Our most powerful liquid laundry detergent for heavy-duty stain removal.
Boosted with extra Oxi power to attack tough, set-in stains.
The built-in pre-treating formula lets you skip an extra laundry step.
Works as a powerful oxi stain remover detergent on 100% common stains.
Concentrated formula provides 2x the cleaning ingredients vs. leading baking soda detergents.
Also works as an effective odor removing detergent for deep freshness.
Description
"Experience Tide's most powerful liquid clean with Tide Ultra Oxi Boost Liquid Laundry Detergent. This advanced formula is specifically engineered for your toughest laundry challenges, combining the trusted clean of Tide with an enhanced boost of Oxi stain-fighting power. This is more than a standard liquid laundry detergent; it is a heavy-duty solution designed to eliminate the need for extra steps like pre-treating and soaking, saving you time and effort on every load.
The Science of an Oxi-Boosted Clean The power of this oxi stain remover detergent lies in its advanced chemistry. ""Oxi"" refers to oxygen-based cleaning ingredients that work at a molecular level to break apart and destroy stain molecules, rather than just lifting them away. This oxidation process is highly effective on a wide range of tough, organic stains like wine, grass, and food. Tide Ultra Oxi Boost contains more of these Oxi ingredients than our previous formula, providing an even more powerful and effective clean on set-in stains that other detergents leave behind.
Skip a Step with Built-In Pre-Treaters One of the most powerful benefits of this laundry detergent is the ability to skip pre-treating. The concentrated formula is designed to begin working on stains immediately upon contact in the wash. This built-in pre-treating capability means you can confidently add heavily soiled items directly to the wash, trusting that this powerful formula will wipe out set-in stains in a single cycle. With 2X the cleaning ingredients versus the leading baking soda-based brand, you are getting a truly concentrated and efficient clean.
A Deep Clean That Removes Odors Beyond visible stains, this formula also acts as a powerful odor removing detergent. The same Oxi chemistry that breaks down stains also works to neutralize and eliminate the stubborn, set-in odors that get trapped in fabric fibers from sweat and daily life. The result is a deep, hygienic clean that leaves clothes looking spotless and smelling fresh with the classic Tide Original scent. This versatile detergent is compatible with all washing machines and is effective in all water temperatures, including cold water.
Includes one 117 fl oz bottle of Tide Ultra Oxi Boost Liquid Laundry Detergent."
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 105
TCIN: 93269938
UPC: 030772190517
Item Number (DPCI): 003-08-4802
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes
Shipping details
Estimated ship dimensions: 9.4 inches length x 6.1 inches width x 11 inches height
Estimated ship weight: 10.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: We are sorry to hear about your experience! Tide products like Tide High Efficiency Oxi Booster Liquid Laundry Detergent do not exploit animals for ingredients or labor. If you would like more information, please call us at (800) 879-8433.
submitted byP&G - 2 months ago
Brand expert
Q: Is this product septic safe?
submitted by Dawn - 5 months ago
A: Hi Dawn! All Tide products have been thoroughly evaluated for use in homes with septic tanks. As long as you follow the recommended amounts as directed, Tide products do not damage the septic system, including aerated systems, or plumbing systems with a properly functioning septic tank. So yes, Tide is septic safe when used as recommended.
submitted byP&G - 5 months ago
Brand expert
Q: Does this Tide product have the same scent as Tide Original?
submitted by Mary - 6 months ago
A: Hi Mary! Thank you for your inquiry regarding the scent of Tide Ultra Oxi Boost Liquid Laundry Detergent in comparison to Tide Original.
Tide Ultra Oxi Boost features a fresh scent, which is distinct from the warm and rich scent of Tide Original, known for its woody notes. While both products are designed to deliver exceptional cleaning performance, their fragrances differ significantly:
- Tide Original: Dark blue liquid with a warm and rich scent, characterized by woody notes.
- Tide Ultra Oxi Boost: Blue liquid with a fresh scent, providing a different olfactory experience.
We appreciate your interest in our products and hope this information helps clarify the scent differences. If you have any further questions or need assistance, please feel free to reach out at (800) 879-8433. Thank you for choosing Tide!
submitted byTide - 6 months ago
Brand expert
Q: The description of this product says “cold water.” Does that mean it can’t be used with hot water?
submitted by Ana - 7 months ago
A: Hi Ana! Thank you for your inquiry regarding Tide Ultra Oxi Boost and its usage in different water temperatures.
Tide products, including Tide Ultra Oxi Boost, are designed to be effective in both cold and hot water. While the product may be marketed with a focus on cold water cleaning, it can also be used in warm and hot water settings. This versatility allows you to choose the water temperature that best suits your laundry needs.
Here are some key points to consider:
- Cold Water Use: Tide Ultra Oxi Boost is formulated to clean effectively in cold water, making it a great choice for energy-efficient washing.
- Hot Water Use: You can confidently use Tide Ultra Oxi Boost in hot water as well. The product is designed to perform well across various wash conditions.
