$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Helps enhance natural waves
- Soft touchable hold without the crunch
- Eliminates frizz and adds shine
- Cruelty Free
- Sulfate Free
- Paraben Free
Description
Perfect for naturally wavy hair, this time-saving foam lets you skip the hot tools for perfectly air-dried, frizz-free beachy waves.
Highlighted Ingredients:
KALE PROTEIN BLEND – A powerful mix of Kale, Lemon & Carrot extracts that activate your natural waves and promote moisturization to keep hair frizz free and soft.
PANTHENOL - Conditions, protects, and adds shine
APPLICATION
•On freshly cleansed wet hair, squeeze out excess water.
•Start application with three pumps. Begin to scrunch, squeeze or twist AIR DRY FOAM into wet hair.
•Apply more AIR DRY FOAM to areas where the wave pattern is frizzy or uneven. Let air dry
This time-saving foam creates perfect air-dried waves so you can skip the braids, buns and clips. It’s packed with kale extract so your hair won’t get crunchy. This color safe product is cruelty, paraben, phthalate and SLS & SLES free. Scented with North Bondi – a floral ragrance with notes of Bergamot, Violet and White Musk.
Highlighted Ingredients:
KALE PROTEIN BLEND – A powerful mix of Kale, Lemon & Carrot extracts that activate your natural waves and promote moisturization to keep hair frizz free and soft.
PANTHENOL - Conditions, protects, and adds shine
APPLICATION
•On freshly cleansed wet hair, squeeze out excess water.
•Start application with three pumps. Begin to scrunch, squeeze or twist AIR DRY FOAM into wet hair.
•Apply more AIR DRY FOAM to areas where the wave pattern is frizzy or uneven. Let air dry
This time-saving foam creates perfect air-dried waves so you can skip the braids, buns and clips. It’s packed with kale extract so your hair won’t get crunchy. This color safe product is cruelty, paraben, phthalate and SLS & SLES free. Scented with North Bondi – a floral ragrance with notes of Bergamot, Violet and White Musk.
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Foam
Package Quantity: 1
Beauty Purpose: Shine Enhancing, Beachy Waves
Net weight: 4 fl oz (US)
TCIN: 82518854
UPC: 815402023133
Item Number (DPCI): 342-03-1524
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), polyurethane-48, cocamidopropyl betaine, polysorbate 20, pvp, panthenol, hydrolyzed brassica oleracea acephala extract, hydrolyzed carrot root extract, hydrolyzed lemon fruit extract, leuconostoc/radish root ferment filtrate, caprylyl glycol, ethylhexylglycerin, hexylene glycol, trimethylsiloxyamodimethicone, c11-15 pareth-7, c12-16 pareth-9, glycerin, trideceth-12, methylpropanediol, phenylpropanol, sorbic acid, phenoxyethanol, parfum (fragrance), alpha-isomethyl ionone, linalool, geraniol, hydroxycitronellal, limonene.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 6 inches height
Estimated ship weight: 0.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product made with aerosol or pump dispenser?
submitted by lilnj - 6 months ago
A: Air Dry Foam has a pump dispenser.
submitted byOUAI team - 5 months agoBrand expert
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Guests are saying
The air dry foam has received mixed feedback from guests, with many appreciating its lightweight texture and pleasant scent. It works well for defining waves and curls without leaving a crunchy feel, making it ideal for those who prefer a natural look. However, some guests experienced issues with frizz control and heaviness, particularly on fine or low porosity hair. Overall, it offers a convenient styling option for various hair types, especially for those looking to enhance their natural texture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 171 reviews
33% would recommend
3 recommendations
I will buy agsin
4 out of 5 stars
Debbie - 21 days ago
originally posted on http://www.ulta.com
Nice hold, without bring crunchy.
Disappointing formula change
1 out of 5 stars
Jennnn - 1 month ago
originally posted on http://www.ulta.com
This was a product that I've used regularly for two years and loved the results. My hair air dried quickly, wave was enhanced, and the formula agreed with my skin. The latest bottle is causing my skin to burn and breakout, and my hair takes longer to dry and is more frizzy. I searched and learned Ouai was acquired by P&G, which might explain the change. I guess the search is on for a different product.
I have straight hair but
5 out of 5 stars
Spring C. - 2 months ago
originally posted on OUAI
I have straight hair but when I use this product and let it dry naturally, I get nice, loose waves. Smells wonderful too! Will continue purchasing !
I love this
5 out of 5 stars
Alex - 2 months ago
originally posted on http://www.ulta.com
I have been using this for many months now. I use this on my wet hair and air dry. It enhances my waves perfectly. No need to style. Love it.
