Sponsored
Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent
$22.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Everything you want and nothing you don't
- 0% added phosphates, dyes or chlorine, 100% Tide Clean
- EPA Safer Choice certified
- CleanScent Technology leaves clothes with a light, fresh scent
Description
The Tide Zero Soft Lavender liquid laundry detergent is an EPA Safer Choice-certified product* that cleans your garments without the use of added phosphates, dyes, or chlorine. And, you don't have to give up freshness because Tide Zero features an EPA Safer Choice-certified scent*, soft lavender. Freshen clothes with a clean scent and get a consistent, quality clean with Tide Zero liquid laundry detergent.Get the 100% Tide Clean even in cold water with Tide Zero Soft Lavender. It's safe for everyone's fabrics, including children and pets.*meets the EPA Safer Choice standard to be safer for your family
Scent: Lavender
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Dye-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Locking Lid
Industry or Government Certifications: EPA Safer Choice
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 149 fl oz (US)
Number of uses: 113
TCIN: 89790748
UPC: 030772141557
Item Number (DPCI): 003-08-4206
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, cleaning agents (c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; sodium lauryl sulfate), cleaning aid (polyethyleneimines alkoxylated), suds reducer (sodium salts of c12-18 fatty acids), water softener (sodium citrate), solvent (propylene glycol), cleaning agent (c10-16 alkyldimethylamine oxide), solvent (alcohol), clean scent (fragrances), stabilizer (sodium cumenesulfonate), cleaning aid (tetrasodium glutamate diacetate), stabilizer (calcium formate), enzymes (subtilisin; amylase enzyme), preservative (benzisothiazolinone), enzymes (cellulase enzyme; mannanase enzyme).' '
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED, SEE BACK LABEL., CAUTION: KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes.Shipping details
Estimated ship dimensions: 9.18 inches length x 6.3 inches width x 10.99 inches height
Estimated ship weight: 10.736 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 719 reviews
cleans effectively: 4.52 out of 5
quality: 4.41 out of 5
scent: 4.36 out of 5
value: 4.16 out of 5
76% would recommend
113 recommendations
5 out of 5 stars
14 November, 2025Verified purchase
(no review title)
Perfect for sensitive skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025
(no review title)
Smells awful, leaves a cheap cologne stink on clothing. Spent money to have it shipped target the only one selling it and read in a reddit thread it was a replacement for Ivory Aloe that got discontinued. It is NOT...if you are sensitive to fragrance don't waste your money this is so strong I can't even water it down with other detergents. I had to soak all clothing I washed in it and wash them twice to get the stink out. Smells nothing like lavender. Makes the room smell like bubblegum?! - not the clothes..leaves weird residue that makes the fabric feel funny.
1 reply from Tide team - 9 days ago
Thank you for sharing this with us, Kylah! We're sorry to hear you're not a fan of the scent in Tide Zero Soft Lavender Laundry Detergent. When we design our Tide Detergents, we conduct extensive research and consumer testing to create features and scents we think you'll love. However, we understand scent preferences vary from person to person, so we appreciate you sharing your feedback on the Tide Zero Lavender Laundry Detergent. We offer a variety of Tide products and scents to meet our consumers' preferences. So we can learn more about your experience and help you find your favorite Tide scent, please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
(no review title)
is broke
1 reply from Tide team - 1 month ago
We'd like to learn more about your experience to help, Maricela. When you have a minute, please get in touch with us at (800) 879-8433.
2 out of 5 stars
15 October, 2025Verified purchase
(no review title)
Leaked inside protective bag. Cap was cracked inside. Refunded
1 reply from Tide team - 1 month ago
We're sorry to learn your Tide Zero Soft Liquid Laundry Detergent, with Lavender Scent, was received as you've described. That being said, it's great to know Target was able to refund you! If you have further concerns about this purchase, or any other Tide products, know we're here to help and happy to do do Mondays-Fridays, from 9 AM to 6 PM, EST, at 1 (800) 879-8433.
5 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
(no review title)
I love it. It works great!
