete and hospital-vetted. And it’s easy to find at any grocery store or pharmacy.
    chloe_m_2170
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on influenster.com
    Image

    It’s great

    [This review was collected as part of a promotion.] So I take this formula as a very trustworthy brand. I’ve used it with all my kids and I totally recommend it versus any other brand ever. The value with it is pretty good. The packaging is your ordinary packaging for baby formula. The scoop is the same as well.
    jordan_and_katy_6370
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Similac

    [This review was collected as part of a promotion.] The similac advance infant formula is the most accurate milk that’s close to breastmilk and my baby doesn’t have any spit up issues at all I love this product bc it’s so easy to scoop and use
    jazzcrawn_4543
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Gentle on little tummies

    [This review was collected as part of a promotion.] Similac Advance has been a great choice for our family. I really like that it’s designed to support brain and eye development with DHA and lutein and it feels reassuring knowing it’s made to be gentle on little tummies! The formula mixes easily, has a smooth texture and my baby girl has been happy and comfortable after feedings! I would definitely recommend it to other parents looking for a dependable infant formula!
    Emily T
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    Great Formula

    [This review was collected as part of a promotion.] My baby has really liked this formula. It dissolves easily and my baby liked it after I was done breastfeeding. I love that it is available at so many grocery and big box stores.
    Cruz G
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on similac.com
    Image

    Good product

    I buy this several times a month. My baby does well with this formula so that makes me happy.
    Sarah1004
    Did you find this review helpful?
    4 out of 5 stars
    31 December, 2025
    originally posted on influenster.com
    Image

    Trusted brand

    [This review was collected as part of a promotion.] Similac has been a trusted formula brand for a long time. They definitely delivered with this one! My child feels full and has had no health issues while on it. Definitely recommend.
    gloryp_xo_1338
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on influenster.com
    Image

    DHA (BRAIN NOURISHING), LUTEIN (EYE HEALT) and VIT

    [This review was collected as part of a promotion.] Hello! I have received this formula from SIMILAC advance, complete nutrition for baby's First year. I've been testing it with my 6-month-old baby and he liked it very much! It is a very complete formula contains DHA (BRAIN NOURISHING), LUTEIN (EYE HEALT) and VITAMIN E (GROWTH & DEVELOPMENT)
    ylizethov_7450
    Did you find this review helpful?
    4 out of 5 stars
    29 December, 2025
    originally posted on influenster.com
    Image

    Baby loves it!

    [This review was collected as part of a promotion.] My baby loves the formula. She does not get gassy or have constipation after taking this milk. It mixes very well without forming lumps and doesn’t foam up.
    msmaina_2161
    Did you find this review helpful?

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