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Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent 105 Loads - 148 fl oz

$24.99 ($0.17/fluid ounce)See 2 deals for this item

Size148 fl oz

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Our most powerful liquid laundry detergent for heavy-duty stain removal.
  • Boosted with extra Oxi power to attack tough, set-in stains.
  • The built-in pre-treating formula lets you skip an extra laundry step.
  • Works as a powerful oxi stain remover detergent on 100% common stains.
  • Concentrated formula provides 2x the cleaning ingredients vs. leading baking soda detergents.
  • Also works as an effective odor removing detergent for deep freshness.

Description

"Experience Tide's most powerful liquid clean with Tide Ultra Oxi Boost Liquid Laundry Detergent. This advanced formula is specifically engineered for your toughest laundry challenges, combining the trusted clean of Tide with an enhanced boost of Oxi stain-fighting power. This is more than a standard liquid laundry detergent; it is a heavy-duty solution designed to eliminate the need for extra steps like pre-treating and soaking, saving you time and effort on every load.

The Science of an Oxi-Boosted Clean
The power of this oxi stain remover detergent lies in its advanced chemistry. ""Oxi"" refers to oxygen-based cleaning ingredients that work at a molecular level to break apart and destroy stain molecules, rather than just lifting them away. This oxidation process is highly effective on a wide range of tough, organic stains like wine, grass, and food. Tide Ultra Oxi Boost contains more of these Oxi ingredients than our previous formula, providing an even more powerful and effective clean on set-in stains that other detergents leave behind.

Skip a Step with Built-In Pre-Treaters
One of the most powerful benefits of this laundry detergent is the ability to skip pre-treating. The concentrated formula is designed to begin working on stains immediately upon contact in the wash. This built-in pre-treating capability means you can confidently add heavily soiled items directly to the wash, trusting that this powerful formula will wipe out set-in stains in a single cycle. With 2X the cleaning ingredients versus the leading baking soda-based brand, you are getting a truly concentrated and efficient clean.

A Deep Clean That Removes Odors
Beyond visible stains, this formula also acts as a powerful odor removing detergent. The same Oxi chemistry that breaks down stains also works to neutralize and eliminate the stubborn, set-in odors that get trapped in fabric fibers from sweat and daily life. The result is a deep, hygienic clean that leaves clothes looking spotless and smelling fresh with the classic Tide Original scent. This versatile detergent is compatible with all washing machines and is effective in all water temperatures, including cold water.

Includes one 117 fl oz bottle of Tide Ultra Oxi Boost Liquid Laundry Detergent."
Scent: Original, Fresh
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, With Oxi, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 148 fl oz (US)
Number of uses: 105
TCIN: 93269938
UPC: 030772190517
Item Number (DPCI): 003-08-4802
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 11.1 inches length x 9.17 inches width x 6.14 inches height
Estimated ship weight: 10.62 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product septic safe?

submitted by Dawn - 3 months ago
  • A: Hi Dawn! All Tide products have been thoroughly evaluated for use in homes with septic tanks. As long as you follow the recommended amounts as directed, Tide products do not damage the septic system, including aerated systems, or plumbing systems with a properly functioning septic tank. So yes, Tide is septic safe when used as recommended.

    submitted byP&G - 3 months ago
    Brand expert

Q: Does this Tide product have the same scent as Tide Original?

submitted by Mary - 4 months ago
  • A: Hi Mary! Thank you for your inquiry regarding the scent of Tide Ultra Oxi Boost Liquid Laundry Detergent in comparison to Tide Original. Tide Ultra Oxi Boost features a fresh scent, which is distinct from the warm and rich scent of Tide Original, known for its woody notes. While both products are designed to deliver exceptional cleaning performance, their fragrances differ significantly: - Tide Original: Dark blue liquid with a warm and rich scent, characterized by woody notes. - Tide Ultra Oxi Boost: Blue liquid with a fresh scent, providing a different olfactory experience. We appreciate your interest in our products and hope this information helps clarify the scent differences. If you have any further questions or need assistance, please feel free to reach out at (800) 879-8433. Thank you for choosing Tide!

