Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent 105 Loads - 148 fl oz

$24.99 ($0.17/fluid ounce)See 2 deals for this item

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Our most powerful liquid laundry detergent for heavy-duty stain removal.
  • Boosted with extra Oxi power to attack tough, set-in stains.
  • The built-in pre-treating formula lets you skip an extra laundry step.
  • Works as a powerful oxi stain remover detergent on 100% common stains.
  • Concentrated formula provides 2x the cleaning ingredients vs. leading baking soda detergents.
  • Also works as an effective odor removing detergent for deep freshness.

Description

"Experience Tide's most powerful liquid clean with Tide Ultra Oxi Boost Liquid Laundry Detergent. This advanced formula is specifically engineered for your toughest laundry challenges, combining the trusted clean of Tide with an enhanced boost of Oxi stain-fighting power. This is more than a standard liquid laundry detergent; it is a heavy-duty solution designed to eliminate the need for extra steps like pre-treating and soaking, saving you time and effort on every load.

The Science of an Oxi-Boosted Clean
The power of this oxi stain remover detergent lies in its advanced chemistry. ""Oxi"" refers to oxygen-based cleaning ingredients that work at a molecular level to break apart and destroy stain molecules, rather than just lifting them away. This oxidation process is highly effective on a wide range of tough, organic stains like wine, grass, and food. Tide Ultra Oxi Boost contains more of these Oxi ingredients than our previous formula, providing an even more powerful and effective clean on set-in stains that other detergents leave behind.

Skip a Step with Built-In Pre-Treaters
One of the most powerful benefits of this laundry detergent is the ability to skip pre-treating. The concentrated formula is designed to begin working on stains immediately upon contact in the wash. This built-in pre-treating capability means you can confidently add heavily soiled items directly to the wash, trusting that this powerful formula will wipe out set-in stains in a single cycle. With 2X the cleaning ingredients versus the leading baking soda-based brand, you are getting a truly concentrated and efficient clean.

A Deep Clean That Removes Odors
Beyond visible stains, this formula also acts as a powerful odor removing detergent. The same Oxi chemistry that breaks down stains also works to neutralize and eliminate the stubborn, set-in odors that get trapped in fabric fibers from sweat and daily life. The result is a deep, hygienic clean that leaves clothes looking spotless and smelling fresh with the classic Tide Original scent. This versatile detergent is compatible with all washing machines and is effective in all water temperatures, including cold water.

Includes one 117 fl oz bottle of Tide Ultra Oxi Boost Liquid Laundry Detergent."
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 105
TCIN: 93269938
UPC: 030772190517
Item Number (DPCI): 003-08-4802
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 9.4 inches length x 6.1 inches width x 11 inches height
Estimated ship weight: 10.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this detergent tested on animals?

submitted by LW - 21 days ago
  • A: We are sorry to hear about your experience! Tide products like Tide High Efficiency Oxi Booster Liquid Laundry Detergent do not exploit animals for ingredients or labor. If you would like more information, please call us at (800) 879-8433.

    submitted byP&G - 20 days ago
    Brand expert

Q: Is this product septic safe?

submitted by Dawn - 4 months ago
  • A: Hi Dawn! All Tide products have been thoroughly evaluated for use in homes with septic tanks. As long as you follow the recommended amounts as directed, Tide products do not damage the septic system, including aerated systems, or plumbing systems with a properly functioning septic tank. So yes, Tide is septic safe when used as recommended.

    submitted byP&G - 4 months ago
    Brand expert

Q: Does this Tide product have the same scent as Tide Original?

submitted by Mary - 5 months ago
  • A: Hi Mary! Thank you for your inquiry regarding the scent of Tide Ultra Oxi Boost Liquid Laundry Detergent in comparison to Tide Original. Tide Ultra Oxi Boost features a fresh scent, which is distinct from the warm and rich scent of Tide Original, known for its woody notes. While both products are designed to deliver exceptional cleaning performance, their fragrances differ significantly: - Tide Original: Dark blue liquid with a warm and rich scent, characterized by woody notes. - Tide Ultra Oxi Boost: Blue liquid with a fresh scent, providing a different olfactory experience. We appreciate your interest in our products and hope this information helps clarify the scent differences. If you have any further questions or need assistance, please feel free to reach out at (800) 879-8433. Thank you for choosing Tide!

    submitted byTide - 5 months ago
    Brand expert

Q: The description of this product says “cold water.” Does that mean it can’t be used with hot water?