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025Verified purchase
Love this scent free alternative
I absolutely love the Tide Zero Liquid Detergent. Cleans well and leaves clothes smelling fresh and clean.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Great Laundry Product
Amazing smell, gentle on skin and does a great job cleaning clothes. My new favorite detergent.
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2025Verified purchase
Tide zefo
I really like this product. It cleans my clothes and is hypoallergenic.
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Smells good
I love the smell of this product! its a nice alternative to regular Tide.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Mom
My child doesn’t have a reaction to the detergent
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Love this detergent. Best selling
Target is the only place where I can find this detergent. I think it cleans well, but truthfully, I just love the smell. And I couple this with Downy White Lavender in-scent booster beads. Fresh smelling every time.
1 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Brown Color?(strangely)* usually is clear? I actually love this detergent more than any other detergent, but why is my detergent brown?
Why did my detergent come brownish color?it used to be clear?When ordered it.. so now I have 2 full bottles of this I’m terrified to even try to use {unknowingly what will happen to my clothes?? /-: due to dirty brown colour almost as someone else purchased these few same bottles before & used a bit? Than put something in it? No idea? Or let it sit or something than decided to return it & it randomly got sent out to me?
1 reply from Tide team - 3 months ago
Thank you for sharing your experience. Our products go through many quality checks to provide you with the best laundry cleaning experience. What you’ve described is not something we would expect. We'd like to gain a better understanding of your feedback, and would appreciate you giving us a call at (800) 879-8433.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025
NOT lavender scented
I wanted to buy this instead of unscented Tide, but it does not smell like lavender. It smells like what lavender scented bubble gum would smell like, if there was such a thing. I tried the unscented Tide purclean and the honey lavender (bubble gum) scent but I have a front load machine and they are not HE compatible despite saying they are. They make too much foam. Hopefully someone at P&G will read these reviews and make sure that their lavender scented products smell like lavender.
1 reply from Tide team - 4 months ago
Thanks for sharing your feedback! We're sorry your product didn't have the scent of Lavender you expected. We perform extensive tests and monitor all our Tide formulas to ensure your clothes have a clean scent after the wash, although we understand personal preferences will vary. Hearing from you helps us improve, and we want to learn more about your products and assist you further. Call our Tide Team for this product at 1-800-879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025Verified purchase
Love
As a sensitive skin girly who still wants some of the items in her home to have a light scent, this is a favorite. I use this on throw blankets, dog items, and washable rugs / curtains. It’s just a small touch of scent that is not strong. I’m easily overwhelmed by strong smells and this is not one of them
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
Tide
Leaves my clothes clean and smelling good
1 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2025Verified purchase
Nothing against Tide 0%
I’m very upset because I really wanted to try this laundry soap. I ordered it online and it said it was delivered, I go outside to look and it wasn’t there. I got issued a refund but I still should have received my product and they should have still shipped it out. I’m sure I would have loved this product.
1 reply from Tide team - 5 months ago
We're sorry to hear this, Irene. For assistance, please reach out to Target at 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Favorite laundry detergent!
Really like this product! The scent is soft and cleans everything well.
4 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2025Verified purchase
Works well
Less chemicals is always nice
1 out of 5 stars
30 May, 2025
originally posted on tide.com
SLS ruined the detergent
This was my favorite laundry detergent, until they added SLS to the ingredients. Now I can’t use it or I’ll break out. Very disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
20 May, 2025Verified purchase
No longer SLS-free
This used to be my favorite laundry detergent, as it was sls-free but still had a pleasant scent. They changed the formula without any warning, so now I have a rash and also have to find a new detergent. What a bummer.
1 reply from Tide team - 6 months ago
We're very sorry that you've broken out in a rash after using Tide Zero, Tgirl03. All our ingredients and products are extensively tested to be safe when used as directed. However, it is possible you have a sensitivity to this formulation, and we recommend discontinuing use. You may instead like to try our Tide Free & Gentle which is hypoallergenic for sensitive skin. Your loyalty is important to us, and we’d like to gather some additional details to further assist you. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.