America's #1 detergent brand* (*Tide, based on sales)
Cleans deep and smells fresh
Cleans, freshens, whitens, brightens
Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
Infused with the Original Scent you love
Description
America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.
Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.
Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.
Available in Original and Clean Breeze scents.
The Tide clean you love is also available in Tide PODS laundry pacs.
* Tide, based on sales, Nielsen laundry detergent category
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep out of reach of animals, keep container tightly sealed, keep out of eyes, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 29
TCIN: 95267441
UPC: 030772244661
Item Number (DPCI): 003-08-2294
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. CAUTION: MAY IRRITATE EYES. Do not get in eyes. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes
Shipping details
Estimated ship dimensions: 3.54 inches length x 6.15 inches width x 8.808 inches height
Estimated ship weight: 2.152 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Is this product toxic or can it cause cancer I have see I a lot of that in the internet
submitted by Toxic - 2 years ago
A: Check at least three reliable sources for any information that you read. If any information is trying to scare you, ask yourself if the writer has a hidden agenda. As for cancer… every living being - people and animals - are born with cells that can become cancerous. Run a DNA test through Ancestry.com and find out if your genes have a higher likelihood to develop certain types of cancers. You can find more reliable cancer info if you reach out to the Cancer Society, and read medical journals like JAMA ( Journal of American Medical Association). Suggestion: do not live a “fear-based life.” - [ I am a US Federal Healthcare Advocate and Independent Lobbyist. I do ongoing healthcare and medical research.]
submitted byWaystation 49 - 1 year ago
A: Laundry soap can't cause cancer. If it did, it would be highly publicized.
submitted byDave - 9 months ago
A: How can laundry soap possibly cause cancer??
submitted byDave - 9 months ago
A: We carefully evaluate the safety of our products and ingredients before they go to market, using well-established risk assessment methods to understand both hazards and potential exposures. These risk evaluations are a mandatory part of the company's product development process, and begin during the early stages of a product's design. Be assured this detergent, and its ingredients, are safe when used as directed.
submitted byP&G - 2 years ago
Brand expert
Q: Does Tide liquid laundry soap HE original expire?
submitted by USAhill - 1 year ago
A: Our Tide Liquid Detergent has a 15 month shelf life.
submitted byTide - 1 year ago
Brand expert
Q: I need bottles for a ‘between the studs’ shelf just 4” deep. Will any of these plastic jugs (ex: 42oz) fit that shelf?
submitted by Shelf4 - 1 year ago
A: Buy a container that works. Then stock it with Tide pods. Same great cleaning :-)
submitted byWaystation 49 - 1 year ago
A: That's a great question. Our 46oz bottle is 19.646 in X 7.913 in X 10.906 in.
submitted byP&G - 1 year ago
Brand expert
Q: Is this okay for sensitive skin
submitted by pictureit - 1 year ago
A: Even if you use the Tide gentle type, be careful choosing what type of fabric softener and dryer sheets you use. Everything should be for sensitive skin. Check for potential allergens lurking in the ingredients list. For example, I am highly allergic to PEG (polyethylene glycol). I have to make sure products I eat or drink, make up, toothpaste, skin cleaners, soaps, over the counter meds ( like some eye drops or Benadryl!) are PEG -free.
submitted byWaystation 49 - 1 year ago
A: Tide has been tested to be safe on the skin when used as directed. However, if you have sensitive skin, you may want to use our Free & Gentle Detergent.
submitted byTide - 1 year ago
Brand expert
Q: Can you use this for hand washing?
submitted by Monmom - 2 years ago
A: The label states: "MAY IRRITATE EYES. Do not get in eyes. KEEP OUT OF REACH OF CHILDREN. Contains surfactants (anionic and nonionic) and enzymes. HARMFUL IF SWALLOWED." So, maybe not a good idea.
submitted byMartS - 2 years ago
A: No, you should not use our laundry detergent for hand washing. Our products should only be used as directed.
submitted byP&G - 2 years ago
Brand expert
Q: Did the scent get changed?
submitted by mamacita - 8 days ago
A: Yes, the scent of Tide Original Liquid Laundry Detergent has been updated. It changed from a light, clean, herbal/green scent to a slightly warmer, richer scent with more woody notes to provide a better freshness experience, especially on dry fabrics. If you prefer the previous scent, you might want to try Tide Hygienic Clean Liquid.
submitted byP&G - 6 days ago
Brand expert
Q: Do i need to color sort my loads? With other detergent i can wash whatever together its all clean and nothing changes colors. I used the oxi tide and had clothes turning colors will the original do the same?
submitted by M - 1 month ago
A: Hello there! Thank you for your question! For the best results with Tide Original Liquid Laundry Detergent, it’s recommended to follow garment care instructions, which includes sorting clothes by color. This helps prevent color transfer and keeps your clothes looking their best.
