$6.74 sale price when purchased online
$8.99 list price
Target Online store #3991
About this item
Highlights
- Developed for amazing wavy hair.
- Now enriched with Rosemary Scalp Serum
- Proven to revive, define & enhance wavy hair
- Hydrates and tames frizz for a healthy shine
- 92% naturally derived
- Bottles and caps are crafted from 100% recycled1 and recyclable2 plastic
- Target clean & free from Sulfates, Silicones, Parabens, Colorants and Mineral Oil
- Vegan & cruelty-free
Description
Target Zero | Packaging contains recycled content - Bottles and caps are crafted from 100% recycled1 and recyclable2 plastic.
#NoNewPlastic At Rhyme & Reason we are passionate about creating amazing haircare in recycled packaging that also works towards a sustainable future. Our bottles and caps are crafted from 100% recycled 1 and recyclable plastic2 and we support the 1% FOR THE PLANET® initiative to help restore and preserve the natural environment. Rated 10/10 for performance**, our Wave Revival Shampoo is 92% naturally derived and proven to revive, define and enhance wavy hair. Blended with Jojoba Oil & Hibiscus Flower extracts known to promote healthy, shiny hair & enriched with Rosemary Scalp Serum to nourish and hydrate the scalp. Effectively cleansing and nourishing the hair and scalp, Wave Revival shampoo hydrates and tames frizz for a healthy looking shine. Our shampoo is fragranced with a bright, refreshing, fruity and floral scent, with notes of lychee, pear and soft ambers.
1 = We’re proud to have achieved 100% recycled plastic source for our bottle and cap. Labels, pigments, waxes, adhesives and inks are non-recycled, but we’re working on those too.
2 = Our bottles & caps are recycle-ready but please check your local recycling facility before disposing.
** All products rated 10/10 for performance individually, after first use. Independent UK Consumer Trials 2023
#NoNewPlastic At Rhyme & Reason we are passionate about creating amazing haircare in recycled packaging that also works towards a sustainable future. Our bottles and caps are crafted from 100% recycled 1 and recyclable plastic2 and we support the 1% FOR THE PLANET® initiative to help restore and preserve the natural environment. Rated 10/10 for performance**, our Wave Revival Shampoo is 92% naturally derived and proven to revive, define and enhance wavy hair. Blended with Jojoba Oil & Hibiscus Flower extracts known to promote healthy, shiny hair & enriched with Rosemary Scalp Serum to nourish and hydrate the scalp. Effectively cleansing and nourishing the hair and scalp, Wave Revival shampoo hydrates and tames frizz for a healthy looking shine. Our shampoo is fragranced with a bright, refreshing, fruity and floral scent, with notes of lychee, pear and soft ambers.
1 = We’re proud to have achieved 100% recycled plastic source for our bottle and cap. Labels, pigments, waxes, adhesives and inks are non-recycled, but we’re working on those too.
2 = Our bottles & caps are recycle-ready but please check your local recycling facility before disposing.
** All products rated 10/10 for performance individually, after first use. Independent UK Consumer Trials 2023
Scent: Hibiscus, Sea Minerals, Jojoba
Hair Type: All Hair Types, Curly, Wavy
Health Facts: Sulfate-Free, Paraben-Free, Phthalate-Free, Vegan, Dye-Free
Product Form: Liquid
Sustainability Claims: Recyclable, Cruelty-Free, Contains Recycled Content
Beauty Purpose: Basic Cleansing
Net weight: 12 fl oz (US)
Features: Dermatologist Tested
TCIN: 86919660
UPC: 5016155272112
Item Number (DPCI): 063-00-0436
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water) cocamidopropyl betaine sodium cocoyl isethionate sodium lauroyl sarcosinate sodium chloride glycerin rosmarinus officinalis (rosemary) leaf water panthenol betaine simmondsia chinensis (jojoba) seed oil anetholea anisata leaf extract hibiscus sabdariffa flower extract tasmannia lanceolata leaf extract cocamidopropyl pg-dimonium chloride phosphate guar hydroxypropyltrimonium chloride citric acid trisodium ethylenediamine disuccinate ethylhexylglycerin, laureth-2 sodium isethionate, phenoxyethanol coconut acid peg-90 glyceryl isostearate parfum (fragrance) sodium benzoate, sodium hydroxide limonene
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF PRODUCT ENTERS THE EYES RINSE WELL WITH WARM WATER. IF IRRITATION OCCURS, DISCONTINUE USE.Shipping details
Estimated ship dimensions: 6.7 inches length x 3.15 inches width x 1.73 inches height
Estimated ship weight: 0.937 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo good for low porosity hair?
submitted by nene - 16 days ago
A: Absolutely! Our Wave Revival shampoo contains Glycerin, which is the perfect humectant to lock in moisture to low porosity hair.
submitted byBrand - 6 days agoBrand expert
Rhyme & Reason Hair Care Collection
About the collection
#NoNewPlastic We are passionate about creating amazing haircare in recycled packaging that also works towards a sustainable future.
