tarte Fake Awake Eye Highlight - 0.007oz - Ulta Beauty

My ride or die. This and the travel size one. It really brightens up the eye area without being like toooooo much. Definite repurchase

Brightens and widens eyes. This product stays on your waterline like no other will.

I use a combo of the nude fake awake on my lower/inner waterline to brighten my eyes, then brown liner on the outer edge to add depth. Works great and lasts all day. Takes away the redness from a tired mama of littles. Glad to have added this into my routine!

[This review was collected as part of a promotion.] Completely transforms my look. A game changer I cannot live without. Makes my eyes look so bright and bold.

[This review was collected as part of a promotion.] Works great for waterline and inner eye. Difficult to blend anywhere else.

Bought this in nude and after trying multiple brands for my lower waterline that actually stays on, this by far is the best!! Stays on from the moment I put in on in the am! LOVE

I use nude, great for waterline and holds for a long time. Does not blend well at all when used as a highlight anywhere else.

I love the way this makes my eyes look. Much more awake!

I love this! It brightens the eyes and is easy to use!

I think the product itself is great. I got it as a gift and at first i thought the rubber nub with the transparent plastic cap WAS the product and was very confused when no pigment was showing and it felt very rough and rubbery against the skin. Which was what a lot of 1 star reviews were complaining about. In their defense, it really doesn't look like this is a double sided product since the end with the actual product has a cap that perfectly blends in with the rest of the base of the liner and it's pretty easy to miss the line that indicates it's a cap. Overall i think this product got some unfair ratings and if you use it right, its actually a good product and compared to the rubbery texture people claim it has, it actually applies very smooth.

I bought this pencil in Opal, the light pink color. However, it has a blue shift and looks blue from every angle on my waterline. The good news is it wore off quickly.

It's a cool idea but mine pooped off after a little while from being on my water line.

[This review was collected as part of a promotion.] This is a must have for taking red rimmed eyes to looking gorgeous.

Horrible pencil. It didn't even come off or go onto my skin or waterline. Totally disappointed.

[This review was collected as part of a promotion.] This gives a good, subtle highlight and is easy to place exactly where you want it. Didn't give it a 5 because the packaging was a little difficult, but this is a great product!

[This review was collected as part of a promotion.] And I've tried them all. Glides on smoothly and stays put the longest. Wakes my eyes up as promised.

Im on my 2nd pencil and am still in love with this brand's product. I tried a competitor from the drugstore, and there was no comparison. The tube definitely does last for a good amount of time so it's worth the price.

[This review was collected as part of a promotion.] The fake awake eye highlight is a 10 out of 10! It goes on smooth and stays on through throughout the day.

[This review was collected as part of a promotion.] Completely invisible on my skin tone. I wish it came in different shades.

Makes the final look perfect every timek