NYX Professional Makeup Marshmellow Smoothing Primer - 1.01 fl oz: Skin Tone Improvement, Makeup Setting Cream
$16.99
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $40.00Spend $40, save $10 select beauty products4.4 out of 5 stars with 1169 ratings
- $13.99$5 Target GiftCard with $30 hair & skin care purchase4.4 out of 5 stars with 279 ratings
- $17.00 - $39.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 1881 ratings
Frequently bought together
Guests also viewed
- $13.99$5 Target GiftCard with $30 hair & skin care purchase4.4 out of 5 stars with 279 ratings
- $7.00Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 6323 ratings
- $8.49$5 Target GiftCard with $30 hair & skin care purchase4.3 out of 5 stars with 634 ratings
Related Categories
Guests are saying
The NYX Marshmallow Smoothing Primer has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its lightweight, fluffy texture and delightful marshmallow scent, which enhances the makeup application experience. Guests highlight its ability to blur pores and create a smooth base for foundation, making makeup last longer. However, some guests have reported issues with product consistency and performance, particularly for oily skin types. Overall, it remains a popular choice for those seeking an affordable and effective primer.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2509 reviews
easy to apply: 4.69 out of 5
easy to remove: 4.67 out of 5
long lasting: 4.18 out of 5
quality: 4.12 out of 5
value: 3.92 out of 5
74% would recommend
54 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
16 May, 2026Verified purchase
Sour smell
I bought this primer the first time in January and it was great and smelled nice. I bought it again in March and it smells like sour rotten fruit!? What happened in the three month span? I even bought another one from a different store to make sure it wasn’t just that single bottle and it still smells sour. It still has the same nice texture and the weird smell mostly goes away after absorbing into the skin, but it’s very pungent when first applying.
1 reply from NYX Cosmetics Team team - 6 days ago
Hi RB. Thank you for reaching out to NYX. We are sorry to hear about the experience you had with the Marshmellow Smoothing Primer. We would like to speak with you directly about it. Please give us a call at 844-335-3510, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
7 May, 2026
originally posted on NYX Professional Makeup
Best primer
This is my second time purchasing this product. So much in love with this formula and texture. Makeup feels buttery on this. I will probably never gonna switch my primer ever again!
5 out of 5 stars
25 April, 2026
originally posted on NYX Professional Makeup
My face smells like marshmallows
[This review was collected as part of a promotion.] It's smooth, it feels lovely, a little bit goes a long ways
1 out of 5 stars
Thumbs down graphic, would not recommend
23 April, 2026Verified purchase
Broken on inside.
I bought two of these in October and they were both broken on the inside. I made do when the first one broke because I thought maybe I broke it. But then I opened the second one several months later and it's broken too! It's well past the return window. What is going on here?? I just hope the product inside is what I paid for. Check your product before leaving the store!
5 out of 5 stars
12 April, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Eye color: Blue
- Hair color: Grey
- Skin concern: Aging
made in korea
i love this primer. the scent is a cheery way to start the day. mineral sunscreen goes on without tugging when applied over this primer. i don’t wear foundation but this with tinted sunscreen on top gets me lots of compliments on my skin. recommend. i have dry to normal skin
5 out of 5 stars
29 March, 2026
originally posted on influenster.com
Leaves your skin smooth and last all day with your
Such a great product! Leaves your skin smooth and last allll day, great price!! Smells so good!! Un buen producto!! Te deja el maquillaje bien todo el día!!
5 out of 5 stars
10 March, 2026
originally posted on influenster.com
If you want flawless looking skin, this is a prime
This primer is one of the best ones I’ve ever tried. The application is so smooth. It leaves your face hydrated and looking shiny. It’s very soft and it makes your makeup last all day long without cracking.
5 out of 5 stars
6 March, 2026
originally posted on influenster.com
The primer are awesome
The consistency and the application are very effectiveness , the packaging are performance, I love nyx. This primer it’s my fav. Shop in nyx hurry up
5 out of 5 stars
3 March, 2026
originally posted on influenster.com
Good
I love this primer so much I definitely recommend it! It leaves my skin looking so glowy and it makes my makeup last so long. And it smells super good!
