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PUR PLUS Water Pitcher Replacement Filter - 2 of 4PUR PLUS Water Pitcher Replacement Filter - 3 of 4PUR PLUS Water Pitcher Replacement Filter - 4 of 4
PUR PLUS Water Pitcher Replacement Filter - 1 of 4

PUR PLUS 1pk Water Pitcher Replacement Filter: PUR Filtration, NSF & WQA Certified, PPF951K1

43 Questions
$14.99
Count1pk

In Stock

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With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Certified protection you can trust: The only water filter1 certified to filter out 99% of lead, microplastics and Total PFAS2, helping provide cleaner, great-tasting drinking water.
  • Certified for contaminant reduction, the PUR PLUS pitcher filter reduces 5x more chemical & physical substances than Brita©3 for better tasting water.
  • This PUR replacement water filter is IAPMO R&T certified to reduce chlorine, copper, mercury, and other chemical & physical substances.
  • This PUR water filter replacement uses 3-in-1 filtration technology for cleaner, better tasting water.
  • The LockFit™ design on this water pitcher filter guarantees unfiltered water will not mix with filtered water.
  • Includes 1 Genuine PUR PLUS pitcher and dispenser water filter replacement cartridge; designed to fit inside all PUR PLUS and Beautiful by PUR water pitcher and dispenser systems.
  • Each pitcher water filter provides fast, long-lasting filtration that lasts for up to 40 gallons or 2 months.

Description

The PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K) reduces 5x more chemical & physical substances compared to Brita's leading pitcher filter3 through its powerful 3-in-1 genuine PUR drinking water filtration technology.

This easy-to-change replacement water filter is the only water filter1 certified by IAPMO R&T to filter out 99% of lead, microplastics and Total PFAS2, as well as rigorously tested and certified to reduce chlorine, mercury, copper, zinc and other chemical & physical substances that can cause bad taste and odor in tap water.

To continuously enjoy cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use.

Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS replacement water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.

At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior home water filtration technologies for over 35 years.

Disclaimers:
1. For both Pitchers and Dispensers.
2. Total PFAS as defined by the NSF/ANSI standard.
3. Versus best-selling Brita pitcher filter OB03. Brita® is a trademark of Brita LP.
Dimensions (Overall): 6.5 Inches (H) x 2.25 Inches (W) x 2.25 Inches (D)
Weight: .3 Pounds
Features: Reduces Odors
Water Filtration Compatibility: Pur Plus Pitchers or Dispensers
Filters: Chlorine, Pesticides, Pharmaceuticals, Mercury, Lead, Unpleasant Tastes
Maximum Filter Life: 40 Gallons
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51416200
UPC: 723987109510
Item Number (DPCI): 072-00-0076
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.64 inches length x 2.71 inches width x 8.41 inches height
Estimated ship weight: 0.43 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this PUR Plus Water Pitcher Replacement Filter - 3pk WQA Certified to filter lead? If so, why is it not labeled on the pack as with your older packs?

submitted by martin1223 - 3 years ago

  • A: So do your filter pitchers once again have an option that filters lead?? Now I see the image of the box mentions lead filtration and I see that on other websites selling a lead filtering pitcher.

    submitted bymikazuki81 - 2 years ago

  • A: This confusion is created by Pur company intentionally. The excuse of the reformulation does not stand up. You should have change the name with the new formula to "Pur Less". Shame on Pur.

    submitted byOnlyLogical - 3 years ago

  • A: I’ve tried 2 of this filter and both of them filtered water extremely slowly after a week of use. I shake them but nothing changed. What’s the reason and how it can be fixed?

    submitted byAmy - 2 years ago

  • A: Does this fit the standard 11 cup Pur Pitcher?

    submitted byNatalie - 4 months ago

  • A: We apologize for any confusion. Effective August 1, 2024, our PUR lead-reducing filter (PPF951K) is available and certified for lead reduction. If you have further questions or concerns, feel free to reach out to us at SocialSupport@helenoftroy.com. We’re happy to assist