If you have any further questions or need additional assistance, please feel free to reach out to us at (800) 879-8433. We are here to help!
submitted byP&G - 6 months ago
Brand expert
Q: Is this a clear dteregent
submitted by Barbara - 7 months ago
A: Hey Barbara! Amazing question. Our Tide Ultra Oxi Boost HE Liquid Laundry Detergent is a 'blue' liquid with a fresh scent.
We do have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle on skin.
submitted byP&G - 7 months ago
Brand expert
Q: Is this a different product than Tide Plus Ultra Oxi?
submitted by Molly - 8 months ago
A: Hi Molly! Thank you for reaching out regarding Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent.
To address your question, Tide Ultra Oxi Boost is indeed a reformulated product that has replaced Tide Plus Ultra Oxi. And this new product offers several key features that enhance its cleaning capabilities:
- Oxygenated Bleach: Tide Ultra Oxi Boost utilizes oxygenated bleach, which helps to tackle tough stains effectively.
- 6x Cleaning Power: It provides six times the cleaning power compared to leading OXI detergent brands, ensuring a deep clean for your laundry.
- Built-in Pre-treater: This product includes a built-in pre-treater, making it easier to handle set-in stains.
- 4-in-1 Technology: It combines detergent, stain remover, color protector, and built-in pre-treaters in one formula, simplifying your laundry routine.
- Safe on Colors: You can use it confidently on colored fabrics without worrying about fading.
If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433 We appreciate your feedback and are here to help!
submitted byP&G - 8 months ago
Brand expert
Q: Does this detergent contain 1,4-Dioxane, formaldehyde, and benzene?
submitted by Mkw - 8 months ago
A: Hey! Our Tide HE Oxi Booster Liquid Detergent's ingredients are listed on our Tide website or, for more detailed description of the list of ingredients, please visit the "Smart Label" website. Don't hesitate to give us a call at (800) 879-8433 for any further clarification or question on our Tide Liquid Oxi Booster. We'll be more than thrilled to help!
submitted byP&G - 8 months ago
Brand expert
Q: The tide measuring top has five levels how many ozs is at number 1
submitted by Ruth - 8 months ago
A: Hey Ruth! The measurement for level 1 is 45.5 mL which is approximately 1.53 Ozs. If you need more details, feel free to reach out to us at (800) 879-8433, we'd be more than happy to answer any other questions you might have in relation to Tide!
submitted byP&G - 8 months ago
Brand expert
Q: Can I use this in a regular washing
Machine?
submitted by Target Shopper - 9 months ago
A: Thank you for your question. Yes, you can use HE (High Efficiency) detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!
This laundry detergent is praised for its effective stain removal and fresh scent, making it a favorite among guests. Many appreciate its ability to brighten clothes and tackle tough odors, especially for active wear. The convenient packaging and easy dispensing add to its appeal. However, some guests have expressed concerns about the strong scent and occasional packaging issues. Overall, it remains a trusted choice for keeping laundry clean and fresh.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
1417 star ratings
4.6 out of 5 stars with 1417 reviews
cleans effectively
4.8 out of 5
cleans effectively: 4.76 out of 5
quality
4.6 out of 5
quality: 4.6 out of 5
scent
4.5 out of 5
scent: 4.45 out of 5
value
4.5 out of 5
value: 4.49 out of 5
78% would recommend
87 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 September, 2026Verified purchase
Yabba Dabba Dooo
great price on SALE..........
DJ Starr
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 August, 2026Verified purchase
(no review title)
Removes the stains
Yomara
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 August, 2026Verified purchase
Smells terrible
This smells so terrible that I couldn’t use it more than once. The clothes smell bad, and the laundry room too. I’m going to toss it or give it away to someone with no sense of smell
Sara
scent
1.0 out of 5
scent: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 August, 2026Verified purchase
Good oxi boost
Love the oxi boost. Gets clothes a little brighter, and cleans very well.
Rosie
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
19 August, 2026Verified purchase
(no review title)
Got here dripping and staining other items
1 reply from Tide team - 10 days ago
Hello Idalia! We sincerely apologize for the difficulties you have encountered while trying to obtain our Tide Liquid HE Oxi Boost Laundry Detergent. In order to resolve this issue we recommend contacting Target at the number 1-800-440-0680. We hope that your issue gets resolve soon. Have a nice day.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 August, 2026Verified purchase
(no review title)
I ordered this online and they delivered it damaged, spilled all over my other items. Wouldn’t recommend ordering through delivery
Target Team Member
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
Tide oxi boost is my go to laundry detergent.
1 reply from Tide team - 9 days ago
Yasmine, it is excellent to hear that Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent is your go to laundry detergent! We are truly pleased that our most powerful liquid formula, designed with extra Oxi power to attack tough, set in stains and provide effective odor removal, has become such a trusted staple in your home. Knowing that this advanced solution is consistently meeting your needs for heavy duty stain removal and deep freshness brings us immense satisfaction. Thank you for making Tide Ultra Oxi Boost your preferred choice for laundry care!
