$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- Soft focus effect
- Long-lasting, buildable color
- Enriched formulas Infused with Jojoba Oil for a silky, smooth texture
- Blends effortlessly
- Cruelty-free, Gluten-free and Fragrance-free
Description
Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. Achieve the perfect balance between a blendable transparent sheen and a radiant pop. A long-wearing blush that blends seamlessly, glides on smoothly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones. Using a blush brush, swirl over the apples of cheeks, blending along the cheekbone.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Light Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Net weight: .21 Ounces
TCIN: 76727005
UPC: 077802115577
Item Number (DPCI): 052-03-4813
Origin: Imported
Ingredients:
talc, magnesium myristate, silica, calcium aluminum borosilicate, dimethicone, caprylic/capric triglyceride, lauroyl lysine, simmondsia chinensis (jojoba) seed oil, synthetic fluorphlogopite, diethylhexyl syringylidenemalonate, trimethylsiloxysilicate, phenoxyethanol, chlorphenesin, octyldodecanol, butylene/ethylene/styrene copolymer, ethylene/propylene/styrene copolymer, tin oxide, microcrystalline cellulose, boron nitride, triethoxycaprylylsilane, water, iron oxides/ci 77491, ci 77492, ci 77499, mica, red 30/ci 73360, titanium dioxide/ci 77891' '
Shipping details
Estimated ship dimensions: 2.24 inches length x 2.32 inches width x 0.39 inches height
Estimated ship weight: 0.0441 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.3 out of 5 stars with 864 reviews
easy to apply: 4.33 out of 5
easy to remove: 4.77 out of 5
long lasting: 4.06 out of 5
quality: 3.88 out of 5
value: 4.31 out of 5
73% would recommend
72 recommendations
Not as it appears online
2 out of 5 stars
Samanthalynne - 1 day ago, Verified purchaser
The product is very sparkly. The pictures online do not show that. I loved the color but am disappointed that it’s filled with sparkles.
My go-to blush. Affordable and glides on. Doesnt blotch on skin.
5 out of 5 stars
Thumbs up graphic, would recommend
Ro - 4 days ago, Verified purchaser
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Aging
- Skin tone: Light
Excellent blush at an affordable price. The compact lasts a long time because it’s highly pigmented. It doesn’t wear off or turn orange. It beats the more expensive higher end blushes.
Hate the new formula
1 out of 5 stars
Thumbs down graphic, would not recommend
M - 1 month ago, Verified purchaser
NEW FORMULA?? It is HORRIBLE !! I used to love this color but wet n wild why did yall change the formula? Totally different color I DONT like it anymore. So disappointed !!
A Blush that's Easy
5 out of 5 stars
tessas111_7549 - 2 months ago
originally posted on influenster.com

This blush is an incredible way for me to feel pretty and look good for the day. The color blends and matches my skin perfectly, and it's a powder so it's easy to put on. I simply flip open the top and apply. It's perfect when you need to get ready fast.
Needs base underneath
4 out of 5 stars
lenaa82_5966 - 2 months ago
originally posted on influenster.com

This blush has a good pigment, not too strong but very bendable. No scent which i appreciate- and layers well over my cream blush. On the other hand, it doesn’t look as well without a base
Pretty
5 out of 5 stars
Thumbs up graphic, would recommend
Jadyn - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Redness, Sensitivity, Acne, Pores
Very pigmented and applies very easily. I love the sparkles in it too!
Damaged
3 out of 5 stars
Wet n wild - 4 months ago, Verified purchaser
I was sad it was damaged upon arrival but thankfully I'm getting sent a new one 👍🏻 it looks pretty.
Glitter not shown in photo
1 out of 5 stars
Thumbs down graphic, would not recommend
MizL - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Aging
There is glitter in Pinch me pink. This will not look good on me, a 40 year old woman
Very good pigmentation
5 out of 5 stars
alejandrah202_4940 - 6 months ago
originally posted on influenster.com

This blush is really what I've always needed, once I bought it I couldn't change it anymore, just a little on your brush for you to have a good pigmentation, I love it 😊 and I feel that it's eternal it never ends
Beautiful Until Y’all Reformulated
1 out of 5 stars
whateverzzz - 6 months ago
originally posted on WetnWild
Mellow Wine used to be a perfect red toned blush for medium neutral skin tones, but y'all reformulated and turned it into an unflattering shade of pink.
Too much glitter
1 out of 5 stars
Thumbs down graphic, would not recommend
Confused - 6 months ago, Verified purchaser
This has glitter … Ugg
Has a curry powder smell
3 out of 5 stars
dms_25 - 7 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Aging, Dark circles, Uneven skin tone, Blackheads, Redness, Pores, Acne
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
I have medium skin tone… it’s a buildable blush. I have to tap in a few times to get the color on my cheeks… had a golden shimmery tone/ pinkish color on my skin. There’s a smell to it also. It’s not pleasant smell to it. I want to enjoy it. But the smell bothers me.
Great color and price
4 out of 5 stars
Thumbs up graphic, would recommend
Sharemyopinion - 7 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Medium
The color, and price, are exactly what I had been looking for. The container is cheaply made but as long as it functions, I’m happy.
beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
Bridge - 8 months ago, Verified purchaser
such a beautiful color for all skin tones applies easily very pigmented lasts all day and removed easily BEST VALUE
Hidden gem
4 out of 5 stars
Thumbs up graphic, would recommend
KeepRite - 8 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dark circles, Pores, Uneven skin tone
- Eye color: Brown
- Hair color: Black
This blush is a hidden gem. It blends in very well. It has a silky texture, and looks natural and radiant on my caramel skin with warm undertones. For the price it’s definitely worth it.
Blush
5 out of 5 stars
Thumbs up graphic, would recommend
Puma90028 - 9 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
I like the way that it looks on my cheeks.
Mellow Wine is Brownish
1 out of 5 stars
Thumbs down graphic, would not recommend
Screename - 9 months ago, Verified purchaser
Mellow WIne looked good onlne but there is nothing wine-ish or plum about it. Looks very brown and warm almost orangey in the pan. I didn't even need to try it on after receiving it - I know it would not work for me.
It's a no from me dawg
1 out of 5 stars
Thumbs down graphic, would not recommend
Adrienne - 11 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
The blush has large gold glitters in it and fades away SO quickly.
Best cheap blush out there
5 out of 5 stars
notheavenn - 11 months ago
originally posted on influenster.com

Considering how cheap this is, its amazing. Sometimes a little too pigmented for me, I've bought this twice as I hit the pan a little too much on the other one I had. Its easy to blend, I like the glitter.
Great blush!
5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 1 year ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
A nice light blush! It has some sparkle in it