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Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz

Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 1 of 3Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 2 of 3Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 3 of 3
Tide purclean Honey Lavender Liquid Laundry Detergent - 69 fl oz - image 1 of 3
$11.99
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About this item

At a glance

Clean
Clean
Dye-Free
Dye-Free
Bio Based
Bio Based
Plant Based
Plant Based

Highlights

  • 1st bio-based detergent* with the cleaning power of Tide (*65% bio-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity* at a zero manufacturing waste to landfill site *
  • It is designed free of dyes, chlorine, phosphates or optical brighteners
  • For both High Efficiency (HE) and regular washers, 100% recyclable bottle
  • 6x cleaning power* (*stain removal of 1 dose of Tide purclean vs. 6 doses of the leading national brand liquid eco detergent

Specifications

Scent: Honey, Lavender

Health Facts: Dye-free, phthalate-free, paraben-free, Phosphate-free

Product Warning: Keep container tightly sealed, keep out of reach of children

Capacity (Volume): 69 fl oz (US)

Formulation: High Efficiency

Product Form: Liquid

Sustainability Claims: Plant-based, recyclable

Sustainability Certifications: USDA Certified Biobased Product

Number of uses: 48

TCIN: 50715505
UPC: 037000420484
Item Number (DPCI): 003-08-0492
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Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Description

Tide purclean with honey lavender scent is the first bio-based liquid laundry detergent that has the cleaning power that you expect and deserve from Tide. Tide has been on a journey of sustainability for many years now and this is the latest step in this journey to deliver a more sustainable product that does not compromise on cleaning performance. It is the first 65% USDA certified bio-based detergent with the cleaning power of Tide. Tide purclean is a formula made with 100% renewable wind power electricity (1) and is made at a site that has zero manufacturing waste to landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant derived surfactants, coconut derived cleaning agent, plant derived processing aid, bio-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant and fragrance. For a full list of ingredients visit our site.
(1) * The same facility also uses steam power; electricity represents approximately 50% of total energy used.
Clean
Clean
Your clear choice for clean.  Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Dye-Free
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
Bio Based
Bio Based
A product that either utilizes USDA BioPreferred Certification at 50% or higher, or makes an unqualified on-pack "bio-based" statement.
Plant Based
Plant Based
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).
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Guest Ratings & Reviews

4.6 out of 5 stars with 1163 reviews
78% would recommend
69 recommendations
quality: 4.3 out of 5
scent: 3.6 out of 5
value: 3.7 out of 5
cleans effectively: 4.6 out of 5

Review images (1)

Guest review image 1 of 1, zoom in

Don’t be fooled by positive reviews!

1 out of 5 stars
Would not recommend
JNF2477 - 2 days ago
Don’t be fooled by positive reviews! They are all for the old version. I was an avid user of this detergent before the scent change. The new scent is horribly artificial—it smells syrupy and candy-like. Take your money elsewhere.
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
cleans effectively: 4 out of 5
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Miss the original scent version.

3 out of 5 stars
Kchall245 - 6 days ago, Verified purchaser
I have used the product for years happily and loved everything about it. I felt the old formula worked as well or better than original Tide. Until they changed the scent! I even contacted tide about the change, which they stated happened in September 2019, to leave a more noticeable scent after washing. For me though it is a more synthetic unnatural very sweet smell, that now after being used to the previous light more natural scent over power and irritates my allergies and skin. While it still works well for me it is enough of an issue that I might go back to the competition or switch to unscripted version. Most natural detergents don’t leave a high powered fake smelling scent on your clothes. If you prefer the old scent contact tide so maybe they will see how former loyal users feel and change it back.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 1 out of 5
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Nope

1 out of 5 stars
Would not recommend
Mom_esq - 9 days ago, Verified purchaser
I’ve been obsessed with this detergent for a few years, and swore I’d never buy another because it worked great in cleaning clothes and the smell was to die for. I noticed that the bottle I recently purchased had a weird scent, and the detergent was really cloudy (I thought maybe it’d been stored in a temperature that was too cold, and that caused it to get cloudy and the scent to change). I just purchased another bottle only to find the smell is off again, so I came here to see other reviews that confirm that Tide changed the scent! The new one is horrible! I am SO disappointed, and have already moved on to another brand.
cleans effectively: 4 out of 5
quality: 4 out of 5
scent: 1 out of 5
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Yuck--they changed the scent

1 out of 5 stars
jen00 - 16 days ago
originally posted on tide.com
The replacement bottle smells nothing like the one I just finished. The new one is awful. It's sweet smelling, the previous scent was nice, fresh, and clean smelling. Change it back please.
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They Changed the Scent!!! New scent is horrible.

1 out of 5 stars
ninactroy93 - 17 days ago
originally posted on tide.com
Just got a new bottle and the scent has changed! I compared it to my old one and there’s a difference. Old one was light and airy. This one is sickly sweet and way too strong. Gave me a headache.
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Was Great, Tide Changed It, Not Great Anymore

2 out of 5 stars
DMP23 - 21 days ago
originally posted on tide.com
They changed the formula, smells pretty bad now. I also get white particles floating around inside and settling on the bottom. Two bottles, same issues. Never had issues before. What's going on here?
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The Scent Changed drastically =[

1 out of 5 stars
Would not recommend
LBnyc - 21 days ago, Verified purchaser
When this product hit the market I was obsessed with the formula and scent. I purchased 4x 100 fl oz that lasted me a few months. The product performed well and the sent, omg the scent was to die for. About a couple of months ago I took a trip to my local Target and picked up 4 more. This time the products seemed to have some cloudiness but I assumed it was because of the cold weather here in NYC. On wash day I opened 1 detergent bottle and did not get the whiff of that amazing scent I had become accustomed to. I open a second to compare (maybe the first one was a bad batch, I thought) and there was that awful scent again. I open the remaining two bottles and once again, they smelled different. Disappointed I grabbed all 4 detergent bottles and return them back to the store. Today I contacted Tide and they confirmed that they did indeed made changes to the fragrance for a "Longer Lasting Freshness". It saddens me to say, I will not recommend nor repurchase this product.
cleans effectively: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
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No more sweat odors!

5 out of 5 stars
Would recommend
sam7912 - 1 month ago
I initially purchased this detergent because I was wanting something more natural, and also would remove sweat odors. I had been using Arm & Hammer detergent for a while but noticed with my workout clothes the armpit areas in the tops still had a sweaty smell after washing (gross, I know). After washing the tops with the Tide Purclean the armpit odors were hardly noticeable, if not completely gone. The scent is a little sweet IMO but if it gets rid of sweat odors I can definitely live with it. I only wish Tide would fill the jugs completely, I notice whenever I purchase one they're only filled about 3/4 of the way, which I find a bit wasteful. Otherwise I will continue to repurchase
cleans effectively: 5 out of 5
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