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
14 August, 2026Verified purchase
(no review title)
This item was also cracked the top and spilled all the items
Did you find this review helpful?
5 out of 5 stars
12 August, 2026
(no review title)
I love Tide❤️
1 reply from Tide team - 7 days ago
Hello Ruby. Thank you so much for sharing the love! The feeling is absolutely mutual. We are so honored that Tide is the brand you love. Thank you for being a wonderful fan.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026
Staff is cordial and helpful!!
Love Tide. Won’t use anything else plus I love the discount from Target.
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
11 August, 2026Verified purchase
(no review title)
Best scent for works clothes
1 reply from Tide team - 7 days ago
When work clothes need serious cleaning and a scent that stands out, finding the best match makes every wash feel easier. We are thrilled that Tide Ultra Oxi Boost HE Liquid Laundry Detergent has become your best scent for work clothes. With Tide Power plus Ultra Oxi and 6X cleaning power compared with leading OXI detergent, it helps tackle tough stains and set in odors. The 4 in 1 formula combines detergent, stain remover, color protector, and built in pre treaters, while the oxygenated bleach helps deliver a deep clean that is safe on colors. Thank you for sharing how well Tide fits your workwear laundry routine with us, Donna.
Did you find this review helpful?
1 out of 5 stars
11 August, 2026Verified purchase
(no review title)
Never got item returned bottle of diff orderas it says 80 loads instead om when purcased
cleans effectively
2.0 out of 5
cleans effectively: 2 out of 5
scent
2.0 out of 5
scent: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 August, 2026Verified purchase
(no review title)
Cleans my laundry great!
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2026Verified purchase
Lives up to the hype
This product cleans laundry best that I've found thus far. Regardless of info on the Internet claiming this product contains harmful additives. Badly stained or soiled clothing still needs be cleaned.
1 reply from Tide team - 14 days ago
We are so pleased to hear that our Tide Oxi Boost Liquid HE Laundry Detergent lives up to the hype and is the best you have found for cleaning laundry! We formulate our products to deliver powerful cleaning for even badly stained or soiled clothing. We want you to know that consumer safety and product effectiveness are our top priorities. If you have any questions or would like clarification regarding our ingredients, please do not hesitate to give us a call at 1 800 879 8433 so we can assist you directly. Thank you for trusting Tide with your laundry needs.
Milwaukee pet owner
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2026Verified purchase
(no review title)
Love the smell
1 reply from Tide team - 15 days ago
Hello! That's fantastic to hear! We're so glad you love the smell of Tide Ultra Oxi Boost HE Deep Cleaning Liquid Laundry Detergent. We strive to create products that not only clean effectively but also leave your laundry smelling fresh and pleasant. Thank you for sharing your positive feedback! We hope you continue to enjoy your fresh, clean clothes.
Disappointinf shirt
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2026Verified purchase
Tide
Love the cleaning power and the great smell it always works great with oxi powder
1 reply from Tide team - 23 days ago
What a truly fantastic review for Tide Ultra Oxi Boost Concentrated Liquid Laundry Detergent! We are so pleased you love its cleaning power and great smell, especially noting its boost with Oxi powder. Our Ultra Oxi Boost formula is meticulously engineered to deliver powerful cleaning and exceptional stain removal. May every wash continue to bring you such impressive results and delightful freshness!
Clean Queen
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2026Verified purchase
Great for hand washing
Excellent for hand washing and preserving colors in vintage clothes!
1 reply from Tide team - 22 days ago
Hello there!! Thank you so much for your amazing feedback! That is wonderful to hear! We are so pleased you are enjoying finding excellent value in our Tide Liquid Laundry detergent. We put a lot of care into crafting products that enhance your laundry experience. Your feedback truly brightens our day! Have an amazing day!
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 August, 2026Verified purchase
(no review title)
Tide gives just the perfect clean
1 reply from Tide team - 22 days ago
Hi! Thank you for your positive feedback! We’re happy to hear that Tide gives you the perfect clean. We appreciate your support!
ComputerNerd
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
20 July, 2026
originally posted on influenster.com
Effective Laundry Detergent for Removing Stains and Odor
Detergent for tackling stains and odors. What I love - Effective at removing odors and stains. Good value when purchasing 132 oz size. Container doesn’t leak and detergent is easy to dispense. Love that there is a pour option in addition to the dispenser. What could be better - Scent is too strong, would prefer a more subtle scent. Only use for gym clothes for that reason and use an alternative with a less intense scent for towels and linens.
SaraC
Did you find this review helpful?
5 out of 5 stars
20 July, 2026Verified purchase
(no review title)
Love the scent, my fav detergent
1 reply from Tide team - 1 month ago
Hello Lex!! Thank you so much for your amazing feedback! That is wonderful to hear! We are so pleased you are enjoying the fresh, clean fragrance value in our Tide Oxi Laundry detergent. We put a lot of care into crafting products that enhance your laundry experience Your feedback truly brightens our day! Have an amazing day!
