Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent 105 Loads - 148 fl oz
$24.99 ($0.17/fluid ounce)See 2 deals for this item
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$15 Target GiftCard with $50 select household essentials
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- $12.99 - $24.99$15 Target GiftCard with $50 select household essentials4.7 out of 5 stars with 800 ratings
- Highly rated$7.19 - $24.99$15 Target GiftCard with $50 select household essentials4.6 out of 5 stars with 8709 ratings
- $19.99($0.17/fluid ounce)Coupon: $5 off+ 1 deal4.2 out of 5 stars with 294 ratings
- $12.99 - $19.99$15 Target GiftCard with $50 select household essentials4.7 out of 5 stars with 2595 ratings
- $7.19 - $24.99$15 Target GiftCard with $50 select household essentials4.6 out of 5 stars with 1095 ratings
- $14.99($0.09/fluid ounce)Coupon: $2 off+ 1 deal4 out of 5 stars with 652 ratings
- $12.99 - $24.99$15 Target GiftCard with $50 select household essentials4.6 out of 5 stars with 259 ratings
- $12.99 - $18.99$15 Target GiftCard with $50 select household essentials4.7 out of 5 stars with 5073 ratings
- $12.99 - $19.99$15 Target GiftCard with $50 select household essentials4.7 out of 5 stars with 365 ratings
- $12.99 - $22.99$15 Target GiftCard with $50 select household essentials4.7 out of 5 stars with 903 ratings
- $7.19 - $24.99$15 Target GiftCard with $50 select household essentials4.7 out of 5 stars with 5302 ratings
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- Highly rated$12.99 - $19.99$15 Target GiftCard with $50 select household essentials4.7 out of 5 stars with 2595 ratings
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Guests are saying
This laundry detergent is highly praised for its effective cleaning power and pleasant scent, making it a favorite among guests for keeping clothes fresh and bright. Many appreciate its ability to remove tough stains, even from sports gear and delicate fabrics. The convenient packaging and ease of use further enhance its appeal, although some guests have noted concerns about the scent being too strong for sensitive individuals. Overall, it remains a trusted choice for laundry needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1243 reviews
cleans effectively: 4.76 out of 5
quality: 4.55 out of 5
scent: 4.47 out of 5
value: 4.46 out of 5
78% would recommend
75 recommendations
5 out of 5 stars
20 July, 2026Verified purchase
(no review title)
Love the scent, my fav detergent
1 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2026
This tide gives me a headache. It smells like a heavy duty chemical you use on cars. Just wow... never again.
Smells like chemicals
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2026Verified purchase
(no review title)
I purchase this for my sister. She uses it for her dogs blankets. She says it gets their smell and hair off and keeps the blankets smelling good.
1 reply from Tide team - 1 day ago
Thank you for sharing this fantastic review of Tide Ultra Oxi Boost Liquid Laundry Detergent! We're so pleased to hear its success with your sister's dogs' blankets. It's wonderful that our formula effectively eliminates pet odors and hair, ensuring the blankets maintain a pleasant freshness. Your feedback truly highlights Tide Ultra Oxi Boost's commitment to delivering powerful cleaning and exceptional odor removal, even for specialized laundry needs. We're so glad it's helping keep her home fresh!
5 out of 5 stars
18 July, 2026Verified purchase
(no review title)
I like this brand. The cold water Tide smells fresh, takes out stains, and is a good price on sale.
1 reply from Tide team - 2 days ago
Hey there! We are so pleased to hear that you love the wonderful scent of this product and that it performs excellently in cleaning your laundry. Thank you for sharing your positive experience.
