6X Boosted Clean: Tide liquid laundry detergent is 4X cleaner and 2X fresher. This liquid detergent is formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply liquid laundry detergent
Tough stain removal: Tide's laundry soap works on 100% of common stains, for every load every time. Don't settle for "almost clean", get a boosted clean with Tide liquid laundry detergent
Grease Cleaning Power: Tide laundry detergent has 10X the grease fighting ingredients versus leading bargain laundry detergent, for those tough to get out grease stains Tide liquid detergent has the power you need
Don't pay for water, pay for clean: Tide's concentrated liquid detergent formula has less water per drop versus leading bargain laundry detergents
Works on all fabrics: Tide liquid detergent works on all machine washable fabrics and in all cycles and water temperatures, including in cold and quick cycles
Made for all day freshess: Our liquid detergent is infused with the Tide Original scent you love. Made to last all day, Tide liquid detergent provides freshness that you can count on
Includes one 100 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 80 loads
Description
Experience the power of 6X Boosted Clean with Tide Liquid Laundry Detergent. Engineered to be 4X cleaner and 2X fresher formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply, ensuring your clothes look newer for longer. While leading baking soda brands may leave you with "almost clean," Tide tackles 100% of common stains with confidence, making it your go-to for every load, every time.
With 10X the grease-fighting power compared to leading bargain brands, Tide's concentrated formula means you're not just paying for water, but for a truly powerful clean. Suitable for all machine washable fabrics and compatible with every cycle and water temperature-even cold and quick washes-Tide delivers versatility and effectiveness.
Infused with the beloved Tide Original scent, our detergent provides all-day freshness you can count on. Join countless satisfied consumers who have made Tide America's #1 laundry detergent, according to Nielsen data over the past 52 weeks making it the smart choice for a cleaner, fresher wardrobe. Don't settle-boost your clean with Tide! Includes 1 100 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 80 loads.
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, flush immediately if product enters eyes, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, All-Temperature Detergent, Color Care
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 80
TCIN: 84114515
UPC: 030772121047
Item Number (DPCI): 003-08-5132
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes
Shipping details
Estimated ship dimensions: 11.3 inches length x 8 inches width x 5.5 inches height
Estimated ship weight: 7.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Is this product toxic or can it cause cancer I have see I a lot of that in the internet
submitted by Toxic - 2 years ago
A: Check at least three reliable sources for any information that you read. If any information is trying to scare you, ask yourself if the writer has a hidden agenda. As for cancer… every living being - people and animals - are born with cells that can become cancerous. Run a DNA test through Ancestry.com and find out if your genes have a higher likelihood to develop certain types of cancers. You can find more reliable cancer info if you reach out to the Cancer Society, and read medical journals like JAMA ( Journal of American Medical Association). Suggestion: do not live a “fear-based life.” - [ I am a US Federal Healthcare Advocate and Independent Lobbyist. I do ongoing healthcare and medical research.]
submitted byWaystation 49 - 1 year ago
A: Laundry soap can't cause cancer. If it did, it would be highly publicized.
submitted byDave - 9 months ago
A: How can laundry soap possibly cause cancer??
submitted byDave - 9 months ago
A: We carefully evaluate the safety of our products and ingredients before they go to market, using well-established risk assessment methods to understand both hazards and potential exposures. These risk evaluations are a mandatory part of the company's product development process, and begin during the early stages of a product's design. Be assured this detergent, and its ingredients, are safe when used as directed.
submitted byP&G - 2 years ago
Brand expert
Q: Does Tide liquid laundry soap HE original expire?
submitted by USAhill - 1 year ago
A: Our Tide Liquid Detergent has a 15 month shelf life.
submitted byTide - 1 year ago
Brand expert
Q: I need bottles for a ‘between the studs’ shelf just 4” deep. Will any of these plastic jugs (ex: 42oz) fit that shelf?
submitted by Shelf4 - 1 year ago
A: Buy a container that works. Then stock it with Tide pods. Same great cleaning :-)
submitted byWaystation 49 - 1 year ago
A: That's a great question. Our 46oz bottle is 19.646 in X 7.913 in X 10.906 in.
