tarte Fake Awake Eye Highlight - 0.007oz - Ulta Beauty
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Guests are saying
This eye brightening pencil has garnered a mix of enthusiastic praise and some criticism. Many guests appreciate its ability to enhance the eyes, making them appear brighter and more awake, especially when applied to the waterline. The smooth application and long-lasting formula are frequently highlighted as key benefits. However, some guests have experienced issues with the product's texture and blending capabilities, leading to a few disappointing experiences. Overall, it remains a popular choice for those seeking a subtle yet effective eye highlighter.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1327 reviews
73% would recommend
19 recommendations
4 out of 5 stars
17 May, 2026
originally posted on tartecosmetics.com
you cant go back asleep
[This review was collected as part of a promotion.] love this product! the original is my fave only thing i dislike is transfer onto lash during application
5 out of 5 stars
3 May, 2026
originally posted on tartecosmetics.com
Great color! Glides on Easily!
[This review was collected as part of a promotion.] Love the pigment in this eyeliner! Glides on so easil
2 out of 5 stars
29 April, 2026
originally posted on http://www.ulta.com
Its not good for watery eyes.
If you have dry or watery eyes and use this eye liner inside your eyes, it will disappear soon or remove it or fall down. It doesn't work for me.
5 out of 5 stars
26 April, 2026
originally posted on tartecosmetics.com
Glides like buttah
It glides on the eyes so smooth and stays in place. I love the smudged on the opposite side to soften the lines. It is an amazing liner.
5 out of 5 stars
25 April, 2026
originally posted on http://www.ulta.com
I love the smudger
The reviews are the eyeliner not having any color is crazy because you're using the wrong end of this. This has an eyeliner side and a SMUDGER side. Back in the day all mechanical eyeliners came like this, so I'm guessing the reviews complaining about that are too young to be familiar with smudger. Anyway the eyeliner is fantastic and it glides so easily and stays all day. I'm adding a photo to show that both ends have a cap on them, and the longer cap is where the eyeliner is.
3 out of 5 stars
16 April, 2026
originally posted on http://www.ulta.com
Eyes do not like.
Eyes are itchy to it. Plus it cakes off in time. Hot Weather.
5 out of 5 stars
15 April, 2026
originally posted on tartecosmetics.com
Bright eyes
I never thought I would be using this product but now I can’t go a day without it. Makes my eyes look awake! I love it!
5 out of 5 stars
20 March, 2026
originally posted on tartecosmetics.com
take Awake
I absolutely love!! Brightens my eyes and makes my eyes appear brighter!! Use everyday!
5 out of 5 stars
19 March, 2026
originally posted on tartecosmetics.com
Pop
This is my 2nd one and I love the pop it gives my eyes
1 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com
Doesn't apply at all
I cant get any product to apply from the tip of the pencil. I tried not only my own waterline but also the back of my hand—nothing! The pencil tip has the texture of an eraser. What a complete waste of money.
5 out of 5 stars
9 March, 2026
originally posted on tartecosmetics.com
the best
can never go with out, a true staple in my routine
5 out of 5 stars
1 March, 2026
originally posted on http://www.ulta.com
Love Tarte Products
I use Tarte products for all of my makeup needs. This plum color eyeliner is very pretty and highlights my green eyes. Goes in very smoothly.
5 out of 5 stars
17 February, 2026
originally posted on http://www.ulta.com
Love these!
I love this eye liner. I will note that I wear it on the waterline of the top lid. It stays on all day. It's easy to apply and I love the color.
4 out of 5 stars
17 February, 2026
originally posted on tartecosmetics.com
Not for sweating situations
I absolutely love my tarte products. I love the fake awake highlighter. I got the black it goes on super smooth without skipping. For the most part it stays on my water line but with give me raccoon eyes after awhile so I can't wear to work.
5 out of 5 stars
16 February, 2026
originally posted on http://www.ulta.com
Second time buying this liner
I love this eye highlighter. Stays on and easy to apply.
5 out of 5 stars
5 February, 2026
originally posted on tartecosmetics.com
Fake Awake eye highlighter
[This review was collected as part of a promotion.] This makes my eyes pop, look brighter and wider! Love it
5 out of 5 stars
10 January, 2026
originally posted on tartecosmetics.com
Really brightens the eyes
Easy to apply. Long lasting. Really brightens the eye and stays in my lower lash line all day.
5 out of 5 stars
9 January, 2026
originally posted on tartecosmetics.com
Looks good
This looks good and glides on smoothly. I'm happy with this and will purchase again.
5 out of 5 stars
8 January, 2026
originally posted on http://www.ulta.com
So much better than the solid white I had
I bought solid white for this first and it was fine but this is so much more subtle and still gets the job done. I love it!! I also like the smudge side that helps it not be super stark.
5 out of 5 stars
1 January, 2026
originally posted on tartecosmetics.com
Fantastic!
[This review was collected as part of a promotion.] The formula is so smooth and glides on so easily. I am surprised by its staying power! It really does help me look more awake, especially when paired with concealer.