Tide High Efficiency Liquid Laundry Detergent - Original

Tide High Efficiency Liquid Laundry Detergent - Original - image 1 of 4Tide High Efficiency Liquid Laundry Detergent - Original - image 2 of 4Tide High Efficiency Liquid Laundry Detergent - Original - image 3 of 4Tide High Efficiency Liquid Laundry Detergent - Original - image 4 of 4
Tide High Efficiency Liquid Laundry Detergent - Original - image 1 of 4
$12.99When purchased online

About this item

At a glance

Dermatologist Tested
Dermatologist Tested

Highlights

  • America's #1 detergent brand* (*Tide, based on sales)
  • Cleans deep and smells fresh
  • Cleans, freshens, whitens, brightens
  • Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
  • Infused with the Original Scent you love

Specifications

Scent: Original

Health Facts: Phosphate-Free

Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed

Features: Dermatologist Tested

Product Form: Liquid

Formulation: Concentrated, High Efficiency

Sustainability Claims: Recyclable

Surfaces Not Recommended: Leather

Net weight: 92 fl oz (US)

Number of uses: 64

TCIN: 13918060
UPC: 037000402176
Item Number (DPCI): 003-08-0278
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Description

America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.

Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.

Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.

Available in Original and Clean Breeze scents.

The Tide clean you love is also available in Tide PODS laundry pacs.

* Tide, based on sales, Nielsen laundry detergent category
Dermatologist Tested
Dermatologist tested product.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

sodium and mea laureth sulfate/laureth sulfate de sodium de monoethanolamine, sodium and mea lauryl sulfate/lauryl sulfate de sodium de monoethanolamine, c10-16 pareth/pareth c10-16, sodium and mea c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium de monoethanolamine, ethanolamine, calcium formate/formate de calcium, hydrogenated castor oil, sodium cumenesulfonate, sodium borate, sodium and mea salts of c12-18 fatty acids/sodium et sels de mea d'acides gras c12-18, trimethylsiloxysilicate, simethicone, phenylpropyl ethyl methicone, sodium and mea citrate/citrate de sodium de monoethanolamine, amylase enzyme/enzyme d' amylase, mannanase enzyme/enzyme de mannanase, subtilisin, pentasodium pentetate, sodium formate, fluorescent brightener 71/azurant optique, diethylenetriamine, methyl di-t-butyl hydroxyhydrocinnamate, fragrances/parfums, polyethyleneimines alkoxylated/polyethyleneimines alcoxylees, alcohol, propylene glycol, colorants, water/eau.

Allergens & Warnings:

CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains biodegradable surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED., Contains Fragrance Allergen(s)

Shipping details

Estimated ship dimensions: 7.21 inches length x 5.52 inches width x 11.39 inches height
Estimated ship weight: 6.603 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Tide used to be a staple in our home

1 out of 5 stars
- 24 days ago
originally posted on tide.com
Grew up with Tide, served in the Air Force with Tide, moved across the country and Tide was always a scent that felt like home. It was a clean not overpowering fragrance that has been like a comfort I and then we relied on, but no more. Tide has changed, it’s not right. The first one I got home, I smelled it and returned it because I thought it was bad, then I just thought I was going nuts, now I see from other reviews it’s just changed. What a bummer, no longer with I be buying Tide.
1 reply from The Tide Team team - 19 days ago
We never want to disappoint a long term Tide user, especially one who equates Tide with home. We appreciate your input and will share your feedback on the new scent with our teams. If you have any questions, or if we can help you further with this, please feel free to call us at (800) 879-8433.
1 guest found this review helpful. Did you?

Tide original scent has been changed

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Miriam - 26 days ago, Verified purchaser
I’ve been buying tide original for years but this was my last bottle after realizing they’ve changed the scent. It’s way too strong of a smell and very different from the original scent. Really unfortunate that it was communicated because some people are sensitive to smells. Changing brands.
1 reply from TheTideTeam team - 24 days ago
Miriam, we're very sorry you had this experience. This is not something that we'd expect to hear since we haven't changed the scent of our Tide Original since 2019. We'd like to look into this closer for our Quality Teams and to help you further. When you get a moment, could you give us a call at (800) 879-8433. We're here to help.
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Great smell and cleaning power

5 out of 5 stars
Kevin23 - 29 days ago
originally posted on tide.com
[This review was collected as part of a promotion.] All of my life, I have purchased the cheapest brand detergents. Until recently, I tried Tide. WOW! What a product. Worth every penny. The scent alone is rich and fresh. And the smell stays with clothes days after the wash. Cleaning power is amazing as well. In the long run, it's not much more expensive than the cheap brand I was buying---if you factor that you use a lot less of this product (1 bar on the cap), saves you time in re-washing or manual scrubbing, and the fact that this will make your clothes last longer.
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Always liked original tide and they sell fast

5 out of 5 stars
Cindy - 29 days ago, Verified purchaser
Get these often everyone likes it
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New Favorite Detergent

5 out of 5 stars
Kim - 1 month ago
I have been a long time user of a cheaper brand and wouldn’t change for anyone or anything. Recently I was recommended to use Tide, and now have a brand new favorite laundry detergent! It is costly in comparison to what I was using. However the cleanliness, the odor elimination, and stain lifter outweighs the cost! I love Tide!
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Changed Formula