    submitted byTide - 4 months ago
    Brand expert

Q: The description of this product says “cold water.” Does that mean it can’t be used with hot water?

submitted by Ana - 4 months ago
  • A: Hi Ana! Thank you for your inquiry regarding Tide Ultra Oxi Boost and its usage in different water temperatures. Tide products, including Tide Ultra Oxi Boost, are designed to be effective in both cold and hot water. While the product may be marketed with a focus on cold water cleaning, it can also be used in warm and hot water settings. This versatility allows you to choose the water temperature that best suits your laundry needs. Here are some key points to consider: - Cold Water Use: Tide Ultra Oxi Boost is formulated to clean effectively in cold water, making it a great choice for energy-efficient washing. - Hot Water Use: You can confidently use Tide Ultra Oxi Boost in hot water as well. The product is designed to perform well across various wash conditions. If you have any further questions or need additional assistance, please feel free to reach out to us at (800) 879-8433. We are here to help!

    submitted byP&G - 4 months ago
    Brand expert

Q: Is this a clear dteregent

submitted by Barbara - 5 months ago
  • A: Hey Barbara! Amazing question. Our Tide Ultra Oxi Boost HE Liquid Laundry Detergent is a 'blue' liquid with a fresh scent. We do have a clear liquid called Tide Free & Gentle which is a straw-colored liquid with no scent, no dyes, and gentle on skin.

    submitted byP&G - 5 months ago
    Brand expert

Q: Is this a different product than Tide Plus Ultra Oxi?

submitted by Molly - 6 months ago
  • A: Hi Molly! Thank you for reaching out regarding Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent. To address your question, Tide Ultra Oxi Boost is indeed a reformulated product that has replaced Tide Plus Ultra Oxi. And this new product offers several key features that enhance its cleaning capabilities: - Oxygenated Bleach: Tide Ultra Oxi Boost utilizes oxygenated bleach, which helps to tackle tough stains effectively. - 6x Cleaning Power: It provides six times the cleaning power compared to leading OXI detergent brands, ensuring a deep clean for your laundry. - Built-in Pre-treater: This product includes a built-in pre-treater, making it easier to handle set-in stains. - 4-in-1 Technology: It combines detergent, stain remover, color protector, and built-in pre-treaters in one formula, simplifying your laundry routine. - Safe on Colors: You can use it confidently on colored fabrics without worrying about fading. If you have any further questions or need additional assistance, please feel free to reach out at (800) 879-8433 We appreciate your feedback and are here to help!

    submitted byP&G - 6 months ago
    Brand expert

Q: Does this detergent contain 1,4-Dioxane, formaldehyde, and benzene?

submitted by Mkw - 6 months ago
  • A: Hey! Our Tide HE Oxi Booster Liquid Detergent's ingredients are listed on our Tide website or, for more detailed description of the list of ingredients, please visit the "Smart Label" website. Don't hesitate to give us a call at (800) 879-8433 for any further clarification or question on our Tide Liquid Oxi Booster. We'll be more than thrilled to help!

    submitted byP&G - 6 months ago
    Brand expert

Q: The tide measuring top has five levels how many ozs is at number 1

submitted by Ruth - 6 months ago
  • A: Hey Ruth! The measurement for level 1 is 45.5 mL which is approximately 1.53 Ozs. If you need more details, feel free to reach out to us at (800) 879-8433, we'd be more than happy to answer any other questions you might have in relation to Tide!

    submitted byP&G - 6 months ago
    Brand expert

Q: Can I use this in a regular washing Machine?

submitted by Target Shopper - 7 months ago
  • A: Thank you for your question. Yes, you can use HE (High Efficiency) detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean!

    submitted byP&G - 7 months ago
    Brand expert

Q: Is this product color safe?

submitted by First response - 11 months ago
  • A: Yes, it is when used as directed.

    submitted byP&G - 11 months ago
    Brand expert

Q: Does this detergent have a scent?

submitted by Lcarmen - 1 year ago
  • A: Yes, this detergent has a scent.

