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Soft & Strong Toilet Paper - up&up™
Only at target
$18.99 ($0.17/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 25.25 inches length x 14.25 inches width x 8.5 inches height
Estimated ship weight: 9.855 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The recent changes to this toilet paper have left many guests disappointed, as it no longer meets the quality they once loved. While some appreciate its affordability and decent strength, the softness has significantly declined, making it feel rough and thin. Guests are seeking a return to the previous quality, as many have relied on this product for years. It remains a budget-friendly option, but the inconsistency in quality has raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20298 reviews
quality: 3.56 out of 5
softness: 3.5 out of 5
thickness: 3.49 out of 5
value: 3.69 out of 5
63% would recommend
1710 recommendations
2 out of 5 stars
24 November, 2025Verified purchase
(no review title)
Used to be great, but the quality has gone way down in the past year. No longer soft or strong as the name suggests.
1 out of 5 stars
24 November, 2025
(no review title)
PSA: When the quality went south, I went northern from that Intelligent & Last place. Great quality for about the same price, and the rolls last longer. Also, no more toilet paper dust all over my floor and baseboard anymore!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
very thin 2 ply
thin, surprised it's 2 ply it's so thin.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
Not soft at all!
[This review was collected as part of a promotion.] So we tried this due to a promotional sale they were running and it being a lot of sqft for the money. However this was a mistake!! We usually get sams club brand and this was no competition. This stuff is rough. It actually caused some damage in the southern region due to being too rough. I won't be buying this again nor will I recommend it to anyone.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2025Verified purchase
What Happened?!
I have bought this toilet paper for years and it was always my go-to. I found that in the past month or so they have changed how they make this and it is absolutely horrible. It falls apart and breaks into pieces and leaves lint everywhere. the worst part is when you're wiping and it breaks midwife. I don't have to go into detail about how gross this is. If my finger breaks through this toilet paper one more time I might just scream. Absolutely not buying again until they go back to the regular formulation!
4 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
Not Charmin but Ol Reliable
Normally I would give this one a 5 star review for the price but this pack for some reason the 2ply keeps separating this is for sure a repeat buy though! Strong and soft but more strong than soft.
5 out of 5 stars
22 November, 2025Verified purchase
(no review title)
Always a must in my household
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2025Verified purchase
Quality has changed from a 5 to -1
Have been buying this TP for years and loved it but IT HAS CHANGED- NO good! Would NOT recommend. Falls apart when using.
1 out of 5 stars
21 November, 2025Verified purchase
(no review title)
Not happy some one stole my package
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Target Brand Toulet Paper
Gréât value and quality product. Recommend !
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
(no review title)
So thin.
5 out of 5 stars
19 November, 2025Verified purchase
Better than the expensive brands
I always buy this toilet paper. Good price and it doesn’t leave fuzzies! Absorbent and soft!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
I loved
I love them very good quality. I ordered one pocket every two weeks.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
I always get this, Cheap and good.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
TP
Nice quality toilet paper for an even better price. Love all of the up and up brand products!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
👍👍
5 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
(no review title)
it gets things clean
1 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
Do not buy
Falls apart on just a pat dry!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
terrible
dislike, clogs up the toilet.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
This is just trash, unusable now! Target is shameless with CHEAP QUALITY changes like this!
Absolute trash TP. They went cheap, and butchered their product. Good luck wiping with this dry, thin junk!