submitted by Ana - 5 months ago
  • A: Hi Ana! Thank you for your inquiry regarding Tide Ultra Oxi Boost and its usage in different water temperatures. Tide products, including Tide Ultra Oxi Boost, are designed to be effective in both cold and hot water. While the product may be marketed with a focus on cold water cleaning, it can also be used in warm and hot water settings. This versatility allows you to choose the water temperature that best suits your laundry needs. Here are some key points to consider: - Cold Water Use: Tide Ultra Oxi Boost is formulated to clean effectively in cold water, making it a great choice for energy-efficient washing. - Hot Water Use: You can confidently use Tide Ultra Oxi Boost in hot water as well. The product is designed to perform well across various wash conditions. If you have any further questions or need additional assistance, please feel free to reach out to us at (800) 879-8433. We are here to help!

    submitted byP&G - 5 months ago
    Brand expert

Q: Is this a clear dteregent

submitted by Barbara - 6 months ago
  • A: Hey Barbara! Amazing question. Our Tide Ultra Oxi Boost HE Liquid Laundry Detergent is a 'blue' liquid with a fresh scent. We do have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle on skin.

    submitted byP&G - 6 months ago
    Brand expert

Q: Is this a different product than Tide Plus Ultra Oxi?

submitted by Molly - 7 months ago
  • A: Hi Molly! Thank you for reaching out regarding Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent. To address your question, Tide Ultra Oxi Boost is indeed a reformulated product that has replaced Tide Plus Ultra Oxi. And this new product offers several key features that enhance its cleaning capabilities: - Oxygenated Bleach: Tide Ultra Oxi Boost utilizes oxygenated bleach, which helps to tackle tough stains effectively. - 6x Cleaning Power: It provides six times the cleaning power compared to leading OXI detergent brands, ensuring a deep clean for your laundry. - Built-in Pre-treater: This product includes a built-in pre-treater, making it easier to handle set-in stains. - 4-in-1 Technology: It combines detergent, stain remover, color protector, and built-in pre-treaters in one formula, simplifying your laundry routine. - Safe on Colors: You can use it confidently on colored fabrics without worrying about fading. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433 We appreciate your feedback and are here to help!

    submitted byP&G - 7 months ago
    Brand expert

Q: Does this detergent contain 1,4-Dioxane, formaldehyde, and benzene?

submitted by Mkw - 7 months ago
  • A: Hey! Our Tide HE Oxi Booster Liquid Detergent's ingredients are listed on our Tide website or, for more detailed description of the list of ingredients, please visit the "Smart Label" website. Don't hesitate to give us a call at (800) 879-8433 for any further clarification or question on our Tide Liquid Oxi Booster. We'll be more than thrilled to help!

    submitted byP&G - 7 months ago
    Brand expert

Q: The tide measuring top has five levels how many ozs is at number 1

submitted by Ruth - 7 months ago
  • A: Hey Ruth! The measurement for level 1 is 45.5 mL which is approximately 1.53 Ozs. If you need more details, feel free to reach out to us at (800) 879-8433, we'd be more than happy to answer any other questions you might have in relation to Tide!

    submitted byP&G - 7 months ago
    Brand expert

Q: Can I use this in a regular washing Machine?

submitted by Target Shopper - 8 months ago
  • A: Thank you for your question. Yes, you can use HE (High Efficiency) detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!

    submitted byP&G - 8 months ago
    Brand expert

Q: Is this product color safe?

submitted by First response - 1 year ago
  • A: Yes, it is when used as directed.

    submitted byP&G - 1 year ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This laundry detergent is highly praised for its effective cleaning power and pleasant scent, making it a favorite among guests for keeping clothes fresh and bright. Many appreciate its ability to remove tough stains, even from sports gear and delicate fabrics. The convenient packaging and ease of use further enhance its appeal, although some guests have noted concerns about the scent being too strong for sensitive individuals. Overall, it remains a trusted choice for laundry needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1243 reviews
    cleans effectively: 4.76 out of 5
    quality: 4.55 out of 5
    scent: 4.47 out of 5
    value: 4.46 out of 5
    78% would recommend
    75 recommendations
    5 out of 5 stars
    20 July, 2026Verified purchase

    (no review title)

    Love the scent, my fav detergent
    lex
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 July, 2026

    This tide gives me a headache. It smells like a heavy duty chemical you use on cars. Just wow... never again.

    Smells like chemicals
    cleans effectively: 3 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 July, 2026Verified purchase

    (no review title)

    I purchase this for my sister. She uses it for her dogs blankets. She says it gets their smell and hair off and keeps the blankets smelling good.
    1 reply from Tide team - 1 day ago
    Thank you for sharing this fantastic review of Tide Ultra Oxi Boost Liquid Laundry Detergent! We're so pleased to hear its success with your sister's dogs' blankets. It's wonderful that our formula effectively eliminates pet odors and hair, ensuring the blankets maintain a pleasant freshness. Your feedback truly highlights Tide Ultra Oxi Boost's commitment to delivering powerful cleaning and exceptional odor removal, even for specialized laundry needs. We're so glad it's helping keep her home fresh!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2026Verified purchase

