Sponsored
Wet n Wild Megalast Incognito Full-Coverage Concealer - 0.18oz
$4.49
ColorFair Beige
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- All-day, ultra-long lasting wear
- Lightweight, matte, and buildable medium-to-full coverage
- Nourishes with Licorice Root Extract, Shea Butter and Mango Seed Butter
- Blends seamlessly for perfect contouring and highlighting
- Cruelty-free
Description
MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never crack the endless secrets of the Incognito code.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Light Tones
Product Form: Cream
Cosmetic Coverage: Full
Skin Tone: Fair
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing
Net weight: .18 fl oz (US)
TCIN: 80028882
UPC: 077802118943
Item Number (DPCI): 052-03-8764
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isopentyldiol, glycerin, cetyl peg/ppg-10/1 dimethicone, trimethylsiloxysilicate, talc, cetyl ethylhexanoate, triethylhexanoin, pentylene glycol, peg-10 dimethicone, diisostearyl malate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, triethoxycaprylylsilane, aluminum hydroxide, fragrance/parfum, ethylhexylglycerin, disodium edta, niacinamide, butylene glycol, mangifera indica (mango) seed butter, butyrospermum parkii (shea) butter, tocopherol, vitis vinifera (grape) seed extract, resveratrol, alcohol, glycyrrhiza glabra (licorice) root extract, [+/- (may contain): titanium dioxide/ci 77891, iron oxides/ci 77491, ci 77492, ci 77499].' '
Shipping details
Estimated ship dimensions: 0.63 inches length x 0.63 inches width x 4.055 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Wet n Wild Incognito All Day Full Coverage Concealer is a favorite among guests for its impressive blendability, lightweight feel, and long-lasting coverage. Many appreciate its ability to cover imperfections without looking cakey or heavy, making it suitable for everyday use. The product is praised for its affordability and variety of shades, although some guests noted issues with shade matching and creasing. Overall, it stands out as a reliable choice for those seeking a budget-friendly concealer that performs well.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 868 reviews
easy to apply: 4.7 out of 5
easy to remove: 4.73 out of 5
long lasting: 4.21 out of 5
quality: 4.04 out of 5
value: 4.26 out of 5
78% would recommend
82 recommendations
3 out of 5 stars
18 September, 2025
originally posted on influenster.com
Affordable
Light coverage but very affordable and the package is cute. It blends out very nicely. My color is a little darker than I would like for a concealer but still gets the job done! And the scent isn’t strong.
3 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
- Skin tone: Light
- Skin concern: Dark circles, Uneven skin tone
- Eye color: Brown
- Skin type: Oily
- Hair color: Brunette
Does not last
I like it but it’s a bit thick and does not last at all
5 out of 5 stars
28 August, 2025
originally posted on influenster.com
Affordable yet high-performance
Has been my go to concealers for year. It’s so much better than other drugstore and high-end concealers I used. I love that it is buttery and smooth and it does not take much for it to blend into the skin without being cakey. I also love how affordable it is while provides such high coverage!
5 out of 5 stars
7 July, 2025
originally posted on influenster.com
I have a WOW effect!!!!
It covers my bad spots perfectly! Also it makes my skin look smooth and blends with my skin. As you see me wearing makeup, it actually proves that it does a good job with its job
3 out of 5 stars
2 July, 2025
originally posted on influenster.com
Light-medium coverage/Natural finish
The formula of this concealer is pretty thin. I was thinking it would be full coverage but I would say it’s light to medium. I still like light coverage sometimes so I will continue to use it. It gives a very natural look so if that’s the look you’re going for than this is a good concealer to try.
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
- Skin concern: Acne, Blackheads
- Skin tone: Light
- Skin type: Normal
- Eye color: Green
- Hair color: Blonde
Smooth works!
It works great! I used it cover ugly scars on my knees. It works.
5 out of 5 stars
3 June, 2025
originally posted on influenster.com
Amazing blend ability !!
Wet n wild really got it right with their coverage concealer !! The packaging is super portable and easy to take on the to. I love the finish and how easy it is to blend! A nice subtle scent as well.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025Verified purchase
Love it!
Honestly, I REALLY like this concealer. For the price I'd give it 10 stars! I'm getting a little older so mega full coverage is not my thing. It conceals without the cakey thick feeling. This paired with the wet n wild setting powder is literally perfection! I'm a makeup artist and I can tell you all my clients LOVE IT.
5 out of 5 stars
27 May, 2025
originally posted on influenster.com
Really good
Blends nicely, but not effortlessly. Almost full-coverage. Great value for the price, dewy finish, neutral scent. Practical packaging (doe-foot applicator).
5 out of 5 stars
27 April, 2025
originally posted on WetnWild
LOVE LOVE LOVE
I bought this about a year ago and I’m so glad I did! I wear this concealer as a foundation because I cannot find a shade that fits me. I love it so much!! I also have very oily skin so I make sure I use a setting powder right after and I’m set. A little of this product also goes a long way.
3 out of 5 stars
12 April, 2025
originally posted on WetnWild
Great formula, but not full coverage
I have been using this brand a while I really like that they are the only one with my shade match I have the lightest shade. But I have cystic acne and really deep scaring. It doesn't cover it like a "full coverage" concealer should. I still see the redness of the acne and scaring. I use acne putty primer with green and it still doesn't cover my blemishes. I love the formula but this product is not true full coverage.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2025Verified purchase
- Eye color: Blue
- Skin type: Oily
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Dark circles, Acne, Blackheads
not full coverage
this did not work at all. i used it and there a lil bit of coverage but it definitely isn’t full coverage. it also creases really bad especially under the eye even when used with powder it’s really bad. it also isn’t long lasting i’ve tried it will tons of different primers and setting spray and it doesn’t last. wouldnt recommend
4 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2025Verified purchase
- Skin type: Combination, Dry
- Skin tone: Medium
Better than any high end concealer ive tried
I’ve tried so many concealers including high end and this is the only one that hydrates and stays on all day. My skin is complicated and my under eyes are usually in the dryer side so not just any concealer works for me. Apply to back of hand blend and apply with a small brush. Goes on seamlessly and lasts all day! Please bring us more shades!
5 out of 5 stars
31 January, 2025
originally posted on WetnWild
Favorite concealer
This is the only concealer that I’ve ever used that doesn’t flake and also lasts forever! I have super dry and pale skin and this concealer is a perfect shade match and doesn’t dry me out more
4 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Brown
Good for price
Good for the price. Not great but good
4 out of 5 stars
13 January, 2025
originally posted on WetnWild
Has a cancer causing ingredient
I bought this a while ago and I did a test to ai to tell me what ingredients are good and what are bad but I seen talc was bad and cancer causing. I love this concealer to the death but remove talc please!
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2024Verified purchase
- Skin type: Combination
- Eye color: Green
- Hair color: Blonde
- Skin concern: Uneven skin tone, Pores, Dark circles
- Skin tone: Medium
Best concealer
Love this concealer !!!!
5 out of 5 stars
30 November, 2024
originally posted on influenster.com
favorite ever
AMAZING!!! favorite concealer ever. it has natural coverage but is very build able so it can be full coverage. it works great at covering up my red spots.
5 out of 5 stars
24 November, 2024
originally posted on influenster.com
Best drugstore concealer!!
Full coverage that’s easily blendable and doesn’t pill. It lasts a full 8 hour shift at work and easily covers my blemishes with a couple dots with no overpowering scent
4 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2024Verified purchase
Like it
For a low-cost brand, this concealer works pretty well. I need color correcting underneath it as I have very purple under eyes. It works good to touch up around the face. I did need touch up later in the day.