1 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026Verified purchase
- Skin type: Combination
- Skin concern: Sensitivity, Redness
- Skin tone: Light
- Hair color: Blonde
- Eye color: Brown
I bougth an open primer. Need to go back and echange it annoyef
I luvaaaa This primer but I’m disappointed at target for selling opened products.1 star review…. The sealed is broken and product is spilled now I gotta go back to Target and exchange it
1 reply from NYX Cosmetics Team team - 3 months ago
Hi saraah. You have reached the NYX Company. We're sorry to hear about your order you received from Target. We suggest you reach out to them regarding your issue.
4 out of 5 stars
27 February, 2026
originally posted on influenster.com
Smooth, even base under makeup
I have fair skin and this product evens my complexion out just enough and preps my skin for makeup. I have tried many diff primers and this one hasn’t pilled under makeup nor does it leave me feeling heavy and greasy. Very light marshmallow scent upon application but I don’t smell it once it sinks in. It’s a nice smell too. I do worry about them discontinuing it as it’s getting harder to find. Would only be better if it had spf.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com
So so good!
I absolutely love this primer! It smells amazing and keeps foundation, concealer and primer looking good all day. The texture is incredible, and packaging makes it easy to use.
5 out of 5 stars
14 January, 2026
originally posted on influenster.com
Smells and feels amazing
This product feels so good on the skin and is very soft and velvety when applying it. Definitely worth buying if you may have some pores because it does fill it in
4 out of 5 stars
13 January, 2026
originally posted on influenster.com
Simple smoothing
This is a fluffy feeling, smoothing primer. It has a lightweight moussey texture and isn't drying at all. I like to blend it with a radiance liquid like Mac's Strobe Cream and they blend together beautifully! On the skin, it gives a smooth primed surface, but isn't sticky. It doesn't give a grippy texture to the skin, but still makes a nice surface for makeup to sit on. It also has a really pleasant lightly sweet scent!
4 out of 5 stars
11 January, 2026
originally posted on influenster.com
Good price, good smell, does the job decently.
Love the smell, and spreads nice and smooth. A little goes a long way, and great price! Not the greatest for fine lines and wrinkles, but makeup lasts!
3 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026Verified purchase
- Skin concern: Pores, Redness, Sensitivity, Uneven skin tone, Acne
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
Smooths but no grip
It’s smooth and makes my skin baby soft, but the makeup does not stick to it all, it doesn’t even last halfway through the day. Bummer.
1 reply from NYX Cosmetics Team team - 4 months ago
Hello K Possible! It is wonderful to hear that the Marshmellow Smoothing Primer has left your skin feeling so soft and smooth, though we regret that you haven't experienced the long-lasting grip you expected. This formula is designed to create a velvety, hydrated base, which requires a moment to fully "set" before other products are applied. To help your makeup adhere better and last throughout the day, we suggest waiting about sixty seconds after applying the primer before moving on to your foundation. This allows the smoothing agents to bond with the skin, creating a more stable surface for your makeup to grip onto. Additionally, pressing your foundation onto the skin with a damp sponge—rather than sweeping it on—will help the pigment sit securely for a more enduring finish. We appreciate your feedback and hope these tips help you achieve the lasting results you're looking for.
2 out of 5 stars
6 January, 2026
originally posted on NYX Professional Makeup
Nice but not matte
I have to say I had high hopes for this product. It feels wonderful going on, but for my skin it’s not matte enough. If you’re looking for something to truly take the shine off, I don’t know that I would recommend this product
1 reply from NYX Professional Makeup team - 4 months ago
Hey! Thank you for sharing your thoughts on our Marshmellow Smoothing Primer. We're glad you enjoyed the wonderful feel of the application, though we understand you were looking for a more mattifying finish. For that ultimate shine-free look, we suggest trying our Shine Killer primer! We’ve shared your feedback with our team as we're always looking to level up. Keep exploring more at NYX!
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Keeper
Smells great. Lasts. I’m a fan.
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Pores, Uneven skin tone, Aging
- Skin type: Dry
- Eye color: Hazel
- Skin tone: Light
Get it!
This goes on buttery smooth and is a fabulous base for foundation! I bought due to great reviews and suggestions from others and it does not disappoint! My foundation looks so much better with this base layer.
5 out of 5 stars
24 December, 2025
originally posted on influenster.com
Light weight and cheap
I love this primer. It blurred out my pores and gave r me the maximum wear under my makeup. Small sleek packaging and easily affordable. It felt very comfortable, almost as if I wasn’t wearing anything. I’d recommend 100 times over again.