1 out of 5 stars
Kschwade07 - 1 month ago
originally posted on tide.com
I recently bought the "new" Tide Original. The smell is nice, but too strong. Now after wearing my clothes, I'm covered in hives. This new formula is not good and Tide should go back to the original original formula. So sad.
1 reply from Tide team - 1 month ago
Thanks for sharing your feedback. Your loyalty to Tide Original is truly appreciated, and we're very sorry to learn about your recent experience with our flagship product. Please know that consumer safety is our top priority. All our products are thoroughly evaluated to ensure their safety and quality when used as directed, so your report will definitely be passed along to our Safety and Quality Teams to make them aware. We hope your hives clear up completely, and soon! In place of Tide Original Liquid, you might want to give Tide Mountain Spring Liquid or Clean Breeze Powder a try. Either of these, we believe, will match the Tide Original scent updated three years ago. Here's a link to our website where you can learn more about them and find retailers: http://spr.ly/6427MGbfZ. So that our teams can get a fuller report on your product, and we can determine compensation for you, please call us at (800) 879-8433.
3 guests found this review helpful. Did you?

Absolutely LOVE!!

5 out of 5 stars
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LJ - 1 month ago
This is my first time using Tide. Oh my word....Where have you been ALL my life! I love this detergent!!! My clothes smell so clean & look clean. Will definitely continue to buy this over & over!!!
scent: 5 out of 5
cleans effectively: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Perfumed to H

1 out of 5 stars
NotoORIGINAL - 1 month ago
originally posted on tide.com
Used original Tide for 20 years, my mother used it, but no more. Had to re-wash my clothes, took it back to the store. can't say enough how bad this smell hit me. I washed sheets and pillow cases but my eyes itched after laying on my pillow. Yes up in the night to change bedding. And heck no will not buy Tide free after this...if that's what your Tide marketing department is planning!!
1 reply from The Tide Team team - 1 month ago
Your family's many years of loyalty are appreciated, and we're truly sorry you found the fragrance unpleasant and experienced itchy eyes. A lot of research precedes any change to our products, and we continually strive to offer products that our consumers will love. We offer a variety of versions for the varied needs and preferences of our consumers, and hate that your last Tide purchase let you down. We take your report seriously, and would like to learn more details for our Product Safety Team. Please give us a call at 1-800-879-8433.
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5 out of 5 stars
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Bev - 1 month ago, Verified purchaser
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Lojnb - 1 month ago
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Covered in a rash

1 out of 5 stars
Sjov - 1 month ago
originally posted on tide.com
I have always stuck with Tide original because I know I am not allergic to it. I recently got a new jug of Tide. A few days ago I started to get hives all over my body. It has taken days to figure out why. I was changing and noticed that my clothes smelled stronger than normal so I went and checked the new bottle and sure enough the scent was different. I pulled out old clothes not washed with new Tide and so far no hives. I am now trying new products in hopes of finding one I am not allergic to. So sad and very uncomfortable!
1 reply from The Tide Team team - 1 month ago
There is nothing more important to us than your safety and comfort, Sjov, and we're so sad to learn you've had this experience. While we did change the scent of Original Tide in 2019, we assure you all detergents are thoroughly evaluated to be safe when used as directed. We encourage you to stop using this bottle and give us a call soon, we'd be happy to help as best we can. Our phone number is 1 (800) 879-8433, and we're available from 9 AM to 6 PM, EST Monday through Friday. You can also catch us on Saturdays and Sundays from 9 AM to 5:30 PM, EST. We hope to talk with you soon.
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3 out of 5 stars
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MC - 1 month ago, Verified purchaser
This does a good job cleaning sweaty workout clothes and other tough laundry jobs, which is probably what matters for most people, but the perfume is just too strong for me. It also triggered some excema for a family member with sensitive skin, though that's not surprising for a scented product. I'm going back to less-effective but also less-perfumed free & clear detergent. Consumer Reports' testing shows the most effective detergents are all scented. I wish there were a free & clear product as effective as this one.
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MC, we're so sorry this happened to your family member. Please know that your health and safety is of primary importance to us, and we test our detergents to be safe when used as directed. We do have good news for you. We do make a Tide Free & Gentle detergent that is fragrance and dye free. It has the same great Tide clean you want without the scent you don't want. We'd like to learn more about your experience. When you get a moment, give us a call at (800) 879-8433.
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Not Original Scent

1 out of 5 stars
NBX633 - 2 months ago
originally posted on tide.com
This is not the original scent, they’ve changed it. The new one is so overpowering it is disgusting. I’ve literally used Tide my entire life, it was the definition of what clean laundry smelled like for me. Please bring back the actual original scent!!!!
1 reply from The Tide Team team - 2 months ago
We know how important it is to experience that fresh scent that you know and love. Whenever we make scent changes, we do extensive testing to ensure new and old fans alike love the upgraded scent. However, we have not made any change to our Tide Liquid Detergent since 2019. We'd love to hear from you about this, so when you have a moment, please give us a call at (800) 879-8433.
4 guests found this review helpful. Did you?

Perfect wash!

5 out of 5 stars
Would recommend
Jenny - 2 months ago, Verified purchaser
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cleans effectively: 5 out of 5
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Did you find this review helpful?

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