We are sorry to hear about your experience with Tide Oxi! Please contact us at (800) 879-8433 we want to assist you further!
submitted byP&G - 1 month ago
Brand expert
Q: Can you use warm or hot water settings with this “cold” detergent
submitted by Coffee Expert - 4 months ago
A: Hello Dear Consumer. Thanks for your question. Yes, all Tide detergents are now formulated to clean effectively in cold water, warm water, or hot water. Just ensure that the water temperature is at least 60°F (16°C); if it is colder, adding a bit of warm water is recommended. If you have any additional question give us a call at (800) 879-8433.
submitted byP&G - 4 months ago
Brand expert
Q: I have a comforters one is white the other a patern. There both need to be washed. Is this safe or will it damage color
submitted by Sl itchy - 5 months ago
A: Hi there! Great question.
Our Tide Original HE Liquid Laundry Detergent is fully safe on colors, and you should have no problems as long as it is used as directed.
Please contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide.
submitted byP&G - 5 months ago
Brand expert
Q: Does this cause color fading
submitted by Sl itchy - 5 months ago
A: Thank you for reaching out with your question regarding Tide Original and whether it causes color fading.
Tide detergents, including Tide Original, are formulated to help clean fabrics effectively. The performance of Tide in maintaining fabric colors depends on several factors such as the care instructions of the garments, the washing conditions, and the level of dinginess before laundering.
To help preserve the colors of your clothes and avoid fading, we recommend the following best practices:
- Follow Care Instructions: Always check the care labels on your garments for specific washing instructions. Proper sorting and washing conditions can significantly impact the preservation of colors.
- Use the Right Amount of Detergent: Ensure you use the recommended dosage for your load size. Using too little detergent may not clean effectively, while too much can leave residue that might affect fabric appearance.
- Wash in Appropriate Water Temperature: For colored fabrics, it is generally advisable to wash in cold or warm water as indicated on the care label to help maintain color integrity.
- Avoid Overloading the Machine: Giving your clothes enough space to move freely allows for better cleaning and rinsing, which can help protect fabric colors.
If you are dealing with specific stains or dinginess on white fabrics, there are additional tips available to enhance whitening without compromising fabric quality.
If you have further questions or need more detailed guidance, please feel free to reach out at (800) 879-8433.
We appreciate your trust in Tide and are here to help ensure the best care for your laundry.
Tide laundry detergent is highly regarded for its effective stain removal and pleasant scent, making it a favorite among guests. Many appreciate its ability to clean clothes thoroughly while preserving colors and freshness. However, some guests have expressed concerns about the recent changes in scent and packaging, which may affect their loyalty. Overall, Tide remains a trusted choice for those seeking reliable laundry solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
8926 star ratings
4.6 out of 5 stars with 8926 reviews
cleans effectively
4.6 out of 5
cleans effectively: 4.6 out of 5
quality
4.5 out of 5
quality: 4.47 out of 5
scent
4.2 out of 5
scent: 4.24 out of 5
value
4.2 out of 5
value: 4.22 out of 5
77% would recommend
448 recommendations
5 out of 5 stars
16 August, 2026Verified purchase
(no review title)
Good
Target Team Member
cleans effectively
1.0 out of 5
cleans effectively: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 August, 2026Verified purchase
(no review title)
favorite
Target Team Member
Did you find this review helpful?
4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 March, 2026Verified purchase
(no review title)
get my clothes clean
Target Team Member
cleans effectively
4.0 out of 5
cleans effectively: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
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3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 January, 2026Verified purchase
tide
they were upside down in the box then the bags put on top so it doesn't leak didn't cover the lid
Target Team Member
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 April, 2025
Smell is Horrendous - Do Not Buy
Purchased this yesterday because the pods keep getting stuck to my clothes. Smelled this detergent and thought it would be okay but I was wrong. The smell after washing my clothes is HORRIBLE. I now have to rewashed the entire load. I am returning this product today and will be purchasing a different brand.
Target Team Member
cleans effectively
1.0 out of 5
cleans effectively: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 March, 2025
Tide is my go to.
The smell of this one is great. No matter what the stain is, Tide works! The cap with the markings on it is a huge help to not use too much product. I like the value size as I don't have to buy ad often.
Target Team Member
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 March, 2025
Original is BEST!
I’ve been using for using for years!
Target Team Member
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 December, 2024Verified purchase
oh, wow
my clothes are so clean. So very clean, now. The scent is really top notch. My secret is to use just enough to let the fragance linger after the laundry cycle is over. It's really fantastic. I would definitely recommend Tide laundry detergent.
Target Team Member
Quality
5.0 out of 5
Quality: 5 out of 5
Value
5.0 out of 5
Value: 5 out of 5
cleansEffectively
5.0 out of 5
cleansEffectively: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 November, 2024Verified purchase
Live it!
I love Original Tide. I have been using it for over 20 years!