We are Target Zero: Our bottles and caps are made from 100% recycled plastic. Once the bottle is finished, the packaging can all go into the recycling bin together, as the cap and base are uniquely made from the same type of material.
We are Target Clean: with over 92% naturally derived ingredients.
We are Target Zero: Our bottles and caps are made from 100% recycled plastic. Once the bottle is finished, the packaging can all go into the recycling bin together, as the cap and base are uniquely made from the same type of material.
We are Target Clean: with over 92% naturally derived ingredients.
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3.9 out of 5 stars with 268 reviews
value: 2.18 out of 5
quality: 1.98 out of 5
effectiveness: 2.11 out of 5
25% would recommend
60 recommendations
every scalp is different i guess
1 out of 5 stars
Thumbs down graphic, would not recommend
Kylee H - 2 months ago, Verified purchaser
It leaves an insane amount of build up in my hair. My scalp feels less clean after a wash than before. I thought I was crazy and bought anti-dandruff shampoo to solve it but the problem was this shampoo all along.
1 reply from Brand team - 2 months ago
Hi Kylee H, thanks for reaching out to us. We are really sorry to hear that you have not been happy with the performance of Wave Revival shampoo. We’d like to reassure you that all our products undergo extensive testing in our lab and on real consumers to ensure they meet our performance promise. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
Made my hair fall out
2 out of 5 stars
Thumbs down graphic, would not recommend
Christine Zuch - 3 months ago
This product caused my hair to fall out like crazy. I was losing so much hair every time I washed it, I could have made a wig. I’m switching back to Native products.
1 reply from Brand team - 3 months ago
Hi Christine, thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason, but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please get in touch via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
Pregnancy fail the frangrance was too strong
3 out of 5 stars
Thumbs down graphic, would not recommend
Pepperina - 3 months ago, Verified purchaser
I’ve purchased this while I was pregnant. While I was shopping at target, I thought it smells absolutely amazing but when I got home and showered, it was a totally different story. My allergies absolutely flared up. The fragrance of the shampoo and conditioner was so strong so I ended up returning it. I felt so bad to return it but no one else in my house wanted it. I wonder if now I can handle it since I’m no longer pregnant. But I want to wait a while before I try again.
1 reply from Brand team - 2 months ago
Hi Pepperina, thanks for reaching out to us. We are truly sorry to hear about your experience. We recommend that you pause using Rhyme & Reason and return to a haircare regime that suits you best. Please be assured that your safely is our highest priority and all our products undergo extensive testing in our lab and on real consumers. Rhyme & Reason is also approved by dermatologists and meets industry safety regulations. In addition to this, many of the ingredients found in Rhyme & Reason are industry standard and used across many premium brands, however that doesn’t mean that individuals such as yourself won’t have individual reactions. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
Scent not convincing
2 out of 5 stars
Thumbs down graphic, would not recommend
lightblue - 4 months ago, Verified purchaser
I have both the shampoo and conditioner, it’s been a month since I’ve been using it. The shampoo itself works great, however, the scent is horribly unpleasant right after my shower. A close friend of mine even said it smelled like sewer. That’s the best way to describe it honestly. I gave this shampoo another try but this unfortunately is my last time using it. 😔
1 reply from Brand team - 3 months ago
Hi lightblue, we are always keen to hear feedback from our customers, so thanks for taking the time to reach out to us. We are sorry to hear that the product scent impacted your otherwise positive experience of our Wave Revival shampoo and we will pass your comments onto our Product Development Team. If you need any further help, please reach out to us via the Contact Us section of our website and we'll be there to support you. Take care & best wishes, Team Rhyme & Reason.
Smooth texture shampoo
5 out of 5 stars
jogas - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It has pleasant fragrance and the packing is easy to carry also. It provides smooth texture. The ingredients are soft. It has good amount of shampoo for its value. I would highly recommend this to anyone.
