Beyond hydration, discover RoC’s line plumping serum stick developed with dermatologists. Inspired by wrinkle fillers, this cooling serum stick combines 7 concentrated forms of hyaluronic acid, pro collagen* peptide and bio blue peptides to deeply hydrate in seconds for visibly younger looking skin. Achieve up to 100 hours of intense, lasting hydration to visibly smooth & plump the look of lines. In 1 week, 5 dry skin symptoms are visibly reduced (lines, flakiness, rough texture, dullness, loss of elasticity). In 4 weeks, skin is visibly rejuvenated.
WHAT IT IS RoC Hydration+ Serum Stick is a face serum in a mess free, travel friendly stick format designed to deliver fast, noticeable hydration with a cooling feel on skin. It’s made to help visibly plump the look of dehydration lines while smoothing the look of texture, ideal when skin feels tight, looks dull, or needs an on the go moisture boost.
WHAT IT DOES (VISIBLE BENEFITS) • Hydrates quickly and supports long lasting moisture for visibly smoother, more supple looking skin • Visibly plumps the look of fine lines caused by dryness (dehydration lines) • Helps reduce the look of common dry skin symptoms over time: visible lines, flakiness, rough texture, dullness, and loss of elasticity (as described in the brand results timeline) • Leaves skin feeling cooled and refreshed with a lightweight, non sticky finish
HOW TO USE (SERUM STICK APPLICATION) 1) Before first use, twist the stick up and remove the inner cover. 2) After cleansing, smooth the serum stick directly onto the face. 3) Use in the AM and/or PM. 4) Follow with your moisturizer; in the daytime, finish with sunscreen as the last step of your routine.
KEY INGREDIENTS (WHY THEY MATTER) • 7 Forms of Hyaluronic Acid: Hydrates and visibly plumps the look of lines by helping skin retain moisture • Pro Collagen* Peptide: Helps restore and visibly boost the look of elasticity for a firmer looking feel • Bio Blue Peptide: Helps restore and visibly smooth the look of texture for a more refined appearance
CLINICALLY PROVEN (from brand-provided claims) • Tested on consumer volunteers • IN MINUTES: 100 hours of hydration to visibly smooth & plump the look of lines • IN 1 WEEK: 5 dry skin symptoms are visibly reduced • IN 4 WEEKS: skin is visibly rejuvenated
FORMULATION & SKIN COMPATIBILITY This serum stick is dermatologist tested, fragrance free (no synthetic fragrance), paraben free, and hypoallergenic. It’s designed for a wide range of skin types, including very dry, dry, combination, normal, oily, and mature skin.
HOW LONG IT LASTS With consistent use twice a day, this product is designed to last about 1–2 months.
TEXTURE & FEEL • Cooling to skin • Feels lightweight • Non drying and non sticky feel • Non comedogenic (won’t clog pores)
HOW TO USE Twist up and remove inner cover before first use. Smooth onto face after cleansing. Use AM and/or PM. With consistent twice daily use, designed to last ~1–2 months. Results Timeline (brand claims): In minutes, up to 100 hours of hydration to visibly smooth & plump the look of lines. In 1 week, 5 dry skin symptoms are visibly reduced. In 4 weeks, skin is visibly rejuvenated.
Why shoppers love the stick format If you want the benefits of a hydrating hyaluronic acid serum but prefer a fast, clean application, a serum stick can be easier to apply evenly, especially for targeted areas where lines look more noticeable when skin is dry. The solid-stick format also makes it convenient for gym bags, travel kits, or quick touch ups whenever skin looks dull.
Dermatologist perspective (brand-provided quote): “My must-have for plumping lines-fast.” - Dr. Dara Spearman, Board Certified Dermatologist
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 1.75 inches length x 3.25 inches width x 4.15 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Has anyone used while pregnant or know if okay to use during pregnancy?
submitted by Lindsey - 6 months ago
A: Hello, always talk to your doctor/primary care physician before starting a new skincare routine if you're pregnant or breastfeeding.
submitted byRoC Team - 6 months ago
Brand expert
Q: Can I use the retinol stick at night and the hydration for day? I am 66 and getting lines on neck and mouth area
submitted by Disappointed - 2 months ago
A: Hello, yes, that's a great routine! Use the retinol serum stick at night and the Hydration + Replumping Serum Stick during the day, followed by your moisturizer. Since you're using retinol, be sure to apply SPF 30+ every morning. For the lines on your neck, both products can be applied to the face and neck area. If you have any other questions, our team is happy to help at roc@rocskincare.com.
submitted byRoC Team - 1 month ago
Brand expert
Q: Can this be used on oily skin
submitted by Lavonia - 5 months ago
A: Hello, Hydration+ Serum Stick is non-greasy and non-comedogenic, so it works well with all
skin types.