submitted byP&G - 1 year ago
Brand expert
Q: Is this okay for sensitive skin
submitted by pictureit - 1 year ago
A: Even if you use the Tide gentle type, be careful choosing what type of fabric softener and dryer sheets you use. Everything should be for sensitive skin. Check for potential allergens lurking in the ingredients list. For example, I am highly allergic to PEG (polyethylene glycol). I have to make sure products I eat or drink, make up, toothpaste, skin cleaners, soaps, over the counter meds ( like some eye drops or Benadryl!) are PEG -free.
submitted byWaystation 49 - 1 year ago
A: Tide has been tested to be safe on the skin when used as directed. However, if you have sensitive skin, you may want to use our Free & Gentle Detergent.
submitted byTide - 1 year ago
Brand expert
Q: Can you use this for hand washing?
submitted by Monmom - 2 years ago
A: The label states: "MAY IRRITATE EYES. Do not get in eyes. KEEP OUT OF REACH OF CHILDREN. Contains surfactants (anionic and nonionic) and enzymes. HARMFUL IF SWALLOWED." So, maybe not a good idea.
submitted byMartS - 2 years ago
A: No, you should not use our laundry detergent for hand washing. Our products should only be used as directed.
submitted byP&G - 2 years ago
Brand expert
Q: Did the scent get changed?
submitted by mamacita - 9 days ago
A: Yes, the scent of Tide Original Liquid Laundry Detergent has been updated. It changed from a light, clean, herbal/green scent to a slightly warmer, richer scent with more woody notes to provide a better freshness experience, especially on dry fabrics. If you prefer the previous scent, you might want to try Tide Hygienic Clean Liquid.
submitted byP&G - 7 days ago
Brand expert
Q: Do i need to color sort my loads? With other detergent i can wash whatever together its all clean and nothing changes colors. I used the oxi tide and had clothes turning colors will the original do the same?
submitted by M - 1 month ago
A: Hello there! Thank you for your question! For the best results with Tide Original Liquid Laundry Detergent, it’s recommended to follow garment care instructions, which includes sorting clothes by color. This helps prevent color transfer and keeps your clothes looking their best.
We are sorry to hear about your experience with Tide Oxi! Please contact us at (800) 879-8433 we want to assist you further!
submitted byP&G - 1 month ago
Brand expert
Q: Can you use warm or hot water settings with this “cold” detergent
submitted by Coffee Expert - 4 months ago
A: Hello Dear Consumer. Thanks for your question. Yes, all Tide detergents are now formulated to clean effectively in cold water, warm water, or hot water. Just ensure that the water temperature is at least 60°F (16°C); if it is colder, adding a bit of warm water is recommended. If you have any additional question give us a call at (800) 879-8433.
submitted byP&G - 4 months ago
Brand expert
Q: I have a comforters one is white the other a patern. There both need to be washed. Is this safe or will it damage color
submitted by Sl itchy - 5 months ago
A: Hi there! Great question.
Our Tide Original HE Liquid Laundry Detergent is fully safe on colors, and you should have no problems as long as it is used as directed.
Please contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide.
submitted byP&G - 5 months ago
Brand expert
Q: Does this cause color fading
submitted by Sl itchy - 5 months ago
A: Thank you for reaching out with your question regarding Tide Original and whether it causes color fading.
Tide detergents, including Tide Original, are formulated to help clean fabrics effectively. The performance of Tide in maintaining fabric colors depends on several factors such as the care instructions of the garments, the washing conditions, and the level of dinginess before laundering.
To help preserve the colors of your clothes and avoid fading, we recommend the following best practices:
- Follow Care Instructions: Always check the care labels on your garments for specific washing instructions. Proper sorting and washing conditions can significantly impact the preservation of colors.
- Use the Right Amount of Detergent: Ensure you use the recommended dosage for your load size. Using too little detergent may not clean effectively, while too much can leave residue that might affect fabric appearance.
- Wash in Appropriate Water Temperature: For colored fabrics, it is generally advisable to wash in cold or warm water as indicated on the care label to help maintain color integrity.
- Avoid Overloading the Machine: Giving your clothes enough space to move freely allows for better cleaning and rinsing, which can help protect fabric colors.
If you are dealing with specific stains or dinginess on white fabrics, there are additional tips available to enhance whitening without compromising fabric quality.
If you have further questions or need more detailed guidance, please feel free to reach out at (800) 879-8433.
We appreciate your trust in Tide and are here to help ensure the best care for your laundry.