    (no review title)

    I like this brand. The cold water Tide smells fresh, takes out stains, and is a good price on sale.
    1 reply from Tide team - 2 days ago
    Hey there! We are so pleased to hear that you love the wonderful scent of this product and that it performs excellently in cleaning your laundry. Thank you for sharing your positive experience.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026Verified purchase

    (no review title)

    I love this
    1 reply from Tide team - 3 days ago
    Hi! We’re so happy to hear that you love our Tide Ultra Oxi Boost Deep Cleaning Liquid Detergent. This formula is made to deliver a powerful, deep clean with extra stain‑fighting strength, so it means a lot to us to know it’s working well in your laundry routine and that you enjoy using it. Thank you for sharing your thoughts with us; we truly appreciate you and wish you all the best.
    Coffee
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 July, 2026Verified purchase

    (no review title)

    Smells good white clothes stay white
    1 reply from Tide team - 11 days ago
    Hello Dear Consumer. The Tide team is so happy to read your review. Thank you for sharing! We're thrilled to hear that you're enjoying the great scent and that our detergent is keeping your whites looking bright and whiter. That's the powerful clean we always aim for! Thanks for trusting Tide with your laundry.
    Vitamins
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026Verified purchase

    (no review title)

    Great smell gets dirty clothes clean!
    1 reply from Tide team - 10 days ago
    Thank you for your fantastic review! We’re thrilled to hear that Tide Ultra Oxi Boost HE Liquid Laundry Detergent not only gets your dirty clothes sparkling clean but also leaves them with a great smell. Powered by oxygenated bleach and Ultra Oxi, this detergent delivers 6x the cleaning power compared to leading Oxi formulas. It features built-in pre-treaters and 4-in-1 technology that tackles stains, protects colors, removes odors, and cleans deeply—all in one convenient formula. Safe on colors and designed with families in mind, it’s the perfect choice for tackling tough laundry challenges while keeping your clothes looking and smelling their best!
    family fun
    Did you find this review helpful?
    5 out of 5 stars
    1 July, 2026Verified purchase

    (no review title)

    Excellent
    Pamala
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2026Verified purchase

    (no review title)

    Great item
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2026
    originally posted on influenster.com
    Image

    Works Well And Is Wallet Friendly

    This is the only laundry detergent I use and I’ve been using it for years and it’s stayed pretty consistent. It does what it says and keeps my clothes fresh and clean.
    GenesisR
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 June, 2026Verified purchase

    love my Target

    I love my Target On Colonial Rd in Memphis Tn. Whatever I want and need is at this store.Thanks to the greatest staff ever .
    Grammiii
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 June, 2026

    (no review title)

    Not cruelty free. Tested on dogs.
    1 reply from Tide team - 1 month ago
    We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent, Amanda. It must upsetting that you have this perception on the product testing. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. P&G has a long-standing commitment to developing non-animal testing methods, collaborating closely with animal welfare groups, academia, industry, and policymakers. They highlight significant progress, such as over 40 countries banning animal testing for cosmetics. P&G does not conduct animal testing on consumer products except in rare regulatory-required cases, which they are actively working to eliminate. They have invested over $495 million in non-animal testing development, currently using more than 50 alternatives, half of which were invented or co-invented by P&G. P&G continues to partner with organizations like Humane Society International and PETA to promote global adoption of these methods, prioritizing animal welfare and consumer trust. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2026Verified purchase

    Tide

    I appreciate the way the detergent effectively cleans my clothes.
    Pure life water
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2026Verified purchase

    way better than pods

    I recently switched back to liquid because pods were letting me down. this is great for any size load and cleans well. love the scent also.
    Kelliott
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 June, 2026Verified purchase

    (no review title)

    I love this product, it keep my laundry fresh and clean.
    Treea89
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    7 June, 2026Verified purchase

    Smelly

    I love Tide, but the scent of this version is awful. It smells like the product used to clean the machine, mildly toxic/noxious. I really hope the scent doesn't linger on the clothes, as others have noted.
    1 reply from Tide team - 2 months ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    lostintranslation
    scent: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 May, 2026Verified purchase

    (no review title)

    Tide is and always has been the best just like TARGETis the best
    Donna
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 May, 2026Verified purchase

    (no review title)

    Smaller size for price. Even with discounts will not buy at target again.
    Erin
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 May, 2026Verified purchase

    Favorite brand

    Very happy that Target has my favorite brand of laundry detergent!
    Joel
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    Boost your Laundry

    I like Tide products because it’s what I was raised on. Over the years I have noticed that I have had to add laundry boosters to my wash for my clothes and bed linens to get clean. I used this particular Tide w/ Oxi boost and saw a difference. The clothes looked brighter. I give this a 4-4.5 stars.
    Michele
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.