submitted byRoC Team - 5 months ago
Brand expert
Q: Can I apply this stick mid day if I'm in a very over drying environment? I use the cream am and pm
submitted by Brenda - 5 months ago
A: Hello, we recommend smoothing Hydration+ Serum Stick onto the face after cleansing in the morning and/or at night.
submitted byRoC Team - 5 months ago
Brand expert
Q: Can this be used with RoC Deep Wrinkle Correction Serum? Which order are products applied?
submitted by Anne - 6 months ago
A: Hello, we recommend using this serum alone and varying the use of other serums throughout the week if desired.
submitted byRoC Team - 6 months ago
Brand expert
Q: Can I layer this with vitamin C?
submitted by Skincae Qs - 6 months ago
A: Hello, we recommend using this serum alone and varying the use of other serums throughout the week if desired.
submitted byRoC Team - 6 months ago
Brand expert
Q: Can this be used on the neck?
submitted by El - 6 months ago
A: Hello, yes, the Hydration+ Serum Stick can be used on the face and neck.
submitted byRoC Team - 6 months ago
Brand expert
Q: Is this product gluten free, I am a celiac.
submitted by Jackie - 6 months ago
A: Hello, RoC products are not formulated with gluten ingredients; however, we do not have external certifications and cannot exclude that the products could come into contact during the manufacturing process. If you are gluten sensitive, please consult with your dermatologist before adding any new products to your skincare routine.
submitted byRoC Team - 6 months ago
Brand expert
Q: If my face feels sticky or gummy after using this product, am I over applying? Or could my skin not be compatible? I've never had any negative effects from peptides. Just tacky-feeling from this. Thx!
submitted by Kate - 6 months ago
A: Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
submitted byRoC Team - 6 months ago
Brand expert
Q: Is it recommended to use this Hydration Stick before or after using the RoC retinol firming stick? Any contraindications between this item and the other two RoC sticks? (Vit C-eyes, Ret/Firm)
submitted by Kate - 6 months ago
A: Hello, we recommend using Hydration+ Serum Stick alone and varying the use of other serums
throughout the week if desired. This serum stick deeply hydrates for visibly younger-looking skin. Whereas, Firming Serum Stick tightens the face and neck in seconds for dramatically firmer skin, and Revive + Glow Eye Balm helps brighten and visibly reduce dark circles.
The ROC Hydration Serum Stick is a lightweight and convenient skincare product that provides gentle hydration, making it ideal for sensitive skin. Guests appreciate its easy application and the refreshing cooling effect it offers. Many have noted visible improvements in skin texture and hydration levels, making it a great addition to any skincare routine. Its stick format allows for mess-free use, perfect for on-the-go hydration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
769 star ratings
4.7 out of 5 stars with 769 reviews
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3.6 out of 5
effectiveness: 3.64 out of 5
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3.6 out of 5
quality: 3.64 out of 5
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3.5 out of 5
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54% would recommend
11 recommendations
5 out of 5 stars
12 August, 2026
originally posted on PINCHme.com
glides on smooth
[This review was collected as part of a promotion.] hydrating with out being over powering it goes on smooth and makes your face feel so nice and refreshed there is no weird scent to it like others i've had and i love the stick format!
Kasey L_Kh9Z
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5 out of 5 stars
9 August, 2026Verified purchase
(no review title)
My skin was peeling from how dry it was then I used this and 3 days later it felt amazing.
Did you find this review helpful?
4 out of 5 stars
8 August, 2026
originally posted on PINCHme.com
RoC Hydration+ Serum Stick
[This review was collected as part of a promotion.] I got a free RoC Hydration+ Serum Stick from Pinchme.com. I myself havent noticed a difference but just started using it so going to stick with it a bit!
Crystal M_vJHR
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 July, 2026Verified purchase
(no review title)
Cooling for under eye bags. Plumps deep wrinkles.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 July, 2026Verified purchase
Worth it
I bought this product for deep forehead lines. I have just been using this once a day for 2 weeks, some days id use it two times a day but not routinely. first I noticed my forehead texture changed and became more smooth and the wrinkle grooves became less deep. I can see and feel difference and im surprised its only been 2 weeks. Id say its reduced the look of my wrinkles by half, they are still there but not as pronounced. The product doesn't seem to have a smell which is nice. Negatives that I've experienced with the product is that my eye will water at night only when I use it in the evening eventhough I dont put it near my eyes. Also it stays fairly wet on my face for a long time, which are all minor inconveniences for the results. Im intrested in trying more from the product line. If you have deep face wrinkles give this a try! Honestly I would have loved to have found this product sooner.
CatKrazy
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
24 July, 2026
originally posted on RoC
Ms
I bought it 2 weeks ago. I don’t know what is the problem on packing, or the weather is too warm recently. The bottle keeps slicking. When I use it every time, outer and bottom of bottle is wet and leaves wet mark on my desk. The liquid drop comes out from bottles. This is very inconvenient for using. I have no solution but stop using it.