Tide laundry detergent is highly regarded for its effective stain removal and pleasant scent, making it a favorite among guests. Many appreciate its ability to clean clothes thoroughly while preserving colors and freshness. However, some guests have expressed concerns about the recent changes in scent and packaging, which may affect their loyalty. Overall, Tide remains a trusted choice for those seeking reliable laundry solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
8928 star ratings
4.6 out of 5 stars with 8928 reviews
cleans effectively
4.6 out of 5
cleans effectively: 4.6 out of 5
quality
4.5 out of 5
quality: 4.47 out of 5
scent
4.2 out of 5
scent: 4.24 out of 5
value
4.2 out of 5
value: 4.22 out of 5
77% would recommend
448 recommendations
4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 August, 2026
Bring back Cheer Powder and sell it in a cardboard box or thin plastic bag. The plastic waste is ludicrous.
I like this, it works well and does not have optical brighteners as far as I can tell which make dark clothes look dull. That said, I am not going to buy this because it comes in a thick, hard plastic container, which is terrible for the environment. People want powder detergents for dark clothes, like Cheer Powder, which is no longer available.
Sensitive Skin
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
scent
3.0 out of 5
scent: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 August, 2026Verified purchase
(no review title)
I love Tide
Kuss nails
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 August, 2026Verified purchase
(no review title)
There is no dislike only likes/ love with Tide products.
lovelyteri
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
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5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2026Verified purchase
Smells good and cleans well
Works great. Cleans and gets stains out. Pleasant smell. Classic Tide.
Hannah
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
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5.0 out of 5
scent: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2026Verified purchase
(no review title)
Nothing beats Tide!
JoeSpit
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2026Verified purchase
(no review title)
the best around
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
16 August, 2026Verified purchase
(no review title)
Good
Target Team Member
cleans effectively
1.0 out of 5
cleans effectively: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2026Verified purchase
tide laundry detergent
best laundry detergent out there. clothes come out smelling clean and fresh. good price with coupons.
RD0728
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2026Verified purchase
Tide is the best
Honestly I’ve tried so many other detergents and lost so many great clothes to stains, tide is just the best.
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
Good detergent
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
Tide is the best!
1 reply from Tide team - 6 days ago
What a confident and classic endorsement of Tide Original Liquid Laundry Detergent. We are so happy to hear you feel Tide is the best. Tide Original is designed to deliver the dependable clean and fresh results people count on in every load. We hope it continues to be your go to favorite for years to come!
tishborello
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
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5 out of 5 stars
11 August, 2026Verified purchase
(no review title)
good
Did you find this review helpful?
5 out of 5 stars
11 August, 2026Verified purchase
(no review title)
Love the smell!
1 reply from Tide team - 6 days ago
A great scent can make a powerful clean feel even more satisfying. We are delighted that you love the smell of Tide Original HE Deep Liquid Laundry Detergent Soap. Its 2X concentrated formula is designed with enhanced cleaning power to tackle tough body soils and help pretreat grease, oil, and protein stains. Acti Lift Technology helps clean deep within fibers, break up dry stains, and boost whiteness, while the color safe formula works in cold water and is made for high efficiency washers. Thank you for sharing what you love about this Tide favorite with us, Alyssa.
Target Team Member
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 August, 2026Verified purchase
(no review title)
best in market
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
(no review title)
it gets my clothes clean, removes tough stains, and leaves everything smelling fresh. A little goes a long way!
Michelle
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
(no review title)
Love this item
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
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quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
Love
I love Tide. I’ve been a tied person for many years. It works the best.
Crystal
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 August, 2026Verified purchase
(no review title)
I love the smell of this detergent, it leaves the clothes very well washed.
1 reply from Tide team - 6 days ago
Hi Mirna! Hi! We're so glad to hear you love the scent and cleaning power of Tide High Efficiency Liquid Laundry Detergent Original! It’s designed to be safe on colors and works great in both HE and non-HE machines, leaving your clothes fresh and well-washed. Thanks for choosing Tide!
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
(no review title)
Never fails to get my things clean in the first wash
1 reply from Tide team - 6 days ago
Hi Valerie! We are absolutely thrilled to hear that Tide Original HE Deep Cleaning Concentrated Liquid Laundry Detergent never fails to get things clean in the first wash. It truly makes our day to know you can always rely on Tide for such powerful cleaning performance. Thank you for sharing your positive experience!