Works well but so much hair loss
3 out of 5 stars
Thumbs down graphic, would not recommend
spshah93 - 5 months ago
I really loved how it made my hair feel and look but over the course of two weeks I have lost SO much hair
1 reply from Slg Brands Team team - 3 months ago
Hi spshah93, thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason, but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please get in touch via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
Strong Fragrance
3 out of 5 stars
Thumbs up graphic, would recommend
Jasmine - 5 months ago
Great lather, smells great but the fragrance is too strong. I can not stop sneezing when I use it.
Smells great! Great beachy waves!
5 out of 5 stars
rkhopf - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The new Wave Revival Shampoo smells amazing! The packaging and ingredients make this shampoo very valuable. The beach waves I get from using it are amazing!
Helps natural waves!
5 out of 5 stars
hobbits96 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Amazing shampoo! It smells so delicious! I really like how it helps bring out my natural waves and curls. It has a thick texture to it which I love, it lathers nicely and comes In a cute bottle. You definitely get alot for a decent price.
My hair is so soft!!
5 out of 5 stars
shaem31 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using this for a month and my hair is so soft and my waves are tangle-free. Some shampoos give me an itchy scalp but this one feels so gentle and I haven’t had any problems since using it consistently. I love the clean ingredients and the subtle earthy smell.
this shampoo – from the subtle, pleasant scent and beneficial ingredients, to the thorough scalp cleansing and shiny, manageable hair, all in impressive recycled plastic packaging!
5 out of 5 stars
oksana_brava - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Hear me out! I really liked this shampoo! From the scent to the beneficial ingredients in the formula, it’s fantastic! It thoroughly cleanses the scalp. My hair is shiny and manageable after use! The fragrance is subtle and pleasant. The packaging, made from recycled plastic, is also impressive!
Not my favorite but not bad
3 out of 5 stars
kirbies2 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was nervous to try this after reading early reviews of the product. Smells nice, but didn’t do much for my waves. I thought the bottle design was fun until it came to opening it in the shower—not the most accessible design, especially when wet!
Great smell & product
5 out of 5 stars
travelbycat - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using this shampoo for about a month now and it leaves my hair soft and not frizzy. Also doesn’t leave a greasy residue or crunchiness at all! Packaging is easy to get out and use entire bottle.
the scent and feeling of your hair after using this product!
4 out of 5 stars
officialxrachel - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the scent but i think my hair is not not wavy enough fully for it to work perfectly but still love how it made my hair feel and look! It definitely comes with a lot of product and surprisingly have not ran out after using it for about 2 months now!
Improve hair texture and scalp
5 out of 5 stars
anhph95 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The shampoo is perfect for wavy hair. I noticed a big difference in my hair texture, which is a lot more nourishing after a few uses. Containing rosemary serum helps my scalp doing a lot better, preventing any itchy and building a healthier scalp. It has a flowery scent. The packaging is claim that 100% recycled bottle and cap, and ingredients are 92% naturally derived. Definitely worth money.
Beautiful wavy clean hair
4 out of 5 stars
- 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This shampoo left my hair feeling very smooth and clean. The scent was amazing and my waves looked great. I love the packaging too!! It has super affordable pricing at my local target which definitely helps.
Hair smells good all day & looks amazing
5 out of 5 stars
saigew4 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this! My hair hasn’t felt better! Its ingredients are also so good, especially for your hair! The scent is also amazing!! My hair smells good all day!! And I’ll definitely be getting this again! It’s so affordable.. ONE OF MY FAVORITE shampoo
Great bounce and wave definition
3 out of 5 stars
karenf251 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This shampoo was provided to me in exchange for my honest review. I think this shampoo is a great cleaner and I definitely noticed more bounce and definition to my naturally wavy hair. The scent was great, a little sweet, but not too overpowering. Packaging was sleek and sustainable. I did feel like my hair lacked the smoothness and hydration that I get with my other shampoo however, which is one con.
amazing
5 out of 5 stars
emeliec5 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] loved this! smells so good, great packaging and your hair feels so clean and healthy after! works great. definitely adding this into my hair washing routine!
Nice hair product
4 out of 5 stars
hconner - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i actually really loved the scent of this product very nice. the packing is really cute and love that it is recycled. the price is really nice and affordable. the effectiveness is nice, but after like 2 days my hair would get greasy. i still like it, i just dont like how it makes my hair greasy after 2/3 days.