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: hello Pur I have been dissapointed that it was this difficult to realize after finally finding Pur Plus filters, that they are a lesser product and do not remove lead. please advise what has changed

submitted by VV - 3 years ago

  • A: Thanks for the information that Pur no longer provides the filter I want for my pitcher. I will pitch it and get a new pitcher from a different company.

    submitted byDonald - 3 years ago

  • A: Thank you for reaching out and sharing your concerns. We apologize for any confusion regarding the availability of our lead-reducing filters. While our CRF950Z pitcher filters prioritize microplastic filtration, they do not remove lead. However, effective August 1, 2024, our PUR Plus lead-reducing filter (PPF951K) is back on the market and certified for 99% lead reduction. We also recommend our faucet mount filtration systems for lead removal. If you need further assistance, please feel free to contact us at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: You do not sell reduces lead anymore?

submitted by martin1223 - 3 years ago

  • A: This is really disappointing. Why should we pay the same price for a product that does less? Some of us have pull down spray nozzles and can't use the faucet filter. It makes me want to switch brands.

    submitted bymikazuki81 - 3 years ago

  • A: Thank you for your inquiry. Our PUR faucet mounts are still certified to remove lead, along with 70 other chemical and physical substances. We want to assure you that effective August 1, 2024, our lead-reducing PUR filters (PPF951K) are back in stock and available for purchase. If you need any further assistance, please feel free to contact us at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: Why change the filter to no longer filter lead and then come recommend a faucet mount when clearly most common faucets these days (ie, with sprayers) are not compatible w/ a mount? I'll take slower.

submitted by KT - 3 years ago

  • A: Thank you for your inquiry and for bringing this to our attention. We understand your concerns regarding faucet compatibility and lead reduction. Please note that, effective August 1, 2024, our PUR lead-reducing filter (PPF951K) is once again available and certified for lead reduction. If you have any questions or need assistance finding a product that works with your faucet type, our dedicated support team is here to help. You can reach us at SocialSupport@helenoftroy.com for further assistance.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: Is this Filter No. PPF900Z ?

submitted by jmg1988 - 3 months ago

  • A: Thank you for your inquiry. This is a PUR PPF950Z 99% Lead Removal Filter in lieu of the PPF900Z filter you mentioned. If you need additional assistance, please feel free to contact us at SocialSupport@helenoftroy.com - we're here to help!

    submitted byManufacturer Tech Support - 3 months ago
    Brand expert

Q: Does this filter add PFAS to the water?

submitted by Kimle - 6 months ago

  • A: Thank you for your question. The PUR PPF951K PLUS Water Pitcher Replacement Filter does not add PFAS to your water. Our water filter pitchers are independently tested by the NSF‑certified to reduce specific contaminants. If you have any further questions, please feel free to reach out to SocialSupport@helenoftroy.com so we can assist further. We're happy to help!

    submitted byManufacturer Tech Support - 6 months ago
    Brand expert

Q: Is the fishy smell compaunds dangerous?

submitted by Sashi - 7 months ago

  • A: Thank you for your question. It is not harmful if your PUR PPF951K filters have a fishy odor. We would ask for you to flush the filter, however, if this is still occurring, please contact us at SocialSupport@helenoftroy.com for further assistance to resolve this issue. We're here to help!

    submitted byManufacturer Tech Support - 7 months ago
    Brand expert

Q: Do these filters filter out rust from well water

submitted by Ali - 11 months ago

  • A: Thank you for your inquiry. PUR PLUS filters are designed to reduce chlorine, mercury, and certain other contaminants, but they are not certified to remove rust or sediment from well water. For rust issues, we may recommend considering a whole-house filtration system. If you have further questions or need assistance, please feel free to contact us at SocialSupport@helenoftroy.com!

    submitted byManufacturer Tech Support - 10 months ago
    Brand expert

Q: What filter replacement should I use for the dispenser model DS1800Z

submitted by Elvievendi - 1 year ago

  • A: Thank you for your inquiry. For the PUR DS1800Z dispenser, you can use either the PPF951K or PPF900Z replacement filters — both are compatible and effectively reduce contaminants. The PPF951K filter offers the added benefit of lead reduction. If you’d like help choosing the best option for your needs, please feel free to contact our team at SocialSupport@helenoftroy.com!