Nizze
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5 out of 5 stars
24 July, 2026
originally posted on PINCHme.com
Great product
[This review was collected as part of a promotion.] I love this product . It was very hydrating for my dry skin. And the stick form made it super easy to apply
Lisa G_MnKV
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1 out of 5 stars
23 July, 2026Verified purchase
Missing priduct
Target.com is rediculous. My box was delivered today and the serum was not in the package. Two woman who could not speak English informed me that I had to "return the missing item" to the store to get a refund. How do you return an item you never received!!! I do not recommend ordering from Target.com Terrible TERRIBLE customer service
1 reply from RoC Team team - 1 month ago
Hello, we're sorry to hear your serum was missing from your delivery. Since your order was shipped and fulfilled by Target.com, they'll be able to make this right. We recommend contacting Target at 1-800-440-0680 or through the contact information on your purchase receipt.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 July, 2026Verified purchase
Amazing, effective product
Amazing product. I took this on an overseas trip and used it to keep my skin moisturized on the 11 hour plane ride. It was so effective. My skin stayed hydrated and nothing helps minimize wrinkles more than moisturized skin. Unfortunately, I caught a cold during the trip - and I was able to use this to keep my nose from getting red and raw from the tissue. Zero stinging and so soothing when you have a skin barrier issue. Can’t recommend this enough.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
2 July, 2026
originally posted on PINCHme.com
Amazing hydration benefits!
[This review was collected as part of a promotion.] I absolutely love the RoC Hydration + Serum Stick! My skin has never felt or looked better. It’s incredibly easy to apply, feels lightweight, and gives my skin an instant boost of hydration without feeling greasy or sticky. After using it consistently before the summer started, I noticed a real difference in how soft, smooth, and healthy my skin looked. It keeps my skin feeling moisturized throughout the day and layers well with the rest of my skincare routine. This has quickly become one of my favorite skincare products, and I highly recommend it to anyone looking for an easy, effective way to keep their skin hydrated and glowing. Thank you so much for the free sample in exchange for my honest review.
Jennifer R_wpK8
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2 out of 5 stars
30 June, 2026
originally posted on PINCHme.com
It's okay
[This review was collected as part of a promotion.] I received a free sample of RoC Hydration+ Serum Stick from PINCHme. It rolls on nicely, smells good & brightens my skin. After it drys it feels sticky & tightens my face in a clostrophobic way. I think it works but I can't get passed the stick feeling.
Kayla A_mSIj
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 June, 2026Verified purchase
Sticky!
I have used and LOVED the ROC retinol stick and was excited to try the hydration stick. But it felt sticky, did not absorb well, and caused some mild irritation to my skin. I am really disappointed with this product. I use a lot of ROC products and this one needs some more work.
1 reply from RoC Team team - 2 months ago
Hello, we’re so sorry to hear this. Please reach out to us at cosmetovigilance@rocskincare.com so we can assist you.
CoCoHall
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
29 June, 2026
originally posted on PINCHme.com
Great Product
[This review was collected as part of a promotion.] Works well. Left my skin hydrated and dewy. I tried this for free in exchange for my feedback. I’d buy this in the future
Karen P_nEIp
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5 out of 5 stars
29 June, 2026
originally posted on PINCHme.com
Wonderful!
[This review was collected as part of a promotion.] Makes my skin super soft and hydrated! Could not be easier to use.
Kathryn K_iu0z
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5 out of 5 stars
27 June, 2026
originally posted on PINCHme.com
Awesome
[This review was collected as part of a promotion.] Awesome product I would definitely recommend I received this product as a free sample from pinch me
Barb M_0Fdx
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5 out of 5 stars
26 June, 2026
originally posted on PINCHme.com
Great
[This review was collected as part of a promotion.] Love it send it to send it back love it send it more free stuff send more
Shantay M_mdlZ
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5 out of 5 stars
26 June, 2026
originally posted on PINCHme.com
LOVED
[This review was collected as part of a promotion.] I definitely recommend this product worked much better than i expected
Joshua H_AjLm
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5 out of 5 stars
24 June, 2026
originally posted on PINCHme.com
Lightweight Hydration, Big Results
[This review was collected as part of a promotion.] The RoC Hydration+ Serum Stick has become one of my easiest skincare steps. It glides on effortlessly, feels cooling, and gives my skin an instant boost of moisture without any heaviness. I love using it under my eyes and around dry spots — it makes everything look fresher and more awake.
Brittany F_ug7h
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5 out of 5 stars
23 June, 2026
originally posted on PINCHme.com
Awesome
[This review was collected as part of a promotion.] Awesome product I would definitely recommend i received the product as a free sample from pinchme.com
Barbara M_Rs2c
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4 out of 5 stars
22 June, 2026
originally posted on PINCHme.com
Amazing
[This review was collected as part of a promotion.] I use this roc hydration stick everyday my mother told me how good it was I never tried anything from this did before this or works fair good I replaced my old serum so easy to use and the price is a little expensive boot it's worth it