2025 ALLURE BEST OF BEAUTY AWARD WINNER: Drench your lips with sheer, shiny color in just one swipe. It’s been a viral sensation for a reason.
NOURISHES LIPS: Gives you the hydration of a balm + the shine of a gloss. Delivers 41% more moisture instantly. Formulated with Hyaluronic Acid, Aloe & Rose Quartz.
GLIDES ON EASILY: Visibly smooths lines and gives lips a fuller, plumper appearance.
NON-STICKY, GLOSSY BALM: Has a comfortable, non-sticky, buttery-soft feel with a light vanilla scent.
MORE SHEER, SHINY SHADES: Now available in 20 glassy, highly addictive shades that suit a wide range of skin tones, including 10 fan-favorite, bring-back shades.
Suggested Age: Adult
Health Facts: Contains Aloe, Contains Hyaluronic Acid
Smack, Smooch, Smushy: The smushy-soft texture applies with a lip moisturizer feel for all-day comfort that feels as good as it looks. Just smush it and swipe on for a perfect wash of buildable, soft-focus lip care and color
Vegan Lip Balm Formula: Your must-have ticket to cloud-like, pillow-soft lips with a diffused matte finish in a variety of versatile tinted lip balm shades designed to suit any vibe on any occasion. Infused with mochi rice powder and sugar ceramides
Lip Products for the Perfect Pout: Doll your lips in creamy, long lasting perfection; Try our complete line of lip makeup including liquid lipstick, lip gloss, lip cream, lip liner and butter gloss
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
Discover NYX Professional Makeup: Try all our professional make up products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Maybelline Super Stay Vinyl Ink Long Lasting Liquid Lipstick, Cheeky Nude Lipstick: This long wear liquid lipcolor delivers no-budge vinyl color and up to 16 hour wear, featuring our Color Lock formula that defies smudging and transfer; Simply shake and swipe
Vegan Lipstick Formula: Swipe this comfortable lip color on your lips for an instant shine in a vegan formula with no animal derived ingredients; Available in high-impact pink, red, nude, burgundy, and brown vinyl shades for your every lip look
How to Apply: To apply, simply shake and swipe the lip stick on your lips. Shake for at least five seconds before applying; Apply as you normally would to clean, dry lips using its precise flocked tip lip applicator and let fully dry
Let Your Lips Do the Talking: Find the perfect matte lipstick and matching lip liner, collect each of our lip gloss shades, or treat your lips to lip balms that heal, protect, and beautify
Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with matte or glossy lipsticks and lip gloss