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert

Q: How much water does the water pitcher hold?

submitted by Curious - 1 year ago

  • A: Thank you for your inquiry. We offer several PUR water pitcher sizes to suit different household needs, including 7-cup, 8-cup, 10-cup, 11-cup, and 12-cup options. If you'd like help selecting a pitcher, feel free to contact us at SocialSupport@helenoftroy.com. We're here to help!

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert
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Guests are saying

The water filter offers a refreshing taste and is easy to install, making it a convenient choice for guests looking to improve their drinking water quality. Many appreciate its ability to reduce impurities like lead and microplastics, while the design is compact and modern. However, some guests have experienced issues with slow filtering and inconsistent performance over time. Overall, it provides a solid solution for cleaner, better-tasting water.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1212 reviews
    quality: 2.64 out of 5
    value: 2.4 out of 5
    40% would recommend
    266 recommendations
    2 out of 5 stars
    29 October, 2026Verified purchase

    Not working

    I have now had 2 of these filters not filter water. It takes almost an hour for the water to come through the top of the filter down to the bottom. This was never an issue before. Now all of the sudden the filers are defective or something
    Andy
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 October, 2026Verified purchase

    Beware!

    Filtered water taste great. No doubt it works, unfortunately it only works for 2 weeks before it stops filtering water at all.
    Disappointed
    From Manufacturer Tech Support team
    We're sorry to hear your PUR Water Pitcher Filter stopped filtering properly after only two weeks of use. That's not the experience we want for our customers. Please reach out to our team SocialSupport@helenoftroy.com so we can troubleshoot and assist you directly. we're here to help!
    9 days ago
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on Pur

    Pure tasting water

    [This review was collected as part of a promotion.] Filter is super easy to change it twists right in and out, makes the water taste crisp and clean iykyk. They’re inexpensive and one lasts quite a while. The flow of water into the filtered basin is a little slow, however so I suggest just filling up at night so that way it has time to trickle down.
    BrittanyB
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on Pur

    Easy to change filter

    [This review was collected as part of a promotion.] We received the Pur Filter at no charge in exchange for our review The Pur Filter is easy to change and set up. It takes a total of 15 minutes to let the unit soak in cold water and then an additional 10 seconds of rinsing before you can insert it into the system. This process allows you to continue to have great tasting clean water.
    BarbaraK
    Did you find this review helpful?
    3 out of 5 stars
    7 October, 2026
    originally posted on Pur

    Easy to use, works well

    [This review was collected as part of a promotion.] Super easy to install. Clean looking design, very modern. Water flow is great! I haven't had any issues with it at all. Size is perfect for compact spaces, whether you decide to use in your fridge or for room temperature water.
    monicaM
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    5 October, 2026Verified purchase

    Expect Slow Filtration, but does the job

    I thought the filters were defective at first and tried all sorts of internet hacks to get the water to flow faster. Finally, I just let it go its own pace and it does the job. Apparently, the denser filter material simply needs plenty of time. I was surprised at the flow rate contrast between PUR regular filters and PUR Plus, but am grateful that Plus pulls out lead!
    Serafina
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 October, 2026
    originally posted on Pur

    Very clean taste

    [This review was collected as part of a promotion.] Their plus filter is great. they filtered the faucet water within 10 minutes. It was very easy to assemble and seemed very durable for the amount of water.
    BarbaraR
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 October, 2026Verified purchase

