Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent 105 Loads - 148 fl oz
$24.99 ($0.17/fluid ounce)See 1 deal for this item
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Guests are saying
This laundry detergent is praised for its effective stain removal and fresh scent, making it a favorite among guests. Many appreciate its ability to brighten clothes and tackle tough odors, especially for active wear. The convenient packaging and easy dispensing add to its appeal. However, some guests have expressed concerns about the strong scent and occasional packaging issues. Overall, it remains a trusted choice for keeping laundry clean and fresh.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1438 reviews
cleans effectively: 4.76 out of 5
quality: 4.6 out of 5
scent: 4.47 out of 5
value: 4.51 out of 5
78% would recommend
90 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2026
Love this brand of Tide.
Love this. Smells Good. Plus I have 2 sons and a husband and they ALWAYS have stains on their jeans. Works amazing 💜💜
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2026Verified purchase
(no review title)
Purchased online and get extra coupun from mgf. Love the smell and make my loundry clean
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
(no review title)
My cloth wash soap
1 reply from Tide team - 6 days ago
What a simple and appreciated review of Tide Ultra Oxi Boost Liquid Laundry Detergent. We are so pleased to hear it is your go to cloth wash soap. That boosted Oxi cleaning power is designed to help tackle tough stains while delivering the trusted Tide clean you can count on, Elena!
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2026Verified purchase
Yabba Dabba Dooo
great price on SALE..........
5 out of 5 stars
30 August, 2026Verified purchase
(no review title)
Removes the stains
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026Verified purchase
Smells terrible
This smells so terrible that I couldn’t use it more than once. The clothes smell bad, and the laundry room too. I’m going to toss it or give it away to someone with no sense of smell
1 reply from Tide team - 3 days ago
We're really sorry to hear you had this experience with our Tide Ultra Oxi Boost HE Liquid Laundry Detergent, Sara. It must upsetting that the scent was too powerful for your liking. We understand scent is a very subjective matter, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. For a safer Tide Liquid alternative, I would advise you to try our Tide Liquid Free & Gentle which is formulated for people with sensitive skin, and it is also dye-free and scent-free. And, more importantly, it has similar washing performance as this. To remove odor: - Rewash with the hottest water safe for the fabric, using the recommended amount of detergent and fabric softener. - One cup of vinegar can be added to wash, if not bleach safe. - Be sure to check owner’s manual on how to clean out machine or do service wash on machine. - The heat from the dryer may help remove excess perfume from clothes, potentially leading to better solutions for consumers concerned about strong garment odors. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2026Verified purchase
Good oxi boost
Love the oxi boost. Gets clothes a little brighter, and cleans very well.
1 out of 5 stars
19 August, 2026Verified purchase
(no review title)
Got here dripping and staining other items
1 reply from Tide team - 17 days ago
Hello Idalia! We sincerely apologize for the difficulties you have encountered while trying to obtain our Tide Liquid HE Oxi Boost Laundry Detergent. In order to resolve this issue we recommend contacting Target at the number 1-800-440-0680. We hope that your issue gets resolve soon. Have a nice day.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2026Verified purchase
(no review title)
I ordered this online and they delivered it damaged, spilled all over my other items. Wouldn’t recommend ordering through delivery
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
(no review title)
Tide oxi boost is my go to laundry detergent.
1 reply from Tide team - 16 days ago
Yasmine, it is excellent to hear that Tide Ultra Oxi Boost HE Deep Cleaning Concentrated Liquid Laundry Detergent is your go to laundry detergent! We are truly pleased that our most powerful liquid formula, designed with extra Oxi power to attack tough, set in stains and provide effective odor removal, has become such a trusted staple in your home. Knowing that this advanced solution is consistently meeting your needs for heavy duty stain removal and deep freshness brings us immense satisfaction. Thank you for making Tide Ultra Oxi Boost your preferred choice for laundry care!
1 out of 5 stars
14 August, 2026Verified purchase
(no review title)
This item was also cracked the top and spilled all the items
5 out of 5 stars
12 August, 2026
(no review title)
I love Tide❤️
1 reply from Tide team - 14 days ago
Hello Ruby. Thank you so much for sharing the love! The feeling is absolutely mutual. We are so honored that Tide is the brand you love. Thank you for being a wonderful fan.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026
Staff is cordial and helpful!!
Love Tide. Won’t use anything else plus I love the discount from Target.
5 out of 5 stars
11 August, 2026Verified purchase
(no review title)
Best scent for works clothes
1 reply from Tide team - 14 days ago
When work clothes need serious cleaning and a scent that stands out, finding the best match makes every wash feel easier. We are thrilled that Tide Ultra Oxi Boost HE Liquid Laundry Detergent has become your best scent for work clothes. With Tide Power plus Ultra Oxi and 6X cleaning power compared with leading OXI detergent, it helps tackle tough stains and set in odors. The 4 in 1 formula combines detergent, stain remover, color protector, and built in pre treaters, while the oxygenated bleach helps deliver a deep clean that is safe on colors. Thank you for sharing how well Tide fits your workwear laundry routine with us, Donna.
1 out of 5 stars
11 August, 2026Verified purchase
(no review title)
Never got item returned bottle of diff orderas it says 80 loads instead om when purcased
5 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2026Verified purchase
(no review title)
Cleans my laundry great!
4 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2026Verified purchase
Lives up to the hype
This product cleans laundry best that I've found thus far. Regardless of info on the Internet claiming this product contains harmful additives. Badly stained or soiled clothing still needs be cleaned.
1 reply from Tide team - 21 days ago
We are so pleased to hear that our Tide Oxi Boost Liquid HE Laundry Detergent lives up to the hype and is the best you have found for cleaning laundry! We formulate our products to deliver powerful cleaning for even badly stained or soiled clothing. We want you to know that consumer safety and product effectiveness are our top priorities. If you have any questions or would like clarification regarding our ingredients, please do not hesitate to give us a call at 1 800 879 8433 so we can assist you directly. Thank you for trusting Tide with your laundry needs.
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2026Verified purchase
(no review title)
Love the smell
1 reply from Tide team - 22 days ago
Hello! That's fantastic to hear! We're so glad you love the smell of Tide Ultra Oxi Boost HE Deep Cleaning Liquid Laundry Detergent. We strive to create products that not only clean effectively but also leave your laundry smelling fresh and pleasant. Thank you for sharing your positive feedback! We hope you continue to enjoy your fresh, clean clothes.
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2026Verified purchase
Tide
Love the cleaning power and the great smell it always works great with oxi powder
1 reply from Tide team - 30 days ago
What a truly fantastic review for Tide Ultra Oxi Boost Concentrated Liquid Laundry Detergent! We are so pleased you love its cleaning power and great smell, especially noting its boost with Oxi powder. Our Ultra Oxi Boost formula is meticulously engineered to deliver powerful cleaning and exceptional stain removal. May every wash continue to bring you such impressive results and delightful freshness!
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2026Verified purchase
Great for hand washing
Excellent for hand washing and preserving colors in vintage clothes!
1 reply from Tide team - 29 days ago
Hello there!! Thank you so much for your amazing feedback! That is wonderful to hear! We are so pleased you are enjoying finding excellent value in our Tide Liquid Laundry detergent. We put a lot of care into crafting products that enhance your laundry experience. Your feedback truly brightens our day! Have an amazing day!