    submitted byP&G - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

Guests appreciate the cleaning power and fresh scent of Tide with Oxi Boost, noting its effectiveness in removing tough stains and keeping clothes bright. Many have used Tide for years and trust its quality. However, some guests have experienced issues with the scent being too strong or causing skin reactions. Overall, it remains a popular choice for laundry needs, especially for those with active families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1171 reviews
    cleans effectively: 4.78 out of 5
    quality: 4.57 out of 5
    scent: 4.49 out of 5
    value: 4.45 out of 5
    79% would recommend
    72 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 June, 2026Verified purchase

    love my Target

    I love my Target On Colonial Rd in Memphis Tn. Whatever I want and need is at this store.Thanks to the greatest staff ever .
    Grammiii
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 June, 2026

    (no review title)

    Not cruelty free. Tested on dogs.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2026Verified purchase

    Tide

    I appreciate the way the detergent effectively cleans my clothes.
    Pure life water
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2026Verified purchase

    way better than pods

    I recently switched back to liquid because pods were letting me down. this is great for any size load and cleans well. love the scent also.
    Kelliott
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026Verified purchase

    (no review title)

    I love this product, it keep my laundry fresh and clean.
    Treea89
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    7 June, 2026Verified purchase

    Smelly

    I love Tide, but the scent of this version is awful. It smells like the product used to clean the machine, mildly toxic/noxious. I really hope the scent doesn't linger on the clothes, as others have noted.
    1 reply from Tide team - 16 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    lostintranslation
    scent: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 May, 2026Verified purchase

    (no review title)

    Tide is and always has been the best just like TARGETis the best
    Donna
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 May, 2026Verified purchase

    (no review title)

    Smaller size for price. Even with discounts will not buy at target again.
    Erin
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 May, 2026Verified purchase

    Favorite brand

    Very happy that Target has my favorite brand of laundry detergent!
    Joel
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    Boost your Laundry

    I like Tide products because it’s what I was raised on. Over the years I have noticed that I have had to add laundry boosters to my wash for my clothes and bed linens to get clean. I used this particular Tide w/ Oxi boost and saw a difference. The clothes looked brighter. I give this a 4-4.5 stars.
    Michele
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026Verified purchase

    (no review title)

    We use this product in every load of laundry. It really gets them cleaner and smelling great!
    Chantal
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    21 May, 2026Verified purchase

    (no review title)

    I like Tide but don't get it shipped. The box was soaked with it and inside the box, a broken clear botle top was cracked !
    1 reply from Tide team - 1 month ago
    We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost HE Liquid Laundry Detergent, Mary. It must upsetting that the product came in damaged. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. A lot of research goes into our bottle design and we strive to get the best quality for our consumers. We know that at times, there can be some occasional damage to our bottles during shipping. Our bottles are designed to withstand a certain amount of wear and tear. Even so, plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We’ll make sure we share what’s happening so that we can continue to improve our designs. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you for this issue. Your satisfaction is highly important for us at Tide.
    mary
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Gets the tough stainsout

    Tide is great and has oxi in it for even tougher stains doesn’t damage your clothes and leaves them smelling great and clean easy to use bottle with measuring top
    VickieS
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Effective and easy to use!

    Easy to use . Medium consistency. Removes stains very well . I have been using this product for a very long time and am satisfied . After washing . Things feel fresh.
    IrynaL
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 May, 2026Verified purchase

    Tide

    Its excellent especially the oxi tide
    Pbutterfly
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase

    (no review title)

    I received my order within the time slot.
    Sar
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    2 May, 2026Verified purchase

    (no review title)

    One bottle was busted and leaked into the sealed bag. All the others were good.
    1 reply from Tide team - 2 months ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We’re sorry to hear about this situation. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 879-8433.
    gail
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 May, 2026Verified purchase

    great

    works great. always trust tide
    ATL girl
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    30 April, 2026Verified purchase

    (no review title)

    This review has nothing to do with the product. It’s a horrible review because product was damaged in delivery. Thank goodness there was a plastic bag around the liquid detergent because half of the liquid was in the bag. Target needs to work on packaging items. Horrible!!! No pictures were taken because husband had everything cleaned up before I got home from work.
    Lori
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 April, 2026Verified purchase

    (no review title)

    Is fine, I like it.
    Wonderfull
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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