Sponsored
Seventh Generation Liquid Laundry Detergent - Free & Clear
$19.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
- Liquid laundry detergent that is free of dyes, fragrances & artificial brighteners
- Don’t just take our word for it, our HE detergent liquid is a USDA Certified Biobased Product 97%
- Our washing detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and it’s septic safe
- Our detergent liquid is hypoallergenic and made for sensitive skin
- Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap is made with plant-based ingredients and is a USDA Certified Biobased 97%. Fragrance free, this liquid laundry detergent is hypoallergenic and made for sensitive skin. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the surrounding environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic, Dye-Free
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Recyclable, Bio-Based, Not Tested on Animals, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 135 fl oz (US)
Number of uses: 90
TCIN: 84215096
UPC: 732913450657
Item Number (DPCI): 003-02-5780
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / eau, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener, sodium chloride (mineral-based viscosity modifier). sodium oleate (plant-derived anti-foaming agent). protease enzyme blend (plant-based soil remover), calcium chloride (mineral-based enzyme stabilizer), amylase enzyme blend (plant-based soil remover plantes), mannanase enzyme blend (plant-based soil remover, citric acid (plant-derived ph adjuster), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative gluten free. phosphate free. sans gluten. sans phosphate.' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If product gets in eyes, flush thoroughly with water. If swallowed, drink plenty of water.Shipping details
Estimated ship dimensions: 7.3 inches length x 6.2 inches width x 10.7 inches height
Estimated ship weight: 9.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$12.99 - $19.99
Lower price on select items
4.5 out of 5 stars with 645 ratings
Guests also viewed
$12.99 - $19.99
Lower price on select items
4.2 out of 5 stars with 968 ratings
$12.99 - $19.99
Lower price on select items
4.5 out of 5 stars with 645 ratings
$12.99($0.14/fluid ounce)
was $13.99 New lower price
4.6 out of 5 stars with 248 ratings
Discover more options
$12.99 - $19.99
Lower price on select items
4.5 out of 5 stars with 645 ratings
$12.99($0.14/fluid ounce)
was $13.99 New lower price
4.6 out of 5 stars with 248 ratings
Related Categories
4.2 out of 5 stars with 968 reviews
cleans effectively: 4.33 out of 5
quality: 3.57 out of 5
scent: 4.27 out of 5
value: 3.69 out of 5
51% would recommend
216 recommendations
5 out of 5 stars
19 October, 2025
originally posted on influenster.com
Great for delicate and gentle clothing
I really like seventh generation products because they are eco-friendly and because they have a bio enzyme powder that fight stains. This liquid detergent really does get my laundry clean.. I use it according to the packaging and I never seem to have any issues with my laundry. Sometimes I have clothing that I don’t want to have any sense to it. This is especially true for specific whites and gentle, delicate clothing. So I use this product on those items and it seems to work extremely well.
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025
Great for family memebers with sensitive skin!!!
Great for sensitive skin and safe on colors! Honestly one of the best detergents I’ve found so far
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Good Detergent
My babies skin didn’t break out or mines.
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Works for sensitive skin
Of the many “ free & clear “ products I’ve tried, this one really does the job without irritating my skin! I’ve found only 3 products I can use, this one is definitely more cost effective.
5 out of 5 stars
Thumbs up graphic, would recommend
17 September, 2025Verified purchase
Great!
Works perfectly! Great for people who have eczema! Definitely recommend!
1 out of 5 stars
11 September, 2025Verified purchase
Dont ship this
I like this detergent. I’ve used it for 6 years. I haven’t been unable to get to a target store for a pick up or in store shopping experience for a while due to being postpartum. I have ordered this detergent a few times over the past 5 years. Recently, I ordered one in each size. A few months after I received both bottles they both started leaking from a micro-crack in the bottom of the bottles. It made a huge mess in my laundry room and I’m not really able to use up that amount of detergent. I never had issues with this prior. I believe the lack of cushion in the shipping process is to blame. They were shipped separately.
3 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Damaged Box
Items came okay, but as usual the box was pushed in and partially ripped open - other times the items come damaged but at least they didn’t this time.
5 out of 5 stars
16 August, 2025
originally posted on influenster.com
Great Product
Great Product. Used to wash baby clothes. Not harmful to skin. No scent. A little goes a long way. Can use with HE washers. Septic safe. Regular user
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
Perfect for senstive skin and noses
This is actually unscented which is great for my scent sensitivity and perfect for my sensitive skin as well
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025Verified purchase
7th Generation Products
Always a great product. Perfect for sensitive skin, cleans good, environmental friendly. We continue to purchase this brand.
5 out of 5 stars
1 August, 2025
originally posted on influenster.com
My default laundry detergent
Ever since I had to switch to laundry detergent for sensitive skin due to my sensitivities to certain fragrances, I had started using 7th Generation and it's normally what I always use if it's available. I've tried a couple of the scented ones but I feel like the smell fades too fast so I just stick to the free and clear which works just as well.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2025
Harmful
Made everyone break out with a rash
1 reply from Seventh Generation team - 3 months ago
We apologize for any inconvenience caused by our Free & Clear Liquid Laundry Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 51916164 so we can address your concerns promptly.
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
So good for those with sensitive skin!
Seventh Generation Free and Clear Laundry Detergent is a skin friendly product that keeps my clothing clean. It is green and environmentally safe, and very affordable. We keep it on hand for everyone in the house that has laundry detergent, allergies
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Recommended by sons pediatrician - swapped and haven't looked back
I previously was using All detergent, but after having my son it became clear that a new detergent was needed due to his sensitive skin. After speaking to his pediatrician about concerns with his skin breaking out she recommended this brand instead of the brands specifically advertised for babies (such as Dreft). We have been using it for about five months now and his skin has been clear! We have also not had any reactions to it and the clothes come out smelling nice and clean. My only complaint is that it’s about the same price as the larger size of All detergent at Sam’s Club, but has fewer ounces.
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase
My family's laundry go-to
This is my go-to product for my family. It works well!
5 out of 5 stars
29 June, 2025
originally posted on influenster.com
Excelente
Excellent product, very good, of very good quality and effectiveness. It is 100% recommended for its effectiveness and excellent workmanship. No one can stop using it. I sincerely recommend it to everyone who reads this text.
5 out of 5 stars
28 June, 2025
originally posted on seventhgeneration.com
Great detergent, bad cap
Solid product, though the bottle update was a mistake and I have been pouring it into the same old bottle for quite a while now. We used this for cloth diapering, so well tested. I will be seriously bummed and will go brand shopping if they discontinue it.
5 out of 5 stars
Thumbs up graphic, would recommend
20 June, 2025Verified purchase
Gentle on skin. Effective on dirt.
I’ve been using this detergent for 15+ years and it’s amazing. I’ve hypersensitive eczema prone skin and also live an outdoor life. The Free and Clear is non-irritating, doesn’t leave a residue and effectively cleans barn grime from my clothing.
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2025Verified purchase
Cleaner ingredients
Works great cleaning our clothes. Love that it’s clean ingredients without the toxins.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
Great
Great product - clothes feel very clean and does not break out my skin