    Doesnt work

    These filters replacements are a 50/50 chance whether they work or not. Very disappointed thought I just got a bad batch but it keeps happening
    Lori
    From Manufacturer Tech Support team
    We're sorry to hear about the difficulty you experienced with your filters. That's certainly not the experience we want for you. Thank you for bringing this to our attention. Please contact our team at SocialSupport@helenoftroy.com so we may assist you directly. We're here to help!
    1 month ago
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on Pur

    Works great

    [This review was collected as part of a promotion.] I really like this one it works pretty well. Bonus points that it came with a replacement filter plus the one that's in it. The water tastes great, the water that comes out of my faucet always has a metal taste but this took that completely out. Five stars!
    kinderS
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 September, 2026Verified purchase

    (no review title)

    Takes so long to filter!! Like hours
    LPW
    From Manufacturer Tech Support team
    We’re sorry to hear the filters feel slow and understand how frustrating that can be. We thank you for bringing this to our attention. We’d like to provide troubleshooting to resolve it quickly. Please contact our team at SocialSupport@helenoftroy.com and will walk you through the steps to fix the problem. We're here to help!
    1 month ago
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    24 September, 2026
    originally posted on Pur

    Fast and simple filter

    [This review was collected as part of a promotion.] Water tastes great, almost like I had a water softener. Easy to install and prepare to filter. Completely silent to me. Filters quickly, for sure a lot faster than what I expected.
    LauraV
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on Pur

    Stronger filter

    [This review was collected as part of a promotion.] I am really happy with this new add on from pur. This pitcher filters are much better than they used to be. Filtering lead, microplastics and pfas.
    KristaH
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on Pur

    Great filter

    [This review was collected as part of a promotion.] I really like the pur water filter it’s clean out so easily.really easy to maintain.i always mark down when to replace it.it last 1 to 2 months.its removes all bacteria and germs.
    GOPiP
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026
    originally posted on Pur

    Great!

    [This review was collected as part of a promotion.] I’m very happy with this Pur Plus water filter. I used to drink bottled spring water so it took me a while to get used to the taste of filtered tap water. Also, it feels much softer/smoother. I am happy with this change as I don’t need to carry water bottles home anymore from the supermarket and can reduce my exposure to microplastics as well. It seems to be more economical too as a filter can last many weeks.
    JuditB
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Pur

    Keep extra filters on hand!

    [This review was collected as part of a promotion.] We're really enjoying this filtration pitcher. We've been using it for several weeks and it has made a BIG difference in the flavor of our coffee and other beverages, since we switched to using water filtered through this amazing tool! Be sure to buy extra filters, so you always have a new one on hand! Highly recommend!
    LeighaN
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on Pur

    Good

    [This review was collected as part of a promotion.] Love the reassurance that the water Im drinking is clean and filtered well. It is easy to install and start to use in your machine. Would definitely recommend
    LauraP
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on Pur

    Beautiful, I love it and the order is

    [This review was collected as part of a promotion.] I love this water pitch replacement filter. The maintenance is amazing. The order is very good. The value perfect. The design was very easy to deal with and I would love to purchase something like that in the future. 
    BinanY
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on Pur

    Neat

    [This review was collected as part of a promotion.] This is pretty neat. It has the water tasting so good and pure . The performance is amazing and i can definitely taste a cleaner better cup of water.
    CorettaM
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on Pur

    Quick and simple

    [This review was collected as part of a promotion.] Super simple filter to replace and use. Quick quarter twist and pull and it’s out. It comes with a convenient sticker to help remind when filter needs changed. The instructions of soaking first are very clear and easy to understand.
    ChrisO
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on Pur

    Works well!

    [This review was collected as part of a promotion.] Water filter works perfectly and is quality. I would purchase this again for my water purifier. Easy to install and use too. I think my water tastes better.
    AlleyC
    Did you find this review helpful?

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