Awesome for me!
5 out of 5 stars
Carrie - 3 months ago
originally posted on http://www.ulta.com
I have a ton of hair but its super fine and oily. Typically my shag layered air dryed hair hair looks flat and lifeless with the ends frizzing out but looks perfectly diffused, bouncy and soft after using this! Slam dunk for me and I didnt have to use much. Even worked great as a refresher after a mild water spritz on day two.
Heather
5 out of 5 stars
Heather K. - 3 months ago
originally posted on OUAI
I love this product. It helps tame my frizz and define my curls. Paired with the St. Barts scented leave in conditioner it’s my new daily routine
Ireally enjoy using this foam
5 out of 5 stars
Elisa B. - 3 months ago
originally posted on OUAI
Ireally enjoy using this foam and “ activating” mysemi wavy hair. works great, and no residue.
Good , but probably not for me
4 out of 5 stars
Megan F. - 4 months ago
originally posted on OUAI
I do like this foam however I have VERY thick wavy/curly 2a2b hair and a lot of it. I really like the lightness of it (because anything too heavy weighs my waves down) but i don't think it has quite enough hold. I have to use quite a bit of the product for the results I want. Otherwise a very good formula! Only other complaint is the scent. I personally don't like the north bondi scent and unfortunately that's all their curl/textured hair products come in. :( maybe one day they will have different scent options
Absolutely not!
1 out of 5 stars
Liv - 4 months ago
originally posted on http://www.ulta.com
I would not recommend this product for anyone. My hair has never felt worse. It literally feels like I did a bleach bath on my ends. I ended up needing to use straight olive oil to breathe life back into my hair. RUN AWAY FROM THIS PRODUCT. Dont waste your money.
Love it
5 out of 5 stars
Michele S. - 4 months ago
originally posted on OUAI
So good!! I used it along with the wave spray, but I think it would work great alone, too! Doesn’t dry crunchy & keeps frizz at bay. Absolutely love it, will buy again!
AMAZING
5 out of 5 stars
Valerie C. - 4 months ago
originally posted on OUAI
The results from this product are amazing and make my curly hair easy to style.
A great product to keep on hand
5 out of 5 stars
Kiri H. - 4 months ago
originally posted on OUAI
Gives my hair great body and smells like a dream! I love this for beachy messy air-dried hair.
Made my hair limp and sad
2 out of 5 stars
Marie W. - 4 months ago
originally posted on OUAI
I had such high hopes for this foam but all I liked about it was the smell :( I have very fine curly hair and this foam left it looking limp and stringy. I expected my hair to look more bouncy, not have even less volume. Thinking of trying the curl cream but idk, feel like that would be even worse since my hair is so fine.
Love It
5 out of 5 stars
Jeanie H. - 5 months ago
originally posted on OUAI
This is the best stuff I have found for my hair! I have wavy hair when it feels like it. This keeps my style consistent every time.
Love it
5 out of 5 stars
Katelyn E. - 5 months ago
originally posted on OUAI
This smells great and leaves my hair shiny and smooth and wavy. I love that it’s a mousse and air dries.
Does do much
2 out of 5 stars
Elyse - 5 months ago
originally posted on http://www.ulta.com
I put 3 pumps in my fine, curly and shoulder length hair. It didn't feel like i put anything in, it was just like I let my hair dry with no product. It did help with the frizz but for the money it's not worth it. So many other air dry products out there. And the smell was really good but didn't last long like their other products
Did nothing
1 out of 5 stars
Krankenheim - 5 months ago
originally posted on http://www.ulta.com
I've used this alone, in combination with the curl cream (which is by the way amazing), and with the wave spray. I can't get it to actually do anything. I've used more, it just makes my hair dirty. Zero frizz control, zero hold. I'd be better off using nothing. Too expensive not to do anything at all. This and the anti-frizz cream are complete missed.
Nice Curls
5 out of 5 stars
D.D - 5 months ago
originally posted on http://www.ulta.com
Smells great! Great product however, expensive for what it is.
One of my favorite products
5 out of 5 stars
Kate - 5 months ago
originally posted on http://www.ulta.com
This cut my drying time in half, not to mention the frizz control is PERFECTION. I have Curly hair and I am not a fan of diffusing my hair and i opt for air drying. Usually my hair takes half the day to dry. I use my regular styling gel along with this product and my hair is dry in less than two hours. My hair is so soft and almost zero frizz!
Lightweight, hydrating, defining. Great all-in-one.
5 out of 5 stars
Ella V. - 6 months ago
originally posted on OUAI
Lightweight, hydrating, defining. Great all-in-one. Does exactly what I need it to.