5 out of 5 stars
17 July, 2026Verified purchase
(no review title)
I love this
1 reply from Tide team - 3 days ago
Hi! We’re so happy to hear that you love our Tide Ultra Oxi Boost Deep Cleaning Liquid Detergent. This formula is made to deliver a powerful, deep clean with extra stain‑fighting strength, so it means a lot to us to know it’s working well in your laundry routine and that you enjoy using it. Thank you for sharing your thoughts with us; we truly appreciate you and wish you all the best.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2026Verified purchase
(no review title)
Smells good white clothes stay white
1 reply from Tide team - 11 days ago
Hello Dear Consumer. The Tide team is so happy to read your review. Thank you for sharing! We're thrilled to hear that you're enjoying the great scent and that our detergent is keeping your whites looking bright and whiter. That's the powerful clean we always aim for! Thanks for trusting Tide with your laundry.
5 out of 5 stars
2 July, 2026Verified purchase
(no review title)
Great smell gets dirty clothes clean!
1 reply from Tide team - 10 days ago
Thank you for your fantastic review! We’re thrilled to hear that Tide Ultra Oxi Boost HE Liquid Laundry Detergent not only gets your dirty clothes sparkling clean but also leaves them with a great smell. Powered by oxygenated bleach and Ultra Oxi, this detergent delivers 6x the cleaning power compared to leading Oxi formulas. It features built-in pre-treaters and 4-in-1 technology that tackles stains, protects colors, removes odors, and cleans deeply—all in one convenient formula. Safe on colors and designed with families in mind, it’s the perfect choice for tackling tough laundry challenges while keeping your clothes looking and smelling their best!
5 out of 5 stars
1 July, 2026Verified purchase
(no review title)
Excellent
5 out of 5 stars
29 June, 2026Verified purchase
(no review title)
Great item
5 out of 5 stars
28 June, 2026
originally posted on influenster.com

Works Well And Is Wallet Friendly
This is the only laundry detergent I use and I’ve been using it for years and it’s stayed pretty consistent. It does what it says and keeps my clothes fresh and clean.
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2026Verified purchase
love my Target
I love my Target On Colonial Rd in Memphis Tn. Whatever I want and need is at this store.Thanks to the greatest staff ever .
1 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2026
(no review title)
Not cruelty free. Tested on dogs.
1 reply from Tide team - 1 month ago
We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent, Amanda. It must upsetting that you have this perception on the product testing. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. P&G has a long-standing commitment to developing non-animal testing methods, collaborating closely with animal welfare groups, academia, industry, and policymakers. They highlight significant progress, such as over 40 countries banning animal testing for cosmetics. P&G does not conduct animal testing on consumer products except in rare regulatory-required cases, which they are actively working to eliminate. They have invested over $495 million in non-animal testing development, currently using more than 50 alternatives, half of which were invented or co-invented by P&G. P&G continues to partner with organizations like Humane Society International and PETA to promote global adoption of these methods, prioritizing animal welfare and consumer trust. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2026Verified purchase
Tide
I appreciate the way the detergent effectively cleans my clothes.
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2026Verified purchase
way better than pods
I recently switched back to liquid because pods were letting me down. this is great for any size load and cleans well. love the scent also.
5 out of 5 stars
8 June, 2026Verified purchase
(no review title)
I love this product, it keep my laundry fresh and clean.
2 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2026Verified purchase
Smelly
I love Tide, but the scent of this version is awful. It smells like the product used to clean the machine, mildly toxic/noxious. I really hope the scent doesn't linger on the clothes, as others have noted.
1 reply from Tide team - 2 months ago
Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2026Verified purchase
(no review title)
Tide is and always has been the best just like TARGETis the best
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2026Verified purchase
(no review title)
Smaller size for price. Even with discounts will not buy at target again.
5 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2026Verified purchase
Favorite brand
Very happy that Target has my favorite brand of laundry detergent!
4 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2026Verified purchase
Boost your Laundry
I like Tide products because it’s what I was raised on. Over the years I have noticed that I have had to add laundry boosters to my wash for my clothes and bed linens to get clean. I used this particular Tide w/ Oxi boost and saw a difference. The clothes looked brighter. I give this a 4-4.5 stars.