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Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz

Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 1 of 3Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 2 of 3Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 3 of 3
Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 1 of 3
$11.99
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About this item

At a glance

Clean
Clean
Dye-Free
Dye-Free
Bio Based
Bio Based
Plant Based
Plant Based

Highlights

  • 1st bio-based detergent* with the cleaning power of Tide (*65% bio-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity* at a zero manufacturing waste to landfill site *
  • It is designed free of dyes, chlorine, phosphates or optical brighteners
  • For both High Efficiency (HE) and regular washers, 100% recyclable bottle
  • 6x cleaning power* (*stain removal of 1 dose of Tide purclean vs. 6 doses of the leading national brand liquid eco detergent

Specifications

Scent: Honey, Lavender

Health Facts: Dye-free, phthalate-free, paraben-free, Phosphate-free

Product Warning: Keep container tightly sealed, keep out of reach of children

Capacity (Volume): 69 fl oz (US)

Formulation: High Efficiency

Product Form: Liquid

Sustainability Claims: Plant-based, recyclable

Sustainability Certifications: USDA Certified Biobased Product

Number of uses: 48

TCIN: 50715505
UPC: 037000420484
Item Number (DPCI): 003-08-0492
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Description

Tide purclean with honey lavender scent is the first bio-based liquid laundry detergent that has the cleaning power that you expect and deserve from Tide. Tide has been on a journey of sustainability for many years now and this is the latest step in this journey to deliver a more sustainable product that does not compromise on cleaning performance. It is the first 65% USDA certified bio-based detergent with the cleaning power of Tide. Tide purclean is a formula made with 100% renewable wind power electricity (1) and is made at a site that has zero manufacturing waste to landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant derived surfactants, coconut derived cleaning agent, plant derived processing aid, bio-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant and fragrance. For a full list of ingredients visit our site.
(1) * The same facility also uses steam power; electricity represents approximately 50% of total energy used.
Clean
Clean
Your clear choice for clean.  Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Dye-Free
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
Bio Based
Bio Based
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
Plant Based
Plant Based
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
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Guest Ratings & Reviews

4.6 out of 5 stars with 1157 reviews
81% would recommend
67 recommendations
cleans effectively: 4.6 out of 5
value: 3.9 out of 5
quality: 4.4 out of 5
scent: 3.9 out of 5

Review images (1)

Guest review image 1 of 1, zoom in

The Scent Changed drastically =[

1 out of 5 stars
Would not recommend
LBnyc - 12 days ago, Verified purchaser
When this product hit the market I was obsessed with the formula and scent. I purchased 4x 100 fl oz that lasted me a few months. The product performed well and the sent, omg the scent was to die for. About a couple of months ago I took a trip to my local Target and picked up 4 more. This time the products seemed to have some cloudiness but I assumed it was because of the cold weather here in NYC. On wash day I opened 1 detergent bottle and did not get the whiff of that amazing scent I had become accustomed to. I open a second to compare (maybe the first one was a bad batch, I thought) and there was that awful scent again. I open the remaining two bottles and once again, they smelled different. Disappointed I grabbed all 4 detergent bottles and return them back to the store. Today I contacted Tide and they confirmed that they did indeed made changes to the fragrance for a "Longer Lasting Freshness". It saddens me to say, I will not recommend nor repurchase this product.
cleans effectively: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
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No more sweat odors!

5 out of 5 stars
Would recommend
sam7912 - 25 days ago
I initially purchased this detergent because I was wanting something more natural, and also would remove sweat odors. I had been using Arm & Hammer detergent for a while but noticed with my workout clothes the armpit areas in the tops still had a sweaty smell after washing (gross, I know). After washing the tops with the Tide Purclean the armpit odors were hardly noticeable, if not completely gone. The scent is a little sweet IMO but if it gets rid of sweat odors I can definitely live with it. I only wish Tide would fill the jugs completely, I notice whenever I purchase one they're only filled about 3/4 of the way, which I find a bit wasteful. Otherwise I will continue to repurchase
cleans effectively: 5 out of 5
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3 stars: washes clothes; no longer smells good

3 out of 5 stars
JacquelynK - 29 days ago
originally posted on tide.com
Once loved the Honey Lavender scent. Not a noxious scent, just clean & pleasant. The Honey Lavender scent is now a cheap & artificial melon—it doesn’t suit laundry and doesn’t smell fresh. Why, Tide?
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(no review title)

1 out of 5 stars
Would not recommend
Jebebu - 1 month ago
Loved this before the scent change! What happened it’s terrible! Please go back to the original scent and let your customers know you changed the scent before they buy their familiar/usual products.
scent: 1 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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What have you done to the Honey Lavender scent?

2 out of 5 stars
londerjean - 1 month ago
originally posted on tide.com
I loved everything about Purclean honey lavender Tide until you changed the scent! The former scent was natural & pleasant. The new scent smells like bubble gum. Please change it back.
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The first scented detergent that I can use!

5 out of 5 stars
Mich - 1 month ago
originally posted on tide.com
This is the very first scented detergent I found that cleans my clothes thoroughly, makes my clothes smell good, and doesn't irritate my skin. Please sell in more stores!
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Awful scent change!

1 out of 5 stars
Disappointed mom - 1 month ago
originally posted on tide.com
Very disappointed you changed the smell of the honey lavender. It is awful. I will no longer be using Tide since you no longer make a soft smelling plant based detergent.
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Not an HE produce

1 out of 5 stars
Jean123 - 1 month ago
originally posted on tide.com
Used very little soap and when the load was done and I opened the mashing machine door the suds came out and went all over the floor. It took three rinses to rinse the load.
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