Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent 83 Loads - 117 fl oz
$19.99 ($0.17/fluid ounce)See 1 deal for this item
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Guests are saying
Tide Ultra Oxi Boost is a powerful laundry detergent that excels in stain removal and leaves clothes smelling fresh and vibrant. Guests appreciate its concentrated formula, which allows for effective cleaning with less product. The pleasant scent and easy-to-use packaging enhance the overall experience. While some guests noted sensitivity issues and strong scents, the majority found it to be a reliable choice for tackling tough stains and maintaining bright colors in their laundry.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1030 reviews
cleans effectively: 4.78 out of 5
quality: 4.53 out of 5
scent: 4.49 out of 5
value: 4.53 out of 5
78% would recommend
57 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2026Verified purchase
No!
The cleaning power is irrelevant, unfortunately. The sun is absolutely overwhelming. From the first moment you start taking it out of the container to the smell of the space where the washing machine is and multiple rooms away the scent is still strongly there after drying whether lying or in the dryer. I made the absolute mistake of washing cloth napkins using this, and we can barely use them. I’ll find a way to use this with a couple of things in our house to be able to use it up, but I’m going back to something else. I can’t even believe this ever made it through any potential testing.
1 out of 5 stars
21 April, 2026Verified purchase
I give up Target
Target needs to learn how to ship items so the won’t get damaged and how to ship the correct items.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 April, 2026Verified purchase
Hives!
Made a family member break out in hives. I hope whatever ingredient caused this isn’t now in all of Tide products. We never had an issue with Tide/OXI before this product.
1 reply from Tide team - 10 days ago
We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost HE Liquid Laundry Detergent, Kim. It must upsetting that the liquid caused such effect on your family member's health. We appreciate you saying you never had an issue with Tide, but this is definitely not the type of experience we want you to go through. For a safer Tide Liquid alternative, I would advise you to try our Tide Liquid Free & Gentle which is formulated for people with sensitive skin, and it is also dye-free and scent-free. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 April, 2026
poor material
cheap lid broke before we got home
1 reply from Tide team - 11 days ago
Hello Maria. We hope you're doing great. Thanks for taking the time to leave your review. We're sorry you’re not getting the experience you were expecting from Tide. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2026Verified purchase
Best Tide
Out of all the scents, this one is my favorite.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2026Verified purchase
Horrendous Delivery
not the item the delivery was horrible they had boxes of wet just thrown in no boxes 3 boxes of tissues not wrapped and were crushed and no detergent
1 reply from Tide team - 16 days ago
Hi Tom! I'm sorry to hear about your delivery experience—that sounds really frustrating! For issues with your order and delivery, please contact Target directly at 1-800-440-0680. They'll be able to help sort this out quickly.
5 out of 5 stars
4 April, 2026Verified purchase
Tide is the Best!
I have use Tide all my lift. The new OXI Boost is a great upgread! Cloths smell fresh and look bright.
5 out of 5 stars
Thumbs up graphic, would recommend
30 March, 2026Verified purchase
tide
this is a great wash
4 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026Verified purchase
(no review title)
It smells good and cleans my clothes great
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2026Verified purchase
(no review title)
Love it!
5 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2026Verified purchase
(no review title)
I didnt get mu free one for buying 2 get 1 free
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
(no review title)
this order was received about 2 weeks after it was placed. It qq1came from Fed Ex and local postal service..My orders usually come in days from UPS.. When I received the box..the Tide liquid was not wrapped in a plastic bag and leaked all over the other items..The reusit bottles were all seperated and wet along with the paper towels..I had to hail those tide soaked items to the Target to return...Was very disappointed in the long damaged delivery.
1 reply from Tide team - 2 months ago
Hi Arlene! Thank you for sharing your experience with Tide Plus Ultra Oxi Boost. We sincerely apologize for the inconvenience you faced with the delayed delivery and the condition in which your order arrived. At Tide, we prioritize quality and consumer satisfaction, and it is disappointing to hear that we did not meet your expectations this time. We understand how frustrating it can be to receive a damaged product, especially when it affects other items in your order. To address your concerns, we encourage you to contact us directly at (800) 879-8433. We would like to look into this matter further and ensure that your experience is resolved satisfactorily. Additionally, for any delivery issues related to your order, please reach out to Target at 1-800-440-0680 as they can assist you with the specifics of your delivery. Thank you for your understanding, and we appreciate your feedback as it helps us improve our services.
1 out of 5 stars
5 March, 2026Verified purchase
(no review title)
We always use tide and this new formulation have given my husband the worst hives!
1 reply from Tide team - 2 months ago
We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost HE Liquid Laundry Detergent. It must upsetting that the liquid caused such effect on your husband's health. We appreciate you saying saying you always use Tide, but this is definitely not the type of experience we want you to go through. For a safer Tide Liquid alternative, I would advise you to try our Tide Liquid Free & Gentle which is formulated for people with sensitive skin, and it is also dye-free and scent-free. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
1 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2026Verified purchase
Tide Oxi Boost 52 loads
I took pictures of my order. The Tide was leaked out to the outside of the box it was delivered in. The plastic that it was wrapped in is full of detergent.
1 reply from Tide team - 2 months ago
We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost Liquid Laundry Detergent. It must upsetting that liquid was all leaked out when you got the box. This is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our packages during shipping. Our packages are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please contact us at (800) 879-8433 so we can hear more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026Verified purchase
Works very well
It smells good and works hard on cleaning
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
Go to laundry product
Tide is my go to. Gets the stains out in 1 wash.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
(no review title)
This product does a great job of cleaning my clothes!
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
(no review title)
My moms favorite detergent
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
The best to wash your clothes
3 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2026Verified purchase
Hate the scent; cleans ok
While this detergent seems to clean well, both my husband and I absolutely HATE the smell. It’s awful. I won’t buy this again. I really miss the Ultra Stain Release formula (both scented and fragrance free).
1 reply from Tide team - 3 months ago
Thank you for sharing your feedback regarding Tide Ultra Oxi Boost. We genuinely appreciate your input, as it helps us understand our customers' experiences better. We understand that scent preference can vary greatly from person to person, and we apologize that the fragrance of Tide Ultra Oxi Boost did not meet your expectations. Currently, we only offer this specific formula, and we are always evaluating feedback for potential new scent offerings in the future. It's important to note that Tide Ultra Oxi Boost is designed to provide superior cleaning performance, and we prioritize quality in all our products. We want to ensure that you have the best laundry experience possible. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to contact our service team at (800) 879-8433. We would be happy to look into this for you and assist you further. Thank you for being a valued consumer of Tide, and we hope to hear from you soon.